Quick Overview
- 1#1: Medallia - Medallia captures real-time customer feedback through surveys and analytics to help restaurants improve experiences and loyalty.
- 2#2: Qualtrics - Qualtrics delivers enterprise-grade survey tools for measuring restaurant customer satisfaction, NPS, and experience management.
- 3#3: Birdeye - Birdeye uses AI-powered surveys and review management to boost restaurant reputation and customer engagement.
- 4#4: Zonka Feedback - Zonka Feedback enables omnichannel surveys with POS integrations for restaurants to collect and act on guest feedback instantly.
- 5#5: ReviewTrackers - ReviewTrackers aggregates reviews and supports custom surveys to help restaurants monitor and respond to customer opinions.
- 6#6: SurveyMonkey - SurveyMonkey offers easy-to-use templates and tools for restaurants to create and analyze customer satisfaction surveys.
- 7#7: Delighted - Delighted provides simple NPS and feedback surveys optimized for quick restaurant customer insights via email or SMS.
- 8#8: Podium - Podium combines messaging, reviews, and surveys to streamline restaurant feedback collection and reputation management.
- 9#9: Typeform - Typeform creates engaging, conversational surveys to gather detailed feedback from restaurant patrons.
- 10#10: Jotform - Jotform builds customizable feedback forms and surveys with restaurant-specific templates for easy deployment.
We selected and ranked these tools by evaluating key factors including feature versatility, ease of deployment, performance reliability, and overall value, prioritizing those that deliver the most impactful results for restaurant operators.
Comparison Table
This comparison table assesses top restaurant survey software tools, including Medallia, Qualtrics, Birdeye, Zonka Feedback, ReviewTrackers, and more, to highlight their unique strengths. It details features, usability, and practical benefits, equipping you to select the ideal solution for your business goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Medallia Medallia captures real-time customer feedback through surveys and analytics to help restaurants improve experiences and loyalty. | enterprise | 9.4/10 | 9.8/10 | 8.2/10 | 8.5/10 |
| 2 | Qualtrics Qualtrics delivers enterprise-grade survey tools for measuring restaurant customer satisfaction, NPS, and experience management. | enterprise | 9.2/10 | 9.8/10 | 7.8/10 | 8.0/10 |
| 3 | Birdeye Birdeye uses AI-powered surveys and review management to boost restaurant reputation and customer engagement. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | Zonka Feedback Zonka Feedback enables omnichannel surveys with POS integrations for restaurants to collect and act on guest feedback instantly. | specialized | 8.6/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 5 | ReviewTrackers ReviewTrackers aggregates reviews and supports custom surveys to help restaurants monitor and respond to customer opinions. | specialized | 8.4/10 | 9.0/10 | 8.0/10 | 7.8/10 |
| 6 | SurveyMonkey SurveyMonkey offers easy-to-use templates and tools for restaurants to create and analyze customer satisfaction surveys. | specialized | 7.8/10 | 7.5/10 | 9.2/10 | 7.0/10 |
| 7 | Delighted Delighted provides simple NPS and feedback surveys optimized for quick restaurant customer insights via email or SMS. | specialized | 8.2/10 | 7.9/10 | 9.4/10 | 7.8/10 |
| 8 | Podium Podium combines messaging, reviews, and surveys to streamline restaurant feedback collection and reputation management. | other | 7.8/10 | 7.5/10 | 8.5/10 | 7.0/10 |
| 9 | Typeform Typeform creates engaging, conversational surveys to gather detailed feedback from restaurant patrons. | specialized | 7.8/10 | 7.5/10 | 9.2/10 | 7.0/10 |
| 10 | Jotform Jotform builds customizable feedback forms and surveys with restaurant-specific templates for easy deployment. | specialized | 8.2/10 | 8.5/10 | 9.2/10 | 8.0/10 |
Medallia captures real-time customer feedback through surveys and analytics to help restaurants improve experiences and loyalty.
Qualtrics delivers enterprise-grade survey tools for measuring restaurant customer satisfaction, NPS, and experience management.
Birdeye uses AI-powered surveys and review management to boost restaurant reputation and customer engagement.
Zonka Feedback enables omnichannel surveys with POS integrations for restaurants to collect and act on guest feedback instantly.
ReviewTrackers aggregates reviews and supports custom surveys to help restaurants monitor and respond to customer opinions.
SurveyMonkey offers easy-to-use templates and tools for restaurants to create and analyze customer satisfaction surveys.
Delighted provides simple NPS and feedback surveys optimized for quick restaurant customer insights via email or SMS.
Podium combines messaging, reviews, and surveys to streamline restaurant feedback collection and reputation management.
Typeform creates engaging, conversational surveys to gather detailed feedback from restaurant patrons.
Jotform builds customizable feedback forms and surveys with restaurant-specific templates for easy deployment.
Medallia
enterpriseMedallia captures real-time customer feedback through surveys and analytics to help restaurants improve experiences and loyalty.
Signal Processing AI that automatically prioritizes feedback signals, routes them to the right teams, and suggests predictive actions
Medallia is an enterprise-grade experience management platform that excels in capturing, analyzing, and acting on restaurant customer feedback through customizable surveys delivered via email, SMS, QR codes, kiosks, and apps. It provides real-time insights into guest satisfaction, operational performance, and trends in food quality, service, and ambiance using AI-driven text analytics and sentiment analysis. The platform integrates with POS systems and CRM tools to enable closed-loop feedback resolution and predictive recommendations for improving diner experiences at scale.
Pros
- Advanced AI-powered analytics and sentiment analysis from unstructured feedback
- Omnichannel survey delivery and real-time alerting for rapid response
- Scalable for multi-location chains with deep integrations to POS and operational systems
Cons
- Complex setup and steep learning curve for non-enterprise users
- High cost makes it inaccessible for small or independent restaurants
- Overkill for basic survey needs without advanced customization
Best For
Large restaurant chains and franchises requiring comprehensive, scalable customer experience management with actionable AI insights.
Pricing
Custom enterprise pricing starting at $25,000+ annually, based on locations, feedback volume, and features; contact sales for quote.
Qualtrics
enterpriseQualtrics delivers enterprise-grade survey tools for measuring restaurant customer satisfaction, NPS, and experience management.
Stats iQ and Text iQ AI for automated statistical analysis and sentiment extraction from open-ended comments
Qualtrics is an enterprise-grade experience management (XM) platform renowned for its advanced survey capabilities, enabling restaurants to collect detailed customer feedback through customizable surveys distributed via QR codes, SMS, email, or in-app. It offers powerful analytics, including AI-driven text analysis and sentiment scoring, to transform raw responses into actionable insights on satisfaction, menu preferences, and service quality. The platform supports multi-location deployments with real-time dashboards for monitoring trends across chains.
Pros
- Exceptional AI-powered analytics and sentiment analysis for unstructured feedback
- Highly customizable surveys with advanced logic, branching, and multimedia support
- Seamless integrations with POS systems, CRM, and hospitality tools like Toast or SevenRooms
Cons
- Steep learning curve for non-experts due to complex feature set
- Enterprise pricing is expensive and opaque, not ideal for small restaurants
- Overkill for basic feedback needs with excessive customization options
Best For
Large restaurant chains or multi-location groups needing sophisticated, scalable survey analytics and enterprise integrations.
Pricing
Custom enterprise pricing starting at $5,000+ annually, scaling with users, responses, and features; no public tiers.
Birdeye
specializedBirdeye uses AI-powered surveys and review management to boost restaurant reputation and customer engagement.
AI-driven automated review responses and survey insights that correlate feedback with Google/Yelp ratings
Birdeye is a robust customer experience platform that specializes in review management and surveys for restaurants, enabling automated feedback collection via SMS, email, QR codes, and in-app prompts. It integrates with POS systems to trigger post-visit surveys, providing real-time insights into customer satisfaction, menu preferences, and service quality. The software uses AI to analyze responses, generate reports, and suggest improvements, helping restaurants enhance their online reputation and loyalty.
Pros
- Seamless multi-channel survey distribution (SMS, email, QR) with POS integration
- AI-powered sentiment analysis and actionable insights dashboard
- Strong review management tied to surveys for comprehensive feedback
Cons
- Pricing can be steep for single-location restaurants
- Advanced customization of surveys requires setup time
- Occasional glitches in real-time reporting for high-volume locations
Best For
Multi-location restaurant chains needing integrated survey, review monitoring, and reputation management tools.
Pricing
Custom pricing starts at around $299/month per location, scaling with features, users, and integrations; free trial available.
Zonka Feedback
specializedZonka Feedback enables omnichannel surveys with POS integrations for restaurants to collect and act on guest feedback instantly.
Seamless SMS and QR code surveys with 98%+ open rates, perfect for instant post-meal feedback in busy restaurant environments
Zonka Feedback is an omnichannel customer feedback platform that enables restaurants to collect surveys via SMS, email, QR codes, kiosks, and web links for real-time diner insights. It supports CSAT, NPS, and CES metrics with customizable templates, automated alerts for poor scores, and dashboards for analyzing trends like food quality or service speed. The tool integrates with POS systems and CRMs, helping restaurant managers act swiftly on feedback to improve operations and loyalty.
Pros
- Multi-channel delivery including high-engagement SMS and QR codes ideal for table-side feedback
- Real-time analytics, automated alerts, and POS integrations for actionable insights
- Scalable for single locations to chains with robust reporting dashboards
Cons
- Limited pre-built templates specifically tailored for restaurants compared to niche tools
- Advanced customizations and multi-location features increase costs
- Occasional learning curve for setting up complex automation workflows
Best For
Mid-sized restaurants and chains needing flexible omnichannel surveys with strong mobile and real-time capabilities.
Pricing
Free plan for basics; Pro starts at $49/month (billed annually), Enterprise custom pricing for advanced features and high volume.
ReviewTrackers
specializedReviewTrackers aggregates reviews and supports custom surveys to help restaurants monitor and respond to customer opinions.
Multi-location review aggregation dashboard with automated alerts and AI response tools
ReviewTrackers is a comprehensive reputation management platform designed for multi-location businesses, including restaurants, that aggregates online reviews from over 100 sites like Google, Yelp, and Facebook. It provides tools for real-time monitoring, responding to reviews, and conducting post-visit surveys via email or SMS to gather direct customer feedback. The platform offers sentiment analysis, reporting dashboards, and integrations to help restaurants improve service and online presence based on aggregated insights.
Pros
- Aggregates reviews from 100+ sites in one dashboard
- AI-powered review response suggestions
- Multi-location management with real-time alerts
- Integrated survey tools for direct feedback collection
Cons
- Pricing is higher for small or single-location restaurants
- Survey customization options are somewhat limited
- Advanced analytics have a learning curve
Best For
Multi-location restaurant chains seeking centralized review monitoring and survey capabilities to manage online reputation.
Pricing
Custom pricing typically starts at $59 per location per month, with tiers scaling for enterprise needs based on locations and features.
SurveyMonkey
specializedSurveyMonkey offers easy-to-use templates and tools for restaurants to create and analyze customer satisfaction surveys.
AI-powered Survey Genius that auto-generates customized surveys from simple prompts like 'restaurant customer satisfaction'
SurveyMonkey is a versatile online survey platform that enables restaurants to create customizable feedback forms, customer satisfaction surveys, NPS polls, and menu preference questionnaires. It offers a wide range of question types, templates tailored for customer experience, and tools for distribution via email, web links, or embeds. The platform provides real-time analytics, reporting dashboards, and integrations with tools like Google Workspace and Zapier to streamline feedback collection and analysis.
Pros
- Highly intuitive drag-and-drop builder for quick survey creation
- Extensive library of templates including customer feedback and NPS
- Powerful analytics with real-time dashboards and export options
Cons
- Lacks built-in restaurant-specific features like POS integration or kiosk modes
- Pricing can become expensive for multi-location chains
- Advanced features locked behind higher tiers limiting free/basic use
Best For
Small to mid-sized restaurants seeking an easy, general-purpose tool for post-visit customer feedback surveys without complex integrations.
Pricing
Free basic plan; paid plans start at $25/user/month (billed annually) for Standard, $39 for Advantage, up to $99+ for Premier and Enterprise.
Delighted
specializedDelighted provides simple NPS and feedback surveys optimized for quick restaurant customer insights via email or SMS.
One-click NPS surveys with SMS delivery for immediate, high-response-rate customer feedback
Delighted is a customer feedback platform focused on NPS, CSAT, and CES surveys delivered through email, SMS, web links, and iPad kiosks, making it suitable for collecting real-time restaurant customer feedback. It offers beautiful, mobile-optimized surveys that restaurants can use for post-visit ratings or in-location delight checks. The platform provides intuitive dashboards for tracking trends and sentiment analysis to improve service and menu offerings.
Pros
- Exceptionally simple setup and intuitive interface for quick survey deployment
- Multi-channel delivery including SMS for instant post-meal feedback
- Real-time dashboards and sentiment analysis for actionable insights
Cons
- Pricing scales quickly with response volume, less ideal for small restaurants
- Limited native integrations with restaurant POS systems like Toast or Square
- Fewer customization options for restaurant-specific workflows compared to niche tools
Best For
Mid-sized restaurants seeking straightforward NPS feedback via SMS and kiosks without complex setup.
Pricing
Starts at $224/month for up to 1,500 responses, billed annually; scales up to $1,749/month for 50,000 responses; 14-day free trial available.
Podium
otherPodium combines messaging, reviews, and surveys to streamline restaurant feedback collection and reputation management.
SMS-based review invitations with proven 10x higher response rates than email
Podium is a customer interaction platform designed for local businesses like restaurants, focusing on automated review requests, messaging, and feedback collection via SMS and email. It helps restaurants boost online reviews from platforms like Google and Yelp while managing customer communications in one dashboard. While not a dedicated survey tool, it excels in gathering quick feedback and reputation management to improve service quality.
Pros
- Automated SMS review requests drive high response rates
- Centralized dashboard for managing feedback and communications
- Strong integrations with Google, Yelp, and POS systems
Cons
- Limited customization for in-depth surveys beyond reviews
- Pricing can be steep for single-location restaurants
- Overemphasis on reviews rather than versatile survey tools
Best For
Multi-location restaurants focused on online reputation and quick customer feedback via text messaging.
Pricing
Starts at $249/month per location for basic plans, scaling to $500+ for advanced features; custom enterprise pricing available.
Typeform
specializedTypeform creates engaging, conversational surveys to gather detailed feedback from restaurant patrons.
Conversational one-question-at-a-time interface that mimics a chat for higher engagement
Typeform is a conversational form builder that creates engaging, interactive surveys designed to feel like natural conversations, improving response rates and user experience. For restaurant surveys, it supports customizable questions on food quality, service, ambiance, and more, with logic jumps, multimedia embeds, and mobile optimization. It integrates with tools like Google Analytics, Zapier, and CRM systems for seamless data collection and analysis.
Pros
- Highly engaging conversational interface boosts survey completion rates
- Intuitive drag-and-drop builder with restaurant-friendly templates and custom branding
- Strong integrations with analytics and automation tools like Zapier
Cons
- Lacks built-in restaurant-specific metrics or sentiment analysis
- Advanced features like custom logic and reporting require higher-tier plans
- Reporting dashboard is basic compared to dedicated survey platforms
Best For
Restaurants seeking visually appealing, mobile-first surveys to gather customer feedback without feeling like a traditional questionnaire.
Pricing
Free plan with limits; paid plans start at $25/month (Basic, billed annually) up to $83/month (Business).
Jotform
specializedJotform builds customizable feedback forms and surveys with restaurant-specific templates for easy deployment.
Advanced conditional logic that dynamically shows/hides questions based on user responses for more engaging, personalized surveys
Jotform is a powerful online form builder that allows restaurants to create customizable surveys for gathering customer feedback, satisfaction scores, and operational insights. With a drag-and-drop interface and hundreds of templates, it supports various survey types like NPS, comment cards, and post-visit questionnaires. It integrates with tools like Google Sheets and email marketing platforms, making it easy to collect and analyze responses.
Pros
- Intuitive drag-and-drop builder with no coding required
- Vast library of survey templates adaptable for restaurant use
- Strong integrations and mobile-responsive forms
Cons
- Lacks restaurant-specific features like POS integration or menu-based surveys
- Advanced analytics and higher submission limits require paid plans
- General-purpose tool may feel overkill for simple feedback needs
Best For
Small to medium-sized restaurants needing a flexible, easy-to-use platform for custom customer surveys without specialized software.
Pricing
Free plan with 5 forms and 100 submissions/month; paid plans start at $39/month (billed annually) for Bronze with 25 forms and 1,000 submissions/month.
Conclusion
The reviewed tools demonstrate diverse capabilities, with the top three leading the pack: Medallia stands out for real-time feedback capture and analytics to boost experiences and loyalty, Qualtrics offers enterprise-grade satisfaction measurement, and Birdeye leverages AI for surveys and reputation management. Each provides unique value, ensuring there’s a fit for every operation’s needs.
Take the first step to elevate your restaurant’s customer insights—begin with Medallia to harness its comprehensive tools, and explore Qualtrics or Birdeye for tailored solutions that align with your specific priorities.
Tools Reviewed
All tools were independently evaluated for this comparison