Quick Overview
- 1#1: Cargas - Cloud-based route accounting software for distributors managing sales orders, deliveries, invoicing, and inventory on the go.
- 2#2: Visigistics - Mobile-first route sales and accounting platform designed for direct store delivery operations with real-time data capture.
- 3#3: Repsly - Field sales execution software with route optimization, order capture, and retail task management for CPG teams.
- 4#4: Badger Maps - Route planner app for outside sales reps featuring territory mapping, check-ins, and CRM integration.
- 5#5: Spotio - Field sales management tool with AI-powered routing, lead generation, and performance analytics.
- 6#6: Map My Customers - CRM and route optimization software built specifically for outside sales teams to plan visits and track activity.
- 7#7: SalesRabbit - Field sales platform offering route planning, canvassing tools, and sales team coaching features.
- 8#8: Route4Me - Dynamic multi-stop route optimizer for sales routes, deliveries, and field service with mobile tracking.
- 9#9: OptimoRoute - Automated route planning and scheduling software for optimizing sales and delivery routes daily.
- 10#10: RouteSmart - Advanced territory design and route optimization tool for efficient sales and service routing.
We ranked tools based on features like route optimization and real-time data capture, user experience, reliability, and value, ensuring they meet the demands of both small teams and enterprise-level distributors.
Comparison Table
Route sales software streamlines field sales operations, and this comparison table evaluates top tools including Cargas, Visigistics, Repsly, Badger Maps, Spotio, and more. Readers will gain insights into key features, usability, and practical fit to select the right solution for their business.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cargas Cloud-based route accounting software for distributors managing sales orders, deliveries, invoicing, and inventory on the go. | enterprise | 9.7/10 | 9.9/10 | 9.2/10 | 9.5/10 |
| 2 | Visigistics Mobile-first route sales and accounting platform designed for direct store delivery operations with real-time data capture. | enterprise | 9.1/10 | 9.4/10 | 8.7/10 | 8.8/10 |
| 3 | Repsly Field sales execution software with route optimization, order capture, and retail task management for CPG teams. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 4 | Badger Maps Route planner app for outside sales reps featuring territory mapping, check-ins, and CRM integration. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Spotio Field sales management tool with AI-powered routing, lead generation, and performance analytics. | specialized | 8.2/10 | 8.6/10 | 8.1/10 | 7.7/10 |
| 6 | Map My Customers CRM and route optimization software built specifically for outside sales teams to plan visits and track activity. | specialized | 8.1/10 | 8.3/10 | 9.0/10 | 7.7/10 |
| 7 | SalesRabbit Field sales platform offering route planning, canvassing tools, and sales team coaching features. | specialized | 7.4/10 | 7.8/10 | 8.2/10 | 6.9/10 |
| 8 | Route4Me Dynamic multi-stop route optimizer for sales routes, deliveries, and field service with mobile tracking. | specialized | 8.2/10 | 9.0/10 | 7.5/10 | 8.0/10 |
| 9 | OptimoRoute Automated route planning and scheduling software for optimizing sales and delivery routes daily. | specialized | 8.5/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 10 | RouteSmart Advanced territory design and route optimization tool for efficient sales and service routing. | enterprise | 7.8/10 | 8.5/10 | 7.0/10 | 7.2/10 |
Cloud-based route accounting software for distributors managing sales orders, deliveries, invoicing, and inventory on the go.
Mobile-first route sales and accounting platform designed for direct store delivery operations with real-time data capture.
Field sales execution software with route optimization, order capture, and retail task management for CPG teams.
Route planner app for outside sales reps featuring territory mapping, check-ins, and CRM integration.
Field sales management tool with AI-powered routing, lead generation, and performance analytics.
CRM and route optimization software built specifically for outside sales teams to plan visits and track activity.
Field sales platform offering route planning, canvassing tools, and sales team coaching features.
Dynamic multi-stop route optimizer for sales routes, deliveries, and field service with mobile tracking.
Automated route planning and scheduling software for optimizing sales and delivery routes daily.
Advanced territory design and route optimization tool for efficient sales and service routing.
Cargas
enterpriseCloud-based route accounting software for distributors managing sales orders, deliveries, invoicing, and inventory on the go.
Seamless integration of route sales mobile app with WMS and TMS for real-time truck inventory and automated reordering
Cargas is a comprehensive ERP platform tailored for distributors, excelling in route sales with mobile-first tools for drivers to manage orders, inventory, deliveries, and payments in real-time. It integrates warehouse management, transportation, and accounting for seamless DSD operations. The system provides end-to-end visibility, reducing manual processes and boosting efficiency for food, beverage, and consumer goods distributors.
Pros
- Fully integrated ERP, WMS, and TMS for route sales eliminates data silos
- Real-time mobile app with GPS tracking, inventory sync, and electronic signatures
- Scalable for growing distributors with strong reporting and analytics
Cons
- Steep initial setup and training for complex implementations
- Pricing is enterprise-focused, less ideal for very small operations
- Customization may require developer support
Best For
Mid-to-large distributors in direct store delivery (DSD) needing an all-in-one platform for route sales, inventory, and logistics.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually based on users, modules, and scale—contact for quote.
Visigistics
enterpriseMobile-first route sales and accounting platform designed for direct store delivery operations with real-time data capture.
Patented VisiRoute optimization engine for multi-stop, multi-vehicle planning with real-time replanning
Visigistics is a cloud-based route sales and delivery optimization software tailored for logistics, distribution, and direct store delivery (DSD) operations. It leverages advanced algorithms to create efficient routes considering traffic, priorities, and constraints, while providing real-time adjustments via a driver mobile app. Key functionalities include proof of delivery, electronic signatures, performance analytics, and integrations with telematics and ERP systems, streamlining route sales processes from planning to execution.
Pros
- Superior dynamic route optimization that adapts to real-time changes like traffic and service calls
- Robust mobile app with proof of delivery, GPS tracking, and electronic POD capture
- Comprehensive reporting and analytics for sales performance and operational efficiency
Cons
- Pricing is custom and can be high for small fleets
- Initial setup and data import may require technical support
- Fewer native integrations compared to some enterprise competitors
Best For
Mid-sized to large route sales teams in distribution and DSD needing scalable optimization and real-time fleet visibility.
Pricing
Custom enterprise pricing based on fleet size and users; typically starts at $50-100 per vehicle/month with quotes required.
Repsly
specializedField sales execution software with route optimization, order capture, and retail task management for CPG teams.
AI-powered route optimization that dynamically adjusts schedules based on real-time traffic, priorities, and rep performance
Repsly is a mobile-first field sales execution platform tailored for route sales teams in industries like CPG, beverages, and distribution. It streamlines route planning, order capture, inventory management, and retail execution tasks through an intuitive mobile app with GPS tracking and real-time data sync. Managers gain actionable insights via dashboards for performance tracking, compliance checks, and sales optimization.
Pros
- Advanced route optimization with GPS and dynamic scheduling
- Robust mobile app for order entry, surveys, and proof-of-delivery
- Powerful analytics for sales performance and territory insights
Cons
- Pricing scales quickly for larger teams or advanced features
- Steeper learning curve for merchandising and compliance modules
- Custom integrations may require professional services
Best For
Mid-sized distributors and CPG companies with field sales reps needing comprehensive route execution and retail compliance tools.
Pricing
Tiered subscription starting at ~$25/user/month for Essentials, $49/user/month for Professional, with custom Enterprise pricing.
Badger Maps
specializedRoute planner app for outside sales reps featuring territory mapping, check-ins, and CRM integration.
Interactive territory drawing and assignment tools on maps for visual sales territory management
Badger Maps is a mobile-first route planning and optimization platform tailored for outside sales and route sales teams, enabling efficient daily routing to multiple customer locations. It offers GPS-powered check-ins, territory management, scheduling, and seamless integration with CRMs like Salesforce and QuickBooks. The software emphasizes real-time navigation, live tracking, and performance insights to boost field productivity.
Pros
- Powerful route optimization that minimizes drive time and fuel costs
- Seamless CRM integrations and mobile app with offline access
- Visual territory mapping and drawing tools for precise planning
Cons
- Higher pricing may deter very small teams
- Reporting and analytics are solid but not as advanced as some enterprise rivals
- Occasional mobile app glitches reported in high-traffic areas
Best For
Field sales reps and route sales teams visiting 20+ accounts daily who need mobile-optimized routing and territory management.
Pricing
Starts at $49/user/month (Basic, annual billing), $69/user/month (Pro), with custom Enterprise plans.
Spotio
specializedField sales management tool with AI-powered routing, lead generation, and performance analytics.
Interactive heatmaps for visualizing sales activity density and optimizing territories
Spotio is a field sales management platform focused on route optimization, territory mapping, and real-time team tracking, making it suitable for route sales operations. It enables sales reps to plan efficient routes, log visits with GPS check-ins, capture leads via mobile forms, and analyze performance through heatmaps and dashboards. The software integrates with popular CRMs to streamline workflows from fieldwork to sales closure.
Pros
- Superior route optimization and territory management with heatmaps
- Robust mobile app supporting offline use and real-time tracking
- Strong analytics for sales performance and forecasting
Cons
- Limited native inventory or order management for traditional route sales
- Pricing escalates quickly for advanced features
- Steeper learning curve for territory configuration
Best For
Field sales teams in service-based route sales (e.g., pest control, telecom) needing advanced mapping and tracking over basic delivery logistics.
Pricing
Starts at $59/user/month (billed annually) for Pro plan; custom Enterprise pricing available.
Map My Customers
specializedCRM and route optimization software built specifically for outside sales teams to plan visits and track activity.
Interactive heat maps that dynamically highlight customer density and sales potential for smarter territory planning
Map My Customers is a field sales route planning and territory mapping software that helps outside sales teams visualize customer locations on interactive maps and optimize daily routes for efficiency. It features mobile check-ins, performance analytics, and heat maps to identify high-potential areas, enabling reps to plan visits, track activities, and improve sales productivity. Primarily designed for sales routing rather than full delivery management, it integrates with CRMs like Salesforce for streamlined operations.
Pros
- Highly intuitive drag-and-drop route planner with real-time optimization
- Strong mobile app for check-ins and live location tracking
- Excellent territory visualization tools like heat maps and clustering
Cons
- Lacks advanced inventory or order management for full DSD operations
- Integrations are solid but limited to major CRMs only
- Higher-tier plans needed for advanced analytics and multi-user collaboration
Best For
Outside sales teams in distribution, services, or B2B industries focused on route optimization and territory management without complex delivery needs.
Pricing
Starts at $29/user/month (Starter), $49/user/month (Pro), $79/user/month (Enterprise); annual discounts available.
SalesRabbit
specializedField sales platform offering route planning, canvassing tools, and sales team coaching features.
Canvas™ technology for instant, on-the-go lead generation and territory mapping
SalesRabbit is a mobile-first field sales platform tailored for outside sales teams, offering route optimization, territory management, and real-time performance tracking. It enables reps to plan efficient routes, capture leads via Canvas mode, and access CRM tools on the go, making it suitable for door-to-door canvassing and prospecting. While strong in sales enablement, it provides solid routing for route sales but lacks advanced logistics like inventory syncing.
Pros
- Intuitive mobile app with real-time GPS and route optimization
- Canvas mode for quick lead capture during fieldwork
- Robust analytics and team performance dashboards
Cons
- Limited inventory and order fulfillment tools for full route sales ops
- Pricing escalates quickly for advanced features and larger teams
- Occasional connectivity issues in low-signal areas
Best For
Door-to-door and field sales teams needing route planning combined with lead management and CRM on mobile devices.
Pricing
Starts at $19/user/month (Essentials, billed annually); Pro at $39/user/month; Premier at $59/user/month; Enterprise custom.
Route4Me
specializedDynamic multi-stop route optimizer for sales routes, deliveries, and field service with mobile tracking.
Drag-and-drop route optimization handling 200+ stops in seconds with dynamic re-routing
Route4Me is a route optimization platform that automates multi-stop planning for deliveries, field sales, and service routes using advanced algorithms to minimize travel time and costs. It provides real-time GPS tracking, mobile apps for drivers and sales reps, proof of delivery, and performance analytics to enhance operational efficiency. For route sales software, it excels in scheduling customer visits, optimizing territories, and generating sales route insights.
Pros
- Powerful optimization for thousands of stops
- Real-time tracking and mobile app integration
- Comprehensive analytics and reporting
Cons
- Steep learning curve for advanced features
- Pricing model scales quickly with usage
- Limited native CRM integrations for sales
Best For
Mid-sized field sales teams handling high-volume daily customer visits who need advanced route optimization.
Pricing
Free tier available; paid plans start at $199/month for Basic (up to 10 vehicles), scaling to Enterprise with custom pricing based on stops and users.
OptimoRoute
specializedAutomated route planning and scheduling software for optimizing sales and delivery routes daily.
Patented optimization engine that solves vehicle routing problems with millions of variables in seconds for hyper-efficient sales routes
OptimoRoute is a cloud-based route optimization platform that automates planning, scheduling, and execution of routes for delivery, field service, and route sales teams. It uses advanced algorithms to minimize travel time and costs while maximizing customer visits, offering real-time GPS tracking, dynamic re-routing, and proof-of-visit features. The software integrates with CRM and ERP systems to support sales reps in efficient territory management and order fulfillment.
Pros
- Powerful AI-driven route optimization handling complex constraints like time windows and priorities
- Real-time tracking and mobile app for sales reps with proof-of-delivery
- Seamless integrations with popular CRMs like Salesforce and QuickBooks
Cons
- Pricing can be steep for very small teams or startups
- Steeper learning curve for advanced customization
- Limited native sales analytics without integrations
Best For
Mid-sized route sales teams managing daily customer visits across territories who need robust optimization to boost efficiency.
Pricing
Starts at $35 per dispatcher/month (Professional plan, billed annually); Standard at $75/month, Enterprise custom.
RouteSmart
enterpriseAdvanced territory design and route optimization tool for efficient sales and service routing.
Patented multi-dimensional optimization engine that solves massive routing problems with millions of variables in seconds
RouteSmart is an advanced route optimization and territory design platform tailored for route sales and delivery operations, leveraging proprietary algorithms to minimize travel time and maximize efficiency. It supports dynamic route planning, load optimization, and territory balancing for industries like beverages, bakery, and parcel delivery. The software integrates with telematics and ERP systems to enable real-time adjustments and data-driven decisions for sales teams.
Pros
- Powerful optimization algorithms handling complex constraints like time windows and capacities
- Scalable territory design for large sales territories
- Strong integration capabilities with existing fleet management systems
Cons
- Steep learning curve for non-technical users
- Enterprise pricing lacks transparency and can be costly
- Mobile app functionality is basic compared to full desktop features
Best For
Large route sales operations in beverages, bakery, or distribution needing advanced optimization for hundreds of stops daily.
Pricing
Custom enterprise pricing based on fleet size and features; typically starts at $10,000+ annually with quotes required.
Conclusion
The top 10 route sales software tools each bring unique strengths, with Cargas leading as the top choice due to its cloud-based all-in-one solution for managing sales orders, deliveries, invoicing, and inventory on the go. Visigistics impresses as a mobile-first platform for direct store delivery with real-time data capture, while Repsly stands out for CPG teams with robust route optimization and retail task management. Together, they cater to diverse operational needs, but Cargas unifies essential functionalities seamlessly, making it a standout for efficiency and versatility.
Take the next step in optimizing your route sales operations by exploring Cargas—its integrated, mobile-ready features are designed to streamline every part of your process, from order management to delivery tracking. Whether you’re a distributor, direct store operator, or CPG team member, Cargas offers a reliable, all-in-one solution to boost productivity and accuracy.
Tools Reviewed
All tools were independently evaluated for this comparison