Quick Overview
- 1#1: Follow Up Boss - Automates lead follow-up, texting, calling, and email nurturing specifically for real estate agents.
- 2#2: kvCORE - Provides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and lead generation.
- 3#3: LionDesk - Offers affordable CRM with power dialer, SMS marketing, email campaigns, and transaction management for realtors.
- 4#4: BoomTown - Delivers lead generation, IDX websites, and CRM tools to help real estate teams convert leads into sales.
- 5#5: Wise Agent - Full-featured CRM with drip campaigns, transaction coordination, and mobile app tailored for real estate professionals.
- 6#6: Realvolve - Workflow automation CRM that integrates contacts, deals, and tasks for streamlined real estate operations.
- 7#7: Top Producer - Combines CRM, marketing automation, and performance insights to help realtors nurture leads and grow business.
- 8#8: Sierra Interactive - Integrates IDX websites, CRM, and advertising tools for high-converting real estate lead management.
- 9#9: Real Geeks - Offers CRM with IDX websites, landing pages, and automated follow-up for real estate lead conversion.
- 10#10: Market Leader - Provides exclusive leads, CRM, and marketing websites designed for real estate agents to build their business.
We evaluated tools based on functionality (including automation, lead management, and transaction coordination), user experience, reliability, and value, ensuring each option stands out for its ability to enhance operational performance.
Comparison Table
This comparison table explores top Realtor CRM software, including Follow Up Boss, kvCORE, LionDesk, BoomTown, Wise Agent, and more, to help professionals evaluate tools for their workflow. It breaks down key features, integration capabilities, and user experience, shedding light on each platform's strengths. Readers will gain actionable insights to streamline client management, enhance follow-ups, and drive business growth through tailored CRM solutions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss Automates lead follow-up, texting, calling, and email nurturing specifically for real estate agents. | specialized | 9.7/10 | 9.8/10 | 9.5/10 | 9.3/10 |
| 2 | kvCORE Provides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and lead generation. | specialized | 9.2/10 | 9.6/10 | 8.4/10 | 8.7/10 |
| 3 | LionDesk Offers affordable CRM with power dialer, SMS marketing, email campaigns, and transaction management for realtors. | specialized | 8.3/10 | 8.5/10 | 8.8/10 | 8.0/10 |
| 4 | BoomTown Delivers lead generation, IDX websites, and CRM tools to help real estate teams convert leads into sales. | specialized | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 5 | Wise Agent Full-featured CRM with drip campaigns, transaction coordination, and mobile app tailored for real estate professionals. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 9.1/10 |
| 6 | Realvolve Workflow automation CRM that integrates contacts, deals, and tasks for streamlined real estate operations. | specialized | 8.7/10 | 9.2/10 | 8.3/10 | |
| 7 | Top Producer Combines CRM, marketing automation, and performance insights to help realtors nurture leads and grow business. | specialized | 8.2/10 | 9.1/10 | 7.2/10 | 8.0/10 |
| 8 | Sierra Interactive Integrates IDX websites, CRM, and advertising tools for high-converting real estate lead management. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 9 | Real Geeks Offers CRM with IDX websites, landing pages, and automated follow-up for real estate lead conversion. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
| 10 | Market Leader Provides exclusive leads, CRM, and marketing websites designed for real estate agents to build their business. | specialized | 7.6/10 | 8.4/10 | 7.1/10 | 6.8/10 |
Automates lead follow-up, texting, calling, and email nurturing specifically for real estate agents.
Provides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and lead generation.
Offers affordable CRM with power dialer, SMS marketing, email campaigns, and transaction management for realtors.
Delivers lead generation, IDX websites, and CRM tools to help real estate teams convert leads into sales.
Full-featured CRM with drip campaigns, transaction coordination, and mobile app tailored for real estate professionals.
Workflow automation CRM that integrates contacts, deals, and tasks for streamlined real estate operations.
Combines CRM, marketing automation, and performance insights to help realtors nurture leads and grow business.
Integrates IDX websites, CRM, and advertising tools for high-converting real estate lead management.
Offers CRM with IDX websites, landing pages, and automated follow-up for real estate lead conversion.
Provides exclusive leads, CRM, and marketing websites designed for real estate agents to build their business.
Follow Up Boss
specializedAutomates lead follow-up, texting, calling, and email nurturing specifically for real estate agents.
Smart Lead Router that instantly assigns incoming leads to the optimal agent based on territory, performance, and availability
Follow Up Boss is a top-tier CRM designed specifically for real estate agents and teams, excelling in lead management, automated follow-ups, and communication from a single inbox. It integrates seamlessly with lead sources like Zillow, Realtor.com, and Facebook, using smart routing to assign leads to the right agent instantly. The platform supports one-click calling, texting, emailing, and voicemail drops, with powerful automation to nurture leads 24/7. Its mobile-first approach ensures agents stay connected on the go.
Pros
- Unmatched automation for lead follow-ups via text, email, and calls
- Seamless integrations with MLS, lead gen sites, and transaction tools
- Intuitive shared team inbox and mobile app for real-time collaboration
Cons
- Premium pricing may be steep for solo agents
- Advanced reporting requires higher tiers
- Slight learning curve for custom action plans
Best For
Busy real estate teams and agents handling high lead volumes who need rapid response automation and team coordination.
Pricing
Starts at $69/user/month (Quick), $99 (Plus), $119 (Pro), with custom enterprise pricing; annual billing discounts available.
kvCORE
specializedProvides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and lead generation.
Unified Smart Site IDX websites that automatically capture and nurture leads without additional plugins
kvCORE is an all-in-one real estate platform combining CRM, IDX websites, lead generation, marketing automation, and transaction management tailored for realtors. It enables agents to capture, nurture, and convert leads through AI-powered tools, customizable websites, and automated follow-ups. The platform integrates seamlessly with MLS systems and offers robust analytics to optimize performance across teams.
Pros
- Comprehensive all-in-one solution with IDX websites, CRM, and marketing automation
- AI-driven lead routing, nurturing, and conversation intelligence for higher conversion rates
- Scalable for solo agents to large teams with strong MLS integrations and mobile app
Cons
- Steep learning curve due to extensive features
- High pricing that may not suit very small operations
- Customization often requires support team assistance
Best For
Tech-savvy real estate agents and growing teams prioritizing digital lead generation and automation.
Pricing
Custom quote-based pricing starting around $500-$1,000/month per user or team, with tiers for features and scale.
LionDesk
specializedOffers affordable CRM with power dialer, SMS marketing, email campaigns, and transaction management for realtors.
One-click drag-and-drop campaigns for automated multi-channel follow-ups including video texting
LionDesk is an all-in-one CRM platform tailored for real estate agents, offering lead management, automated marketing, transaction tracking, and website building tools. It captures leads from multiple sources like websites, Facebook, and Zillow, then nurtures them with personalized email, text, and video campaigns. The platform also includes a mobile app for on-the-go access and integrations with MLS systems for seamless workflows.
Pros
- Intuitive drag-and-drop automation for emails, texts, and calls
- Affordable all-in-one solution with built-in IDX websites and landing pages
- Strong mobile app and lead routing capabilities
Cons
- Limited advanced reporting and analytics compared to top competitors
- Customer support response times can be inconsistent
- Some integrations with third-party tools feel clunky
Best For
Solo realtors or small teams needing an affordable, user-friendly CRM with robust marketing automation.
Pricing
Starts at $39/user/month (Solo), $59/user/month (Teams), $99/user/month (Enterprise); annual billing offers discounts.
BoomTown
specializedDelivers lead generation, IDX websites, and CRM tools to help real estate teams convert leads into sales.
AI-driven predictive lead scoring and intelligent routing for maximum conversion rates
BoomTown is a comprehensive real estate CRM platform designed specifically for realtors, offering end-to-end tools for lead generation, nurturing, transaction management, and marketing automation. It includes customizable IDX websites, AI-driven lead scoring, automated follow-ups, and team collaboration features to streamline operations. Ranked #4, it excels in converting leads into closings for growing teams but may overwhelm solo agents.
Pros
- Robust lead generation and AI-powered scoring
- Integrated marketing automation and IDX websites
- Scalable team management and analytics
Cons
- High pricing with custom quotes
- Steep learning curve for advanced features
- Less ideal for solo realtors due to team focus
Best For
Mid-sized real estate teams and brokerages needing powerful lead conversion and marketing tools.
Pricing
Custom pricing starting at ~$1,000/month, scaling with lead volume, users, and features (often $1,500-$3,000+ for full suites).
Wise Agent
specializedFull-featured CRM with drip campaigns, transaction coordination, and mobile app tailored for real estate professionals.
Free IDX-compliant websites with every plan, enabling quick lead capture from search traffic
Wise Agent is an all-in-one CRM platform designed specifically for real estate agents and teams, providing tools for lead generation, nurturing, transaction management, and marketing automation. It features IDX website integration, email and SMS campaigns, a mobile app, and automated follow-ups to streamline daily workflows. The software emphasizes affordability and ease of setup, making it suitable for solo agents scaling their business.
Pros
- Affordable all-in-one solution with IDX websites included
- Robust automation for leads and transactions
- Responsive customer support and training resources
Cons
- Interface feels dated compared to newer competitors
- Limited advanced analytics and reporting
- Some integrations require workarounds
Best For
Solo realtors or small teams looking for a cost-effective CRM with built-in marketing and IDX tools.
Pricing
Starts at $49/month (Launch plan billed annually), $79/month (Grow), $99/month (Pro); monthly billing available at higher rates.
Realvolve
specializedWorkflow automation CRM that integrates contacts, deals, and tasks for streamlined real estate operations.
Advanced no-code workflow builder that automates multi-step actions across emails, tasks, and integrations based on triggers
Realvolve is a real estate-focused CRM that streamlines lead management, transaction coordination, and client communication through visual pipelines and automation. It integrates seamlessly with MLS systems, email marketing tools, and texting platforms to help realtors nurture relationships and close deals efficiently. The platform emphasizes customizable workflows, making it ideal for agents seeking to automate repetitive tasks without coding.
Pros
- Powerful no-code automation workflows for lead nurturing and transactions
- Intuitive kanban-style pipelines and modern interface
- Strong integrations with MLS, Google Workspace, and communication tools
Cons
- Pricing can be steep for solo agents or small teams
- Advanced reporting features are somewhat limited
- Mobile app lacks full desktop functionality
Best For
Mid-sized real estate teams or tech-savvy agents who prioritize automation and visual deal tracking.
Pricing
Starts at $99/month for Solo plan (1 user), $199/month for Team (up to 5 users), with Enterprise custom pricing; billed annually for discounts.
Top Producer
specializedCombines CRM, marketing automation, and performance insights to help realtors nurture leads and grow business.
Customizable Action Plans that automate personalized follow-ups and ensure no leads fall through the cracks
Top Producer is a comprehensive CRM platform tailored for real estate agents, offering lead management, marketing automation, transaction coordination, and website integration. It excels in nurturing leads through customizable action plans and drip campaigns while providing tools for compliance and team collaboration. Designed for high-volume producers, it streamlines the entire real estate workflow from prospecting to closing.
Pros
- Robust all-in-one toolkit including CRM, marketing, and transaction management
- Highly customizable action plans for automated lead nurturing
- Strong IDX website builder and compliance features
Cons
- Dated user interface that feels clunky compared to modern CRMs
- Steep learning curve for new users
- Customer support can be slow and inconsistent
Best For
Experienced real estate teams and high-volume agents needing integrated marketing automation and transaction tools.
Pricing
Starts at $129/month per user for basic CRM, up to $215/month for premium plans with IDX websites and advanced features; annual discounts available.
Sierra Interactive
specializedIntegrates IDX websites, CRM, and advertising tools for high-converting real estate lead management.
Dynamic IDX website builder with built-in Conversion+ system for automatic lead capture and intelligent routing
Sierra Interactive is an all-in-one real estate CRM platform designed specifically for realtors, offering IDX-enabled websites, lead capture, nurturing, and conversion tools. It integrates website building, marketing automation, transaction management, and advanced analytics to help agents manage their entire sales pipeline. The platform emphasizes high-conversion lead generation through customizable sites and automated follow-ups tailored to real estate workflows.
Pros
- Robust IDX website builder with seamless lead routing to CRM
- Advanced marketing automation and smart campaigns for lead nurturing
- Comprehensive transaction management and reporting tools
Cons
- Steep learning curve for full feature utilization
- High pricing that may not suit solo agents
- Limited native integrations with some popular third-party tools
Best For
Mid-sized real estate teams and brokerages seeking a powerful, integrated IDX-CRM solution for lead generation and conversion.
Pricing
Custom quotes starting at around $499/month for basic plans, scaling to $1,000+ for teams with advanced features and users.
Real Geeks
specializedOffers CRM with IDX websites, landing pages, and automated follow-up for real estate lead conversion.
Smart IDX websites that automatically capture and route leads from property searches directly into the CRM
Real Geeks is an all-in-one real estate platform designed for realtors, offering customizable IDX-enabled websites, lead generation tools, and a built-in CRM for managing contacts and transactions. It excels in automating lead nurturing through email campaigns, landing pages, and text messaging, while integrating seamlessly with MLS data for property searches. The software also includes marketing automation, team collaboration features, and mobile apps to support agents on the go.
Pros
- Powerful IDX website builder with advanced lead capture
- Robust automation for email, text, and follow-ups
- Integrated CRM with transaction management and team tools
Cons
- Higher pricing compared to basic CRMs
- Steeper learning curve for custom setups
- Limited native integrations with some third-party tools
Best For
Real estate agents and small teams seeking an integrated IDX website and CRM solution for lead generation and nurturing.
Pricing
Starts at $299/month for the basic IDX website + CRM plan, with premium tiers up to $499+/month plus optional add-ons like premium leads.
Market Leader
specializedProvides exclusive leads, CRM, and marketing websites designed for real estate agents to build their business.
Proprietary lead engine delivering exclusive buyer/seller leads with verified contact info directly into the CRM
Market Leader is a real estate CRM platform that delivers exclusive, high-intent leads to agents, along with integrated IDX websites, marketing automation, and contact management tools. It enables realtors to nurture leads through automated email campaigns, landing pages, and transaction coordination, all within a single dashboard. The platform also offers mobile access, analytics, and compliance tools to streamline operations from lead capture to closing.
Pros
- Exclusive high-intent leads from a proprietary network
- All-in-one solution with IDX sites, CRM, and marketing automation
- Robust transaction management and mobile app
Cons
- High cost with per-lead fees adding up quickly
- Steep learning curve and dated interface
- Limited free trial and customization options
Best For
Established real estate agents or teams focused on premium lead generation and willing to invest in a comprehensive platform.
Pricing
Custom enterprise pricing starting at $1,000-$2,000/month plus per-lead costs ($20-$50/lead); no public self-service plans.
Conclusion
Among the reviewed realtor CRM tools, the top three—Follow Up Boss, kvCORE, and LionDesk—shine as standouts, each with distinct advantages. Follow Up Boss leads as the top choice, excelling in automated lead follow-up and specialized agent tools. kvCORE and LionDesk follow, offering comprehensive platforms and affordable, robust solutions to meet diverse business needs.
Don’t miss out on the top-ranked tool—try Follow Up Boss today to enhance lead management and drive more sales.
Tools Reviewed
All tools were independently evaluated for this comparison