Quick Overview
- 1#1: Birdeye - AI-powered reputation management platform that automates review requests via SMS, email, and QR codes across 200+ sites.
- 2#2: Podium - Customer messaging platform specializing in automated text-based review requests to boost Google and Facebook ratings.
- 3#3: ReviewTrackers - Review management software that streamlines review requests, monitoring, and response workflows for multi-location businesses.
- 4#4: Reputation.com - Enterprise review generation tool that automates personalized review requests and provides analytics for brand reputation.
- 5#5: Yotpo - E-commerce focused platform for sending automated review request emails and SMS to collect and display customer feedback.
- 6#6: Trustpilot - Global review platform with invitation tools for businesses to request authentic customer reviews transparently.
- 7#7: NiceJob - Marketing automation tool for local businesses that automates review requests and showcases testimonials.
- 8#8: Broadly - Customer engagement platform with built-in review request features via SMS, email, and webchat.
- 9#9: Customer Lobby - Automated review funnel software that sends review requests to turn satisfied customers into online advocates.
- 10#10: GatherUp - Feedback and review generation platform that automates multi-channel review requests and sentiment analysis.
We selected and ranked these tools by evaluating key factors like multi-channel capability (SMS, email, QR codes), automation efficiency, user experience, and value, ensuring a balanced mix of power, accessibility, and practicality for diverse business needs.
Comparison Table
For businesses seeking to enhance customer reviews, choosing the right review request software is key—this comparison table simplifies the process by examining top tools like Birdeye, Podium, ReviewTrackers, Reputation.com, Yotpo, and more, exploring features, usability, and integration capabilities. Readers will discover how each tool aligns with different needs, from small operations to larger teams, to make an informed selection tailored to their goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Birdeye AI-powered reputation management platform that automates review requests via SMS, email, and QR codes across 200+ sites. | enterprise | 9.5/10 | 9.8/10 | 9.0/10 | 9.2/10 |
| 2 | Podium Customer messaging platform specializing in automated text-based review requests to boost Google and Facebook ratings. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.7/10 |
| 3 | ReviewTrackers Review management software that streamlines review requests, monitoring, and response workflows for multi-location businesses. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 4 | Reputation.com Enterprise review generation tool that automates personalized review requests and provides analytics for brand reputation. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.0/10 |
| 5 | Yotpo E-commerce focused platform for sending automated review request emails and SMS to collect and display customer feedback. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 6 | Trustpilot Global review platform with invitation tools for businesses to request authentic customer reviews transparently. | enterprise | 8.1/10 | 8.3/10 | 8.7/10 | 7.6/10 |
| 7 | NiceJob Marketing automation tool for local businesses that automates review requests and showcases testimonials. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 7.8/10 |
| 8 | Broadly Customer engagement platform with built-in review request features via SMS, email, and webchat. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.6/10 |
| 9 | Customer Lobby Automated review funnel software that sends review requests to turn satisfied customers into online advocates. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.6/10 |
| 10 | GatherUp Feedback and review generation platform that automates multi-channel review requests and sentiment analysis. | specialized | 7.8/10 | 8.2/10 | 7.6/10 | 7.3/10 |
AI-powered reputation management platform that automates review requests via SMS, email, and QR codes across 200+ sites.
Customer messaging platform specializing in automated text-based review requests to boost Google and Facebook ratings.
Review management software that streamlines review requests, monitoring, and response workflows for multi-location businesses.
Enterprise review generation tool that automates personalized review requests and provides analytics for brand reputation.
E-commerce focused platform for sending automated review request emails and SMS to collect and display customer feedback.
Global review platform with invitation tools for businesses to request authentic customer reviews transparently.
Marketing automation tool for local businesses that automates review requests and showcases testimonials.
Customer engagement platform with built-in review request features via SMS, email, and webchat.
Automated review funnel software that sends review requests to turn satisfied customers into online advocates.
Feedback and review generation platform that automates multi-channel review requests and sentiment analysis.
Birdeye
enterpriseAI-powered reputation management platform that automates review requests via SMS, email, and QR codes across 200+ sites.
AI Review Responder that generates personalized, brand-consistent replies in seconds across all platforms
Birdeye is an all-in-one customer experience platform focused on review generation, management, and reputation building for businesses. It automates review requests via SMS, email, QR codes, and widgets, while monitoring feedback across 200+ sites like Google, Facebook, and Yelp. AI tools enable smart responses, sentiment analysis, and targeted campaigns to boost 5-star reviews and customer loyalty.
Pros
- Comprehensive review monitoring from 200+ platforms with real-time alerts
- Automated multi-channel review request campaigns that significantly increase response rates
- AI-powered response generation and sentiment analysis for efficient management
Cons
- Pricing can be steep for very small businesses or single locations
- Initial setup and customization may require a learning curve
- Advanced analytics locked behind higher tiers
Best For
Multi-location businesses and enterprises needing robust, scalable review generation and reputation management.
Pricing
Custom quote-based pricing starting at around $299/month for basic plans, scaling with locations and features (Essentials, Growth, Enterprise tiers).
Podium
specializedCustomer messaging platform specializing in automated text-based review requests to boost Google and Facebook ratings.
Review Gating, which automatically detects dissatisfaction via sentiment analysis and diverts unhappy customers to private surveys.
Podium is a robust customer communication platform designed primarily for local businesses, with powerful review request automation at its core. It enables seamless sending of personalized SMS and email review requests after customer interactions, integrating directly with major sites like Google, Facebook, and Yelp to boost positive reviews. The platform's review gating feature intelligently routes unhappy customers to private feedback channels, safeguarding online reputations while maximizing public endorsements. Beyond reviews, it includes messaging, payments, and listings management for a holistic approach.
Pros
- Automated SMS/email review requests with high response rates
- Advanced review gating to filter negative feedback privately
- Multi-platform integrations and multi-location support
Cons
- Premium pricing can be steep for small businesses
- Full suite may overwhelm users needing only review tools
- Additional per-message fees for high-volume SMS
Best For
Multi-location local service businesses seeking to aggressively manage and amplify online reviews alongside customer messaging.
Pricing
Starts at $249/month per location for core features, with custom enterprise plans up to $500+; SMS fees extra.
ReviewTrackers
enterpriseReview management software that streamlines review requests, monitoring, and response workflows for multi-location businesses.
Multi-location review syndication and AI-powered Review Intelligence for proactive reputation management
ReviewTrackers is a robust reputation management platform designed to help businesses collect, monitor, manage, and respond to customer reviews across over 100 review sites including Google, Facebook, and Yelp. It features automated review request tools via email, SMS, and QR codes, with integrations to CRMs and POS systems for seamless post-interaction requests. The platform centralizes feedback with AI-powered analytics, alerts, and response recommendations to enhance online reputation and drive more reviews.
Pros
- Comprehensive aggregation from 100+ sites with real-time monitoring
- Automated, customizable review requests integrated with business tools
- AI-driven insights, alerts, and response suggestions for efficient management
Cons
- Pricing is enterprise-oriented and can be costly for small businesses
- Steeper learning curve for advanced analytics and custom setups
- Limited customization in review request templates compared to niche tools
Best For
Multi-location businesses and enterprises needing scalable review management and request automation across numerous platforms.
Pricing
Custom enterprise pricing starting at approximately $300/month, with plans scaling based on locations and features; free demo available.
Reputation.com
enterpriseEnterprise review generation tool that automates personalized review requests and provides analytics for brand reputation.
Multi-location review invitation and centralized management with automated workflows
Reputation.com is a comprehensive online reputation management platform designed to help businesses actively request, monitor, and manage customer reviews across major sites like Google, Facebook, and Yelp. It features automated review invitation tools via email, SMS, and QR codes, along with real-time monitoring, AI-driven response suggestions, and performance analytics to boost star ratings. The platform excels in multi-location management, making it suitable for scaling review generation efforts enterprise-wide.
Pros
- Automated review requests via multiple channels (email, SMS, QR codes)
- Extensive monitoring and management across 100+ review sites
- Advanced analytics and AI insights for reputation optimization
Cons
- High pricing limits accessibility for small businesses
- Steep learning curve and complex dashboard
- Custom onboarding can be time-consuming
Best For
Multi-location businesses and enterprises needing robust, scalable review request and reputation management tools.
Pricing
Custom enterprise pricing, typically starting at $300-$500/month for small teams, scaling to $1,000+ for multi-location setups.
Yotpo
specializedE-commerce focused platform for sending automated review request emails and SMS to collect and display customer feedback.
AI-powered review request automation via SMS with personalized incentives for superior response rates
Yotpo is a comprehensive e-commerce marketing platform specializing in customer reviews, loyalty, and UGC, with powerful tools for automating review requests via email and SMS post-purchase. It enables businesses to collect text, photo, and video reviews, moderate them with AI, and display them through customizable widgets on websites. Yotpo also supports review syndication to sites like Google Shopping and includes incentives like coupons to boost response rates.
Pros
- Robust automation for email/SMS review requests with high response rates
- Advanced features like photo/video reviews, Q&A, and Google syndication
- Seamless integrations with major e-commerce platforms like Shopify and BigCommerce
Cons
- Pricing can be steep for small businesses with higher tiers required for full features
- Steep learning curve for setup and customization
- Some core functionalities locked behind premium plans
Best For
Mid-sized to enterprise e-commerce stores seeking scalable review collection and display to drive conversions.
Pricing
Custom pricing with plans starting at ~$29/month for Essentials, scaling to $199+/month for Professional and Enterprise tiers based on order volume.
Trustpilot
enterpriseGlobal review platform with invitation tools for businesses to request authentic customer reviews transparently.
Automated review invitations that leverage Trustpilot's 100M+ user platform for instant credibility and search engine prominence
Trustpilot is a prominent review platform that allows businesses to collect authentic customer reviews through automated invitation emails, SMS, or API integrations with e-commerce and CRM tools. It facilitates post-purchase review requests, displaying verified reviews on customizable Trustpilot profiles for enhanced credibility and SEO benefits. While powerful for public review aggregation, it directs reviews to Trustpilot's ecosystem rather than fully customizable on-site hosting.
Pros
- Massive global audience and SEO visibility for reviews
- Seamless integrations with Shopify, Zendesk, and other platforms
- Free tier for basic review invitations and unlimited reviews
Cons
- Reviews are primarily hosted on Trustpilot, limiting on-site customization
- Advanced features and higher invite volumes require pricey subscriptions
- Less flexibility for private reviews or advanced response management compared to dedicated tools
Best For
Established businesses seeking broad public exposure and trusted third-party review validation to build consumer trust.
Pricing
Free plan for basics; paid plans start at $225/month (annual billing) for Standard, up to $999+/month for Premium/Enterprise.
NiceJob
specializedMarketing automation tool for local businesses that automates review requests and showcases testimonials.
Direct-to-review funnels that send customers straight to the review form on their preferred platform, significantly increasing completion rates
NiceJob is a reputation management platform tailored for local service businesses, automating review requests via SMS and email after job completion to drive feedback on Google, Facebook, and other sites. It features customizable widgets to showcase reviews on websites, video testimonials, and incentive tools to boost response rates. The software also integrates marketing elements like postcards and social posts to leverage reviews for lead generation.
Pros
- Automated, personalized review requests with high delivery rates
- Seamless direct-to-review links that bypass search friction
- Professional review widgets and video integration for websites
Cons
- Pricing can be steep for very small businesses
- Limited advanced analytics compared to enterprise tools
- Primarily geared toward local service industries
Best For
Local service businesses like contractors, home cleaners, and salons that need simple automation to collect and display more Google and Facebook reviews.
Pricing
Starts at $149/month (billed annually) for Essentials, $249/month for Growth, and $499/month for Elite plans with more features and support.
Broadly
specializedCustomer engagement platform with built-in review request features via SMS, email, and webchat.
AI-powered response generator that crafts personalized replies in seconds
Broadly is an online reputation management platform tailored for local businesses, focusing on automating review requests via SMS, email, and QR codes to drive more positive reviews on sites like Google and Facebook. It centralizes review monitoring, offers AI-powered response suggestions, and provides analytics to track reputation growth. The tool integrates with major review sites and helps businesses respond promptly to maintain a strong online presence.
Pros
- Automated multi-channel review requests (SMS, email, QR codes)
- AI-assisted review responses for efficiency
- Detailed analytics and multi-platform monitoring
Cons
- Pricing can be steep for small businesses
- Limited advanced customization options
- Occasional integration glitches with some review sites
Best For
Local service-based businesses seeking an all-in-one solution to automate review generation and management.
Pricing
Starts at $99/month (Essentials), $199/month (Pro), $299/month (Elite); annual billing offers discounts.
Customer Lobby
specializedAutomated review funnel software that sends review requests to turn satisfied customers into online advocates.
Intelligent review gating that automatically filters negative feedback to private channels
Customer Lobby is a review request automation platform tailored for service-based businesses, enabling automated collection of Google, Facebook, and other platform reviews via SMS and email. It features intelligent review gating to direct negative feedback to private surveys while pushing positive ones public, helping improve online reputation. The tool offers multi-location support, customizable branding, and a dashboard for tracking review performance and responding to feedback.
Pros
- Automated SMS and email review requests with high delivery rates
- Review gating prevents negative public reviews effectively
- Strong multi-location and white-label customization options
Cons
- Pricing is on the higher side for small businesses
- Setup can require some initial configuration for integrations
- Limited advanced analytics compared to top competitors
Best For
Multi-location service businesses like plumbers, HVAC, or contractors seeking automated review generation and reputation management.
Pricing
Starts at $97/month for Starter plan (up to 100 requests), $197/month for Pro (unlimited), with custom Enterprise pricing.
GatherUp
specializedFeedback and review generation platform that automates multi-channel review requests and sentiment analysis.
Smart Review Flow that automatically routes positive reviews to public sites and deflects negatives to private surveys
GatherUp is a review management platform designed to help businesses automate review requests via email and SMS, monitor feedback across 15+ sites like Google, Facebook, and Yelp, and respond from a centralized dashboard. It offers tools for generating review widgets, tracking reputation scores, and analyzing review trends with customizable reports. Ideal for multi-location businesses, it emphasizes streamlining the entire review lifecycle from collection to response.
Pros
- Strong multi-location support with location-specific dashboards
- Automated review requests and smart routing for positive/negative feedback
- Comprehensive monitoring and reporting across major review sites
Cons
- Pricing can be steep for small single-location businesses
- Interface feels dated compared to more modern competitors
- Limited third-party integrations beyond core review platforms
Best For
Multi-location businesses seeking robust review automation and centralized management without needing extensive custom integrations.
Pricing
Starts at $297/month for Starter (up to 5 locations), $597/month for Growth, and custom Enterprise pricing; billed annually with a free trial.
Conclusion
The reviewed tools showcase diverse strengths, from AI-powered automation across global platforms to targeted text-based outreach for key review sites. Birdeye leads as the top choice, offering a versatile reputation management system that handles requests via SMS, email, and QR codes. Podium and ReviewTrackers follow closely, with Podium excelling in Google and Facebook ratings and ReviewTrackers streamlining workflows for multi-location businesses, each providing strong alternatives based on specific needs.
Take the first step toward a stronger online reputation—try Birdeye now to automate review requests and turn customer interactions into impactful feedback that drives growth.
Tools Reviewed
All tools were independently evaluated for this comparison