Quick Overview
- 1#1: Outreach - Automates multi-channel sales follow-ups with personalized email sequences, calls, and LinkedIn tasks for higher engagement.
- 2#2: Salesloft - Orchestrates sales cadences and follow-ups across email, phone, and social to drive revenue.
- 3#3: HubSpot Sales Hub - Provides CRM-based automated email sequences, reminders, and task management for efficient sales follow-ups.
- 4#4: Apollo - Combines sales intelligence with automated email and call follow-ups for targeted prospect engagement.
- 5#5: Pipedrive - Sales CRM with pipeline automation, email tracking, and follow-up reminders to close deals faster.
- 6#6: Close - Inside sales CRM with built-in email, SMS, and calling automation for seamless follow-ups.
- 7#7: Reply - Multi-channel sales engagement platform automating email sequences and follow-ups with AI personalization.
- 8#8: Klenty - Sales engagement tool focused on automated email follow-ups, A/B testing, and prospect warming.
- 9#9: Mixmax - Email platform with sequencing, scheduling, and analytics to streamline sales follow-up communications.
- 10#10: Yesware - Email tracking and automation tool for sales teams to monitor opens and automate follow-ups.
Tools were selected based on key metrics including multi-channel automation capabilities, user experience, feature breadth (e.g., email, social, phone integration), and overall value, ensuring they align with modern sales engagement demands.
Comparison Table
Explore a comparison of leading sales follow-up software, including Outreach, Salesloft, HubSpot Sales Hub, Apollo, Pipedrive, and more. This table breaks down key features, pricing, and usability, equipping readers to identify the best tool for their team’s follow-up needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Outreach Automates multi-channel sales follow-ups with personalized email sequences, calls, and LinkedIn tasks for higher engagement. | enterprise | 9.4/10 | 9.8/10 | 8.6/10 | 8.2/10 |
| 2 | Salesloft Orchestrates sales cadences and follow-ups across email, phone, and social to drive revenue. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 8.8/10 |
| 3 | HubSpot Sales Hub Provides CRM-based automated email sequences, reminders, and task management for efficient sales follow-ups. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 7.8/10 |
| 4 | Apollo Combines sales intelligence with automated email and call follow-ups for targeted prospect engagement. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Pipedrive Sales CRM with pipeline automation, email tracking, and follow-up reminders to close deals faster. | enterprise | 8.7/10 | 9.0/10 | 9.2/10 | 8.0/10 |
| 6 | Close Inside sales CRM with built-in email, SMS, and calling automation for seamless follow-ups. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | Reply Multi-channel sales engagement platform automating email sequences and follow-ups with AI personalization. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 8 | Klenty Sales engagement tool focused on automated email follow-ups, A/B testing, and prospect warming. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 9 | Mixmax Email platform with sequencing, scheduling, and analytics to streamline sales follow-up communications. | other | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 10 | Yesware Email tracking and automation tool for sales teams to monitor opens and automate follow-ups. | other | 8.4/10 | 8.7/10 | 9.2/10 | 7.9/10 |
Automates multi-channel sales follow-ups with personalized email sequences, calls, and LinkedIn tasks for higher engagement.
Orchestrates sales cadences and follow-ups across email, phone, and social to drive revenue.
Provides CRM-based automated email sequences, reminders, and task management for efficient sales follow-ups.
Combines sales intelligence with automated email and call follow-ups for targeted prospect engagement.
Sales CRM with pipeline automation, email tracking, and follow-up reminders to close deals faster.
Inside sales CRM with built-in email, SMS, and calling automation for seamless follow-ups.
Multi-channel sales engagement platform automating email sequences and follow-ups with AI personalization.
Sales engagement tool focused on automated email follow-ups, A/B testing, and prospect warming.
Email platform with sequencing, scheduling, and analytics to streamline sales follow-up communications.
Email tracking and automation tool for sales teams to monitor opens and automate follow-ups.
Outreach
enterpriseAutomates multi-channel sales follow-ups with personalized email sequences, calls, and LinkedIn tasks for higher engagement.
AI-powered sequences with adaptive content and real-time engagement triggers that automatically adjust follow-ups based on prospect behavior
Outreach is a premier sales engagement platform that automates personalized follow-up sequences across email, phone, SMS, and LinkedIn to drive pipeline growth. It empowers sales teams with AI-powered insights, A/B testing, and real-time analytics to optimize outreach effectiveness and ensure no lead falls through the cracks. Designed for scalability, it integrates seamlessly with CRMs like Salesforce, making it ideal for structured sales processes.
Pros
- Robust multi-channel sequence automation with dynamic personalization
- Advanced AI analytics, forecasting, and conversation intelligence
- Deep CRM integrations and scalable for enterprise teams
Cons
- High pricing suitable only for mid-to-large teams
- Steep learning curve for advanced features
- Limited flexibility for highly customized non-sales workflows
Best For
Mid-market and enterprise sales teams seeking scalable, data-driven follow-up automation to boost rep productivity and revenue.
Pricing
Custom enterprise pricing, typically starting at $100+ per user/month (billed annually); contact sales for quotes.
Salesloft
enterpriseOrchestrates sales cadences and follow-ups across email, phone, and social to drive revenue.
Dynamic Cadences with AI optimization for adaptive, multi-touch follow-up sequences across channels
Salesloft is a comprehensive sales engagement platform designed to streamline sales follow-ups through automated multi-channel cadences, including email, calls, LinkedIn, and SMS. It offers AI-powered conversation intelligence, real-time coaching, and performance analytics to help sales teams prioritize high-potential leads and improve outreach effectiveness. With deep CRM integrations like Salesforce, it centralizes deal progression and ensures consistent follow-up at scale.
Pros
- Powerful multi-channel cadence automation for personalized follow-ups
- AI-driven insights and real-time call coaching
- Seamless integrations with Salesforce and other CRMs
Cons
- High cost unsuitable for small teams
- Steep learning curve for advanced features
- Occasional performance glitches reported by users
Best For
Mid-sized to enterprise sales teams seeking an all-in-one platform for scalable, data-driven follow-up automation.
Pricing
Custom enterprise pricing, typically $100-$150 per user/month (billed annually); free trial available.
HubSpot Sales Hub
enterpriseProvides CRM-based automated email sequences, reminders, and task management for efficient sales follow-ups.
Automated email sequences that dynamically adjust based on prospect responses
HubSpot Sales Hub is a comprehensive CRM platform with robust sales follow-up tools, including automated email sequences, email tracking, and task reminders to nurture leads efficiently. It enables sales teams to create personalized multi-step follow-up workflows that trigger based on prospect engagement, all within an integrated dashboard. The software scales from free basic CRM features to enterprise-level automation, making it versatile for various team sizes.
Pros
- Automated email sequences for hands-off multi-touch follow-ups
- Real-time email open and click tracking with smart notifications
- Seamless integration with CRM for full prospect visibility
Cons
- Advanced features locked behind expensive Pro/Enterprise tiers
- Steep learning curve for complex workflows and customizations
- Free version lacks key follow-up automation capabilities
Best For
Mid-sized sales teams seeking scalable, CRM-integrated follow-up automation without needing multiple tools.
Pricing
Free CRM basics; Starter at $20/user/month, Professional $90/user/month, Enterprise $150/user/month (billed annually).
Apollo
specializedCombines sales intelligence with automated email and call follow-ups for targeted prospect engagement.
One-click contact enrichment from a 270M+ B2B database integrated directly into follow-up sequences
Apollo.io is a comprehensive sales intelligence and engagement platform that enables teams to discover verified B2B contacts and automate personalized follow-up sequences across email, calls, and LinkedIn. It excels in sales follow-up by offering multi-step outreach campaigns with A/B testing, smart scheduling, and performance analytics to optimize engagement rates. The platform's vast database and AI-driven insights help sales reps nurture leads efficiently without manual tracking.
Pros
- Massive database of 270M+ verified contacts for easy prospecting and follow-up
- Powerful automated sequences with multi-channel support and A/B testing
- Advanced analytics and AI scoring to refine follow-up strategies
Cons
- Pricing escalates quickly for teams needing advanced features
- Occasional data accuracy issues requiring manual verification
- Steeper learning curve for customizing complex sequences
Best For
B2B sales teams scaling outbound follow-ups with data-driven automation.
Pricing
Free plan with limits; paid tiers start at $49/user/month (Basic), $99/user/month (Professional), and custom enterprise pricing.
Pipedrive
enterpriseSales CRM with pipeline automation, email tracking, and follow-up reminders to close deals faster.
Drag-and-drop visual sales pipeline with built-in activity timelines for effortless follow-up management
Pipedrive is a sales-focused CRM platform designed to streamline sales pipelines and follow-up processes for teams. It offers visual deal tracking, automated activity reminders, and email integration to ensure timely follow-ups without missing leads. Users can customize workflows, set recurring tasks, and monitor progress through intuitive dashboards, making it a solid choice for sales follow-up management.
Pros
- Highly visual drag-and-drop pipeline for easy deal and follow-up tracking
- Automated reminders and activity scheduling to prevent leads from falling through cracks
- Seamless email integration with open/click tracking for effective follow-ups
Cons
- Advanced automation and reporting require higher-priced plans
- No free tier, which may deter very small teams or solo users
- Custom reporting can feel limited compared to enterprise CRMs
Best For
Small to mid-sized sales teams needing an intuitive tool for pipeline visualization and automated follow-up reminders.
Pricing
Starts at $14.90/user/month (Essential, billed annually); scales to $99/user/month (Enterprise) with more features.
Close
specializedInside sales CRM with built-in email, SMS, and calling automation for seamless follow-ups.
Power Dialer that intelligently dials prospects, skips voicemails, and logs calls automatically for maximum outbound efficiency
Close is an inside sales CRM platform that integrates calling, emailing, SMS, and task automation to streamline sales follow-ups without switching between apps. It features smart workflows, power dialing, and a unified inbox for all communications, enabling reps to manage leads efficiently from one dashboard. Designed for high-velocity outbound sales, it emphasizes quick, personalized follow-ups with built-in analytics to track performance.
Pros
- Seamless integration of phone, email, and SMS for instant follow-ups
- Powerful automation workflows and reminders to prevent missed opportunities
- Robust reporting and lead analytics for optimizing sales processes
Cons
- Higher pricing may not suit very small teams or budgets
- Steeper learning curve for advanced customization
- Limited native marketing automation compared to full-suite CRMs
Best For
Outbound sales teams focused on high-volume calling, texting, and rapid personalized follow-ups.
Pricing
Starts at $59/user/month (billed annually) for Starter plan; Professional at $99/user/month; custom enterprise pricing available.
Reply
specializedMulti-channel sales engagement platform automating email sequences and follow-ups with AI personalization.
AI-driven adaptive sequences that automatically adjust follow-ups based on prospect responses and behavior
Reply.io is a powerful sales engagement platform focused on automating multi-channel outreach for sales follow-ups, including email, LinkedIn, calls, and SMS. It allows teams to build personalized sequences with AI-driven content generation, A/B testing, and smart routing to nurture leads efficiently. The tool provides detailed analytics to track engagement and optimize campaigns, making it ideal for scaling outbound sales efforts.
Pros
- Multi-channel automation across email, LinkedIn, phone, and SMS
- AI-powered personalization and sequence optimization
- Advanced analytics and reporting for performance insights
Cons
- Pricing can be steep for small teams or startups
- Initial setup and learning curve for complex sequences
- Occasional email deliverability challenges requiring warm-up management
Best For
Mid-sized sales teams looking to automate and scale multi-channel follow-up campaigns with AI enhancements.
Pricing
Starts at $49/user/month (Starter), $79/user/month (Growth), with custom Enterprise plans; billed annually.
Klenty
specializedSales engagement tool focused on automated email follow-ups, A/B testing, and prospect warming.
Multi-channel cadences that intelligently sequence emails, calls, SMS, and LinkedIn actions with behavior-based triggers
Klenty is a sales engagement platform focused on automating follow-ups through personalized email sequences, calls, SMS, LinkedIn tasks, and more. It enables sales teams to build multi-channel cadences with A/B testing, dynamic personalization, and real-time analytics to boost response rates and pipeline velocity. The tool integrates seamlessly with CRMs like Salesforce and HubSpot, ensuring consistent lead nurturing without manual intervention.
Pros
- Powerful multi-channel automation for emails, calls, SMS, and LinkedIn
- Advanced personalization and A/B testing to improve engagement
- Strong analytics and CRM integrations for pipeline insights
Cons
- Pricing can be steep for small teams or startups
- Initial setup and learning curve for complex cadences
- Limited free plan; trial required for full access
Best For
Mid-sized sales teams seeking scalable, multi-channel follow-up automation to nurture leads efficiently.
Pricing
Starts at $50/user/month (Startup, billed annually) up to $100/user/month (Enterprise); 14-day free trial available.
Mixmax
otherEmail platform with sequencing, scheduling, and analytics to streamline sales follow-up communications.
Reactive Email Sequences that trigger follow-ups based on opens, clicks, and replies
Mixmax is a Gmail-centric productivity platform that enhances sales outreach and follow-up processes through features like email tracking, personalized templates, scheduling, and automated sequences. It allows sales teams to create dynamic, behavior-triggered follow-ups, ensuring consistent engagement without leaving the inbox. With integrations for calendars and CRMs, it streamlines workflows to improve response rates and close rates.
Pros
- Seamless Gmail integration for native workflow
- Advanced personalization and reactive sequences for effective follow-ups
- Robust tracking and analytics to optimize campaigns
Cons
- Primarily limited to Gmail (no native Outlook support)
- Pricing escalates quickly for teams needing advanced features
- Initial setup and learning curve for complex automations
Best For
Sales reps and SDR teams relying on Gmail who need automated, personalized follow-up sequences.
Pricing
Free limited plan; Pro at $29/user/month; Business at $49/user/month; Enterprise custom.
Yesware
otherEmail tracking and automation tool for sales teams to monitor opens and automate follow-ups.
Automated smart reminders that trigger follow-ups based on prospect engagement without manual scheduling
Yesware is a sales productivity platform that integrates directly with Gmail and Outlook to enhance email outreach and follow-ups. It provides real-time email tracking for opens, clicks, replies, and attachments, along with automated reminders and customizable templates to ensure timely follow-ups. Sales teams can also create multi-step campaigns and integrate with CRMs like Salesforce for seamless workflow management.
Pros
- Seamless integration with Gmail and Outlook
- Robust real-time tracking and automated reminders
- CRM integrations and template library for efficiency
Cons
- Premium features locked behind higher tiers
- Pricing can be expensive for small teams
- Limited reporting depth in basic plans
Best For
Sales teams using Gmail or Outlook who need straightforward email tracking and automated follow-up reminders to nurture leads.
Pricing
Pro: $19/user/month (annual), Premium: $49/user/month (annual), Enterprise: custom; 14-day free trial available.
Conclusion
Among the top sales follow-up tools, Outreach leads with its strong focus on multi-channel automation for higher engagement. Salesloft and HubSpot Sales Hub are excellent alternatives, offering powerful cadence management and CRM integration tailored to different team needs. Ultimately, while the best choice depends on specific workflows, Outreach clearly stands as the top performer.
Ready to boost your follow-up results? Try Outreach first to unlock automated, personalized engagement that drives meaningful connections and closes more deals.
Tools Reviewed
All tools were independently evaluated for this comparison