Quick Overview
- 1#1: Salesforce CPQ - Enables sales teams to configure complex products, price accurately, and generate quotes seamlessly within the Salesforce ecosystem.
- 2#2: Oracle CPQ - Provides guided selling and dynamic configuration for complex products with real-time pricing and multi-channel quoting.
- 3#3: SAP CPQ - Delivers scalable configuration, pricing, and quoting capabilities integrated with SAP ERP for enterprise sales processes.
- 4#4: Conga CPQ - Streamlines configure-price-quote workflows with AI-driven recommendations and document automation for sales efficiency.
- 5#5: PROS CPQ - Optimizes sales configurations with AI-powered pricing guidance and deal optimization for B2B revenue growth.
- 6#6: DealHub - Offers an all-in-one CPQ platform with interactive buying experiences, subscriptions, and contract management.
- 7#7: KBMax - Visual sales configurator that builds 3D product models and generates quotes instantly for manufacturing sales.
- 8#8: Tacton - Advanced CPQ solution for engineering-to-order products with rule-based configuration and CAD integration.
- 9#9: Cincom CPQ - Robust configurator for high-tech and industrial sales with multi-language support and dependency rules.
- 10#10: Experlogix - Flexible CPQ software that handles complex rules, multi-currency pricing, and integrates with various CRMs.
Tools were evaluated based on core functionality (dynamic rules, real-time integration), usability (intuitive interfaces, minimal setup), and value (ROI, scalability, and alignment with diverse sales models like subscriptions or ETO).
Comparison Table
This comparison table examines leading Sales Configurator Software solutions, including Salesforce CPQ, Oracle CPQ, SAP CPQ, Conga CPQ, PROS CPQ, and more, highlighting key features, workflow integration, and proposal customization. By analyzing these details, readers will gain insights to select the platform that best aligns with their sales goals, from streamlining quote processes to enhancing customer engagement.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce CPQ Enables sales teams to configure complex products, price accurately, and generate quotes seamlessly within the Salesforce ecosystem. | enterprise | 9.5/10 | 9.8/10 | 8.2/10 | 8.7/10 |
| 2 | Oracle CPQ Provides guided selling and dynamic configuration for complex products with real-time pricing and multi-channel quoting. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 3 | SAP CPQ Delivers scalable configuration, pricing, and quoting capabilities integrated with SAP ERP for enterprise sales processes. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | Conga CPQ Streamlines configure-price-quote workflows with AI-driven recommendations and document automation for sales efficiency. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | PROS CPQ Optimizes sales configurations with AI-powered pricing guidance and deal optimization for B2B revenue growth. | enterprise | 8.6/10 | 9.4/10 | 7.7/10 | 8.2/10 |
| 6 | DealHub Offers an all-in-one CPQ platform with interactive buying experiences, subscriptions, and contract management. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 8.0/10 |
| 7 | KBMax Visual sales configurator that builds 3D product models and generates quotes instantly for manufacturing sales. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 8 | Tacton Advanced CPQ solution for engineering-to-order products with rule-based configuration and CAD integration. | specialized | 8.5/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 9 | Cincom CPQ Robust configurator for high-tech and industrial sales with multi-language support and dependency rules. | specialized | 8.4/10 | 9.2/10 | 7.5/10 | 7.8/10 |
| 10 | Experlogix Flexible CPQ software that handles complex rules, multi-currency pricing, and integrates with various CRMs. | specialized | 8.1/10 | 8.6/10 | 7.4/10 | 7.8/10 |
Enables sales teams to configure complex products, price accurately, and generate quotes seamlessly within the Salesforce ecosystem.
Provides guided selling and dynamic configuration for complex products with real-time pricing and multi-channel quoting.
Delivers scalable configuration, pricing, and quoting capabilities integrated with SAP ERP for enterprise sales processes.
Streamlines configure-price-quote workflows with AI-driven recommendations and document automation for sales efficiency.
Optimizes sales configurations with AI-powered pricing guidance and deal optimization for B2B revenue growth.
Offers an all-in-one CPQ platform with interactive buying experiences, subscriptions, and contract management.
Visual sales configurator that builds 3D product models and generates quotes instantly for manufacturing sales.
Advanced CPQ solution for engineering-to-order products with rule-based configuration and CAD integration.
Robust configurator for high-tech and industrial sales with multi-language support and dependency rules.
Flexible CPQ software that handles complex rules, multi-currency pricing, and integrates with various CRMs.
Salesforce CPQ
enterpriseEnables sales teams to configure complex products, price accurately, and generate quotes seamlessly within the Salesforce ecosystem.
AI-powered Einstein Guided Selling for intelligent product recommendations and configurations
Salesforce CPQ is a leading configure-price-quote (CPQ) solution integrated natively with Salesforce CRM, enabling sales teams to configure complex products, apply dynamic pricing rules, and generate accurate quotes in real-time. It features a robust rules engine for product bundling, discounts, and approvals, supporting multi-currency and multi-language operations. The platform automates the entire sales quoting process, reducing errors and accelerating deal cycles for enterprises with customized offerings.
Pros
- Seamless integration with Salesforce CRM and extensive ecosystem of apps
- Powerful configuration engine with AI-driven guided selling and product rules
- Advanced pricing capabilities including multi-dimensional pricing and approvals workflows
Cons
- Steep learning curve and complex setup requiring skilled admins
- High cost, especially for smaller teams without existing Salesforce investment
- Occasional performance issues with very large catalogs
Best For
Large enterprises and Salesforce users needing robust handling of complex, high-volume product configurations and quoting.
Pricing
Starts at $75/user/month (billed annually) as an add-on to Salesforce Sales Cloud; scales with editions and customizations.
Oracle CPQ
enterpriseProvides guided selling and dynamic configuration for complex products with real-time pricing and multi-channel quoting.
Declarative configuration modeling that empowers business users to define complex rules without extensive coding
Oracle CPQ is a robust cloud-based Configure, Price, Quote (CPQ) solution designed to streamline complex product configuration, dynamic pricing, and quote generation for sales teams. It excels in handling intricate product rules, bundles, and constraints, ensuring accurate guided selling experiences across web, mobile, and partner portals. Integrated deeply with Oracle's CX suite and third-party CRMs like Salesforce, it accelerates deal cycles and improves quote accuracy for enterprises.
Pros
- Powerful constraint-based configuration engine for complex products
- AI-driven pricing optimization and recommendations
- Seamless integrations with CRM, ERP, and e-commerce systems
Cons
- Steep learning curve for setup and customization
- High implementation costs and time
- Pricing can be prohibitive for mid-market businesses
Best For
Large enterprises in manufacturing, high-tech, or telecom with highly customizable product catalogs requiring enterprise-grade scalability.
Pricing
Custom quote-based pricing; typically $150+ per user/month with tiered plans and significant implementation fees.
SAP CPQ
enterpriseDelivers scalable configuration, pricing, and quoting capabilities integrated with SAP ERP for enterprise sales processes.
Native, real-time integration with SAP S/4HANA for automated order-to-cash processes without data silos
SAP CPQ is a comprehensive cloud-based Configure, Price, Quote (CPQ) solution that empowers sales teams to configure complex products, generate accurate pricing, and create professional quotes rapidly. It leverages rule-based configuration logic, AI-driven recommendations, and visual tools to handle intricate B2B sales scenarios in industries like manufacturing and high-tech. Deeply integrated with the SAP ecosystem, including S/4HANA and Sales Cloud, it ensures real-time data synchronization and seamless order fulfillment.
Pros
- Powerful rule-based configuration engine for highly complex products
- Seamless integration with SAP ERP, CRM, and S/4HANA for end-to-end processes
- AI-powered pricing optimization and multi-language/multi-currency support
Cons
- Steep learning curve and lengthy implementation for non-SAP users
- High enterprise-level pricing that may not suit SMBs
- Customization requires specialized SAP expertise
Best For
Large enterprises with complex product catalogs already invested in the SAP ecosystem seeking robust B2B sales configuration.
Pricing
Custom subscription pricing, typically starting at $50,000+ annually based on users, modules, and deployment scale; quote-based.
Conga CPQ
enterpriseStreamlines configure-price-quote workflows with AI-driven recommendations and document automation for sales efficiency.
Intelligent guided selling with a powerful rules engine that handles multi-dimensional product configurations and real-time pricing adjustments
Conga CPQ is a comprehensive Configure, Price, Quote (CPQ) platform that empowers sales teams to handle complex product configurations, dynamic pricing, and automated quote generation directly within Salesforce. It features a robust rules engine for guided selling, ensuring accuracy in bundling, discounts, and approvals. As part of the Conga suite, it seamlessly integrates with document generation, contracting, and revenue management tools for end-to-end sales automation.
Pros
- Deep native integration with Salesforce for seamless data flow
- Advanced configuration logic and guided selling for complex products
- Full suite integration for quoting, approvals, and contract lifecycle management
Cons
- Steep learning curve due to extensive customization options
- Higher pricing suited more for enterprises than SMBs
- Limited flexibility outside the Salesforce ecosystem
Best For
Enterprise sales teams using Salesforce that manage complex, configurable product catalogs requiring precise pricing and quoting.
Pricing
Quote-based enterprise pricing, typically $75-$150 per user/month depending on modules and customizations.
PROS CPQ
enterpriseOptimizes sales configurations with AI-powered pricing guidance and deal optimization for B2B revenue growth.
Autonomous AI pricing engine that dynamically optimizes prices and recommendations for maximum profit in real-time
PROS CPQ is a robust enterprise-grade Configure, Price, Quote (CPQ) solution designed to streamline complex sales processes for industries like manufacturing, high-tech, and distribution. It leverages AI and advanced pricing science to enable guided selling, accurate product configuration, and dynamic pricing optimization that maximizes revenue. The platform integrates deeply with CRM systems such as Salesforce, providing real-time insights and automation to accelerate quote generation and deal closure.
Pros
- AI-powered pricing optimization for real-time profitability maximization
- Handles highly complex product configurations with rule-based logic
- Seamless integrations with major CRMs and ERP systems like Salesforce and SAP
Cons
- Steep learning curve and lengthy implementation for non-enterprise users
- High cost prohibitive for SMBs
- Customization requires significant professional services
Best For
Large enterprises in complex B2B industries needing advanced AI-driven pricing and configuration for high-volume sales.
Pricing
Quote-based enterprise pricing, typically starting at $50,000+ annually based on users, modules, and deployment scale.
DealHub
enterpriseOffers an all-in-one CPQ platform with interactive buying experiences, subscriptions, and contract management.
DealHub OS unified workspace for end-to-end deal management in a single buyer-facing portal
DealHub is an all-in-one sales engagement platform with robust CPQ (Configure, Price, Quote) functionality designed to streamline complex B2B sales processes. It enables sales teams to configure products, generate accurate quotes, manage contracts, and deliver personalized buyer experiences through a unified workspace. The platform emphasizes guided selling, AI-driven insights, and seamless integrations with CRMs like Salesforce and HubSpot.
Pros
- Comprehensive CPQ with no-code configuration for complex products
- Unified platform combining quoting, content management, and payments
- Strong AI-powered guided selling and analytics
Cons
- Steep learning curve for advanced customizations
- Enterprise-level pricing may not suit smaller teams
- Occasional integration glitches reported with non-core CRMs
Best For
Mid-market to enterprise B2B sales teams handling complex, high-value deals that need an integrated CPQ and sales enablement solution.
Pricing
Custom quote-based pricing; typically starts at $75/user/month for basic plans, scaling up for enterprise features.
KBMax
specializedVisual sales configurator that builds 3D product models and generates quotes instantly for manufacturing sales.
Real-time interactive 3D product configurator with photorealistic renders from CAD models
KBMax is a visual CPQ and sales configurator platform tailored for complex manufacturing products, enabling interactive 3D configuration and visualization during the sales process. It integrates seamlessly with Salesforce, allowing teams to build rule-driven configurators that generate accurate quotes, BOMs, and renders. The drag-and-drop interface supports CAD imports for photorealistic product previews, streamlining B2B sales cycles from configuration to fulfillment.
Pros
- Exceptional 3D visualization and interactive product rendering
- Native Salesforce integration with robust rules engine
- CAD import support for precise manufacturing configurations
Cons
- Steep learning curve for advanced rule setup and CAD integration
- Higher pricing suitable for mid-to-large enterprises only
- Limited built-in reporting; relies on integrations for analytics
Best For
B2B manufacturers with complex, customizable products needing visual sales tools and Salesforce alignment.
Pricing
Quote-based pricing, typically $30,000+ annually for small teams, scaling with users, complexity, and add-ons.
Tacton
specializedAdvanced CPQ solution for engineering-to-order products with rule-based configuration and CAD integration.
Sophisticated declarative rule modeling language (CPM) that captures complex engineering constraints intuitively
Tacton is a powerful CPQ (Configure, Price, Quote) platform specializing in sales configurators for highly complex, engineer-to-order products in manufacturing industries. It uses advanced rule-based modeling to ensure accurate configurations, integrates seamlessly with CAD, ERP, and CRM systems like Salesforce, and provides interactive 3D visualization for sales demos. The software streamlines the entire sales process from configuration to quoting, reducing errors and accelerating deal cycles for B2B enterprises.
Pros
- Exceptional rule engine for handling intricate product configurations without custom coding
- Robust integrations with CAD/CAE, ERP, and CRM systems
- Advanced 3D/AR visualization for immersive customer experiences
Cons
- Steep learning curve and complex initial setup
- High implementation costs and timelines
- Pricing is premium, less suitable for SMBs
Best For
Large manufacturing enterprises selling complex, customizable products like heavy machinery or industrial equipment that require precise rule-based configuration and engineering integrations.
Pricing
Custom enterprise pricing via quote; typically starts at $50,000+ annually depending on modules, users, and implementation scope.
Cincom CPQ
specializedRobust configurator for high-tech and industrial sales with multi-language support and dependency rules.
Proprietary constraint-based modeling engine capable of managing millions of interdependent rules for flawless complex configurations
Cincom CPQ is a powerful configure-price-quote (CPQ) solution tailored for complex B2B sales environments, particularly in manufacturing and high-tech industries. It uses advanced rule-based configuration logic to ensure accurate product customization, dynamic pricing, and automated quote generation. The platform supports multi-channel sales processes and integrates deeply with CRM, ERP, and other enterprise systems for streamlined operations.
Pros
- Exceptional handling of highly complex product configurations with a robust rules engine
- Seamless integrations with major CRM and ERP systems
- Supports multi-language and multi-currency for global sales teams
Cons
- Steep learning curve for setup and rule modeling
- Enterprise-level pricing can be prohibitive for SMBs
- User interface feels dated compared to modern SaaS competitors
Best For
Enterprises in manufacturing or industrial sectors with intricate product catalogs needing precise, rule-driven sales configurations.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on users, modules, and complexity.
Experlogix
specializedFlexible CPQ software that handles complex rules, multi-currency pricing, and integrates with various CRMs.
Visual rules builder for no-code creation of intricate configuration logic and dynamic pricing rules
Experlogix is a comprehensive CPQ (Configure, Price, Quote) platform designed for sales configuration, enabling businesses to manage complex product catalogs with rule-based logic and guided selling. It integrates seamlessly with major CRM and ERP systems like Salesforce, Microsoft Dynamics, and SAP, automating quote generation and ensuring configuration accuracy across sales channels. The solution supports both cloud and on-premise deployments, making it suitable for enterprises handling customizable products in manufacturing, distribution, and services.
Pros
- Powerful rules engine for handling highly complex product configurations
- Robust integrations with CRM/ERP systems for streamlined workflows
- Multi-channel support including web, mobile, and e-commerce
Cons
- Steep learning curve for setup and customization
- Pricing can be high for small to mid-sized businesses
- Limited native reporting and analytics compared to competitors
Best For
Mid-to-large enterprises in manufacturing or distribution with complex, customizable product lines requiring precise sales configurations.
Pricing
Custom enterprise pricing, typically subscription-based starting at $10,000+ annually depending on users, modules, and deployment type.
Conclusion
The top sales configurator tools deliver exceptional value, with Salesforce CPQ leading as the top choice for its seamless integration into the Salesforce ecosystem, enabling teams to configure, price, and quote efficiently. Oracle CPQ and SAP CPQ stand as strong alternatives, offering distinct strengths—Oracle for guided selling and real-time pricing, SAP for enterprise scalability and ERP integration. For diverse needs, exploring these top tools ensures finding the perfect fit to enhance sales performance.
Embrace streamlined sales processes by trying Salesforce CPQ—its intuitive design and ecosystem integration make it an ideal starting point for boosting quote generation speed and accuracy.
Tools Reviewed
All tools were independently evaluated for this comparison