Quick Overview
- 1#1: Gong - AI-powered revenue intelligence platform that analyzes sales calls to deliver personalized coaching insights and feedback.
- 2#2: Chorus.ai - Conversation intelligence tool that uncovers key moments in sales calls for targeted coaching and team improvement.
- 3#3: Wingman - Real-time sales copilot providing live guidance, call summaries, and post-call coaching recommendations.
- 4#4: Refract - AI-driven conversation intelligence platform focused on turning sales interactions into actionable coaching opportunities.
- 5#5: ExecVision - Video coaching platform that enables sales managers to review calls, create clips, and provide structured feedback.
- 6#6: Second Nature - AI-powered role-play simulator for sales training and coaching through realistic conversation practice.
- 7#7: Avoma - AI meeting assistant that generates coaching insights, action items, and performance analytics from sales meetings.
- 8#8: MeetRecord - Revenue intelligence platform offering conversation analytics and coaching tools for sales team development.
- 9#9: Salesloft - Sales engagement platform with integrated coaching features, call analysis, and performance tracking.
- 10#10: Outreach - Sales execution platform featuring AI coaching, call insights, and workflow automation for team improvement.
Tools were ranked by feature relevance, actionable insights, user experience, and overall value, ensuring they meet the diverse needs of sales teams seeking to enhance productivity and skill development.
Comparison Table
Sales coaching software empowers teams with actionable analytics, and this comparison table explores leading tools like Gong, Chorus.ai, Wingman, Refract, ExecVision, and more. Readers will learn to evaluate key features—from call transcription to personalized feedback—and identify tools that align with their team’s growth goals, streamlining the selection process for optimal efficiency and results.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Gong AI-powered revenue intelligence platform that analyzes sales calls to deliver personalized coaching insights and feedback. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Chorus.ai Conversation intelligence tool that uncovers key moments in sales calls for targeted coaching and team improvement. | enterprise | 9.1/10 | 9.5/10 | 8.7/10 | 8.5/10 |
| 3 | Wingman Real-time sales copilot providing live guidance, call summaries, and post-call coaching recommendations. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Refract AI-driven conversation intelligence platform focused on turning sales interactions into actionable coaching opportunities. | specialized | 8.6/10 | 9.2/10 | 8.3/10 | 8.0/10 |
| 5 | ExecVision Video coaching platform that enables sales managers to review calls, create clips, and provide structured feedback. | specialized | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 6 | Second Nature AI-powered role-play simulator for sales training and coaching through realistic conversation practice. | specialized | 8.4/10 | 9.2/10 | 8.5/10 | 7.9/10 |
| 7 | Avoma AI meeting assistant that generates coaching insights, action items, and performance analytics from sales meetings. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.5/10 |
| 8 | MeetRecord Revenue intelligence platform offering conversation analytics and coaching tools for sales team development. | specialized | 8.4/10 | 8.7/10 | 8.5/10 | 8.2/10 |
| 9 | Salesloft Sales engagement platform with integrated coaching features, call analysis, and performance tracking. | enterprise | 8.1/10 | 8.5/10 | 7.8/10 | 7.4/10 |
| 10 | Outreach Sales execution platform featuring AI coaching, call insights, and workflow automation for team improvement. | enterprise | 8.0/10 | 8.5/10 | 7.5/10 | 7.5/10 |
AI-powered revenue intelligence platform that analyzes sales calls to deliver personalized coaching insights and feedback.
Conversation intelligence tool that uncovers key moments in sales calls for targeted coaching and team improvement.
Real-time sales copilot providing live guidance, call summaries, and post-call coaching recommendations.
AI-driven conversation intelligence platform focused on turning sales interactions into actionable coaching opportunities.
Video coaching platform that enables sales managers to review calls, create clips, and provide structured feedback.
AI-powered role-play simulator for sales training and coaching through realistic conversation practice.
AI meeting assistant that generates coaching insights, action items, and performance analytics from sales meetings.
Revenue intelligence platform offering conversation analytics and coaching tools for sales team development.
Sales engagement platform with integrated coaching features, call analysis, and performance tracking.
Sales execution platform featuring AI coaching, call insights, and workflow automation for team improvement.
Gong
enterpriseAI-powered revenue intelligence platform that analyzes sales calls to deliver personalized coaching insights and feedback.
AI-powered Deal Intelligence that automatically detects buyer signals, risks, and coaching opportunities from conversation data
Gong is a premier revenue intelligence platform that automatically records, transcribes, and analyzes sales calls and meetings using AI to deliver deep insights into customer interactions. It empowers sales leaders with tools for coaching reps through conversation playback, performance metrics, skill gap identification, and personalized coaching workflows. Gong also provides deal intelligence, forecasting, and competitive insights to drive revenue growth and team efficiency.
Pros
- Unmatched AI-driven conversation analytics and automated insights from real sales interactions
- Robust coaching tools including customizable playbooks, skill benchmarking, and group coaching
- Seamless integrations with CRMs like Salesforce and HubSpot for streamlined workflows
Cons
- High cost suitable mainly for mid-to-large enterprises
- Steep initial setup and learning curve for full feature utilization
- Limited customization options for smaller teams or niche use cases
Best For
Mid-to-large sales organizations seeking data-driven coaching at scale to optimize rep performance and revenue forecasting.
Pricing
Custom enterprise pricing starting at approximately $100-150 per user per month, with annual contracts and volume discounts.
Chorus.ai
enterpriseConversation intelligence tool that uncovers key moments in sales calls for targeted coaching and team improvement.
AI 'Moments' that automatically detect and clip critical conversation highlights for instant coaching review.
Chorus.ai is an AI-powered conversation intelligence platform that records, transcribes, and analyzes sales calls to deliver actionable insights for coaching and performance improvement. It identifies key moments like objections, competitor mentions, and engagement metrics, enabling managers to provide targeted feedback to reps. Integrated with CRMs like Salesforce, it supports deal tracking, playbook adherence, and team-wide coaching at scale.
Pros
- Exceptional AI-driven conversation analytics and moment detection for precise coaching
- Seamless integrations with major CRMs and sales tools
- Robust reporting and scorecards to track rep performance over time
Cons
- High cost suitable mainly for enterprise teams
- Potential privacy and compliance challenges with call recording
- Initial setup and advanced feature learning curve
Best For
Sales managers and enablement leaders in mid-to-large enterprises seeking data-driven coaching to optimize team performance.
Pricing
Custom enterprise pricing, typically $100+ per user per month with annual contracts.
Wingman
specializedReal-time sales copilot providing live guidance, call summaries, and post-call coaching recommendations.
Real-time 'whisper' coaching that delivers live sales tips and prompts directly during calls
Wingman (wingman.ai) is an AI-driven conversation intelligence platform designed for sales coaching, capturing and analyzing calls across Zoom, Google Meet, and phone systems to deliver real-time guidance and post-call insights. It identifies coaching opportunities, talk ratios, sentiment, and deal risks, while providing personalized recommendations to improve rep performance. The tool integrates with CRMs like Salesforce to automate deal updates and track coaching progress at scale.
Pros
- Comprehensive AI analysis including sentiment, filler words, and next-best-action suggestions
- Real-time call coaching whispers for live guidance during conversations
- Seamless CRM integrations and automated deal insights to save time
Cons
- Pricing is enterprise-focused and may be steep for small teams
- Requires team buy-in for call recording and privacy compliance
- Advanced coaching features have a learning curve for new users
Best For
Mid-to-large sales teams needing scalable, data-driven coaching without manual call reviews.
Pricing
Custom enterprise pricing, typically $99+/user/month (annual billing) with volume discounts.
Refract
specializedAI-driven conversation intelligence platform focused on turning sales interactions into actionable coaching opportunities.
AI-powered Smart Insights that automatically detect pivotal call moments and generate tailored coaching recommendations
Refract is an AI-powered conversation intelligence platform tailored for sales coaching, automatically recording, transcribing, and analyzing sales calls to deliver actionable insights. It enables coaches to create custom scorecards, identify coaching opportunities, and track rep performance over time. The tool emphasizes revenue protection through deal risk assessments and personalized feedback loops to boost sales effectiveness.
Pros
- Advanced AI-driven call analysis with moment detection and scorecards
- Customizable coaching frameworks for team-specific needs
- Seamless integrations with CRMs like Salesforce and Gong
Cons
- Pricing can be steep for smaller teams
- Requires high call recording adoption for full value
- Advanced analytics may have a learning curve
Best For
Sales managers and coaches in mid-sized teams seeking scalable, data-driven coaching without manual review overhead.
Pricing
Quote-based pricing; starts around $75/user/month for core plans, with enterprise tiers for advanced features.
ExecVision
specializedVideo coaching platform that enables sales managers to review calls, create clips, and provide structured feedback.
Interactive coaching playlists that curate video clips from calls for personalized, on-demand rep training
ExecVision is a sales coaching platform that records and analyzes sales calls using AI-powered conversation intelligence to uncover insights on rep performance, deal progression, and buyer behavior. It provides tools like customizable scorecards, interactive playlists, and coaching workflows to help managers deliver targeted feedback and training. The platform integrates deeply with CRMs like Salesforce, enabling data-driven sales enablement for teams focused on continuous improvement.
Pros
- Robust AI-driven conversation analytics and insights
- Powerful coaching tools including playlists and scorecards
- Seamless CRM integrations for enterprise-scale use
Cons
- Steep learning curve for advanced features
- Pricing can be high for smaller teams
- Mobile app lacks full functionality
Best For
Mid-to-large sales organizations with dedicated coaching teams needing deep conversation intelligence and structured training programs.
Pricing
Custom enterprise pricing; typically starts at $75/user/month with volume discounts and annual contracts.
Second Nature
specializedAI-powered role-play simulator for sales training and coaching through realistic conversation practice.
Proprietary Conversation AI for lifelike, adaptive role-plays that mimic real customer behaviors and objections
Second Nature is an AI-powered sales coaching platform that delivers hyper-realistic role-playing simulations with customizable customer personas to train sales reps. It provides instant feedback on conversation skills, objection handling, and pitch effectiveness through advanced analytics. Managers gain insights to coach teams at scale, reducing the need for live sessions and accelerating rep ramp-up.
Pros
- Hyper-realistic AI conversations with branching scenarios and diverse personas
- Actionable, personalized feedback and performance analytics
- Scalable for teams, enabling 24/7 on-demand practice
Cons
- Enterprise-focused pricing may be steep for small teams
- Limited integrations compared to broader conversation intelligence tools
- Occasional AI inconsistencies in niche industry scenarios
Best For
Sales leaders in mid-to-large organizations aiming to scale coaching through immersive AI simulations without heavy manual oversight.
Pricing
Custom enterprise pricing, typically starting at $99/user/month for core plans with volume discounts and add-ons.
Avoma
specializedAI meeting assistant that generates coaching insights, action items, and performance analytics from sales meetings.
AI Meeting Coach for real-time, in-call guidance and suggestions
Avoma is an AI-powered conversation intelligence platform tailored for sales teams, offering automated transcription, summarization, and analysis of meetings to drive better outcomes. It provides sales coaching through features like deal risk scoring, talk-to-listen ratios, objection detection, and personalized feedback to help reps improve performance. Sales managers benefit from dashboards for team-wide insights, playbooks, and coaching recommendations to scale training efforts efficiently.
Pros
- Robust AI-driven call analytics and coaching insights
- Real-time guidance during meetings
- Strong integrations with CRM tools like Salesforce
Cons
- Pricing can be steep for smaller teams
- Performance dependent on call audio quality
- Advanced coaching features locked behind higher tiers
Best For
Mid-sized sales teams and managers looking to leverage AI for scalable call coaching and performance improvement.
Pricing
Pro plan at $59/user/month (billed annually), Business at $99/user/month, Enterprise custom pricing.
MeetRecord
specializedRevenue intelligence platform offering conversation analytics and coaching tools for sales team development.
AI-generated coaching agendas that pull key moments from calls to streamline manager prep and one-on-ones
MeetRecord is an AI-powered sales coaching platform that automatically records, transcribes, and analyzes sales calls from Zoom, Google Meet, and Teams to deliver conversation intelligence and actionable insights. It identifies coaching opportunities, scores calls based on customizable criteria, and generates personalized coaching agendas to help managers improve rep performance and win rates. The tool also integrates with CRMs like Salesforce and HubSpot for deal tracking and team dashboards.
Pros
- Highly accurate AI transcription and sentiment analysis for quick insights
- Customizable call scoring and automated coaching recommendations
- Seamless integrations with video tools and CRMs
Cons
- Limited advanced analytics for very large enterprises
- Occasional transcription inaccuracies with accents or technical jargon
- Reporting customization could be more flexible
Best For
Mid-sized sales teams seeking efficient, AI-driven coaching without extensive manual review.
Pricing
Starts at $29/user/month for Starter plan (billed annually), $59/user/month for Pro, with custom Enterprise pricing.
Salesloft
enterpriseSales engagement platform with integrated coaching features, call analysis, and performance tracking.
AI-powered Conversation Intelligence with real-time coaching scorecards and deal health insights
Salesloft is a comprehensive sales engagement platform with robust sales coaching features powered by its Conversation Intelligence and Deal Management tools. It records, transcribes, and analyzes sales calls using AI to provide insights on talk ratios, engagement metrics, and coaching opportunities via customizable scorecards. Managers can track deal progression, deliver personalized feedback, and integrate coaching into daily workflows to improve rep performance and revenue outcomes.
Pros
- Powerful AI-driven call analysis and transcription for actionable coaching insights
- Customizable scorecards and deal coaching workflows integrated with sales cadences
- Seamless CRM integrations, especially Salesforce, for holistic visibility
Cons
- High cost makes it less accessible for small teams
- Steep learning curve due to feature-rich interface
- Coaching tools are secondary to core sales engagement functions
Best For
Mid-market to enterprise sales teams needing integrated engagement and coaching within a single platform.
Pricing
Custom quote-based pricing; typically starts at $100-150/user/month for plans including coaching features.
Outreach
enterpriseSales execution platform featuring AI coaching, call insights, and workflow automation for team improvement.
Kaia AI Coach for personalized, real-time guidance and post-call recommendations
Outreach is a sales engagement platform with integrated coaching tools, enabling teams to record, transcribe, and analyze sales calls for actionable insights. It offers AI-driven Conversation Intelligence, real-time Deal Coach prompts during calls, and performance dashboards to identify coaching opportunities. While powerful for end-to-end sales workflows, its coaching features shine in providing data-backed feedback to improve rep performance.
Pros
- Robust AI-powered call analysis and transcription for coaching insights
- Real-time coaching during calls with Deal Coach
- Seamless integration with full sales engagement workflow
Cons
- Coaching tools are secondary to core sales automation features
- Steep learning curve for non-technical users
- High cost may not suit smaller teams
Best For
Mid-to-large sales teams seeking an all-in-one platform where coaching is embedded in daily sales activities.
Pricing
Custom enterprise pricing, typically $100+ per user/month (billed annually); contact sales for quote.
Conclusion
The reviewed tools showcase a range of innovative solutions, from AI-driven insights to real-time guidance, each addressing distinct needs in sales coaching. Gong earns its top spot, offering powerful AI analysis of sales calls for personalized coaching, while Chorus.ai and Wingman stand out as strong alternatives—with Chorus.ai focusing on key call moments and Wingman providing live, actionable support. Together, they redefine how teams improve performance.
Don’t wait to enhance your sales strategy—try Gong first to unlock its data-backed coaching insights, and explore Chorus.ai or Wingman if their specific features better align with your team’s goals.
Tools Reviewed
All tools were independently evaluated for this comparison