Quick Overview
- 1#1: Repsly - Provides mobile-first retail execution software for merchandising, task management, and real-time field data capture.
- 2#2: Trax Retail - AI-powered platform for retail execution, shelf monitoring, and compliance using image recognition technology.
- 3#3: VIZION - Digital retail execution solution for visit planning, task automation, and performance analytics in stores.
- 4#4: FORM - Task management and retail execution app formerly GoSpotCheck for capturing photos, notes, and insights from the field.
- 5#5: Pepperi - B2B eCommerce platform with integrated retail execution tools for sales reps and merchandising.
- 6#6: ORCA Retail - Unified platform for retail execution management including store visits, audits, and promotional compliance.
- 7#7: FieldPro - Retail execution software tailored for emerging markets with offline capabilities and survey tools.
- 8#8: Wiseteam - Field sales and retail execution platform for route optimization, task tracking, and team collaboration.
- 9#9: Refreshr - CPG-focused retail execution tool for store checks, planogram compliance, and promotion execution.
- 10#10: Leafio - AI-driven retail execution software for shelf space management, out-of-stock detection, and assortment optimization.
We ranked these tools based on criteria including feature depth, user-friendliness, performance reliability, and overall value, ensuring they deliver tangible results across various retail environments.
Comparison Table
This comparison table examines leading retail execution management software tools—such as Repsly, Trax Retail, VIZION, FORM, Pepperi, and more—to guide businesses in selecting the right solution. Readers will gain insights into key features, usability, and how each tool optimizes field sales and in-store execution workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Repsly Provides mobile-first retail execution software for merchandising, task management, and real-time field data capture. | specialized | 9.6/10 | 9.8/10 | 9.3/10 | 9.1/10 |
| 2 | Trax Retail AI-powered platform for retail execution, shelf monitoring, and compliance using image recognition technology. | specialized | 9.1/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | VIZION Digital retail execution solution for visit planning, task automation, and performance analytics in stores. | specialized | 8.7/10 | 9.3/10 | 8.1/10 | 8.4/10 |
| 4 | FORM Task management and retail execution app formerly GoSpotCheck for capturing photos, notes, and insights from the field. | specialized | 3.2/10 | 2.5/10 | 8.7/10 | 4.1/10 |
| 5 | Pepperi B2B eCommerce platform with integrated retail execution tools for sales reps and merchandising. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | ORCA Retail Unified platform for retail execution management including store visits, audits, and promotional compliance. | specialized | 7.6/10 | 7.8/10 | 7.5/10 | 7.5/10 |
| 7 | FieldPro Retail execution software tailored for emerging markets with offline capabilities and survey tools. | specialized | 8.2/10 | 8.5/10 | 8.4/10 | 7.9/10 |
| 8 | Wiseteam Field sales and retail execution platform for route optimization, task tracking, and team collaboration. | specialized | 8.1/10 | 8.3/10 | 8.7/10 | 7.9/10 |
| 9 | Refreshr CPG-focused retail execution tool for store checks, planogram compliance, and promotion execution. | specialized | 8.1/10 | 8.3/10 | 8.5/10 | 7.7/10 |
| 10 | Leafio AI-driven retail execution software for shelf space management, out-of-stock detection, and assortment optimization. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 7.5/10 |
Provides mobile-first retail execution software for merchandising, task management, and real-time field data capture.
AI-powered platform for retail execution, shelf monitoring, and compliance using image recognition technology.
Digital retail execution solution for visit planning, task automation, and performance analytics in stores.
Task management and retail execution app formerly GoSpotCheck for capturing photos, notes, and insights from the field.
B2B eCommerce platform with integrated retail execution tools for sales reps and merchandising.
Unified platform for retail execution management including store visits, audits, and promotional compliance.
Retail execution software tailored for emerging markets with offline capabilities and survey tools.
Field sales and retail execution platform for route optimization, task tracking, and team collaboration.
CPG-focused retail execution tool for store checks, planogram compliance, and promotion execution.
AI-driven retail execution software for shelf space management, out-of-stock detection, and assortment optimization.
Repsly
specializedProvides mobile-first retail execution software for merchandising, task management, and real-time field data capture.
AI-driven photo analysis for automated shelf compliance verification and merchandising audits
Repsly is a mobile-first retail execution management platform that empowers field sales and merchandising teams to execute tasks, capture real-time store data, and optimize routes efficiently. It enables brands and distributors to monitor shelf compliance, conduct audits, and drive sales growth through actionable insights and analytics. The software integrates task management, photo verification, surveys, and BI reporting to streamline field operations across retail environments.
Pros
- Powerful mobile app with offline mode and real-time data sync
- Advanced analytics and customizable dashboards for performance tracking
- Route optimization and gamification to boost field team productivity
Cons
- Higher pricing tiers may not suit very small teams
- Initial setup and customization can require time
- Advanced reporting features demand some training
Best For
Mid-to-large CPG brands and distributors with distributed field teams focused on retail merchandising and execution.
Pricing
Quote-based pricing with tiers starting at around $29/user/month for Essentials, up to Enterprise plans with custom features.
Trax Retail
specializedAI-powered platform for retail execution, shelf monitoring, and compliance using image recognition technology.
AI-driven computer vision for precise, automated planogram compliance and shelf monitoring from mobile-captured images
Trax Retail is an AI-powered Retail Execution Management Software that uses computer vision to analyze images of store shelves captured by field teams or crowdsourced shoppers. It automates compliance checks, planogram adherence, out-of-stock detection, and merchandising execution across retail networks. The platform delivers real-time insights and task management to optimize field operations for CPG brands and retailers.
Pros
- Advanced AI image recognition for automated shelf audits and compliance
- Scalable for large retail networks with real-time analytics
- Integrated task management and reporting for field teams
Cons
- High enterprise-level pricing may deter smaller businesses
- Relies heavily on image quality which can affect accuracy
- Steep learning curve for advanced analytics features
Best For
Large CPG brands and retailers with extensive store networks seeking automated, data-driven retail execution monitoring.
Pricing
Custom enterprise pricing, typically subscription-based starting at $10,000+ annually depending on store count and features.
VIZION
specializedDigital retail execution solution for visit planning, task automation, and performance analytics in stores.
Precision planogram compliance detection using advanced computer vision models
VIZION is an AI-powered computer vision platform designed for retail execution management, enabling automated analysis of store shelves through image and video uploads via its API. It excels in planogram compliance checks, out-of-stock detection, and merchandising audits, providing actionable insights to field teams in real-time. Retailers can integrate it seamlessly with mobile apps or existing systems to streamline store execution without manual inspections.
Pros
- Highly accurate AI-driven shelf analysis and planogram verification
- Scalable API integration for enterprise-level deployments
- Real-time alerts and reporting for proactive merchandising fixes
Cons
- Requires technical expertise for custom API integrations
- Pricing scales with usage, which can be costly for high-volume operations
- Limited out-of-the-box support for non-standard retail environments
Best For
Mid-to-large retail chains with distributed field teams seeking automated visual compliance and execution monitoring.
Pricing
Usage-based pricing starting at $0.01 per image analysis; enterprise plans custom quoted.
FORM
specializedTask management and retail execution app formerly GoSpotCheck for capturing photos, notes, and insights from the field.
Instant form endpoints without backend coding, enabling rapid deployment of submission collection
FORM (getform.io) is a lightweight, no-code form builder that generates unique endpoints for collecting form submissions via email, webhooks, or integrations. In Retail Execution Management, it can handle basic data capture like store checklists or audit forms embedded in websites or shared links. However, it lacks core REMS functionalities such as mobile apps, geolocation, task routing, real-time dashboards, or team management tools.
Pros
- Extremely simple setup for basic form-based data collection
- Affordable for low-volume use with generous free tier
- Integrates easily with Zapier, Slack, and email for quick notifications
Cons
- No native mobile app, offline support, or GPS/photo capture essential for field retail execution
- Lacks task assignment, route optimization, analytics, or reporting tailored to retail metrics
- Scalability issues for high-volume or complex REMS workflows
Best For
Solo operators or very small teams needing quick, ad-hoc retail audit forms without advanced management needs.
Pricing
Free for 100 submissions/month; Basic at $9/month (500 subs), Pro at $29/month (5,000 subs), Enterprise custom.
Pepperi
enterpriseB2B eCommerce platform with integrated retail execution tools for sales reps and merchandising.
AI-enhanced photo reporting for planogram compliance and shelf monitoring
Pepperi is a mobile-first Retail Execution Management Software designed for consumer goods companies to optimize field sales and in-store execution. It provides tools for order capture, route planning, task management, promotion execution, real-time inventory checks, and compliance reporting through photo uploads and surveys. The platform integrates with ERP, PIM, and CRM systems for a unified B2B commerce experience, enabling reps to drive sales productivity in retail environments.
Pros
- Robust mobile app with offline capabilities for field execution
- Strong integrations with back-office systems like ERP and PIM
- Advanced analytics for performance tracking and route optimization
Cons
- Complex setup and admin configuration for advanced features
- Pricing can escalate with additional modules and users
- Occasional mobile app performance issues in low-connectivity areas
Best For
Mid-to-large consumer goods manufacturers and distributors with distributed field sales teams focused on retail merchandising and execution.
Pricing
Custom quote-based pricing; typically starts at $40-60 per user/month, scaling with users, modules, and enterprise features.
ORCA Retail
specializedUnified platform for retail execution management including store visits, audits, and promotional compliance.
AI-powered photo analysis for automatic compliance verification during store visits
ORCA Retail is a mobile-first retail execution management platform that helps brands and retailers optimize field operations through task assignment, store visits, audits, and compliance checks. It supports merchandising execution, photo capture, surveys, and real-time reporting to ensure consistent standards across outlets. The software emphasizes ease of data collection in the field, with dashboards providing actionable insights for managers.
Pros
- Robust mobile app for offline task execution and photo verification
- Comprehensive reporting and analytics for performance tracking
- Flexible task templates customizable for various retail audits
Cons
- Limited advanced integrations with enterprise ERP systems
- Occasional bugs in real-time syncing reported by users
- Customization options require admin-level access, slowing setup
Best For
Mid-sized CPG brands and retailers managing distributed field teams for merchandising and compliance without needing enterprise-scale complexity.
Pricing
Custom pricing starting around $20-30 per user/month, with tiers based on features and user volume; free trial available.
FieldPro
specializedRetail execution software tailored for emerging markets with offline capabilities and survey tools.
No-code platform for fully customizable workflows, surveys, and dashboards without needing developers
FieldPro is a mobile-first Retail Execution Management Software that empowers field sales teams to execute merchandising, audits, and promotional activities efficiently. It offers real-time tracking, task automation, route optimization, and data collection via an intuitive mobile app, enabling supervisors to monitor compliance and performance across retail outlets. The platform provides customizable surveys, advanced analytics, and reporting dashboards to drive actionable insights and improve retail execution outcomes.
Pros
- Robust mobile app with offline capabilities and auto-sync for reliable field data capture
- Real-time GPS tracking and intelligent route optimization to maximize sales team efficiency
- Customizable no-code surveys, audits, and analytics for tailored retail execution workflows
Cons
- Limited advanced AI-driven predictive analytics compared to top-tier competitors
- Integration options with enterprise systems can require custom development
- Pricing scales quickly for larger teams, potentially reducing value for small businesses
Best For
Mid-sized FMCG and retail companies seeking scalable field force management with strong mobile execution tools.
Pricing
Custom subscription pricing starting at around $15-25 per user/month, depending on features, users, and deployment scale.
Wiseteam
specializedField sales and retail execution platform for route optimization, task tracking, and team collaboration.
Geofenced auto-check-ins with photo validation for precise store execution verification
Wiseteam is a mobile-first retail execution management platform that empowers field teams to execute store visits, merchandising tasks, and promotions with real-time tracking and reporting. It features geofenced check-ins, photo audits, custom surveys, and analytics dashboards to ensure compliance and optimize performance across retail outlets. Designed for CPG and retail brands, it streamlines field operations to drive sales growth and execution excellence.
Pros
- Intuitive mobile app with offline capabilities
- Real-time dashboards and automated reporting
- Customizable task templates and workflows
Cons
- Limited advanced AI analytics compared to leaders
- Scalability challenges for very large enterprises
- Quote-based pricing lacks transparency
Best For
Mid-sized CPG and retail companies with distributed field teams seeking efficient execution tracking and compliance.
Pricing
Custom quote-based pricing, typically $25-60 per user/month depending on features, users, and contract length.
Refreshr
specializedCPG-focused retail execution tool for store checks, planogram compliance, and promotion execution.
AI-powered image recognition that automatically identifies out-of-stock items, planogram deviations, and promotional compliance from field photos
Refreshr is a mobile-first retail execution management platform that empowers brands to manage field teams, execute in-store tasks, and capture real-time data from retail outlets. It features task assignment, photo capture, surveys, and AI-powered image recognition for automated shelf audits and compliance checks. The software provides actionable insights through dashboards, helping optimize merchandising, promotions, and store performance.
Pros
- Intuitive mobile app ideal for field reps with offline capabilities
- AI image recognition for quick, accurate shelf compliance analysis
- Real-time dashboards and customizable reporting for fast insights
Cons
- Limited depth in advanced analytics and forecasting tools
- Pricing scales quickly for larger teams without flexible tiers
- Fewer native integrations with major ERP and CRM systems
Best For
Mid-sized CPG brands and retailers with mobile field teams focused on merchandising and execution efficiency.
Pricing
Custom pricing starting around $25-50/user/month; enterprise plans quoted based on users and features.
Leafio
specializedAI-driven retail execution software for shelf space management, out-of-stock detection, and assortment optimization.
AI-driven auto-planogramming that generates optimized shelf layouts in minutes from sales data and physical constraints
Leafio AI is a specialized retail execution management platform that uses artificial intelligence to automate planogram creation, optimize shelf space, and monitor merchandising compliance across stores. It leverages computer vision for real-time shelf audits via mobile app photos, providing actionable insights into product placement, out-of-stocks, and planogram adherence. The software integrates sales data and store layouts to generate data-driven merchandising strategies, helping retailers boost sales efficiency and execution quality.
Pros
- AI-powered automatic planogram generation from sales and constraint data
- Computer vision-based shelf audits for quick compliance checks
- Detailed analytics on merchandising performance and assortment optimization
Cons
- Pricing lacks transparency and requires custom quotes
- Steep learning curve for non-technical users in planogram setup
- Heavy reliance on high-quality store images for accurate audits
Best For
Mid-sized grocery and FMCG retailers focused on visual merchandising and automated shelf optimization.
Pricing
Custom enterprise pricing based on number of stores and users; typically starts at $500–$2000/month for mid-tier deployments (quote required).
Conclusion
Evaluating the landscape of retail execution management software reveals Repsly as the top choice, leading with mobile-first tools for real-time field data capture and task management. Trax Retail and VIZION follow as strong alternatives, with Trax's AI-driven image recognition and VIZION's focus on performance analytics addressing distinct operational needs.
For businesses aiming to optimize retail execution, Repsly offers a comprehensive platform to streamline workflows—consider starting with it to unlock efficiency and visibility.
Tools Reviewed
All tools were independently evaluated for this comparison