Quick Overview
- 1#1: RetailNext - Provides comprehensive in-store traffic analytics, people counting, and behavioral insights to optimize retail operations.
- 2#2: Sensormatic ShopperTrak - Delivers precise footfall counting and shopper behavior analytics to enhance store performance and staffing decisions.
- 3#3: Dor - Offers AI-powered people counting, queue management, and occupancy analytics using existing cameras.
- 4#4: FootfallCam - Utilizes 3D stereo vision technology for highly accurate people counting and demographic analysis in retail environments.
- 5#5: V-Count - Provides real-time people counting and analytics with advanced video processing for multi-store retail chains.
- 6#6: Density - Enables privacy-first occupancy and traffic tracking without cameras or personal data collection.
- 7#7: Traf-Sys - Delivers infrared and video-based people counting solutions for traffic pattern analysis and conversion tracking.
- 8#8: SenSource - Offers accurate people counters and analytics software for retail foot traffic and dwell time insights.
- 9#9: Agilence - Combines POS data with traffic sensors for unified retail analytics on visits, spend per visit, and performance metrics.
- 10#10: Axiomatic Technology - Supplies thermal imaging people counters for reliable traffic monitoring in high-traffic retail spaces.
Tools were selected based on technical excellence, feature breadth, ease of implementation, and overall value, ensuring they deliver reliable results across diverse retail environments.
Comparison Table
This comparison table explores popular retail traffic software tools, including RetailNext, Sensormatic ShopperTrak, Dor, FootfallCam, V-Count, and more, to help businesses assess their options. Readers will discover key features, performance metrics, and practical use cases, enabling informed decisions on tools that track footfall, analyze behavior, and enhance retail efficiency.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | RetailNext Provides comprehensive in-store traffic analytics, people counting, and behavioral insights to optimize retail operations. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Sensormatic ShopperTrak Delivers precise footfall counting and shopper behavior analytics to enhance store performance and staffing decisions. | enterprise | 8.9/10 | 9.3/10 | 8.4/10 | 8.2/10 |
| 3 | Dor Offers AI-powered people counting, queue management, and occupancy analytics using existing cameras. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | FootfallCam Utilizes 3D stereo vision technology for highly accurate people counting and demographic analysis in retail environments. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 5 | V-Count Provides real-time people counting and analytics with advanced video processing for multi-store retail chains. | specialized | 8.6/10 | 9.1/10 | 7.9/10 | 8.3/10 |
| 6 | Density Enables privacy-first occupancy and traffic tracking without cameras or personal data collection. | specialized | 8.1/10 | 8.7/10 | 7.6/10 | 7.8/10 |
| 7 | Traf-Sys Delivers infrared and video-based people counting solutions for traffic pattern analysis and conversion tracking. | specialized | 7.8/10 | 7.6/10 | 8.2/10 | 7.3/10 |
| 8 | SenSource Offers accurate people counters and analytics software for retail foot traffic and dwell time insights. | specialized | 7.6/10 | 7.8/10 | 8.0/10 | 7.0/10 |
| 9 | Agilence Combines POS data with traffic sensors for unified retail analytics on visits, spend per visit, and performance metrics. | enterprise | 7.6/10 | 8.1/10 | 6.9/10 | 7.4/10 |
| 10 | Axiomatic Technology Supplies thermal imaging people counters for reliable traffic monitoring in high-traffic retail spaces. | specialized | 7.8/10 | 8.2/10 | 7.5/10 | 7.4/10 |
Provides comprehensive in-store traffic analytics, people counting, and behavioral insights to optimize retail operations.
Delivers precise footfall counting and shopper behavior analytics to enhance store performance and staffing decisions.
Offers AI-powered people counting, queue management, and occupancy analytics using existing cameras.
Utilizes 3D stereo vision technology for highly accurate people counting and demographic analysis in retail environments.
Provides real-time people counting and analytics with advanced video processing for multi-store retail chains.
Enables privacy-first occupancy and traffic tracking without cameras or personal data collection.
Delivers infrared and video-based people counting solutions for traffic pattern analysis and conversion tracking.
Offers accurate people counters and analytics software for retail foot traffic and dwell time insights.
Combines POS data with traffic sensors for unified retail analytics on visits, spend per visit, and performance metrics.
Supplies thermal imaging people counters for reliable traffic monitoring in high-traffic retail spaces.
RetailNext
enterpriseProvides comprehensive in-store traffic analytics, people counting, and behavioral insights to optimize retail operations.
AI-driven stereo vision sensors for unmatched 99% accurate, privacy-compliant people counting and behavior analytics without facial recognition.
RetailNext is a premier retail traffic analytics platform that delivers real-time, AI-powered insights into foot traffic, customer journeys, and store performance across physical locations. Using advanced sensors, cameras, and machine learning, it tracks key metrics like visitor counts, dwell times, heatmaps, queue management, and conversion rates. Retailers leverage this data to optimize staffing, store layouts, marketing, and overall operations for improved efficiency and sales.
Pros
- Exceptionally accurate people counting and traffic analytics with 99% precision
- Comprehensive suite including heatmaps, queue detection, and labor optimization
- Robust integrations with POS, CRM, and BI tools for seamless data flow
Cons
- High upfront costs for hardware and enterprise subscriptions
- Initial setup requires professional installation
- Advanced features may have a learning curve for non-technical users
Best For
Enterprise retail chains and multi-location businesses needing precise, scalable traffic analytics to boost operational efficiency and revenue.
Pricing
Custom quote-based pricing; typically starts at $500-$2,000 per store/month including hardware and software, scaled for enterprise deployments.
Sensormatic ShopperTrak
enterpriseDelivers precise footfall counting and shopper behavior analytics to enhance store performance and staffing decisions.
AI-powered ShopperTrak IQ with 99% accuracy guarantee and real-time queue management
Sensormatic ShopperTrak is a comprehensive retail traffic analytics platform that leverages AI-powered sensors and computer vision for highly accurate people counting and shopper behavior insights. It tracks key metrics like traffic volume, conversion rates, dwell times, and queue lengths to help retailers optimize store operations, staffing, and layouts. The solution offers cloud-based dashboards, heatmaps, and integrations with POS systems for enterprise-scale deployment across retail chains.
Pros
- Exceptional accuracy (up to 99%) in people counting with AI and stereo vision sensors
- Advanced analytics including heatmaps, dwell time, and conversion tracking
- Scalable for multi-store enterprises with robust cloud integrations
Cons
- High upfront costs for hardware installation and sensors
- Steeper learning curve for full dashboard utilization
- Custom pricing lacks transparency for smaller retailers
Best For
Large retail chains and enterprises seeking precise, scalable traffic intelligence to drive operational efficiency.
Pricing
Custom enterprise pricing; typically involves hardware costs plus subscription fees starting at $500+ per store/month (contact for quote).
Dor
specializedOffers AI-powered people counting, queue management, and occupancy analytics using existing cameras.
Privacy-focused edge AI processing that delivers low-latency insights without storing personal identifiable data or cloud-uploading video feeds
Dor.ai is an AI-powered computer vision platform designed for retail traffic analysis, leveraging existing CCTV cameras to track footfall, dwell times, queue lengths, and customer movement patterns in physical stores. It delivers real-time insights and customizable dashboards to optimize store operations, staffing, and layouts without requiring new hardware. The tool emphasizes privacy by anonymizing data and processing it on the edge, making it suitable for multi-location retailers seeking actionable traffic intelligence.
Pros
- Exceptionally accurate people counting and heatmapping with 99%+ precision
- Seamless integration with existing security cameras, no extra hardware needed
- Real-time alerts and API access for operational automation
Cons
- Performance heavily reliant on camera quality and coverage
- Advanced analytics require higher-tier plans, limiting basic users
- Pricing can escalate quickly for chains with many locations
Best For
Mid-sized retail chains with multiple stores aiming to boost in-store efficiency through AI-driven traffic insights without hardware investments.
Pricing
Custom subscription starting at ~$199/store/month for basic traffic counting, scaling to enterprise plans with full analytics at $500+/store/month.
FootfallCam
specializedUtilizes 3D stereo vision technology for highly accurate people counting and demographic analysis in retail environments.
Proprietary Vi-Counting AI technology delivering 99% accuracy with 3D stereo vision for superior performance in high-traffic retail scenarios
FootfallCam is an AI-powered people counting and analytics platform designed for retail traffic management, utilizing advanced computer vision to track footfall, demographics, and customer behavior across stores. It offers real-time data on visitor numbers, dwell times, heatmaps, and queue lengths, helping retailers optimize staffing, layouts, and marketing. The solution supports integration with existing CCTV cameras and provides scalable cloud-based reporting for multi-site operations.
Pros
- Exceptional 99% accuracy in people counting, even in crowded or occluded environments
- Rich analytics including demographics, heatmaps, and loitering detection
- Seamless scalability for single stores to enterprise chains with multi-site dashboards
Cons
- Requires compatible hardware or specific camera installations, adding upfront costs
- Pricing is quote-based and opaque, often suited for larger budgets only
- Initial setup and calibration can involve a learning curve for non-technical users
Best For
Mid-to-large retail chains seeking precise, AI-driven footfall insights and operational analytics to boost store performance.
Pricing
Custom quote-based pricing starting around $500-$1,000 per counter annually, scaling with features, sites, and analytics modules; enterprise plans available.
V-Count
specializedProvides real-time people counting and analytics with advanced video processing for multi-store retail chains.
Patented 3D LiDAR-free stereo vision sensors delivering industry-leading 99% accuracy in diverse lighting and crowd conditions
V-Count is an AI-powered people counting and traffic analytics platform tailored for retail spaces, using stereo vision sensors for precise footfall measurement and demographic insights. It offers real-time occupancy monitoring, queue analytics, and heatmapping to optimize store layouts and staffing. The cloud-based dashboard provides actionable reports to improve customer experience and sales performance.
Pros
- 99% accuracy in people counting with 3D stereo vision technology
- Robust analytics including dwell time, conversion rates, and queue management
- Strong integrations with POS, CMS, and BI tools
Cons
- High upfront hardware costs and professional installation required
- Dashboard interface can feel clunky for non-technical users
- Pricing scales quickly for multi-location setups
Best For
Mid-to-large retail chains needing precise, scalable traffic insights for operational optimization.
Pricing
Quote-based; hardware counters from €300-€600 each, plus SaaS subscription €40-€100/month per sensor/location.
Density
specializedEnables privacy-first occupancy and traffic tracking without cameras or personal data collection.
Bidirectional infrared sensors for anonymous, sub-second accurate people counting across multiple zones
Density (density.io) is a hardware-software solution specializing in privacy-preserving people counting for retail environments, using advanced infrared sensors to track foot traffic without cameras or personal data collection. It provides real-time occupancy data, dwell times, peak hour analytics, and heatmaps to help retailers optimize store layouts, staffing, and operations. The platform integrates with POS systems and offers customizable dashboards for actionable insights into customer behavior patterns.
Pros
- Exceptional accuracy in people counting (99%+ claimed) with no privacy risks due to camera-free tech
- Robust analytics including dwell time, queue detection, and multi-zone tracking
- Seamless integrations with retail tools like POS and workforce management systems
Cons
- Requires physical hardware installation, adding setup time and costs
- Pricing is enterprise-focused and opaque without a demo
- Limited to traffic metrics; lacks advanced customer segmentation or AI-driven predictions
Best For
Mid-to-large retail chains needing reliable, compliant foot traffic data for operational efficiency without compromising privacy.
Pricing
Custom quote-based; hardware sensors ~$400-$1,000 upfront per unit plus $10-$30/month per sensor subscription.
Traf-Sys
specializedDelivers infrared and video-based people counting solutions for traffic pattern analysis and conversion tracking.
Advanced 3D stereo vision sensors for directional counting and basic demographics with 99% accuracy
Traf-Sys provides hardware-based people counting solutions using infrared, thermal, and 3D stereo vision sensors to accurately track foot traffic in retail stores. The accompanying cloud software delivers real-time dashboards, historical analytics, conversion rate calculations via POS integrations, and staff scheduling optimization. It helps retailers measure marketing ROI, peak hours, and overall store performance with reliable data.
Pros
- Highly accurate counting with multiple sensor options (IR, thermal, 3D)
- Intuitive cloud dashboard for quick insights and reporting
- Seamless POS integrations for conversion metrics
Cons
- Requires physical sensor installation, adding setup time
- Hardware upfront costs can be high for large deployments
- Lacks advanced AI video analytics like heatmaps or dwell time in base offerings
Best For
Multi-location retailers needing precise, hardware-reliable foot traffic data without relying on camera-based systems.
Pricing
Custom quotes; hardware sensors $400-$1,500 each plus SaaS subscription ~$50-$200/location/month.
SenSource
specializedOffers accurate people counters and analytics software for retail foot traffic and dwell time insights.
V-Count stereo vision technology for highly accurate, direction-aware people counting without privacy concerns
SenSource offers precise people counting and traffic analytics software tailored for retail, using advanced video-based V-Count technology and infrared sensors to track foot traffic with up to 99% accuracy. The platform provides real-time dashboards, customizable reports on dwell time, occupancy, heatmaps, and queue management to optimize store operations and staffing. It supports cloud or on-premise deployment with integrations to POS and access control systems for comprehensive retail insights.
Pros
- Exceptional counting accuracy (up to 99%) in various lighting conditions
- Flexible hardware options including overhead video and beam sensors
- User-friendly dashboards and customizable reporting tools
Cons
- Requires upfront hardware investment and installation
- Pricing is opaque and custom-quoted, potentially high for multi-site deployments
- Lacks advanced predictive AI analytics compared to top competitors
Best For
Mid-sized retailers seeking reliable, hardware-backed foot traffic counting with straightforward analytics.
Pricing
Custom pricing per location/sensor; typically starts at $1,000+ per counter plus annual software fees—contact for quote.
Agilence
enterpriseCombines POS data with traffic sensors for unified retail analytics on visits, spend per visit, and performance metrics.
Holistic data aggregation that seamlessly blends traffic metrics with POS and inventory data for unified retail insights
Agilence is a retail data platform that aggregates and analyzes data from POS systems, e-commerce, loyalty programs, and traffic counters to deliver actionable insights. It specializes in correlating store traffic patterns with sales performance, enabling retailers to optimize staffing, layouts, and marketing efforts. The platform supports multi-location operations with customizable dashboards and reporting tools for traffic analytics.
Pros
- Strong data integration from traffic counters, POS, and other sources
- Advanced analytics correlating traffic with sales and operations
- Scalable for enterprise multi-store environments
Cons
- Complex setup and steep learning curve for non-technical users
- Requires additional hardware integrations for traffic data collection
- Pricing lacks transparency and is enterprise-oriented
Best For
Large multi-location retailers needing integrated traffic and sales analytics.
Pricing
Custom enterprise pricing based on locations and data volume; contact sales for quote.
Axiomatic Technology
specializedSupplies thermal imaging people counters for reliable traffic monitoring in high-traffic retail spaces.
3D stereo vision sensors achieving 99% accuracy while maintaining complete privacy by processing data on-device without storing images
Axiomatic Technology provides precision people counting and retail traffic analytics solutions using advanced 3D stereo vision sensors. The software delivers real-time footfall data, occupancy monitoring, queue management, and dwell time analytics to optimize store layouts and operations. It emphasizes privacy by not storing images, ensuring GDPR compliance while integrating with POS and business intelligence systems for comprehensive insights.
Pros
- Exceptional 99% accuracy in people counting via stereo vision technology
- Strong privacy features with no image storage, ideal for compliance-heavy regions
- Reliable hardware with low maintenance and multi-zone counting capabilities
Cons
- Hardware installation requires professional setup, limiting DIY options
- Pricing lacks transparency and can be higher for scaled deployments
- Dashboard customization and advanced AI insights lag behind top competitors
Best For
Mid-sized retailers seeking accurate, privacy-focused footfall tracking without complex camera systems.
Pricing
Custom quotes starting around $1,500 per sensor unit plus annual software subscription; scales with deployment size—contact sales for details.
Conclusion
The reviewed retail traffic software highlights diverse solutions, each tailored to specific needs, yet RetailNext emerges as the top pick for its comprehensive in-store analytics and operational optimization. Sensormatic ShopperTrak shines with precise footfall data to enhance performance and staffing, while Dor impresses with AI-powered insights using existing cameras, making them strong alternatives for varying retail goals.
Don’t miss out on unlocking actionable insights – try RetailNext today to streamline operations and stay ahead in a competitive retail landscape.
Tools Reviewed
All tools were independently evaluated for this comparison