Top 10 Best Retention Automation Software of 2026

Klaviyo is a leading customer data and marketing automation platform tailored for e-commerce brands, specializing in retention through hyper-personalized email, SMS, and push notification campaigns. It leverages a robust customer data platform (CDP) to sync behavioral data from online stores, enabling automated flows like abandoned cart recovery, win-back sequences, and birthday offers. Klaviyo's advanced segmentation, A/B testing, and predictive analytics empower businesses to nurture customer lifetime value with precision at scale.

Braze is a powerful customer engagement platform specializing in retention automation, enabling marketers to deliver personalized, cross-channel experiences across email, push notifications, SMS, in-app messaging, and web. Its Canvas tool allows for the creation of sophisticated, multi-step customer journeys triggered by user behavior and real-time data. With advanced segmentation, predictive analytics, and A/B testing, Braze helps optimize retention strategies to reduce churn and increase customer lifetime value.

Iterable is an AI-powered cross-channel engagement platform designed for customer retention through personalized automation across email, SMS, push, and in-app messaging. It excels in orchestrating behavioral journeys, segmentation, and predictive analytics to re-engage users and boost lifetime value. As a retention automation tool, it automates win-back campaigns, loyalty programs, and churn prevention with real-time triggers and A/B testing.

Customer.io is a customer data and automation platform designed for personalized messaging across email, SMS, push notifications, and in-app channels. It excels in retention automation by leveraging behavioral data to trigger dynamic journeys, segments, and experiments that re-engage users and reduce churn. Businesses use it to build sophisticated retention strategies like win-back campaigns, onboarding sequences, and milestone-based nudges.

Intercom is a comprehensive customer messaging platform that automates retention through targeted in-app messages, emails, and chatbots based on user behavior and segmentation. It enables businesses to create automated workflows like Series for re-engagement campaigns, churn prediction, and personalized nurturing to reduce customer loss. With its customer data platform, it unifies user data for precise targeting across web, mobile, and email channels.

ActiveCampaign is a comprehensive marketing automation platform that excels in retention automation through personalized customer journeys, behavioral triggers, and multi-channel messaging including email, SMS, and site messages. It leverages site tracking and CRM integration to monitor user interactions and automate re-engagement, win-back, and loyalty campaigns. With machine learning-powered content recommendations and predictive sending, it helps businesses nurture long-term customer relationships and reduce churn effectively.

HubSpot is a comprehensive CRM platform with Marketing, Service, and Operations Hubs that automate customer retention through personalized workflows, email campaigns, and churn prediction tools. It enables businesses to track customer health scores, trigger re-engagement sequences, and analyze retention metrics in one unified system. While powerful for mid-market users, its broad scope makes it less specialized than dedicated retention tools.

Retention.com is a retention automation platform for e-commerce stores that identifies anonymous website visitors using first-party data and cookie-less identity resolution. It enables businesses to capture emails from incognito or new visitors and trigger personalized retention campaigns via integrations with ESPs like Klaviyo or Attentive. The tool focuses on recovering lost revenue by automating nurture sequences and reducing cart abandonment without relying on third-party cookies.

ChurnZero is a customer retention platform that empowers SaaS teams to monitor customer health in real-time, automate success workflows, and deliver personalized in-app experiences to reduce churn and drive expansion. It offers tools like health scoring, success playbooks, surveys, and messaging to proactively engage at-risk customers. The software integrates deeply with CRMs and product analytics for a unified view of customer behavior and sentiment.

Gainsight is a comprehensive customer success platform designed to automate retention and expansion efforts for SaaS companies. It offers tools like Customer 360 views, health scoring, churn prediction, success plans, and automated CTAs (Calls to Action) to proactively manage customer health. The platform integrates deeply with CRM systems like Salesforce and leverages AI for insights, helping teams reduce churn and drive renewals at scale.