Quick Overview
- 1#1: Badger Maps - Optimizes sales routes, manages territories, and visualizes customer data on interactive maps for field sales teams.
- 2#2: Map My Customers - Provides territory mapping, route planning, and check-in tools tailored for outside sales representatives.
- 3#3: Spotio - Offers door-to-door sales mapping, territory management, and performance tracking for field sales.
- 4#4: Maptive - Transforms spreadsheets and CRM data into customizable interactive sales territory maps.
- 5#5: Mapsly - Integrates with CRMs to visualize leads, opportunities, and territories on geospatial maps.
- 6#6: Geopointe - Maps Salesforce data for territory planning, route optimization, and sales analytics.
- 7#7: eSpatial - Enables sales territory design, balancing, and visualization with data-driven mapping tools.
- 8#8: MapBusinessOnline - Creates professional sales territory maps, heat maps, and drive-time analysis from imported data.
- 9#9: Salesforce Maps - Integrates advanced mapping into Salesforce for live territory management and route planning.
- 10#10: AlignMix - Automates sales territory alignment and balancing with interactive map-based planning.
Tools were selected based on functionality (territory design, route optimization, integration), user experience (ease of use, interface), technical quality (data accuracy, scalability), and overall value for different sales team sizes and workflows.
Comparison Table
Explore sales mapping software options with our comparison table, including Badger Maps, Map My Customers, Spotio, Maptive, Mapsly, and additional tools. This overview outlines key features, strengths, and best-use scenarios to help sales teams select the right solution for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes sales routes, manages territories, and visualizes customer data on interactive maps for field sales teams. | specialized | 9.7/10 | 9.9/10 | 9.4/10 | 9.2/10 |
| 2 | Map My Customers Provides territory mapping, route planning, and check-in tools tailored for outside sales representatives. | specialized | 9.2/10 | 9.4/10 | 9.7/10 | 8.9/10 |
| 3 | Spotio Offers door-to-door sales mapping, territory management, and performance tracking for field sales. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | Maptive Transforms spreadsheets and CRM data into customizable interactive sales territory maps. | specialized | 8.5/10 | 8.7/10 | 9.2/10 | 8.3/10 |
| 5 | Mapsly Integrates with CRMs to visualize leads, opportunities, and territories on geospatial maps. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.5/10 |
| 6 | Geopointe Maps Salesforce data for territory planning, route optimization, and sales analytics. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | eSpatial Enables sales territory design, balancing, and visualization with data-driven mapping tools. | specialized | 8.2/10 | 8.5/10 | 8.8/10 | 7.5/10 |
| 8 | MapBusinessOnline Creates professional sales territory maps, heat maps, and drive-time analysis from imported data. | specialized | 8.1/10 | 8.0/10 | 8.8/10 | 8.5/10 |
| 9 | Salesforce Maps Integrates advanced mapping into Salesforce for live territory management and route planning. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.8/10 |
| 10 | AlignMix Automates sales territory alignment and balancing with interactive map-based planning. | specialized | 7.8/10 | 8.4/10 | 7.2/10 | 7.3/10 |
Optimizes sales routes, manages territories, and visualizes customer data on interactive maps for field sales teams.
Provides territory mapping, route planning, and check-in tools tailored for outside sales representatives.
Offers door-to-door sales mapping, territory management, and performance tracking for field sales.
Transforms spreadsheets and CRM data into customizable interactive sales territory maps.
Integrates with CRMs to visualize leads, opportunities, and territories on geospatial maps.
Maps Salesforce data for territory planning, route optimization, and sales analytics.
Enables sales territory design, balancing, and visualization with data-driven mapping tools.
Creates professional sales territory maps, heat maps, and drive-time analysis from imported data.
Integrates advanced mapping into Salesforce for live territory management and route planning.
Automates sales territory alignment and balancing with interactive map-based planning.
Badger Maps
specializedOptimizes sales routes, manages territories, and visualizes customer data on interactive maps for field sales teams.
AI-powered Smart Scheduling that optimizes routes based on rep skills, customer urgency, traffic, and historical data
Badger Maps is a leading mobile-first sales mapping software tailored for outside sales teams, enabling optimized route planning, territory management, and real-time customer tracking. It integrates seamlessly with CRMs like Salesforce, HubSpot, and Pipedrive to sync leads, activities, and data effortlessly. The platform also offers check-in tools, performance analytics, and lead generation from mapping insights to maximize field sales productivity.
Pros
- Superior route optimization that saves up to 25% time and fuel with AI-driven planning considering traffic and priorities
- Deep CRM integrations and real-time data sync for seamless workflow
- Intuitive mobile app with live tracking, check-ins, and territory visualization
Cons
- Higher pricing tiers may strain small teams or solos
- Advanced reporting requires enterprise plan
- Limited desktop functionality compared to mobile experience
Best For
Outside sales reps and teams focused on route efficiency, territory management, and CRM-integrated field operations.
Pricing
Starts at $59/user/month (billed annually) for Pro plan; Teams at $79/user/month; Enterprise custom pricing.
Map My Customers
specializedProvides territory mapping, route planning, and check-in tools tailored for outside sales representatives.
Smart Route Planner that automatically optimizes daily routes by prioritizing high-value accounts, traffic, and travel time
Map My Customers is a specialized sales mapping software designed for field sales teams, enabling users to visualize territories, optimize routes, and manage leads and customers on interactive maps. It offers tools for performance tracking, heat mapping sales activity, and mobile check-ins to streamline outside sales operations. The platform integrates with popular CRMs like Salesforce and HubSpot, providing real-time insights to boost productivity and revenue.
Pros
- Intuitive drag-and-drop territory mapping and multi-stop route optimization
- Strong mobile app for real-time field check-ins and navigation
- Excellent CRM integrations and performance analytics with heat maps
Cons
- Reporting features could be more customizable for advanced users
- Higher-tier plans required for full territory balancing and team collaboration
- Limited free trial and onboarding support for very small teams
Best For
Field sales teams and managers in SMBs or mid-market companies seeking efficient route planning and territory visualization without a steep learning curve.
Pricing
Basic plan at $29/user/month, Pro at $49/user/month, Enterprise custom; billed annually with discounts.
Spotio
specializedOffers door-to-door sales mapping, territory management, and performance tracking for field sales.
Perfect Canvass: AI-powered tool that generates optimized canvassing lists directly from interactive maps
Spotio is a field sales management platform specializing in sales mapping, territory optimization, and route planning for outside sales teams. It enables reps to visualize territories with heat maps, generate canvassing lists, and optimize routes in real-time to maximize daily coverage. The software also includes performance tracking, lead management, and mobile-first tools to boost field productivity and sales results.
Pros
- Advanced territory mapping with heat maps and auto-balancing
- Real-time route optimization and mobile canvassing tools
- Comprehensive analytics for sales performance tracking
Cons
- Higher pricing tiers for full features
- Occasional mobile app glitches reported by users
- Limited native integrations with CRMs
Best For
Outside sales teams in door-to-door industries like solar, roofing, or pest control needing robust mapping and territory tools.
Pricing
Starts at $39/user/month (Basic), $59 (Pro), $79 (Elite), billed annually with custom Enterprise options.
Maptive
specializedTransforms spreadsheets and CRM data into customizable interactive sales territory maps.
Automatic territory creation and optimization that balances workloads based on custom criteria like sales potential or geography
Maptive is a cloud-based mapping platform powered by Google Maps that transforms spreadsheet data into interactive, customizable maps for sales teams. It specializes in territory management, heat mapping, drive-time analysis, and route optimization to help visualize sales data geographically. Users can import data from Excel or CRM systems to create dynamic visualizations, balance territories automatically, and share maps securely.
Pros
- Seamless spreadsheet integration for quick map creation
- Powerful territory balancing and heat map tools
- Highly customizable maps with drive-time polygons
Cons
- Limited native CRM integrations compared to competitors
- Relies heavily on Google Maps API, which may incur extra costs
- Mobile app lacks full desktop functionality
Best For
Small to mid-sized sales teams needing fast, intuitive mapping from spreadsheets without complex setup.
Pricing
Starts at $25/user/month (Essential), $39/user/month (Pro), with Enterprise custom pricing; 14-day free trial.
Mapsly
specializedIntegrates with CRMs to visualize leads, opportunities, and territories on geospatial maps.
AI-powered automatic territory design and balancing with drag-and-drop adjustments
Mapsly is a location intelligence platform that overlays CRM data onto interactive maps, enabling sales teams to visualize territories, leads, and opportunities in real-time. It offers advanced features like automated territory assignment, route optimization, visit planning, and spatial analytics, with deep native integration for Salesforce. Primarily targeted at field sales and territory management, it helps optimize coverage, balance workloads, and boost efficiency through geospatial insights.
Pros
- Seamless native integration with Salesforce and other CRMs
- Powerful AI-driven territory mapping and auto-balancing
- Comprehensive route optimization and real-time field tracking
Cons
- Steep learning curve for non-technical users
- Limited standalone functionality without CRM integration
- Pricing can add up for smaller teams needing advanced features
Best For
Mid-to-large sales teams using Salesforce who need sophisticated territory management and geospatial analytics.
Pricing
Starts at $35/user/month (Starter), $65/user/month (Pro), with custom Enterprise pricing; billed annually.
Geopointe
enterpriseMaps Salesforce data for territory planning, route optimization, and sales analytics.
Self-Service Territory Planning with automated balancing and what-if scenario modeling
Geopointe is a Salesforce-native mapping and location intelligence platform designed to visualize CRM data on interactive maps for sales teams. It excels in territory management, route optimization, proximity-based searches, and real-time data insights directly within Salesforce. The tool helps sales reps plan efficient routes, balance territories, and identify growth opportunities without leaving their CRM environment.
Pros
- Seamless native integration with Salesforce for real-time data syncing
- Advanced territory planning and balancing tools with self-service capabilities
- Powerful visualization and route optimization for field sales efficiency
Cons
- Limited to Salesforce ecosystem, no native support for other CRMs
- Pricing can be steep for small teams or non-enterprise users
- Initial setup and advanced features have a moderate learning curve
Best For
Mid-to-large sales teams deeply embedded in Salesforce seeking robust territory management and mapping without third-party data exports.
Pricing
Starts at $50 per user/month (billed annually); higher tiers for advanced features; volume discounts available.
eSpatial
specializedEnables sales territory design, balancing, and visualization with data-driven mapping tools.
AI-driven territory optimizer that auto-balances workloads using sales potential, drive times, and custom criteria
eSpatial is a cloud-based sales mapping software designed to help sales teams visualize customer locations, territories, and performance data on interactive maps. It offers tools for territory optimization, route planning with drive-time analysis, heat mapping, and real-time collaboration. The platform integrates with CRMs like Salesforce and Excel, enabling data-driven sales strategies without requiring GIS expertise.
Pros
- Intuitive drag-and-drop interface for non-GIS users
- Advanced territory balancing and optimization tools
- Strong integrations with Salesforce, Excel, and other CRMs
Cons
- Pricing escalates quickly for advanced features
- Reporting customization is somewhat limited
- Mobile app lacks full parity with desktop functionality
Best For
Mid-sized sales teams focused on territory management, opportunity visualization, and CRM-driven mapping without complex setup.
Pricing
Starts at $29/user/month for basic plans (billed annually), with Pro at $59/user/month and custom Enterprise pricing.
MapBusinessOnline
specializedCreates professional sales territory maps, heat maps, and drive-time analysis from imported data.
Visual Territory Wizard for effortless creation and balancing of sales territories
MapBusinessOnline is a user-friendly mapping software tailored for small to medium-sized businesses, enabling sales teams to visualize customer data, create territories, and plan routes directly on interactive maps. It supports easy data import from Excel or CSV files, offering tools like heat maps, drive-time analysis, and customizable layers for sales performance tracking. The platform excels in simplifying geographic data visualization without requiring GIS expertise, making it ideal for everyday business mapping needs.
Pros
- Intuitive drag-and-drop interface for quick map creation
- Affordable pricing suitable for SMBs
- Robust visualization options including heat maps and drive-time radii
Cons
- Limited advanced analytics and CRM integrations
- Performance can lag with very large datasets
- Mobile app lacks full desktop functionality
Best For
Small to medium sales teams needing simple, cost-effective tools for territory mapping and route planning without complex GIS requirements.
Pricing
Annual plans start at $299 for Basic (1 user), $599 for Pro (unlimited users), with Enterprise custom pricing; free trial available.
Salesforce Maps
enterpriseIntegrates advanced mapping into Salesforce for live territory management and route planning.
Seamless, native integration with Salesforce CRM for instant visualization and automation of customer location data
Salesforce Maps is a location intelligence tool embedded in the Salesforce ecosystem, designed to help sales teams visualize CRM data on interactive maps, optimize field routes, and manage territories dynamically. It provides AI-powered planning for efficient scheduling, live tracking of reps, and analytics for performance insights. Ideal for enterprises leveraging Salesforce, it turns location data into actionable sales strategies to increase productivity and revenue.
Pros
- Deep integration with Salesforce CRM for real-time data syncing
- Advanced AI route optimization considering traffic, skills, and priorities
- Comprehensive territory management with analytics and balancing tools
Cons
- Requires existing Salesforce subscription, limiting standalone use
- Steep learning curve due to Salesforce ecosystem complexity
- Premium pricing that can be costly for smaller teams
Best For
Large enterprises already using Salesforce CRM that need advanced territory planning and route optimization for field sales teams.
Pricing
Starts at $75/user/month (Starter), up to $150+/user/month (Unlimited); requires Salesforce Sales Cloud license.
AlignMix
specializedAutomates sales territory alignment and balancing with interactive map-based planning.
Patented Balance Engine that automatically optimizes territories for workload equity and revenue maximization in minutes
AlignMix is a specialized sales territory alignment platform designed to help sales organizations optimize territories, balance workloads, and align resources with revenue potential using data-driven algorithms. It supports importing sales data from sources like Salesforce, running multiple optimization scenarios, and generating balanced maps that account for factors such as geography, revenue, and headcount. The software is particularly suited for periodic territory realignments during planning cycles, providing analytics to visualize impacts on performance.
Pros
- Advanced patented optimization engine for equitable territory balancing
- Robust scenario planning and what-if analysis tools
- Strong integration with CRM systems like Salesforce for seamless data flow
Cons
- Steep learning curve for non-technical users
- Pricing lacks transparency and is quote-based only
- Limited real-time mobile mapping or field sales features
Best For
Sales operations leaders in mid-to-large enterprises conducting annual or quarterly territory realignments.
Pricing
Custom quote-based pricing; typically $5,000–$20,000+ annually depending on users, territories, and features.
Conclusion
Evaluating the top sales mapping tools reveals Badger Maps as the standout choice, excelling in route optimization, territory management, and data visualization for field teams. Map My Customers and Spotio follow closely, each offering tailored features—outsider sales tools for the former and door-to-door planning with performance tracking for the latter—providing strong alternatives for diverse workflows.
Take the first step toward streamlined sales operations: explore Badger Maps to unlock efficient route planning, territory management, and data insights that can transform your team's performance.
Tools Reviewed
All tools were independently evaluated for this comparison