Quick Overview
- 1#1: Apollo.io - Comprehensive B2B sales platform for prospecting with verified contact data, email outreach, and lead scoring.
- 2#2: ZoomInfo - Enterprise-grade sales intelligence platform providing accurate B2B contact and company data for targeted prospecting.
- 3#3: LinkedIn Sales Navigator - Advanced LinkedIn tool for discovering, engaging, and nurturing high-quality sales leads through social selling.
- 4#4: Cognism - GDPR-compliant B2B sales prospecting tool with phone-verified contacts and intent data for global outreach.
- 5#5: Lusha - Contact data enrichment platform that reveals emails and phone numbers directly from LinkedIn and websites.
- 6#6: Hunter.io - Email finder and verifier tool that discovers professional email addresses for sales outreach.
- 7#7: Seamless.AI - AI-powered real-time search engine for finding verified business contacts and leads instantly.
- 8#8: RocketReach - People search platform delivering emails, phones, and social profiles for prospecting across 700M+ profiles.
- 9#9: UpLead - B2B lead generation tool with real-time verified data, filters, and CRM integrations for precise prospecting.
- 10#10: LeadIQ - Sales prospecting software for capturing leads from LinkedIn, enriching data, and automating outreach workflows.
We evaluated these tools based on the quality and depth of their data, ease of integration with workflows, scalability, and overall value, prioritizing those that balance advanced capabilities with user-friendly design to support teams of all sizes.
Comparison Table
Sales prospecting software is a critical tool for identifying and connecting with potential leads, and this comparison table explores top options like Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Cognism, Lusha, and more. Readers will gain insights into key features, usability, and suitability for different workflows to select the best fit for their prospecting needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Apollo.io Comprehensive B2B sales platform for prospecting with verified contact data, email outreach, and lead scoring. | enterprise | 9.5/10 | 9.8/10 | 8.5/10 | 9.2/10 |
| 2 | ZoomInfo Enterprise-grade sales intelligence platform providing accurate B2B contact and company data for targeted prospecting. | enterprise | 9.2/10 | 9.7/10 | 8.4/10 | 8.1/10 |
| 3 | LinkedIn Sales Navigator Advanced LinkedIn tool for discovering, engaging, and nurturing high-quality sales leads through social selling. | enterprise | 9.1/10 | 9.5/10 | 8.7/10 | 8.2/10 |
| 4 | Cognism GDPR-compliant B2B sales prospecting tool with phone-verified contacts and intent data for global outreach. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 7.9/10 |
| 5 | Lusha Contact data enrichment platform that reveals emails and phone numbers directly from LinkedIn and websites. | specialized | 8.3/10 | 8.5/10 | 9.2/10 | 7.7/10 |
| 6 | Hunter.io Email finder and verifier tool that discovers professional email addresses for sales outreach. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 7 | Seamless.AI AI-powered real-time search engine for finding verified business contacts and leads instantly. | general_ai | 8.1/10 | 8.5/10 | 8.3/10 | 7.6/10 |
| 8 | RocketReach People search platform delivering emails, phones, and social profiles for prospecting across 700M+ profiles. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.0/10 |
| 9 | UpLead B2B lead generation tool with real-time verified data, filters, and CRM integrations for precise prospecting. | specialized | 8.6/10 | 8.8/10 | 9.2/10 | 8.0/10 |
| 10 | LeadIQ Sales prospecting software for capturing leads from LinkedIn, enriching data, and automating outreach workflows. | specialized | 8.2/10 | 8.5/10 | 8.8/10 | 7.8/10 |
Comprehensive B2B sales platform for prospecting with verified contact data, email outreach, and lead scoring.
Enterprise-grade sales intelligence platform providing accurate B2B contact and company data for targeted prospecting.
Advanced LinkedIn tool for discovering, engaging, and nurturing high-quality sales leads through social selling.
GDPR-compliant B2B sales prospecting tool with phone-verified contacts and intent data for global outreach.
Contact data enrichment platform that reveals emails and phone numbers directly from LinkedIn and websites.
Email finder and verifier tool that discovers professional email addresses for sales outreach.
AI-powered real-time search engine for finding verified business contacts and leads instantly.
People search platform delivering emails, phones, and social profiles for prospecting across 700M+ profiles.
B2B lead generation tool with real-time verified data, filters, and CRM integrations for precise prospecting.
Sales prospecting software for capturing leads from LinkedIn, enriching data, and automating outreach workflows.
Apollo.io
enterpriseComprehensive B2B sales platform for prospecting with verified contact data, email outreach, and lead scoring.
Enormous verified B2B contact database combined with AI-powered buying intent signals for precise targeting
Apollo.io is an all-in-one sales intelligence and engagement platform designed for prospecting, offering access to a massive database of over 265 million B2B contacts with verified emails, direct dials, and technographics. It allows users to build hyper-targeted lead lists using advanced filters, scoring, and buying intent signals, then execute multi-channel outreach through automated email sequences, LinkedIn automation, and dialer tools. The platform integrates AI for conversation intelligence, data enrichment, and performance analytics, making it a powerhouse for scaling outbound sales efforts.
Pros
- Vast, high-quality B2B database with real-time enrichment and buying intent data
- Seamless multi-channel outreach including email sequences, LinkedIn, and calling
- Powerful analytics, AI scoring, and integrations with CRMs like Salesforce
Cons
- Steep learning curve for advanced features and custom workflows
- Pricing scales quickly for teams needing unlimited credits
- Occasional data inaccuracies or compliance flags with email deliverability
Best For
Mid-to-large sales teams seeking to scale high-volume outbound prospecting with data-driven precision and automation.
Pricing
Free plan available; paid tiers start at $49/user/month (Starter), up to $149/user/month (Professional), billed annually with usage-based credits.
ZoomInfo
enterpriseEnterprise-grade sales intelligence platform providing accurate B2B contact and company data for targeted prospecting.
Intent data and Scoops, providing real-time signals on company triggers like funding, hiring, and tech stack changes
ZoomInfo is a leading B2B intelligence platform that delivers a massive database of verified company and contact data, enabling sales teams to identify, enrich, and engage prospects efficiently. It provides advanced features like buyer intent signals, technographics, firmographics, and real-time company triggers (Scoops) to prioritize high-potential leads. The platform integrates deeply with CRMs such as Salesforce and outreach tools, streamlining prospecting workflows for revenue teams.
Pros
- Vast, high-accuracy database with 300M+ contacts and 100M+ companies
- Powerful intent data and Scoops for real-time buying signals
- Seamless CRM integrations and automation for scalable prospecting
Cons
- High cost with custom enterprise pricing
- Occasional data inaccuracies or staleness reported
- Steep learning curve and complex interface for new users
Best For
Mid-market to enterprise sales teams focused on account-based marketing and high-volume outbound prospecting requiring premium data quality.
Pricing
Custom enterprise pricing, typically starting at $10,000-$50,000+ annually based on users, credits, and features.
LinkedIn Sales Navigator
enterpriseAdvanced LinkedIn tool for discovering, engaging, and nurturing high-quality sales leads through social selling.
AI-driven Lead and Account Recommendations that surface personalized prospects based on your ideal buyer profile
LinkedIn Sales Navigator is a premium sales intelligence platform built on LinkedIn's vast professional network, enabling users to discover, research, and engage high-quality prospects through advanced search filters and AI-driven recommendations. It provides real-time alerts on leads and accounts, InMail messaging for direct outreach, and tools to build personalized sales cadences. Ideal for B2B prospecting, it integrates seamlessly with CRM systems like Salesforce for streamlined workflows.
Pros
- Access to over 1 billion professionals with precise targeting filters
- AI-powered lead and account recommendations
- Real-time sales alerts and CRM integrations
Cons
- High subscription cost
- Limited InMail credits requiring careful management
- Overwhelming interface for beginners
Best For
B2B sales professionals and teams targeting decision-makers in professional services, tech, and enterprise industries.
Pricing
Core: $99.99/user/month (annual); Advanced: $149.99/user/month; Advanced Plus: Custom enterprise pricing.
Cognism
enterpriseGDPR-compliant B2B sales prospecting tool with phone-verified contacts and intent data for global outreach.
Diamond Data: Phone-verified mobile numbers with over 92% accuracy, enabling direct mobile outreach without gatekeepers.
Cognism is a B2B sales intelligence platform specializing in verified contact data, including phone-verified mobile numbers and emails, for effective sales prospecting. It provides tools for lead generation, data enrichment, intent signals, and seamless CRM integrations like Salesforce and HubSpot. With a focus on GDPR and CCPA compliance, it enables sales teams to build accurate prospect lists and engage high-quality leads globally, particularly strong in EMEA markets.
Pros
- Exceptional data accuracy with phone-verified mobile numbers (Diamond Data)
- Strong compliance features for GDPR/CCPA-regulated regions
- Robust integrations and Chrome extension for efficient workflows
Cons
- High pricing suitable mainly for mid-to-enterprise teams
- Steep learning curve for advanced features
- Limited self-serve options; requires sales demo for full access
Best For
Mid-sized to enterprise B2B sales teams in compliance-sensitive markets like EMEA needing high-accuracy, verified contact data for outbound prospecting.
Pricing
Custom quote-based pricing starting around $1,000-$1,500 per user per year for core plans; volume discounts available.
Lusha
specializedContact data enrichment platform that reveals emails and phone numbers directly from LinkedIn and websites.
Chrome extension that uncovers verified emails and mobile/direct dials in real-time on LinkedIn profiles
Lusha is a B2B sales intelligence platform designed for prospecting by providing accurate, verified contact data including emails and direct phone numbers. It excels through its Chrome extension that reveals contact info directly on LinkedIn and company websites, with seamless integrations into CRMs like Salesforce and HubSpot. The tool also supports bulk enrichment, team collaboration, and API access for automating lead data capture.
Pros
- High accuracy in contact data (90%+ claimed verification rate)
- Intuitive Chrome extension for instant prospect enrichment
- Robust integrations with major CRMs and sales tools
Cons
- Credit-based system limits heavy usage on lower plans
- Pricing can become expensive for large teams
- Data coverage gaps for some smaller or niche companies
Best For
Outbound sales reps and SDRs who need quick, verified phone and email access for personalized cold outreach.
Pricing
Freemium with 5 free credits/month; paid plans start at $39/user/month (Scale, 40 credits) billed annually, up to Enterprise custom pricing.
Hunter.io
specializedEmail finder and verifier tool that discovers professional email addresses for sales outreach.
Domain Search: Reveals all verified professional emails for an entire company domain in seconds.
Hunter.io is a specialized email finder and verification tool designed for sales prospecting, allowing users to discover professional email addresses associated with domains, companies, or individuals. It offers features like domain search to uncover all emails for a company, single email lookups, bulk processing, and real-time verification to ensure deliverability. The platform integrates with CRMs like Salesforce and HubSpot via Chrome extension and API, streamlining outbound sales workflows.
Pros
- Highly accurate email discovery with 90%+ success rates
- Robust email verification to minimize bounces
- Intuitive Chrome extension for instant lookups
Cons
- Narrow focus on emails only, lacking phone or social data
- Credit-based limits can exhaust quickly for high-volume users
- Pricing scales steeply for enterprise-scale usage
Best For
Sales reps and outbound teams prioritizing reliable email sourcing for cold outreach campaigns.
Pricing
Free plan (25 searches/month); Starter $49/mo (500 searches), Growth $99/mo (6,000), Business $399/mo (50,000); custom enterprise plans.
Seamless.AI
general_aiAI-powered real-time search engine for finding verified business contacts and leads instantly.
Real-time AI contact finder that verifies and reveals emails/phones instantly during searches
Seamless.AI is an AI-powered sales intelligence platform designed for prospecting, providing access to over 1.8 billion verified contacts and company data in real-time. It enables sales teams to search for emails, direct dials, and insights by company, title, location, or keywords, with instant verification to reduce bounce rates. The tool integrates with CRMs like Salesforce and HubSpot, and offers a mobile app for on-the-go use, streamlining outreach workflows.
Pros
- Vast real-time database of verified contacts and company intel
- AI-powered search with instant email/phone verification
- Strong CRM integrations and mobile accessibility
Cons
- Premium pricing can be steep for small teams
- Data accuracy varies occasionally despite verification
- Limited advanced analytics compared to top competitors
Best For
Sales development reps and B2B teams focused on high-volume outbound prospecting who need reliable contact data.
Pricing
Starts at $99/user/month for Basic, $299/user/month for Pro, with custom Enterprise plans; free trial available.
RocketReach
specializedPeople search platform delivering emails, phones, and social profiles for prospecting across 700M+ profiles.
700M+ professional profiles with industry-leading email and phone verification accuracy
RocketReach is a leading sales prospecting platform that provides access to a massive database of over 700 million professional profiles, enabling users to find verified email addresses, direct phone numbers, and social links with high accuracy. It features advanced search filters by name, title, company, location, and industry, allowing sales teams to build targeted lead lists efficiently. The tool integrates with CRMs like Salesforce and HubSpot, and offers a convenient Chrome extension for LinkedIn prospecting.
Pros
- Extensive database with 85%+ email verification accuracy
- Intuitive search interface and Chrome extension for quick lookups
- Seamless integrations with CRMs and sales tools
Cons
- Credit-based system limits high-volume usage on lower plans
- Pricing escalates quickly for enterprise needs
- Some contact data can become outdated over time
Best For
Sales development reps and outbound teams seeking accurate B2B contact data for personalized outreach.
Pricing
Starts at $39/user/month (Pro: 250 lookups), $99/user/month (Premier: 1,000 lookups), Enterprise custom.
UpLead
specializedB2B lead generation tool with real-time verified data, filters, and CRM integrations for precise prospecting.
Real-time email and phone verification with accuracy badges
UpLead is a B2B sales prospecting platform that provides access to over 160 million verified business contacts with real-time email and phone verification. It enables users to build targeted lead lists using advanced filters like industry, job title, company size, and location. The tool emphasizes data accuracy with a 95% guarantee, supports CRM integrations, and includes a Chrome extension for quick prospect enrichment.
Pros
- 95%+ data accuracy with real-time verification
- Intuitive search filters and list-building tools
- Chrome extension for seamless prospecting
Cons
- Credit-based pricing can limit high-volume use
- Fewer integrations than top competitors
- No permanent free tier beyond trial
Best For
Sales teams in SMBs seeking accurate, verified B2B leads without complex setup.
Pricing
Starts at $99/month (170 credits), $199/month (400 credits), up to custom Enterprise plans; 7-day free trial.
LeadIQ
specializedSales prospecting software for capturing leads from LinkedIn, enriching data, and automating outreach workflows.
Real-time data capture directly from LinkedIn profiles via mobile app
LeadIQ is a sales prospecting platform that delivers verified B2B contact data, company insights, and buyer intent signals to help sales teams build targeted prospect lists efficiently. It integrates seamlessly with CRMs like Salesforce and outreach tools like Outreach, enabling personalized outbound campaigns. The tool's mobile app allows reps to capture real-time data from LinkedIn profiles on the go, streamlining the prospecting workflow.
Pros
- Highly accurate contact and company data with real-time verification
- Intuitive interface and mobile app for on-the-go prospecting
- Strong integrations with Salesforce, HubSpot, and LinkedIn
Cons
- Pricing can be steep for small teams without volume discounts
- Relies on credits system which may limit heavy usage
- Buyer intent data not as comprehensive as top competitors
Best For
Sales development reps and mid-sized outbound sales teams seeking reliable contact enrichment and LinkedIn integration.
Pricing
Starts at $99/user/month for Essentials plan (billed annually), up to $149/user/month for Pro, with custom Enterprise pricing.
Conclusion
After reviewing the top 10 sales prospecting tools, Apollo.io leads as the top choice, combining comprehensive B2B data, email outreach, and lead scoring for seamless prospecting. ZoomInfo follows closely with enterprise-grade accuracy, while LinkedIn Sales Navigator stands out for social selling and high-quality lead nurturing, each offering unique strengths to suit varied needs. With such robust options, equipping your team with the right tool can significantly enhance outreach success.
Take the first step toward more effective prospecting—explore Apollo.io and leverage its verified data, automated workflows, and lead scoring to transform your sales efforts.
Tools Reviewed
All tools were independently evaluated for this comparison