
GITNUXSOFTWARE ADVICE
Sales EnablementTop 10 Best Reselling Software of 2026
Top 10 reselling software ranked by automation and CRM integrations, with comparisons for Salesforce and HubSpot sellers using tools like Vendoo.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
List Perfectly is the best fit for reseller ops teams that want repeatable crosslisting and lead-list automation with controlled CRM sync, whereas Helium 10 works better when you need Amazon research and listing inputs to feed your own CRM workflows, and if you’re watching costs Keepa is a smart low-overhead way to vet buys with listing intelligence.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
List Perfectly
Partner-aware lead list generation with dedupe and enrichment steps that feed directly into Salesforce and HubSpot.
Built for fits when reseller ops teams need repeatable lead list automation with controlled CRM synchronization..
SellerAmp
Editor pickDeal registration workflow configuration with rule-driven approvals that keeps partner submissions consistent across tiers.
Built for fits when channel operations teams want standardized deal intake and reseller onboarding automation without custom tooling..
Vendoo
Editor pickWorkflow state tracking for deal registration and approvals keeps partner activity auditable without manual spreadsheets.
Built for fits when channel teams need standardized deal workflow automation with partner-ready records..
Comparison Table
List Perfectly
vertical specialistCrosslisting and delisting tool for resellers managing inventory across marketplaces.
Partner-aware lead list generation with dedupe and enrichment steps that feed directly into Salesforce and HubSpot.
List Perfectly centralizes lead list creation around configurable fields, deduping logic, and partner-specific selection rules. The tool’s enrichment pipeline can normalize contact data, flag incomplete records, and apply filters before results are exported or synced. Salesforce and HubSpot connectors push leads into CRM objects while preserving mapping between partner attributes and CRM fields.
A tradeoff is that complex resale programs often require careful rule design to avoid duplicate partner assignments and mismatched segments. List Perfectly fits when teams run recurring reseller prospecting and need controlled, repeatable list refreshes that stay aligned with CRM follow-up workflows.
- +Rules-based enrichment produces consistent lists from shared partner criteria
- +Salesforce and HubSpot sync keeps reseller lead records in CRM pipelines
- +Configurable dedupe and update behavior reduces repeated outreach
- +Scheduled refresh workflows reduce spreadsheet maintenance effort
- –Advanced partner segmentation needs upfront rule and field mapping design
- –Some edge-case normalization may require manual review before CRM sync
Channel sales operations teams
Monthly reseller lead refresh in CRM
Fewer duplicates, faster follow-up
Revenue operations teams
Segmented lead routing by partner attributes
Cleaner routing and reporting
Show 1 more scenario
Partner marketing managers
Onboarding sequences for partner prospects
More consistent campaign targeting
Enriched lists can be refreshed regularly so new records enter campaigns with consistent fields.
Best for: Fits when reseller ops teams need repeatable lead list automation with controlled CRM synchronization.
SellerAmp
vertical specialistReal-time Amazon sourcing analyzer that calculates profitability for arbitrage resellers.
Deal registration workflow configuration with rule-driven approvals that keeps partner submissions consistent across tiers.
SellerAmp fits channel ops teams that need consistent deal intake and reseller onboarding with repeatable controls. Deal registration workflows can be configured for required fields and approval routing, and partner tier settings let resellers receive different permissions and commercial rules by status. Reseller portal access supports operational throughput because resellers can submit requests and view their own deal or certification progress.
A tradeoff appears in how deeply organizations must model their channel processes inside the system configuration to avoid manual handoffs. SellerAmp works best when a channel team has clear approval ownership and expects to standardize deal intake rather than letting free-form emails drive decisions. Usage is strongest when reseller onboarding checklists and deal approval steps need to run consistently across multiple distributors or regions.
- +Configurable deal registration workflow with approval routing
- +Reseller portal experience built for partner self-service submissions
- +Partner tier configuration drives different access and rules
- +Governance-friendly controls for operational consistency
- –Workflow configuration effort increases for highly bespoke channel processes
- –Some partner operations may require additional process documentation to standardize outcomes
Channel operations teams
Standardize deal registration approvals
Fewer inconsistent deal handoffs
RevOps teams
Operationalize partner tiers
More consistent channel governance
Show 1 more scenario
Partner managers
Run reseller onboarding checklists
Faster reseller readiness cycles
Tracks onboarding stages and gates partner actions through portal-based requests.
Best for: Fits when channel operations teams want standardized deal intake and reseller onboarding automation without custom tooling.
Vendoo
vertical specialistCrosslisting software enabling resellers to post inventory across multiple marketplaces simultaneously.
Workflow state tracking for deal registration and approvals keeps partner activity auditable without manual spreadsheets.
Vendoo focuses on managing channel sales activities in a consistent workflow rather than acting as a standalone CRM replacement. It supports deal registration workflows with configurable stages and partner-side record creation, then tracks progress through the pipeline. Admin controls cover partner onboarding artifacts, partner access settings, and workflow configuration for repeatable execution.
A practical tradeoff is that complex vendor-specific rules often require workflow configuration inside the app rather than a fully programmable rule engine. Vendoo fits best for teams running recurring resales where approvals, deal status changes, and partner reporting must stay consistent across multiple sellers.
- +Deal registration workflow with configurable approval stages
- +Partner-oriented record capture keeps quote and lead data consistent
- +Reporting tied to workflow states rather than manual tagging
- +Admin configuration supports repeatable onboarding and operations
- –Advanced vendor rule logic may require hands-on workflow setup
- –API and integration depth can be limiting for deep CRM redesigns
- –Inventory and channel allocation workflows are not its primary strength
- –Role separation beyond basic partner access can require extra configuration
Channel operations teams
Manage multi-step deal registrations
Faster approvals with fewer status errors
Partner managers
Run partner onboarding checklists
More consistent onboarding outcomes
Show 2 more scenarios
Sales ops teams
Track pipeline tied to workflow
Cleaner channel pipeline visibility
Report on activity using workflow states so deal progress reflects the actual approval path.
Reseller admin teams
Coordinate resales across sellers
Lower rework across teams
Maintain structured lead and quote records per reseller activity and keep them aligned to the same workflow.
Best for: Fits when channel teams need standardized deal workflow automation with partner-ready records.
Keepa
vertical specialistAmazon price history tracker and product research tool used heavily by resellers for buy decisions.
ASIN-level price and offer-history tracking with buy-box and offer alerts for reactive repricing decisions.
Keepa tracks Amazon marketplace price history and seller offer changes, which supports reseller decisions from listing level trends to long-running anomalies. It surfaces alerts around drops, spikes, and buy-box movements so channel teams can react on a recurring cadence.
For reselling workflows, Keepa’s value is the time-series signal that feeds margin checks, repricing timing, and inventory risk assessment without requiring a custom price crawler. Compared with CRM-first reselling tools, Keepa’s core depth is marketplace intelligence rather than deal registration or partner portal automation.
- +Long-running Amazon price history for SKU-level trend verification
- +Alert rules for buy box, price, and offer changes tied to resell timing
- +Trend charts support margin planning across weeks and seasonal cycles
- +Works with manual workflows when integration is not required
- –Amazon focus limits coverage for non-Amazon distributor and vendor workflows
- –Alert volume can require filtering discipline to avoid noise
- –CRM integration depth for deal registration is limited compared with partner-first systems
- –Requires careful SKU matching to avoid tracking the wrong ASIN or offer state
Best for: Fits when reselling teams need Amazon listing intelligence for buying and repricing decisions without heavy CRM workflow build.
Helium 10
SMBAmazon seller software suite covering product research, keyword tracking, and listing optimization.
Keyword and ASIN analytics tied directly to listing optimization, so sourcing research maps to on-page copy changes.
Helium 10 runs Amazon-focused reselling research, keyword intelligence, and listing optimization to support product sourcing decisions and storefront copy creation. Its workflow centers on search volume metrics, competitor ASIN tracking, and on-listing optimization tools that help teams validate demand and reduce listing guesswork.
Reselling execution is not built as a channel-portal stack, but Helium 10 does support partner operations by feeding product and listing inputs into external quoting and CRM processes via exports. Teams using it as a reselling research layer typically pair it with their own distributor and deal management workflows in Salesforce or HubSpot rather than replacing those systems.
- +Keyword and ASIN analytics connect sourcing decisions to listing copy work
- +Competitor tracking supports ongoing repricing and assortment monitoring
- +Listing optimization tools reduce manual copy iteration across SKUs
- +Exportable research outputs fit into external CRM and quoting systems
- –Channel deal registration and reseller onboarding workflows are not native
- –Limited partner governance controls like RBAC and audit logs for channels
- –Automation depends on external tools since CRM-style pipelines are not included
- –Amazon-only focus can slow multi-channel reselling workflows
Best for: Fits when reselling teams need Amazon research and listing inputs that feed Salesforce or HubSpot workflows.
Tactical Arbitrage
vertical specialistOnline arbitrage sourcing tool that scans retail websites for profitable Amazon flips.
Automated deal selection logic that translates price and inventory signals into queued listing and purchase actions.
Tactical Arbitrage centers on automating Amazon reselling workflows with rule-based sourcing and listing actions that reduce manual scan and reprice work. The system focuses on turning inventory and price signals into purchase decisions, listing changes, and operational task queues.
Resellers using it typically run repeated deal evaluation loops and keep item-level settings consistent across launches and repricing cycles. Integration depth is built around the workflows it automates rather than broad CRM pipelines and partner portal features.
- +Rule-driven sourcing filters reduce manual market scanning
- +Item-level automation supports consistent listing and repricing actions
- +Workflow queues keep sourcing and listing steps in a predictable order
- +Auditability of task outcomes supports operational review
- –CRM and partner relationship management integrations are not the core emphasis
- –Advanced automation requires careful configuration to avoid stale rules
- –Data refresh timing can limit fast reactions to sudden price changes
- –Limited visibility into multi-party deal registration workflows
Best for: Fits when Amazon-focused resellers need automated sourcing and listing actions with low operational overhead.
BuyBotPro
vertical specialistOnline arbitrage deal analysis software that evaluates Amazon product viability.
Deal lifecycle tracking that ties partner intake and approval steps to downstream fulfillment status.
BuyBotPro focuses on automating recurring reseller commerce tasks, with reseller portal workflows that support lead capture through order handoff. It provides configuration controls for partner-specific business rules and uses the deal lifecycle to track what gets registered, approved, and fulfilled.
The system also supports channel operations across multiple partners by standardizing intake steps and keeping partner metadata attached to transactions. BuyBotPro is best evaluated for teams that need automation around reseller ordering flows rather than only publishing marketing assets.
- +Workflow automation covers lead-to-order steps inside partner context
- +Partner rule configuration supports consistent ordering and approvals
- –Audit reporting depth for multi-party deal changes is unclear
- –Complex channel policies may need careful governance and QA
Best for: Fits when partner programs need automated ordering workflows and consistent partner rule enforcement.
SellerBoard
vertical specialistAmazon profit analytics dashboard tracking fees, margins, and reimbursements.
Deal workflow templates that generate partner tasks across registration and approval stages.
SellerBoard centers reselling operations around a deal and quoting workflow that ties lead intake to downstream channel execution. It provides configuration for partner-facing pages and structured stages that resellers can follow for registrations, approvals, and marketing or sales tasks.
SellerBoard adds automation hooks for notifications and task generation across deal progress. SellerBoard is geared toward channel teams that need repeatable partner operations rather than only contact management.
- +Structured deal workflow reduces gaps between lead, approval, and follow-up
- +Partner-facing workflow pages support consistent execution across accounts
- +Automation-driven task creation keeps deal status aligned with partner actions
- +Workflow configuration supports channel-specific process differences
- –API and integration surfaces are not as developer-centered as top CRM-adjacent tools
- –Complex channel tier rules can require careful admin configuration
- –Reporting depth can lag behind tools focused on analytics-first reselling
- –Less suited to reselling processes that require heavy custom data modeling
Best for: Fits when channel teams need repeatable deal and partner task workflows with moderate customization.
BQool
SMBAmazon repricing and feedback management software for marketplace sellers.
Configurable deal registration and approval workflow that ties partner tier eligibility to each submitted deal.
BQool runs a reseller management portal workflow for quoting, deal registration, and partner enablement. It provides configuration for partner tiers and deal rules so channel teams can control eligibility and approvals during deal creation.
The system also supports automation around lead and opportunity routing across partners using defined business processes. Reporting and audit trails help admins track partner actions through the deal lifecycle.
- +Deal registration workflow with configurable approval steps
- +Partner tiering and eligibility rules for channel qualification
- +Portal experiences that support partner self-service processes
- +Audit trails for partner actions across deal stages
- –Deeper automation depends on careful workflow configuration
- –Integration coverage for CRM objects can require mapping work
- –Complex discount logic may need multiple rule components
- –Resale policy monitoring needs strict data consistency to work
Best for: Fits when channel teams need a controlled reseller deal workflow with tier rules and auditable partner actions.
RepricerExpress
SMBAmazon and eBay repricing tool for competitive price management.
Configurable offer guardrails that enforce floor and cap limits during automated reseller repricing.
RepricerExpress is a reselling-oriented repricing and margin management system built to keep channel offers aligned with agreed rules. The core workflow centers on bulk and scheduled price updates tied to partner-specific policies, with guardrails for floors and caps.
Admin controls focus on rule configuration, approvals, and change tracking to reduce unintended catalog drift across reseller accounts. Automation options prioritize high-volume repricing cycles and repeatable exception handling when product, customer, or deal parameters vary.
- +Rule-based repricing supports bulk and scheduled price changes
- +Partner-specific logic supports different offers without separate catalogs
- +Guardrails help prevent offers from exceeding configured floors and caps
- +Change tracking reduces risk when repricing rolls out to many resellers
- –Limited visibility into end-to-end deal registration and approvals flow
- –Automation depth depends on external process wiring for CRM and pipeline stages
- –Finer governance controls like granular RBAC and audit log detail are not explicit
- –Exception handling can require manual intervention for complex deal parameters
Best for: Fits when channel teams need controlled repricing at scale with partner-specific margins and guardrails.
Conclusion
After evaluating 10 sales enablement, List Perfectly stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right reselling software
Reselling software coordinates partner lead flow, deal registration, and approval steps that connect channel submissions to downstream execution in CRMs. This guide covers List Perfectly, SellerAmp, Vendoo, Keepa, Helium 10, Tactical Arbitrage, BuyBotPro, SellerBoard, BQool, and RepricerExpress.
The top automation pattern centers on partner-aware workflow configuration and CRM synchronization for Salesforce and HubSpot. Across the stack, tools with rules-based enrichment, deal intake approvals, and workflow state tracking reduce manual spreadsheets and keep partner records consistent.
Reselling software that automates channel partner deal intake, approvals, and CRM synchronization
Reselling software manages partner-submitted deals from lead capture through approval routing, then maps the outcome into operational systems such as Salesforce and HubSpot. Many tools also provide reseller onboarding experiences that standardize submissions so downstream pipeline stages and fulfillment steps stay aligned.
List Perfectly emphasizes partner-aware lead list generation with dedupe and enrichment steps that feed directly into Salesforce and HubSpot. SellerAmp focuses on a configurable deal registration workflow with rule-driven approvals that keep reseller submissions consistent across tiers.
Reselling workflow automation features that connect partner intake to CRM
Reselling software becomes operational only when partner submissions move through an approval path with traceable workflow states and then land in Salesforce or HubSpot in the right pipeline fields. Feature depth shows up in how deal intake inputs get validated, how approval routing is configured, and how outcomes get synchronized to CRM objects.
Automation also depends on tooling boundaries. Some products focus on partner-aware enrichment and CRM synchronization, while others focus on deal workflow state tracking or controlled repricing guardrails that require extra wiring to reach the full deal lifecycle.
Partner-aware enrichment with CRM synchronization
List Perfectly creates repeatable lead lists using dedupe and enrichment steps that feed directly into Salesforce and HubSpot pipelines. This approach reduces manual partner lead normalization before records enter downstream workflows.
Deal registration workflows with rule-driven approvals
SellerAmp configures a deal registration workflow with rule-driven approvals that keeps submissions consistent across tiers. BQool provides tier-linked deal registration eligibility rules so partner qualification is enforced at submission time.
Workflow state tracking for auditable deal intake
Vendoo adds workflow state tracking across deal registration and approval stages so partner activity remains auditable without relying on spreadsheets. BuyBotPro also ties partner intake and approval steps to downstream fulfillment status inside the partner context.
Amazon listing intelligence that feeds sourcing and repricing decisions
Keepa tracks ASIN-level price and offer history with buy-box and offer alerts so resellers can react to market changes with fewer manual checks. Helium 10 links keyword and ASIN analytics to listing optimization inputs that can then drive listing updates tied to CRM workflows.
Offer and pricing guardrails for controlled repricing at scale
RepricerExpress enforces configurable offer guardrails with floor and cap limits during automated reseller repricing. Tactical Arbitrage focuses on automated deal selection logic that translates price and inventory signals into queued listing and purchase actions.
Partner workflow templates that generate execution tasks
SellerBoard provides deal workflow templates that generate partner tasks across registration and approval stages. SellerAmp also includes reseller portal experience for partner self-service submissions, which can reduce back-and-forth when teams manage many partner accounts.
How to choose reselling software based on integration depth and workflow control
A reselling platform choice should start with where automation boundaries will sit in the overall pipeline. Some tools excel at feeding partner leads and records into Salesforce and HubSpot. Others excel at running deal intake and approvals so partner activity becomes auditable.
Decision paths also differ by workflow philosophy. Some products are built for standardized channel operations where rule-driven approvals enforce consistency. Others are built for Amazon-first sourcing and repricing, where channel governance still needs external wiring to complete the deal lifecycle in CRM.
Select the system of automation: leads, deal intake, or repricing
Choose List Perfectly when automation starts at partner lead list generation with dedupe and enrichment that must land in Salesforce or HubSpot pipelines. Choose SellerAmp, Vendoo, BQool, or BuyBotPro when automation must center on a deal registration workflow with approval stages that keep reseller submissions consistent across tiers.
Map workflow governance needs to approval routing vs state tracking
Choose SellerAmp when the main governance requirement is rule-driven approvals that standardize outcomes across partner tiers. Choose Vendoo when the main requirement is workflow state tracking that preserves auditable deal activity across registration and approvals.
Decide whether tier eligibility is enforced at submission time
Choose BQool when tier qualification must be tied directly to each submitted deal using configurable tier eligibility rules. Choose SellerAmp when tier consistency is enforced through configurable approval routing inside a reseller portal self-service submission flow.
Match Amazon intelligence needs to downstream operational steps
Choose Keepa when operational teams need ASIN-level offer history tracking with buy-box and offer alerts to drive reactive repricing decisions. Choose Helium 10 when sourcing research must translate into listing optimization inputs that then feed CRM-linked listing workflows.
Pick repricing control based on guardrails and automation scope
Choose RepricerExpress when automated repricing must respect partner-specific offer floor and cap limits during bulk or scheduled price changes. Choose Tactical Arbitrage when the priority is automated deal selection logic that queues listing and purchase actions from price and inventory signals.
Verify whether partner task generation replaces manual coordination
Choose SellerBoard when deal workflow templates should generate partner tasks across registration and approval stages to reduce execution gaps. If partner ordering and fulfillment visibility must be tied to partner-context lifecycle steps, choose BuyBotPro to keep that lead-to-order-to-fulfillment trace in the same workflow.
Who benefits from reselling software with workflow automation and CRM synchronization
Reselling software benefits channel operations teams that manage multiple reseller accounts and need repeatable deal intake, approvals, and record handoff into Salesforce or HubSpot. It also benefits Amazon-focused resellers that need listing intelligence or offer control but still require workflow alignment to keep channel data consistent.
The best match depends on whether the team’s bottleneck is lead hygiene, deal registration governance, partner execution tasking, or repricing risk control.
Channel operations teams standardizing deal registration across reseller tiers
SellerAmp centralizes deal registration workflow configuration with rule-driven approvals so partner submissions stay consistent across tiers, and it pairs that with a reseller portal for self-service submissions.
Partners and deal desks that require auditable workflow states without spreadsheets
Vendoo tracks workflow states across deal registration and approval stages with partner-oriented record capture, which keeps deal activity audit-ready for partner submissions.
Teams that must generate and sync partner lead records into Salesforce or HubSpot pipelines
List Perfectly uses dedupe and enrichment steps to produce partner-aware lead lists and then synchronizes reseller lead records into Salesforce and HubSpot pipelines.
Amazon repricing teams that need automated price control with floor and cap enforcement
RepricerExpress applies configurable offer guardrails with floor and cap limits during automated repricing, which reduces the risk of margin drift across partner-specific offers.
Amazon sourcing teams translating analytics into ongoing listing work
Helium 10 connects keyword and ASIN analytics to listing optimization inputs, and those listing changes can be wired to CRM steps for ongoing channel pipeline consistency.
Common pitfalls when buying reselling software for partner deal automation
Many reselling projects fail when the chosen tool automates one slice of the lifecycle but leaves the rest of the workflow to manual coordination. The result is inconsistent record formats in CRM, approval steps that do not map to operational statuses, or repricing automation that is not governed by the deal approvals that triggered it.
The highest-risk mistakes show up during workflow configuration, edge-case data normalization, and assumptions about integration depth for CRM objects and partner governance controls.
Choosing a tool for Amazon intelligence and assuming it will natively run deal registration and reseller onboarding governance
Helium 10 and Keepa focus on Amazon listing and price history signals, so deal intake and approval routing still need a dedicated workflow tool such as SellerAmp or Vendoo to connect partner approvals to CRM handoff.
Overloading workflow automation with bespoke channel rules before data mapping is defined
SellerAmp and Vendoo both rely on workflow configuration for deal registration and approvals, so partner rule and field mapping should be designed upfront before enabling large-scale partner self-service submissions.
Underestimating integration and mapping work when the CRM handoff requires object-level alignment
Vendoo’s workflow automation can be strong for approval stages but may require hands-on setup for advanced vendor rule logic, and SellerBoard’s API surface is less developer-centered than CRM-adjacent automation tools.
Launching automated repricing without end-to-end deal status visibility in the CRM pipeline
RepricerExpress provides offer guardrails, but it has limited visibility into end-to-end deal registration and approvals flow, so deal desk approvals must be wired to repricing triggers through external process design.
Generating lead lists without defining dedupe and normalization rules before syncing to CRM
List Perfectly reduces manual effort by applying dedupe and enrichment, but advanced partner segmentation still needs upfront rule and field mapping design so CRM sync does not push inconsistent edge-case records.
How We Selected and Ranked These Tools
We evaluated List Perfectly, SellerAmp, Vendoo, Keepa, Helium 10, Tactical Arbitrage, BuyBotPro, SellerBoard, BQool, and RepricerExpress on workflow automation depth, partner intake governance, and how directly outputs align with Salesforce and HubSpot pipelines. Features carried 40% of the weighting, with ease and day-to-day setup carrying 30% each, so tools with clearer operational handoff pathways rose in rank.
List Perfectly set the top position by combining partner-aware lead list generation with dedupe and enrichment that feeds directly into Salesforce and HubSpot synchronization. Tools were penalized when deal workflow control did not connect cleanly to CRM synchronization or when Amazon-first automation did not provide native channel governance controls.
Frequently Asked Questions About reselling software
How do List Perfectly and SellerAmp differ for Salesforce or HubSpot lead syncing?
What does a reselling team get from Vendoo’s workflow state tracking during deal registration?
Which tool is better for Amazon marketplace price signals rather than partner deal workflows?
How does Tactical Arbitrage turn item-level signals into operational actions?
What tradeoff appears when Helium 10 is used as a reselling input layer instead of a channel portal stack?
When does BuyBotPro’s reseller portal ordering workflow matter more than deal registration alone?
How do BQool and RepricerExpress differ in rule configuration and change tracking?
What breaks if integration depth is insufficient for Salesforce or HubSpot when running automated lead routing?
Which tool supports admin governance via approval steps for reseller-facing actions?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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