Top 10 Best Retention Software of 2026

Gainsight is a comprehensive Customer Success platform that empowers businesses to drive retention, reduce churn, and fuel expansion through data-driven insights. It offers customer health scoring, predictive analytics, automated playbooks, and a 360-degree customer view by integrating with CRMs like Salesforce and other data sources. Designed for scaling customer success operations, it helps teams proactively engage customers at key moments throughout their lifecycle.

ChurnZero is a comprehensive customer retention and success platform tailored for SaaS companies, enabling teams to proactively monitor customer health, deliver personalized engagement, and reduce churn. It offers real-time insights through customizable health scores, automated success playbooks, in-app messaging, and surveys to drive customer adoption and expansion. The platform integrates deeply with CRMs like Salesforce and HubSpot, providing a unified view of customer data for efficient team workflows.

Totango is a comprehensive customer success platform focused on retention for SaaS companies, enabling teams to monitor customer health, predict churn, and drive engagement through data-driven insights. It offers tools like account health scoring, journey orchestration, and automated playbooks to proactively retain customers and upsell opportunities. With strong analytics and integrations, Totango helps scale customer success operations for sustained growth.

Amplitude is a comprehensive product analytics platform specializing in behavioral data to track and optimize user retention. It provides tools like retention curves, cohort tables, and stickiness analysis to visualize user engagement patterns and identify drop-off points. Teams leverage these insights to run experiments and improve long-term user retention through data-driven product decisions.

Mixpanel is a product analytics platform that tracks user events and behaviors to provide deep insights into retention, engagement, and churn. It excels in cohort analysis, retention curves, and funnel visualization, helping teams identify patterns in user retention over time. By integrating with apps and websites, it enables real-time monitoring and segmentation for targeted retention improvements.

Braze is a powerful customer engagement platform designed to boost retention through personalized, omnichannel messaging across email, push notifications, SMS, in-app, and web. It uses real-time customer data, AI-driven segmentation, and journey orchestration to identify at-risk users and deliver tailored re-engagement campaigns. With robust analytics and A/B testing, Braze helps businesses reduce churn and increase lifetime value at scale.

Intercom is a customer messaging platform that combines live chat, automated bots, email campaigns, and in-app messaging to engage users across channels. For retention, it excels in behavioral targeting, personalized outreach, and analytics to identify at-risk customers and reduce churn. Its Customer Data Platform unifies data for segmentation, enabling proactive retention strategies like re-engagement sequences.

Klaviyo is a powerful marketing automation platform tailored for e-commerce, specializing in data-driven email and SMS campaigns to enhance customer retention. It offers automated flows for scenarios like abandoned carts, win-back sequences, and post-purchase nurturing, leveraging behavioral data and deep integrations with platforms like Shopify. With robust segmentation, A/B testing, and analytics, it helps brands personalize communications to boost repeat purchases and lifetime value.

Customer.io is a customer engagement and messaging automation platform designed to help businesses retain users through personalized, behavior-triggered communications across email, SMS, push notifications, and in-app messages. It allows teams to build dynamic customer journeys using data from various sources, segments, and experiments to optimize retention rates. With strong emphasis on analytics and A/B testing, it's particularly suited for data-driven retention strategies in SaaS and e-commerce.

HubSpot is a comprehensive CRM platform with Service Hub and Marketing Hub features tailored for customer retention, including support ticketing, customer health scoring, email automation, and churn analytics. It enables businesses to track interactions, segment users for personalized engagement, and monitor retention metrics within a unified dashboard. While not a pure-play retention tool, its all-in-one ecosystem supports retention as part of broader customer lifecycle management.