Quick Overview
- 1#1: Amplitude - Advanced product analytics platform that helps SaaS teams understand user behavior, retention, and growth metrics.
- 2#2: Mixpanel - Event-based analytics tool for tracking user interactions and optimizing SaaS product engagement.
- 3#3: Pendo - Product experience platform providing in-app analytics, user feedback, and adoption insights for SaaS.
- 4#4: Heap - Autocapture analytics solution that automatically tracks all user interactions without manual event setup.
- 5#5: ChartMogul - Subscription analytics platform focused on MRR, churn, LTV, and revenue recognition for SaaS businesses.
- 6#6: Baremetrics - Real-time revenue analytics dashboard for SaaS companies integrating with Stripe and other payment processors.
- 7#7: PostHog - Open-source all-in-one platform for product analytics, session replay, and A/B testing in SaaS products.
- 8#8: ProfitWell Metrics - Free SaaS metrics tool providing benchmarks for retention, pricing optimization, and revenue growth.
- 9#9: Totango - Customer growth platform with analytics for engagement, health scores, and churn prediction in SaaS.
- 10#10: Gainsight - Enterprise customer success platform offering deep analytics for account health and expansion opportunities.
We evaluated tools based on advanced features, user experience, reliability, and value, prioritizing software that balances power with accessibility for SaaS professionals seeking to elevate their analytics capabilities.
Comparison Table
SaaS analytics software is critical for extracting insights from app data, and this comparison table breaks down top tools like Amplitude, Mixpanel, Pendo, Heap, ChartMogul, and more, helping readers understand key features, use cases, and differences to make informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Amplitude Advanced product analytics platform that helps SaaS teams understand user behavior, retention, and growth metrics. | specialized | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Mixpanel Event-based analytics tool for tracking user interactions and optimizing SaaS product engagement. | specialized | 9.2/10 | 9.5/10 | 8.6/10 | 8.4/10 |
| 3 | Pendo Product experience platform providing in-app analytics, user feedback, and adoption insights for SaaS. | specialized | 9.2/10 | 9.5/10 | 8.5/10 | 8.7/10 |
| 4 | Heap Autocapture analytics solution that automatically tracks all user interactions without manual event setup. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 7.9/10 |
| 5 | ChartMogul Subscription analytics platform focused on MRR, churn, LTV, and revenue recognition for SaaS businesses. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 6 | Baremetrics Real-time revenue analytics dashboard for SaaS companies integrating with Stripe and other payment processors. | specialized | 8.8/10 | 9.2/10 | 9.5/10 | 8.0/10 |
| 7 | PostHog Open-source all-in-one platform for product analytics, session replay, and A/B testing in SaaS products. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 9.5/10 |
| 8 | ProfitWell Metrics Free SaaS metrics tool providing benchmarks for retention, pricing optimization, and revenue growth. | specialized | 8.7/10 | 8.2/10 | 9.5/10 | 9.8/10 |
| 9 | Totango Customer growth platform with analytics for engagement, health scores, and churn prediction in SaaS. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
| 10 | Gainsight Enterprise customer success platform offering deep analytics for account health and expansion opportunities. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
Advanced product analytics platform that helps SaaS teams understand user behavior, retention, and growth metrics.
Event-based analytics tool for tracking user interactions and optimizing SaaS product engagement.
Product experience platform providing in-app analytics, user feedback, and adoption insights for SaaS.
Autocapture analytics solution that automatically tracks all user interactions without manual event setup.
Subscription analytics platform focused on MRR, churn, LTV, and revenue recognition for SaaS businesses.
Real-time revenue analytics dashboard for SaaS companies integrating with Stripe and other payment processors.
Open-source all-in-one platform for product analytics, session replay, and A/B testing in SaaS products.
Free SaaS metrics tool providing benchmarks for retention, pricing optimization, and revenue growth.
Customer growth platform with analytics for engagement, health scores, and churn prediction in SaaS.
Enterprise customer success platform offering deep analytics for account health and expansion opportunities.
Amplitude
specializedAdvanced product analytics platform that helps SaaS teams understand user behavior, retention, and growth metrics.
Behavioral cohorts and pathfinder analysis that automatically reveal complex user patterns and drop-off points
Amplitude is a premier product analytics platform designed for SaaS companies to track, analyze, and optimize user behavior across web and mobile apps. It excels in event-based tracking, funnel analysis, cohort segmentation, and user journey mapping to uncover insights that drive product growth. With machine learning-powered features like predictive analytics and experimentation tools, it enables data-driven decisions at scale.
Pros
- Unmatched depth in behavioral analytics and user journey visualization
- Highly scalable for enterprise-level data volumes with real-time processing
- Robust integrations with tools like Segment, Snowflake, and BI platforms
Cons
- Steep learning curve for advanced features and custom implementations
- Pricing escalates quickly for high-volume event tracking
- Limited no-code options compared to lighter analytics tools
Best For
Scaling SaaS product teams and growth marketers needing granular user behavior insights to fuel retention and optimization.
Pricing
Freemium Starter (free up to 10M events/mo); Plus from $49/mo; Growth/Enterprise custom based on monthly tracked users (MTUs), starting around $995/mo.
Mixpanel
specializedEvent-based analytics tool for tracking user interactions and optimizing SaaS product engagement.
Autocapture, which automatically tracks every user interaction without manual event setup for instant, comprehensive behavioral data.
Mixpanel is a premier product analytics platform for SaaS companies, specializing in event-based tracking to capture and analyze user behaviors in real-time. It provides deep insights into user journeys, retention, funnels, and cohorts through customizable dashboards and collaborative notebooks. The tool empowers product teams to optimize engagement and drive growth with actionable, granular data.
Pros
- Advanced event tracking and segmentation for precise user insights
- Real-time analytics with collaborative notebooks for team efficiency
- Seamless integrations with 100+ tools including Slack, Segment, and Amplitude alternatives
Cons
- Pricing scales rapidly with monthly tracked users (MTUs), potentially expensive for high-volume apps
- Steep learning curve for complex features like custom queries
- Limited built-in reporting customization compared to some BI tools
Best For
Growing SaaS product teams needing sophisticated behavioral analytics to inform product-led growth strategies.
Pricing
Free tier up to 100k MTUs; Growth plans start at ~$25/month per additional 10k MTUs (custom quotes); Enterprise tier with advanced security and support.
Pendo
specializedProduct experience platform providing in-app analytics, user feedback, and adoption insights for SaaS.
No-code Auto-Capture analytics combined with dynamic in-app Guides for real-time user journey optimization
Pendo is a leading product analytics platform designed for SaaS companies, offering deep insights into user behavior, feature adoption, and retention through no-code event tracking and session replays. It combines analytics with in-app guides, surveys, and feedback tools to enable product teams to create personalized user experiences and drive growth. The platform excels in visualizing user journeys and identifying drop-off points to inform data-driven product decisions.
Pros
- Comprehensive product analytics with auto-captured events and advanced segmentation
- Integrated in-app guides and NPS surveys for seamless user feedback and onboarding
- Robust session replays and heatmaps for detailed user behavior analysis
Cons
- Complex initial setup and steep learning curve for advanced customizations
- High pricing that scales quickly with user volume, less ideal for small startups
- Limited out-of-the-box integrations compared to some competitors
Best For
Mid-to-large SaaS product teams focused on optimizing user retention, feature adoption, and personalized in-app experiences.
Pricing
Custom enterprise pricing starting at around $10,000-$20,000 annually for small teams, scaling based on monthly tracked users and features.
Heap
specializedAutocapture analytics solution that automatically tracks all user interactions without manual event setup.
Autocapture – automatically records every click, tap, form submission, and page view for retroactive analysis without predefined events
Heap (heap.io) is a product analytics platform that automatically captures every user interaction on websites and mobile apps without requiring manual event tagging or code changes. It provides retroactive analysis, allowing teams to define and explore events post-capture, along with tools like session replays, heatmaps, and funnel analysis. Designed for SaaS companies, it empowers product, growth, and marketing teams to derive deep behavioral insights and optimize user experiences.
Pros
- Autocapture of all events eliminates manual instrumentation
- Powerful retroactive querying and segmentation capabilities
- Comprehensive tools including session replay and heatmaps
Cons
- Pricing can be steep for small teams or startups
- High data volumes may hit sampling limits on lower tiers
- Advanced analysis requires a learning curve despite easy setup
Best For
Mid-sized SaaS companies with product-led growth teams seeking effortless, comprehensive behavioral analytics without engineering overhead.
Pricing
Free plan up to 30,000 sessions/month; paid Growth plans start at ~$3,600/year, scaling to Enterprise with custom pricing based on tracked users and features.
ChartMogul
specializedSubscription analytics platform focused on MRR, churn, LTV, and revenue recognition for SaaS businesses.
Quantitative MRR calculation that accurately handles proration, expansions, contractions, and reactivations
ChartMogul is a specialized analytics platform tailored for subscription-based SaaS businesses, focusing on revenue metrics like MRR, ARR, churn, LTV, and customer cohorts. It integrates directly with billing providers such as Stripe, Chargebee, and Recurly to automate data import and provide accurate, quantitative insights. Users can create custom dashboards, forecasts, and reports to optimize growth and retention strategies.
Pros
- Precise subscription metrics including quantitative MRR and cohort analysis
- Seamless integrations with major billing platforms
- Customizable dashboards and forecasting tools
Cons
- Limited scope beyond subscription revenue analytics
- Pricing scales quickly with MRR growth
- Initial setup requires billing data configuration
Best For
Growing SaaS companies with subscription models seeking deep revenue and churn insights.
Pricing
Usage-based pricing starting at $100/month for up to $10k MRR, scaling to Enterprise plans based on tracked monthly recurring revenue.
Baremetrics
specializedReal-time revenue analytics dashboard for SaaS companies integrating with Stripe and other payment processors.
Automated cohort analysis and churn forecasting directly from Stripe data
Baremetrics is a specialized analytics platform for SaaS businesses using Stripe, delivering real-time insights into critical subscription metrics like MRR, ARR, churn, expansion revenue, and LTV. It features intuitive dashboards, cohort analysis, and forecasting tools to help founders track growth and retention without needing data expertise. The tool emphasizes actionable revenue intelligence, including dunning management and customer segmentation, making it a go-to for Stripe-dependent SaaS teams.
Pros
- Seamless, real-time Stripe integration with no data import hassles
- Deep focus on SaaS-specific metrics like cohort churn and revenue forecasts
- Beautiful, customizable dashboards that are easy to share with teams
Cons
- Primarily optimized for Stripe, with limited support for other payment processors
- Pricing scales with MRR, becoming expensive for high-growth companies
- Fewer advanced custom reporting options compared to general BI tools like Looker
Best For
Stripe-powered SaaS startups and scale-ups needing subscription-focused analytics and churn insights without complex setup.
Pricing
Tiered by MRR: Free trial available; plans start at $59/month (up to $10k MRR) and scale to $999+/month for larger businesses, with enterprise custom options.
PostHog
specializedOpen-source all-in-one platform for product analytics, session replay, and A/B testing in SaaS products.
Fully integrated product suite combining analytics, session replay, feature flags, and A/B tests in one open-source platform
PostHog is an open-source product analytics platform that combines session replays, feature flags, A/B testing, surveys, and funnel analysis into a single, privacy-focused tool. It supports both cloud-hosted and self-hosted deployments, giving users full data ownership and customization options. Ideal for developers and product teams, it eliminates the need for multiple analytics vendors while emphasizing compliance with GDPR and other privacy standards.
Pros
- All-in-one suite reduces tool sprawl with analytics, replays, flags, and experiments
- Open-source and self-hostable for full data control and no vendor lock-in
- Generous free tier and transparent pay-as-you-go pricing
Cons
- Steeper learning curve for non-technical users due to developer focus
- Self-hosting requires DevOps expertise and infrastructure management
- UI and dashboards less polished than some enterprise competitors
Best For
Startups and dev-heavy teams seeking customizable, privacy-first analytics without high costs or data silos.
Pricing
Free tier up to 1M events/month; Pay-as-you-go at $0.00045/event beyond that; Scale plan $450/mo for 5M events; Enterprise custom.
ProfitWell Metrics
specializedFree SaaS metrics tool providing benchmarks for retention, pricing optimization, and revenue growth.
Precision revenue recognition engine that automatically calculates true MRR, accounting for prorations, upgrades, and refunds with accounting standard compliance.
ProfitWell Metrics is a free SaaS analytics platform tailored for subscription businesses, providing accurate tracking of key revenue metrics like MRR, ARR, churn, expansions, and LTV. It integrates directly with billing systems such as Stripe, Braintree, and Chargebee to deliver real-time dashboards, cohort analysis, and revenue recognition compliant with GAAP and IFRS standards. The tool helps SaaS companies benchmark performance, forecast growth, and optimize retention strategies without any setup complexity.
Pros
- Completely free for core metrics with no usage limits
- Seamless integrations and highly accurate revenue calculations
- Intuitive dashboards with benchmarking against industry peers
Cons
- Limited advanced customization and reporting options
- Fewer predictive analytics features than premium competitors
- Upsell pressure toward Paddle's full suite post-acquisition
Best For
SaaS startups and mid-sized subscription businesses seeking reliable, no-cost revenue metrics and retention insights.
Pricing
Free forever for all core features; optional premium add-ons via Paddle starting at custom enterprise pricing.
Totango
enterpriseCustomer growth platform with analytics for engagement, health scores, and churn prediction in SaaS.
AI-powered customer health scores that predict churn and expansion risks in real-time
Totango is a customer success platform designed for SaaS companies, providing advanced analytics to monitor customer health, engagement, and churn risks. It integrates data from multiple sources to deliver real-time insights, automated playbooks, and success planning tools that help teams proactively retain and expand customer accounts. With features like customizable health scores and segmentation, Totango empowers customer success managers to drive revenue growth through data-driven actions.
Pros
- Robust customer health scoring and predictive analytics
- Extensive automation for success playbooks and alerts
- Strong integrations with CRM, billing, and product tools
Cons
- High cost suitable mainly for enterprises
- Steep learning curve for full customization
- Less emphasis on product usage analytics compared to pure analytics tools
Best For
Mid-to-large SaaS companies prioritizing customer success, retention, and expansion through proactive analytics.
Pricing
Custom enterprise pricing starting at around $10,000/year; contact sales for tailored quotes based on users and features.
Gainsight
enterpriseEnterprise customer success platform offering deep analytics for account health and expansion opportunities.
AI-driven Success Predictor that forecasts churn risks and upsell opportunities using multi-source data
Gainsight is a comprehensive customer success platform tailored for SaaS companies, offering advanced analytics to track customer health, predict churn, and identify expansion opportunities. It aggregates data from CRM, product usage, support tickets, and financials into customizable dashboards and health scores for actionable insights. The tool enables success teams to automate playbooks, monitor customer timelines, and leverage AI predictions to improve retention and revenue.
Pros
- Deep AI-powered analytics for churn prediction and health scoring
- Seamless integrations with Salesforce, HubSpot, and other SaaS tools
- Customizable playbooks and automation for proactive customer success
Cons
- Steep learning curve and complex initial setup
- High enterprise-level pricing not suitable for small teams
- More focused on customer success than broad product or marketing analytics
Best For
Mid-to-large SaaS companies with dedicated customer success teams seeking retention-focused analytics.
Pricing
Custom quote-based pricing for enterprises, typically starting at $20,000-$50,000 annually based on customer volume and features.
Conclusion
This guide to SaaS analytics tools showcases a spectrum of solutions, from deep user behavior insights to revenue tracking, with options suited to diverse needs. At the summit, Amplitude leads as the top choice, offering advanced capabilities to drive growth and retention. Standouts like Mixpanel (for event-driven insights) and Pendo (for in-app engagement) provide strong alternatives, ensuring every team finds a fit.
Begin with Amplitude to unlock actionable insights that transform how you understand and grow your SaaS product—your next step to success starts here.
Tools Reviewed
All tools were independently evaluated for this comparison