Quick Overview
- 1#1: Outreach - Sales engagement platform automating personalized multi-channel outreach including email, calls, and LinkedIn to drive revenue.
- 2#2: Salesloft - Revenue orchestration tool that streamlines sales workflows with email sequences, dialers, and conversation intelligence.
- 3#3: Apollo - All-in-one sales platform combining lead generation, engagement automation, and CRM integration for efficient prospecting.
- 4#4: Groove - Sales engagement software focused on email sequences, call coaching, and pipeline management to accelerate deals.
- 5#5: HubSpot Sales Hub - Integrated sales engagement suite with email tracking, sequences, meetings, and analytics within a full CRM ecosystem.
- 6#6: Close - Inside sales CRM with built-in calling, emailing, and SMS automation designed for high-velocity sales teams.
- 7#7: Reply.io - Multichannel sales engagement platform for automated emails, LinkedIn, calls, and AI-powered personalization.
- 8#8: Klenty - Sales engagement tool specializing in automated email cadences, LinkedIn automation, and A/B testing for outreach.
- 9#9: Lemlist - Cold email platform with image personalization, AI writing, and multi-channel sequences to improve reply rates.
- 10#10: Mixmax - Email productivity tool with sequences, templates, scheduling, and analytics for sales and marketing teams.
We ranked these tools based on feature depth, user experience, reliability, and value, ensuring they cater to varied sales workflows and deliver tangible ROI.
Comparison Table
Sales Engagement Software is a vital asset for modern sales teams, with tools like Outreach, Salesloft, Apollo, Groove, HubSpot Sales Hub, and more shaping how outreach and customer interactions are managed. This comparison table outlines key features, pricing structures, integration strengths, and use cases to guide teams in selecting the right solution for their specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Outreach Sales engagement platform automating personalized multi-channel outreach including email, calls, and LinkedIn to drive revenue. | enterprise | 9.5/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 2 | Salesloft Revenue orchestration tool that streamlines sales workflows with email sequences, dialers, and conversation intelligence. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Apollo All-in-one sales platform combining lead generation, engagement automation, and CRM integration for efficient prospecting. | enterprise | 9.1/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 4 | Groove Sales engagement software focused on email sequences, call coaching, and pipeline management to accelerate deals. | enterprise | 8.6/10 | 8.4/10 | 9.5/10 | 8.8/10 |
| 5 | HubSpot Sales Hub Integrated sales engagement suite with email tracking, sequences, meetings, and analytics within a full CRM ecosystem. | enterprise | 8.7/10 | 9.0/10 | 9.2/10 | 8.4/10 |
| 6 | Close Inside sales CRM with built-in calling, emailing, and SMS automation designed for high-velocity sales teams. | specialized | 8.8/10 | 8.9/10 | 9.3/10 | 8.5/10 |
| 7 | Reply.io Multichannel sales engagement platform for automated emails, LinkedIn, calls, and AI-powered personalization. | specialized | 8.2/10 | 8.8/10 | 7.6/10 | 7.9/10 |
| 8 | Klenty Sales engagement tool specializing in automated email cadences, LinkedIn automation, and A/B testing for outreach. | specialized | 8.6/10 | 9.1/10 | 8.7/10 | 8.2/10 |
| 9 | Lemlist Cold email platform with image personalization, AI writing, and multi-channel sequences to improve reply rates. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.3/10 |
| 10 | Mixmax Email productivity tool with sequences, templates, scheduling, and analytics for sales and marketing teams. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 7.9/10 |
Sales engagement platform automating personalized multi-channel outreach including email, calls, and LinkedIn to drive revenue.
Revenue orchestration tool that streamlines sales workflows with email sequences, dialers, and conversation intelligence.
All-in-one sales platform combining lead generation, engagement automation, and CRM integration for efficient prospecting.
Sales engagement software focused on email sequences, call coaching, and pipeline management to accelerate deals.
Integrated sales engagement suite with email tracking, sequences, meetings, and analytics within a full CRM ecosystem.
Inside sales CRM with built-in calling, emailing, and SMS automation designed for high-velocity sales teams.
Multichannel sales engagement platform for automated emails, LinkedIn, calls, and AI-powered personalization.
Sales engagement tool specializing in automated email cadences, LinkedIn automation, and A/B testing for outreach.
Cold email platform with image personalization, AI writing, and multi-channel sequences to improve reply rates.
Email productivity tool with sequences, templates, scheduling, and analytics for sales and marketing teams.
Outreach
enterpriseSales engagement platform automating personalized multi-channel outreach including email, calls, and LinkedIn to drive revenue.
Kaia AI copilot for real-time sales guidance, conversation intelligence, and automated next-best actions
Outreach is a leading sales engagement platform that automates and personalizes multichannel outreach, including email sequences, calls, and tasks, to drive revenue growth. It offers AI-powered tools like Kaia for real-time coaching, predictive analytics, and revenue orchestration to optimize sales workflows at scale. Designed for enterprise teams, it integrates deeply with CRMs like Salesforce and provides comprehensive visibility into rep performance and pipeline health.
Pros
- Robust AI-driven automation and personalization for sequences and coaching
- Deep CRM integrations and advanced analytics for enterprise-scale insights
- Multichannel engagement with real-time activity capture and deal progression
Cons
- Steep learning curve for new users due to extensive features
- High pricing suitable mainly for mid-to-large enterprises
- Occasional performance issues with very high-volume usage
Best For
Enterprise sales teams seeking scalable, AI-enhanced engagement tools to orchestrate complex revenue processes.
Pricing
Custom enterprise pricing, typically starting at $100+ per user per month, billed annually with volume discounts.
Salesloft
enterpriseRevenue orchestration tool that streamlines sales workflows with email sequences, dialers, and conversation intelligence.
Revenue Orchestration with AI-powered cadences that dynamically adjust outreach across channels based on prospect behavior
Salesloft is a leading sales engagement platform that empowers sales teams to automate personalized outreach across email, phone, and LinkedIn to accelerate pipeline growth. It provides conversation intelligence, AI-driven coaching, and deal management tools integrated deeply with CRMs like Salesforce. The platform unifies sales workflows, offering analytics to optimize cadences and forecast revenue more accurately.
Pros
- Highly customizable multi-channel cadences for email, calls, and social
- Advanced AI conversation intelligence and real-time coaching
- Seamless integrations with Salesforce and other major CRMs
Cons
- Steep learning curve for new users and complex setups
- High cost unsuitable for small teams or startups
- Limited flexibility in reporting customization
Best For
Mid-market to enterprise sales teams seeking scalable, AI-enhanced engagement with robust CRM integrations.
Pricing
Quote-based pricing starts at ~$125/user/month for Core plan, with Pro (~$150/user/month) and Enterprise tiers adding advanced AI and orchestration features.
Apollo
enterpriseAll-in-one sales platform combining lead generation, engagement automation, and CRM integration for efficient prospecting.
Integrated access to a 265M+ contact database with real-time enrichment and buying intent signals
Apollo.io is a comprehensive sales intelligence and engagement platform that combines a massive B2B contact database with automated outreach tools to streamline prospecting and sales workflows. It enables teams to find verified contacts, launch personalized email sequences, make calls, and engage on LinkedIn, all within a unified interface. Advanced AI features handle personalization, A/B testing, and performance analytics to optimize campaigns and boost conversions.
Pros
- Vast database of 265M+ verified B2B contacts for effortless prospecting
- Multi-channel engagement including email, calls, and LinkedIn automation
- AI-powered personalization and robust analytics for data-driven optimization
Cons
- Advanced features locked behind higher-tier plans
- Data accuracy can vary, requiring occasional verification
- Steep learning curve for mastering all tools
Best For
Scaling sales teams needing an all-in-one solution for prospecting, outreach, and analytics.
Pricing
Free tier with limits; Basic at $49/user/mo (annual), Professional at $99/user/mo, custom enterprise plans.
Groove
enterpriseSales engagement software focused on email sequences, call coaching, and pipeline management to accelerate deals.
Native Gmail experience that lets reps run full sales sequences without ever leaving their inbox
Groove is a sales engagement platform designed to automate and personalize email outreach directly within Gmail, helping sales reps manage sequences, follow-ups, and tasks without leaving their inbox. It provides features like smart scheduling, A/B testing, reply analytics, and CRM integrations to improve response rates and pipeline velocity. Groove emphasizes simplicity and high deliverability, making it ideal for teams seeking a lightweight alternative to more complex tools.
Pros
- Seamless native Gmail integration for effortless workflow
- Strong personalization and deliverability tools boosting reply rates
- Intuitive setup with quick ROI through analytics and A/B testing
Cons
- Limited multichannel support beyond email (e.g., weaker calling/video)
- Reporting lacks depth compared to enterprise leaders
- Scalability challenges for very large teams (100+ users)
Best For
Small to mid-sized sales teams prioritizing simple, inbox-based email automation over full multichannel platforms.
Pricing
Starts at $29/user/month (Essentials), $79/user/month (Pro), with Enterprise custom pricing; annual billing discounts available, 14-day free trial.
HubSpot Sales Hub
enterpriseIntegrated sales engagement suite with email tracking, sequences, meetings, and analytics within a full CRM ecosystem.
Built-in Sequences with multi-channel automation and A/B testing, fully integrated with the free CRM
HubSpot Sales Hub is a comprehensive sales engagement platform designed to streamline outreach, pipeline management, and deal closure within an all-in-one CRM ecosystem. It offers tools like automated email sequences, meeting schedulers, calling integrations, sales analytics, and conversation intelligence to help teams engage prospects effectively. Seamlessly integrated with HubSpot's Marketing and Service Hubs, it provides a unified customer view for inbound-focused sales strategies.
Pros
- Intuitive interface with seamless CRM integration
- Robust automation for emails, tasks, and sequences
- Generous free tier and scalable pricing options
Cons
- Higher tiers become expensive for large teams
- Limited advanced personalization compared to specialists
- Some features require full HubSpot ecosystem for maximum value
Best For
Inbound sales teams at growing SMBs seeking an integrated CRM with engagement tools.
Pricing
Free tools available; Starter at $20/user/mo, Professional at $90/user/mo, Enterprise at $150/user/mo (billed annually).
Close
specializedInside sales CRM with built-in calling, emailing, and SMS automation designed for high-velocity sales teams.
Built-in predictive power dialer and one-click calling/SMS directly from CRM records without external telephony
Close is an all-in-one CRM and sales engagement platform tailored for high-velocity outbound sales teams, integrating calling, emailing, SMS, and task automation directly within the CRM interface. It features predictive dialing, email sequences with A/B testing, smart workflows, and dynamic list views to streamline outreach and follow-ups. Close emphasizes speed and simplicity, with keyboard shortcuts and a unified inbox to keep reps focused on closing deals without switching apps.
Pros
- Integrated VoIP calling, SMS, and email sequences in one platform
- Intuitive interface with powerful keyboard shortcuts and smart views
- Strong automation workflows and predictive dialer for outbound efficiency
Cons
- Reporting and analytics lack depth for enterprise-scale needs
- Fewer native integrations compared to dedicated engagement tools
- Pricing scales quickly for larger teams without heavy customization
Best For
Outbound sales teams in startups and SMBs prioritizing speed and simplicity over advanced enterprise reporting.
Pricing
Starts at $59/user/month (Essential, billed annually) up to $149/user/month (Enterprise), with custom pricing available.
Reply.io
specializedMultichannel sales engagement platform for automated emails, LinkedIn, calls, and AI-powered personalization.
AI Sales Copilot for real-time sequence optimization and automated hyper-personalized follow-ups
Reply.io is a robust sales engagement platform that automates multi-channel outbound sales campaigns, including email sequences, LinkedIn automation, calls, and SMS. It leverages AI for hyper-personalized messaging, lead enrichment, and sequence optimization, while providing unified inbox management and real-time analytics. The tool integrates seamlessly with CRMs like Salesforce and HubSpot, helping sales teams scale prospecting and improve conversion rates.
Pros
- Comprehensive multi-channel outreach (email, LinkedIn, calls, SMS)
- AI-powered personalization, enrichment, and sequence optimization
- Detailed analytics, A/B testing, and CRM integrations
Cons
- Higher pricing for advanced features may deter small teams
- Steep learning curve for complex sequences and setup
- Potential compliance risks with LinkedIn automation and deliverability issues
Best For
Mid-sized sales teams looking to automate and scale personalized outbound prospecting across multiple channels.
Pricing
Starts at $49/user/month (Starter, annual billing), $99/user/month (Growth), with custom Enterprise pricing; free trial available.
Klenty
specializedSales engagement tool specializing in automated email cadences, LinkedIn automation, and A/B testing for outreach.
AI Cube for behavioral personalization that dynamically crafts unique email content based on prospect interactions
Klenty is a sales engagement platform that automates personalized outbound outreach across email, LinkedIn, calls, and SMS to help sales teams scale their prospecting efforts. It offers multi-step cadences, A/B testing, AI-powered personalization, and real-time analytics to optimize engagement and boost reply rates. With seamless integrations to CRMs like Salesforce and HubSpot, Klenty enables reps to focus on high-value selling activities rather than manual tasks.
Pros
- Multi-channel automation including LinkedIn and calls
- AI personalization for higher reply rates
- Comprehensive analytics and A/B testing
Cons
- Higher pricing for advanced features
- Some integrations require setup tweaks
- Limited free tier options
Best For
Mid-sized sales teams and SDRs focused on scaling personalized outbound campaigns.
Pricing
Growth plan at $60/user/month (annual billing), Pro at $90/user/month, Enterprise custom; 14-day free trial.
Lemlist
specializedCold email platform with image personalization, AI writing, and multi-channel sequences to improve reply rates.
Dynamic image and video personalization for emails
Lemlist is a sales engagement platform specializing in hyper-personalized cold email outreach at scale. It enables sales teams to automate multi-step sequences, incorporate dynamic images, videos, and AI-generated content, while optimizing deliverability through built-in email warm-up and analytics. The tool also supports LinkedIn automation and CRM integrations for streamlined outbound prospecting.
Pros
- Advanced personalization with images, videos, and AI copywriting
- Excellent email deliverability tools including warm-up
- Robust analytics and A/B testing for campaign optimization
Cons
- Pricing escalates quickly for larger teams or advanced features
- Limited native support for inbound lead management
- Some multi-channel features require additional integrations
Best For
Outbound sales teams and SDRs focused on scaling personalized cold email campaigns.
Pricing
Starts at $59/user/month (Pro, annual billing); Enterprise at $99/user/month; custom pricing available.
Mixmax
specializedEmail productivity tool with sequences, templates, scheduling, and analytics for sales and marketing teams.
Dynamic personalized images and GIFs that auto-adapt to recipient data for hyper-relevant emails
Mixmax is a sales engagement platform designed to enhance email outreach for sales teams through automation, personalization, and analytics. It offers features like email sequences, dynamic templates with personalized images/GIFs/videos, scheduling, and real-time tracking of opens, clicks, and replies. Seamlessly integrating with Gmail and Outlook, it streamlines cold emailing and follow-ups while providing A/B testing and CRM integrations for better pipeline management.
Pros
- Intuitive Gmail/Outlook integration for quick setup
- Powerful personalization with dynamic images, GIFs, and variables
- Strong analytics, A/B testing, and sequence automation
Cons
- Primarily email-focused with limited multichannel capabilities
- Pricing scales up quickly for larger teams
- Advanced features may require some learning curve
Best For
Small to mid-sized sales teams focused on high-volume email outreach and personalization.
Pricing
Free plan for basics; Growth at $29/user/mo, Business at $49/user/mo (billed annually), Enterprise custom.
Conclusion
After evaluating the leading sales engagement tools, Outreach emerges as the top choice, with its strong capability in personalized multi-channel outreach driving revenue effectively. Salesloft follows closely, excelling in revenue orchestration and workflow streamlining, while Apollo stands out as a versatile all-in-one platform for lead generation and CRM integration. Each tool offers unique strengths, ensuring there’s a fit for varied team needs.
To unlock your sales potential, explore Outreach—its seamless, revenue-driven engagement strategies can transform how you connect with prospects and close deals.
Tools Reviewed
All tools were independently evaluated for this comparison