Quick Overview
- 1#1: ReferralCandy - Automates customer referral programs for e-commerce stores by rewarding successful referrals with discounts or cash.
- 2#2: GrowSurf - Enables quick setup of viral referral campaigns with customizable rewards and integrations for SaaS and online businesses.
- 3#3: Ambassador - Provides enterprise-grade referral, affiliate, and influencer marketing programs with advanced tracking and analytics.
- 4#4: Friendbuy - Delivers personalized referral marketing powered by AI to boost customer advocacy and word-of-mouth growth.
- 5#5: Viral Loops - Builds customizable viral referral loops and campaigns for apps, websites, and products to drive exponential growth.
- 6#6: Extole - Powers enterprise advocate marketing platforms for large brands to scale customer referrals and advocacy programs.
- 7#7: Refersion - Tracks and manages referral and affiliate programs with real-time reporting for e-commerce and DTC brands.
- 8#8: SaaSquatch - Offers a customer loyalty and referral platform with gamified rewards to increase retention and advocacy.
- 9#9: UpViral - Creates high-converting viral referral contests and sweepstakes to rapidly grow email lists and audiences.
- 10#10: Rewardful - Simplifies affiliate and referral tracking for SaaS companies with Stripe integration and automated payouts.
These tools were rigorously evaluated for features, ease of use, and overall value, ensuring they deliver scalable, impactful solutions for diverse referral and advocacy strategies.
Comparison Table
This comparison table highlights top referral software options, such as ReferralCandy, GrowSurf, Ambassador, Friendbuy, Viral Loops, and more, to guide businesses in selecting the right tool. Readers will gain insights into key features, pricing, and use cases to strengthen their referral program strategies.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ReferralCandy Automates customer referral programs for e-commerce stores by rewarding successful referrals with discounts or cash. | specialized | 9.5/10 | 9.6/10 | 9.7/10 | 9.2/10 |
| 2 | GrowSurf Enables quick setup of viral referral campaigns with customizable rewards and integrations for SaaS and online businesses. | specialized | 9.1/10 | 9.3/10 | 9.5/10 | 8.4/10 |
| 3 | Ambassador Provides enterprise-grade referral, affiliate, and influencer marketing programs with advanced tracking and analytics. | enterprise | 8.7/10 | 9.2/10 | 7.9/10 | 8.1/10 |
| 4 | Friendbuy Delivers personalized referral marketing powered by AI to boost customer advocacy and word-of-mouth growth. | specialized | 8.6/10 | 9.0/10 | 8.3/10 | 8.0/10 |
| 5 | Viral Loops Builds customizable viral referral loops and campaigns for apps, websites, and products to drive exponential growth. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.0/10 |
| 6 | Extole Powers enterprise advocate marketing platforms for large brands to scale customer referrals and advocacy programs. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 7 | Refersion Tracks and manages referral and affiliate programs with real-time reporting for e-commerce and DTC brands. | specialized | 8.4/10 | 8.6/10 | 8.7/10 | 8.1/10 |
| 8 | SaaSquatch Offers a customer loyalty and referral platform with gamified rewards to increase retention and advocacy. | enterprise | 8.3/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 9 | UpViral Creates high-converting viral referral contests and sweepstakes to rapidly grow email lists and audiences. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.0/10 |
| 10 | Rewardful Simplifies affiliate and referral tracking for SaaS companies with Stripe integration and automated payouts. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.8/10 |
Automates customer referral programs for e-commerce stores by rewarding successful referrals with discounts or cash.
Enables quick setup of viral referral campaigns with customizable rewards and integrations for SaaS and online businesses.
Provides enterprise-grade referral, affiliate, and influencer marketing programs with advanced tracking and analytics.
Delivers personalized referral marketing powered by AI to boost customer advocacy and word-of-mouth growth.
Builds customizable viral referral loops and campaigns for apps, websites, and products to drive exponential growth.
Powers enterprise advocate marketing platforms for large brands to scale customer referrals and advocacy programs.
Tracks and manages referral and affiliate programs with real-time reporting for e-commerce and DTC brands.
Offers a customer loyalty and referral platform with gamified rewards to increase retention and advocacy.
Creates high-converting viral referral contests and sweepstakes to rapidly grow email lists and audiences.
Simplifies affiliate and referral tracking for SaaS companies with Stripe integration and automated payouts.
ReferralCandy
specializedAutomates customer referral programs for e-commerce stores by rewarding successful referrals with discounts or cash.
Fully automated, email-driven referral invites with zero popups or widgets, ensuring a frictionless customer experience
ReferralCandy is a top-tier referral marketing platform designed specifically for e-commerce businesses to automate and scale customer referral programs. It enables customers to refer friends via personalized emails and shareable links, rewarding both parties with discounts, cash, or store credit upon successful purchases. The software integrates seamlessly with platforms like Shopify, BigCommerce, and WooCommerce, providing robust analytics to measure program performance and ROI.
Pros
- Seamless integrations with major e-commerce platforms like Shopify and no coding required
- Advanced fraud detection and automation for referral rewards
- Comprehensive analytics dashboard for tracking referrals, revenue, and customer lifetime value
Cons
- Pricing tiers scale based on monthly order volume, which can get expensive for high-volume stores
- Primarily optimized for e-commerce, less ideal for non-storefront businesses
- Custom reward options may require higher-tier plans for full flexibility
Best For
E-commerce store owners seeking an automated, high-converting referral program with minimal setup effort.
Pricing
Starts at $49/month (Starter plan for up to 500 orders), scales to $299+/month for higher volumes; 30-day free trial available.
GrowSurf
specializedEnables quick setup of viral referral campaigns with customizable rewards and integrations for SaaS and online businesses.
Fully customizable, embeddable referral widgets with automated reward fulfillment for both referrers and referees
GrowSurf is a referral marketing platform designed to help SaaS and e-commerce businesses launch viral referral programs with minimal setup. It provides customizable widgets, leaderboards, automated rewards, and analytics to track referrals and conversions. With robust integrations to tools like HubSpot, Intercom, and Stripe, it streamlines customer acquisition through incentivized sharing.
Pros
- Intuitive no-code builder with pre-made templates for quick launch
- Seamless integrations with 50+ tools including CRMs and email platforms
- Advanced fraud detection and A/B testing for optimized campaigns
Cons
- Pricing scales quickly with contact volume, expensive for startups
- Limited advanced customization in lower tiers
- Reporting lacks some enterprise-level depth without custom plans
Best For
Growing SaaS companies and online businesses seeking scalable, automated referral programs to drive user acquisition.
Pricing
Starts at $775/month (billed annually) for Scale plan (2,500 contacts); higher tiers and Enterprise custom pricing available.
Ambassador
enterpriseProvides enterprise-grade referral, affiliate, and influencer marketing programs with advanced tracking and analytics.
Integrated Advocate Lifecycle Management for personalized nurturing and segmentation of referrers throughout their journey.
Ambassador is a comprehensive referral marketing platform that empowers businesses to launch, manage, and optimize customer referral programs at scale. It supports recruiting advocates, tracking referrals across channels like email, social, and web, and automating rewards such as cash, discounts, or gift cards. With advanced analytics, segmentation, and A/B testing, it helps maximize program ROI while preventing fraud through built-in detection tools.
Pros
- Robust tracking and multi-channel referral support
- Extensive integrations with e-commerce platforms like Shopify and Salesforce
- Advanced analytics and fraud prevention capabilities
Cons
- Steeper learning curve for non-technical users
- Pricing requires custom quotes and can be expensive for startups
- Limited out-of-the-box templates for quick setup
Best For
Mid-sized to enterprise businesses with established customer bases needing scalable, data-driven referral programs.
Pricing
Custom quote-based pricing; entry-level plans start around $500/month, scaling to enterprise tiers with volume discounts.
Friendbuy
specializedDelivers personalized referral marketing powered by AI to boost customer advocacy and word-of-mouth growth.
Post-purchase 'Moment of Truth' referral capture that triggers shares at peak customer satisfaction
Friendbuy is a referral marketing platform tailored for e-commerce brands, enabling customers to refer friends via email, SMS, social media, and on-site widgets to drive word-of-mouth growth. It specializes in post-purchase referral capture, offering tools for creating customized programs, managing rewards, and tracking performance with detailed analytics. The platform integrates seamlessly with tools like Shopify, Klaviyo, and Google Analytics, while providing A/B testing to optimize conversion rates.
Pros
- Robust post-purchase referral flows that capture high-intent moments
- Advanced analytics and A/B testing for program optimization
- Strong integrations with e-commerce platforms like Shopify and Klaviyo
Cons
- Pricing starts relatively high, less ideal for small businesses
- Advanced customization requires some technical setup
- Primarily optimized for e-commerce, limited SaaS applicability
Best For
Mid-sized e-commerce brands seeking scalable, data-driven referral programs to boost customer acquisition.
Pricing
Starter plan at $599/month (500 referrals), Growth at $1,499/month (2,500 referrals), Enterprise custom; annual discounts available.
Viral Loops
specializedBuilds customizable viral referral loops and campaigns for apps, websites, and products to drive exponential growth.
Loops Studio with 50+ plug-and-play templates optimized for virality
Viral Loops is a no-code platform designed for creating viral referral campaigns, loops, and growth experiments to accelerate user acquisition. It offers over 50 pre-built templates for programs like tell-a-friend, raffles, and waitlists, with built-in analytics to track viral coefficients and campaign performance. The tool integrates seamlessly with tools like Stripe, HubSpot, and Intercom, making it ideal for web and app-based referral strategies.
Pros
- Extensive library of 50+ customizable templates for quick setup
- Advanced viral analytics including K-factor and loop tracking
- Strong integrations with CRMs, payments, and analytics tools
Cons
- Pricing tiers escalate quickly for higher volumes
- Limited options for non-web campaigns like email-heavy programs
- Steep learning curve for custom advanced loops
Best For
SaaS growth teams and marketers seeking scalable, template-driven referral programs to drive viral user growth.
Pricing
Starts at $49/mo (Starter, 1k visitors), $195/mo (Growth, 10k), $495/mo (Pro, 50k), plus custom Enterprise; annual discounts available.
Extole
enterprisePowers enterprise advocate marketing platforms for large brands to scale customer referrals and advocacy programs.
Post-purchase advocacy capture that seamlessly integrates referrals into the customer journey without disrupting checkout.
Extole is an enterprise-grade referral marketing platform that empowers brands to build scalable customer advocacy and referral programs across multiple channels like email, social media, and SMS. It offers advanced tools for creating personalized referral experiences, capturing post-purchase advocates, and driving incremental revenue through compliant, data-driven campaigns. With deep integrations into e-commerce platforms like Shopify and Salesforce, Extole provides robust analytics to measure program ROI and optimize performance.
Pros
- Highly customizable referral flows and multi-channel sharing options
- Advanced analytics and ROI tracking with enterprise-level reporting
- Strong compliance features for GDPR, CCPA, and fraud prevention
Cons
- Custom pricing lacks transparency and can be costly for mid-market users
- Steeper learning curve due to extensive customization options
- Overkill for small businesses with basic referral needs
Best For
Enterprise brands with complex e-commerce operations seeking scalable, compliant referral programs.
Pricing
Custom enterprise pricing via quote, typically starting at $10,000+ annually based on program scale and features.
Refersion
specializedTracks and manages referral and affiliate programs with real-time reporting for e-commerce and DTC brands.
Customizable advocate portals that let referrers self-manage links, track earnings, and promote via branded microsites
Refersion is a comprehensive referral and affiliate marketing platform tailored for e-commerce brands, enabling the creation of customizable referral programs that turn customers into advocates. It offers real-time tracking of referrals, automated commission payouts, and fraud detection to ensure program integrity. With seamless integrations into platforms like Shopify, BigCommerce, and WooCommerce, it streamlines the management of ambassador and influencer campaigns.
Pros
- Deep e-commerce integrations for quick setup and tracking
- Automated payouts via PayPal and other methods
- Strong fraud prevention and real-time analytics
Cons
- Pricing scales quickly for high-volume stores
- Limited advanced customization for complex multi-tier programs
- Reporting lacks some depth compared to enterprise competitors
Best For
Mid-sized e-commerce brands seeking scalable referral programs with easy Shopify integration.
Pricing
Starts at $89/mo (Launch, up to 500 orders/mo), $299/mo (Growth, 2,500 orders), $899/mo (Pro, 10,000 orders), Enterprise custom pricing.
SaaSquatch
enterpriseOffers a customer loyalty and referral platform with gamified rewards to increase retention and advocacy.
Automated reward orchestration across acquisition, activation, retention, and revenue maximization in a single platform
SaaSquatch is a growth marketing platform designed for SaaS companies to build and manage referral, rewards, and loyalty programs that drive customer acquisition and retention. It offers customizable campaigns with multi-step incentives, deep integrations with tools like Stripe, HubSpot, and Intercom, and real-time analytics to track ROI. The platform emphasizes scalable, data-driven strategies to turn customers into advocates while reducing CAC.
Pros
- Highly customizable referral funnels and reward structures
- Robust integrations with 100+ SaaS tools and billing systems
- Advanced analytics for measuring program performance and ROI
Cons
- Steep learning curve for complex setups without developer help
- Pricing is quote-based and can be expensive for startups
- Limited pre-built templates compared to simpler tools
Best For
Mid-market SaaS businesses seeking enterprise-grade referral programs with deep customization and integrations.
Pricing
Custom quote-based pricing; starts around $999/month for Professional tier, scales to Enterprise plans based on volume and features.
UpViral
specializedCreates high-converting viral referral contests and sweepstakes to rapidly grow email lists and audiences.
Library of 90+ pre-built, battle-tested viral campaign templates that simplify launching high-engagement referral loops.
UpViral is a specialized referral marketing platform that enables businesses to create high-converting viral campaigns, such as sweepstakes, giveaways, and tell-a-friend referrals, to rapidly grow email lists and customer bases. It provides drag-and-drop builders, customizable rewards, leaderboards, and fraud-proof mechanics to encourage sharing and participation. The tool integrates with major email services and CRMs, offering robust analytics to track referrals, conversions, and ROI.
Pros
- Proven campaign templates optimized for virality with high reported conversion rates
- Advanced features like real-time leaderboards, A/B testing, and fraud detection
- Seamless integrations with email tools like Mailchimp and ActiveCampaign
Cons
- Pricing starts relatively high with no perpetual free plan (14-day trial only)
- Some advanced customizations require higher tiers or developer knowledge
- Limited built-in landing page hosting compared to full marketing suites
Best For
Marketing teams and e-commerce brands seeking to launch scalable viral referral contests for list growth without coding.
Pricing
Starter ($79/mo), Business ($179/mo), Unlimited ($499/mo); annual billing discounts available, 14-day free trial.
Rewardful
specializedSimplifies affiliate and referral tracking for SaaS companies with Stripe integration and automated payouts.
Stripe Connect-powered one-click affiliate onboarding and automated payouts
Rewardful is a Stripe-native referral and affiliate software designed primarily for SaaS businesses, enabling easy creation and management of referral programs. It tracks referrals, calculates commissions automatically, and handles payouts through Stripe Connect without requiring custom development. The platform offers customizable referral links, dashboards for affiliates, and fraud detection to ensure reliable program performance.
Pros
- Seamless integration with Stripe for instant setup and payouts
- User-friendly interface with quick program launch
- Built-in fraud protection and commission tracking
Cons
- Limited to Stripe users, no support for other payment processors
- Customization options are basic compared to enterprise tools
- Higher tiers required for scaling businesses with large MRR
Best For
SaaS companies already using Stripe that need a simple, automated referral program without complex integrations.
Pricing
Tiered plans based on monthly revenue: Starter at $49/mo (up to $10k MRR), Growth at $99/mo ($10k-$50k), Pro at $299/mo ($50k-$250k), and Enterprise custom.
Conclusion
When it comes to referral software, the top three tools shine as industry leaders. ReferralCandy emerges as the top choice, excelling in automating e-commerce referral programs with rewards like discounts or cash. GrowSurf is a strong second, offering quick setup and customizable viral campaigns ideal for SaaS and online businesses, while Ambassador rounds out the top three with enterprise-grade features and advanced tracking. Each tool on the list delivers unique value, ensuring there’s a solution tailored to diverse referral goals.
Begin your journey with ReferralCandy to leverage its automated, results-driven approach and turn customers into brand advocates.
Tools Reviewed
All tools were independently evaluated for this comparison