Quick Overview
- 1#1: Ascent - Tailored dealership management system for RV dealers handling inventory, sales, service, parts, and F&I.
- 2#2: CDK Global - Comprehensive enterprise DMS supporting full operations for RV dealerships including CRM, inventory, and digital retailing.
- 3#3: Reynolds & Reynolds - Robust ERA-ICE DMS platform for RV dealers managing sales, service, parts, and accounting workflows.
- 4#4: VinSolutions - Powerful CRM tool for RV dealers focused on lead management, customer engagement, and sales performance.
- 5#5: DealerSocket - All-in-one DMS and CRM solution streamlining RV dealer operations from marketing to service.
- 6#6: Tekion - Cloud-native retail platform modernizing RV dealership management with integrated sales and service tools.
- 7#7: Frazer - Affordable accounting and DMS software designed for small RV dealers handling buy-here-pay-here financing.
- 8#8: iKarma - Integrated DMS and CRM platform for RV and marine dealers supporting inventory and customer lifecycle management.
- 9#9: EVOX - RV-specific DMS offering inventory control, sales tracking, and service management for dealerships.
- 10#10: ARI Network Services - Digital storefront and inventory management tools for RV dealers enhancing online presence and sales.
We ranked these tools based on their comprehensive feature sets, proven reliability, user experience, and value proposition, ensuring they align with the unique workflows and scalability requirements of RV dealerships.
Comparison Table
Choosing the right RV dealer software is key for optimizing operations and boosting customer engagement, with standout options like Ascent, CDK Global, Reynolds & Reynolds, VinSolutions, and DealerSocket. This comparison table details core features, pricing, and usability, equipping readers to find the best fit for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Ascent Tailored dealership management system for RV dealers handling inventory, sales, service, parts, and F&I. | specialized | 9.5/10 | 9.7/10 | 9.3/10 | 9.4/10 |
| 2 | CDK Global Comprehensive enterprise DMS supporting full operations for RV dealerships including CRM, inventory, and digital retailing. | enterprise | 8.8/10 | 9.3/10 | 7.9/10 | 8.2/10 |
| 3 | Reynolds & Reynolds Robust ERA-ICE DMS platform for RV dealers managing sales, service, parts, and accounting workflows. | enterprise | 8.4/10 | 9.1/10 | 7.2/10 | 7.8/10 |
| 4 | VinSolutions Powerful CRM tool for RV dealers focused on lead management, customer engagement, and sales performance. | enterprise | 8.2/10 | 8.8/10 | 7.4/10 | 7.6/10 |
| 5 | DealerSocket All-in-one DMS and CRM solution streamlining RV dealer operations from marketing to service. | enterprise | 7.8/10 | 8.1/10 | 7.4/10 | 7.5/10 |
| 6 | Tekion Cloud-native retail platform modernizing RV dealership management with integrated sales and service tools. | enterprise | 8.2/10 | 8.5/10 | 8.0/10 | 7.7/10 |
| 7 | Frazer Affordable accounting and DMS software designed for small RV dealers handling buy-here-pay-here financing. | specialized | 7.7/10 | 8.1/10 | 7.0/10 | 7.4/10 |
| 8 | iKarma Integrated DMS and CRM platform for RV and marine dealers supporting inventory and customer lifecycle management. | specialized | 7.8/10 | 8.1/10 | 7.4/10 | 7.5/10 |
| 9 | EVOX RV-specific DMS offering inventory control, sales tracking, and service management for dealerships. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 8.0/10 |
| 10 | ARI Network Services Digital storefront and inventory management tools for RV dealers enhancing online presence and sales. | specialized | 7.8/10 | 8.2/10 | 7.4/10 | 7.1/10 |
Tailored dealership management system for RV dealers handling inventory, sales, service, parts, and F&I.
Comprehensive enterprise DMS supporting full operations for RV dealerships including CRM, inventory, and digital retailing.
Robust ERA-ICE DMS platform for RV dealers managing sales, service, parts, and accounting workflows.
Powerful CRM tool for RV dealers focused on lead management, customer engagement, and sales performance.
All-in-one DMS and CRM solution streamlining RV dealer operations from marketing to service.
Cloud-native retail platform modernizing RV dealership management with integrated sales and service tools.
Affordable accounting and DMS software designed for small RV dealers handling buy-here-pay-here financing.
Integrated DMS and CRM platform for RV and marine dealers supporting inventory and customer lifecycle management.
RV-specific DMS offering inventory control, sales tracking, and service management for dealerships.
Digital storefront and inventory management tools for RV dealers enhancing online presence and sales.
Ascent
specializedTailored dealership management system for RV dealers handling inventory, sales, service, parts, and F&I.
AscentOne unified dashboard that provides real-time 360-degree visibility into inventory, deals, and customer interactions
Ascent is a cloud-based dealership management system (DMS) tailored specifically for RV dealers, providing end-to-end solutions for inventory management, CRM, sales desking, service scheduling, and digital retailing. It streamlines operations by integrating finance tools, parts inventory, and customer relationship management into a single intuitive platform. Designed to boost efficiency and profitability, Ascent helps RV dealerships handle high-volume sales and service demands seamlessly.
Pros
- Comprehensive all-in-one platform with RV-specific tools like advanced inventory search and condition reporting
- Seamless integrations with major lenders, CRM systems, and third-party apps
- Mobile-first design for on-the-lot access and real-time deal management
Cons
- Custom pricing can be higher for smaller dealerships
- Initial setup and data migration may require professional assistance
- Some advanced reporting features need customization
Best For
Mid-to-large RV dealerships seeking a scalable, modern DMS to optimize sales, service, and customer engagement.
Pricing
Custom quotes based on dealership size and modules; typically starts at $200/user/month with tiered enterprise plans.
CDK Global
enterpriseComprehensive enterprise DMS supporting full operations for RV dealerships including CRM, inventory, and digital retailing.
Elevate DMS cloud platform with RV-specific inventory tools and seamless multi-point synchronization
CDK Global offers a comprehensive dealership management system (DMS) tailored for RV dealers, integrating sales, service, parts, inventory, finance, and CRM functionalities into a unified platform. It supports RV-specific workflows like warranty processing, extended service contracts, and specialized inventory valuation. With cloud-based CDK Cloud and on-premise options, it enables real-time data access, digital retailing, and OEM integrations to optimize operations for RV dealerships.
Pros
- Robust all-in-one DMS with deep OEM and vendor integrations
- Advanced analytics, reporting, and digital retailing tools
- Scalable for multi-location RV groups with strong F&I capabilities
Cons
- High upfront and ongoing costs
- Steep learning curve and lengthy implementation
- Interface can feel dated in some modules
Best For
Mid-to-large RV dealerships or groups requiring enterprise-grade, integrated management with extensive customization.
Pricing
Custom enterprise pricing via quote; typically $5,000-$20,000+ monthly based on modules, users, and dealership size.
Reynolds & Reynolds
enterpriseRobust ERA-ICE DMS platform for RV dealers managing sales, service, parts, and accounting workflows.
OASIS service management system for advanced repair order processing and technician productivity tracking
Reynolds & Reynolds offers ERA-IGNITE, a comprehensive dealership management system (DMS) adapted for RV dealers, streamlining inventory management, sales, service, parts, and F&I processes. It provides robust CRM tools, digital retailing capabilities, and seamless integration with third-party vendors for a unified dealer workflow. While primarily designed for automotive dealerships, it supports RV-specific needs like unit configuration and warranty tracking through customizable modules.
Pros
- Extensive feature set with deep integrations for sales, service, and inventory
- Proven reliability from decades in the dealership software industry
- Strong customer support and training resources
Cons
- Steep learning curve due to complex interface
- High implementation and ongoing costs
- Less optimized for RV-specific workflows compared to niche providers
Best For
Established, high-volume RV dealerships seeking an all-in-one enterprise DMS with automotive-grade scalability.
Pricing
Custom pricing starting at $500+ per user/month; requires quote and often includes setup fees of $10K+.
VinSolutions
enterprisePowerful CRM tool for RV dealers focused on lead management, customer engagement, and sales performance.
VinSolutions 360 Digital Retailing for seamless online-to-offline deal processing
VinSolutions is a robust CRM platform tailored for dealerships, providing tools for lead management, sales automation, inventory tracking, and customer engagement. It excels in streamlining the sales process through integrations with DMS systems and digital retailing features. While primarily automotive-focused, it adapts well to RV dealers with customizable pipelines and reporting for unit sales.
Pros
- Comprehensive CRM with advanced lead nurturing and follow-up automation
- Strong integrations with popular DMS and marketing tools
- Detailed analytics and reporting for sales performance tracking
Cons
- Steep learning curve for new users
- Higher pricing may strain smaller RV dealerships
- Limited RV-specific features like floorplan visualization compared to niche tools
Best For
Mid-sized to large RV dealerships seeking an integrated CRM with scalable sales tools.
Pricing
Quote-based pricing, typically $500+ per user/month with tiers based on dealership size and features.
DealerSocket
enterpriseAll-in-one DMS and CRM solution streamlining RV dealer operations from marketing to service.
Advanced Digital Retailing suite enabling self-service online financing and deal structuring directly from the dealer website
DealerSocket is a comprehensive dealer management system (DMS) offering CRM, inventory management, digital retailing, and desking tools, primarily targeted at automotive dealerships but adaptable for RV dealers. It streamlines lead nurturing, vehicle listings with detailed specs and media, sales workflows, and customer communication. While not RV-specific, it supports multi-location operations and integrates with OEM feeds for inventory accuracy.
Pros
- Powerful CRM with automated follow-ups and lead routing
- Robust inventory management supporting high-res photos, videos, and unit specs
- Integrated digital retailing and website tools for online sales
Cons
- Lacks deep RV-specific features like slide-out tracking or RVIA compliance tools
- Complex interface with a notable learning curve for new users
- Custom pricing often feels premium for smaller RV dealers
Best For
Mid-sized RV dealerships seeking an all-in-one DMS with strong CRM and digital marketing capabilities.
Pricing
Custom quote-based pricing, typically $100–$250 per user/month depending on modules and dealership size.
Tekion
enterpriseCloud-native retail platform modernizing RV dealership management with integrated sales and service tools.
Unified Retail Cloud platform that consolidates all dealership operations into one seamless, real-time system.
Tekion's Automotive Retail Cloud (ARC) is a comprehensive, cloud-native platform designed primarily for automotive dealerships but adaptable for RV dealers, streamlining sales, service, inventory, finance, and customer management in a single system. It leverages AI and data analytics to enhance digital retailing and operational efficiency. For RV dealers, it offers robust inventory tools and CRM capabilities, though it lacks some niche RV-specific features like advanced chassis or consignment tracking.
Pros
- Fully integrated end-to-end platform reduces silos
- Modern, intuitive interface with mobile access
- Strong digital sales and AI-driven insights
Cons
- High implementation costs and customization fees
- Limited RV-specific modules compared to dedicated solutions
- Steep learning curve for non-automotive users
Best For
Mid-to-large RV dealerships seeking a scalable, cloud-based system similar to automotive DMS with strong digital retailing.
Pricing
Subscription-based with custom pricing; typically starts at $500+ per user/month, plus setup fees (quote required).
Frazer
specializedAffordable accounting and DMS software designed for small RV dealers handling buy-here-pay-here financing.
Advanced floorplan and wholesale inventory management tailored for RV dealers with automated lender reconciliations
Frazer (frazer.com) is a comprehensive dealer management system (DMS) designed for RV, auto, powersports, and marine dealerships, providing tools for inventory management, sales desking, service scheduling, CRM, and accounting. It excels in handling large RV inventories with features like unlimited photos, spec sheets, and unit-specific financing options. The cloud-based platform supports multi-location operations and integrates with key vendors, lenders, and OEMs for streamlined dealership workflows.
Pros
- Robust RV-specific inventory tools including unlimited media and condition reports
- Integrated accounting and floorplan management reducing manual work
- Reliable multi-store support with strong vendor integrations
Cons
- Dated interface that feels clunky compared to modern competitors
- Steep learning curve and lengthy onboarding process
- Pricing can be prohibitive for small single-location dealers
Best For
Mid-sized to large RV dealerships with multiple locations needing an all-in-one DMS for complex operations.
Pricing
Custom quotes based on dealership size; typically starts at $150-$400/month per location plus $50-$100 per user/month, with implementation fees.
iKarma
specializedIntegrated DMS and CRM platform for RV and marine dealers supporting inventory and customer lifecycle management.
Karma Engine for AI-driven lead scoring and personalized engagement automation
iKarma is a dealership-focused CRM platform that supports RV dealers with lead capture, nurturing, sales pipeline management, and customer communication tools. It integrates with websites and DMS systems to streamline operations from inquiry to deal closure and post-sale follow-up. While versatile for general dealerships, it offers customizable workflows adaptable to RV sales cycles involving high-value inventory.
Pros
- Powerful lead management and automated follow-ups
- Mobile app for on-the-go access
- Robust reporting and analytics dashboards
Cons
- Lacks deep RV-specific inventory and service modules
- Steep learning curve for advanced features
- Pricing can be high for smaller dealerships
Best For
Mid-sized RV dealerships focused on enhancing CRM and sales processes without needing full DMS functionality.
Pricing
Starts at $99/user/month for basic plans, scaling to $199+/user/month for advanced features with custom enterprise pricing.
EVOX
specializedRV-specific DMS offering inventory control, sales tracking, and service management for dealerships.
Built-in website builder with real-time inventory syndication and digital deal jackets for seamless online-to-sale conversion
EVOX is a cloud-based all-in-one dealership management system (DMS) designed specifically for RV, powersports, and marine dealers, offering tools for inventory management, CRM, sales, service, parts, and accounting. It streamlines daily operations with mobile apps for technicians and advisors, real-time reporting, and seamless OEM integrations. The platform emphasizes digital retailing, website integration, and service scheduling to boost efficiency and customer experience in RV dealerships.
Pros
- Comprehensive DMS covering inventory, CRM, service, and parts in one platform
- Mobile apps and cloud access for real-time operations anywhere
- Strong OEM integrations and digital retailing tools
Cons
- Pricing lacks transparency and requires custom quotes
- Moderate learning curve for full feature utilization
- Less flexible customization for very large enterprises
Best For
Medium-sized RV dealerships needing an integrated cloud DMS to unify operations and replace multiple software tools.
Pricing
Custom subscription pricing based on dealership size and modules, typically $500-$1500/month per location; contact for demo and quote.
ARI Network Services
specializedDigital storefront and inventory management tools for RV dealers enhancing online presence and sales.
ARI SEO with performance guarantees for top search rankings on RV-specific keywords
ARI Network Services offers digital solutions tailored for RV dealers, including customizable dealer websites, inventory management, and SEO tools to enhance online visibility and sales. The platform provides features like high-resolution photo galleries, virtual tours, 360-degree views, and integration with CRM systems for lead tracking and management. It focuses on driving traffic and conversions through industry-specific content and manufacturer-approved data syndication.
Pros
- Robust SEO and digital marketing tools optimized for RV listings
- Seamless inventory syndication to marketplaces like RVTrader
- Strong industry integrations with manufacturers and partners
Cons
- Pricing can be steep for smaller dealers
- User interface feels dated in some modules
- Limited standalone DMS capabilities; best as a complement
Best For
Mid-sized RV dealerships focused on enhancing their online presence and digital sales channels.
Pricing
Custom subscription pricing, typically $400-$1,500/month based on modules, dealer size, and features selected.
Conclusion
The reviewed tools highlight a range of exceptional solutions, with the top three leading for their tailored capabilities. Ascent stands out as the top choice, offering a comprehensive system that integrates inventory, sales, service, parts, and F&I seamlessly. CDK Global and Reynolds & Reynolds follow, each providing robust alternatives—enterprise-level support and streamlined workflows, respectively—for those with specific needs.
Don’t miss out—start with Ascent, the top-ranked tool, to transform your dealership operations with a system built for RV dealers.
Tools Reviewed
All tools were independently evaluated for this comparison