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Customer Experience In IndustryTop 10 Best Real Time Feedback Software of 2026
Ranked roundup of Top 10 Real Time Feedback Software tools, comparing Hotjar, UserTesting, and Survicate for UX teams and product managers.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Hotjar
Event-triggered feedback widgets that can fire on page views and conversion milestones.
Built for fits when product teams need event-triggered feedback plus behavior correlation without custom engineering..
UserTesting
Editor pickAPI access for programmatic session retrieval and automation across projects.
Built for fits when product teams need governed session feedback automation without custom data engineering..
Survicate
Editor pickReal time audience targeting tied to in-app or workflow triggers.
Built for fits when teams need API-driven real time routing with controlled access..
Related reading
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- Technology Digital MediaTop 10 Best Real Time Computer Monitoring Software of 2026
- Customer Experience In IndustryTop 10 Best User Feedback Software of 2026
- Customer Experience In IndustryTop 10 Best Customer Feedback Management Services of 2026
Comparison Table
This comparison table evaluates real time feedback software across integration depth, data model, automation and API surface, and admin and governance controls. It highlights how each product maps feedback into a schema, supports extensibility, and enables provisioning and RBAC while tracking changes via audit logs. The goal is to show the tradeoffs that affect configuration, automation throughput, and how easily teams can connect feedback to existing analytics and workflows.
Hotjar
Feedback analyticsProvides real-time user behavior capture with in-session feedback surveys and feedback collection wired to event-driven analytics and session replay.
Event-triggered feedback widgets that can fire on page views and conversion milestones.
Hotjar’s real-time feedback flow links visitor context to actions through widgets, surveys, and post-interaction prompts. Heatmaps and session recordings provide a behavior layer that teams can correlate with feedback results at the same session level. The automation surface supports event-based triggering, which limits prompts to defined user journeys and reduces irrelevant responses.
A key tradeoff is that deep automation and fine-grained schema control depend on the available triggers and the API objects exposed for that workspace. Hotjar fits best when feedback needs to be collected at decision points like signup, checkout start, or search, where event triggers can drive contextual questions.
- +Event-triggered surveys align feedback with specific user journeys
- +Session recordings and heatmaps share the same behavioral context
- +API and webhooks support automated routing and external tooling
- +Workspace controls and RBAC reduce accidental access to feedback data
- –Automation depends on supported trigger types and widget behaviors
- –Data model customization stays limited compared with full survey builders
Product managers
Investigate signup friction with contextual prompts
Clearer cause and faster iteration
UX researchers
Validate usability issues with real-time questions
Fewer hypotheses, more evidence
Show 2 more scenarios
Customer support ops
Route feedback from high-intent pages
Quicker triage and resolution
Use automation to send feedback to ticketing systems via API integrations.
Web analytics teams
Synchronize behavioral events with dashboards
Consistent reporting across tools
Use the API to export feedback metadata and link it to analytics views.
Best for: Fits when product teams need event-triggered feedback plus behavior correlation without custom engineering.
More related reading
UserTesting
Customer feedbackCollects live user feedback through on-demand sessions and feedback workflows that integrate research data with product teams.
API access for programmatic session retrieval and automation across projects.
UserTesting supports structured session collection, including scripted tasks for participants and a review workspace where teams can annotate and route issues. The data model organizes feedback around sessions, tasks, and artifacts, which helps search and filter at the project level. Integration depth is most valuable when feedback events, transcripts, and metadata need to flow into an existing workflow system through API-based automation and webhooks.
A tradeoff is that governance and automation are strongest when organizations invest in consistent project schemas and tagging conventions. Teams that need near-synchronous iteration with a tightly defined prototype flow will get faster alignment, while those seeking fully custom behavioral analytics may need supplementary tooling. Usage is strongest when feedback intake, review, and issue tracking are connected to the same RBAC-managed spaces across teams.
- +Session-based feedback model links tasks, artifacts, and tags
- +API-driven automation supports integrating sessions into workflows
- +RBAC and project governance reduce cross-team data exposure
- +Review workspace enables annotation and routing with audit-ready history
- –Custom feedback taxonomies require upfront schema discipline
- –Advanced analytics outside captured session artifacts needs integration work
Product ops teams
Automate session intake into issue queues
Faster feedback-to-ticket routing
Design research teams
Run moderated tests with consistent task tagging
Higher signal across releases
Show 2 more scenarios
Enterprise UX governance teams
Control access across projects with RBAC
Reduced data exposure risk
Apply RBAC and project scoping to limit visibility of participant artifacts.
Engineering productivity teams
Integrate feedback with CI-linked workflows
More frequent informed iteration
Trigger automated collection and routing from build or release events via API.
Best for: Fits when product teams need governed session feedback automation without custom data engineering.
Survicate
Experience surveysDelivers real-time experience feedback widgets with configurable triggers, segmentation, and an automation surface for routing insights.
Real time audience targeting tied to in-app or workflow triggers.
Survicate supports integration depth through documented API access for program and survey configuration, event ingestion, and retrieving response data for reporting pipelines. The data model maps audiences, triggers, and questions into a configuration schema that drives which users see which feedback at the right moment. Automation and API surface support real time routing by letting teams provision feedback programs, then bind triggers to outcomes like follow up messages or internal handoffs.
A tradeoff appears in governance setup. Fine grained targeting requires careful configuration of audience rules and trigger conditions to avoid inconsistent sampling and duplicate submissions. Survicate fits teams that need high throughput feedback collection with immediate branching logic, such as onboarding experience monitoring or in-app customer support sentiment checks.
- +Trigger-based surveys that react to behavior in near real time
- +API-driven configuration for surveys, audiences, and response data
- +RBAC for restricting access to programs, reports, and configuration
- +Workflow automation ties responses to follow up actions
- –Complex targeting rules require careful governance to prevent overlap
- –API integrations need schema mapping between internal events and triggers
- –Auditability depends on consistent event naming and provisioning patterns
Product operations teams
Trigger surveys on onboarding drop-offs
Faster root-cause analysis
Customer experience teams
Auto follow up after low ratings
Higher resolution throughput
Show 2 more scenarios
Engineering leaders
Measure feature sentiment during rollouts
Cleaner go or iterate decisions
Segments responses by release cohort and triggers collection at usage moments.
Data and analytics teams
Stream responses into BI via API
Single source reporting
Pulls response datasets through API to join feedback with product telemetry.
Best for: Fits when teams need API-driven real time routing with controlled access.
Qualtrics
XM platformSupports real-time experience management with event-driven survey delivery, operational reporting, and API-accessible data models for feedback signals.
Real time triggers that fire workflows from incoming response events.
Qualtrics is a real time feedback system built around a configurable data model for surveys, response events, and experience analytics. Real time collection is driven by event streaming and triggers that can route responses into workflows without waiting for batch reporting.
Integration depth is supported through an API surface for data capture, schema mapping, and lifecycle actions like response and distribution handling. Admin governance centers on RBAC, tenant controls, and audit trails for configuration and user activity.
- +Event and trigger capabilities support near real time response routing and follow-up actions
- +Deep API enables programmatic capture, search, and lifecycle actions across feedback artifacts
- +Configurable data model supports custom schema and consistent field mapping across sources
- +RBAC and audit logs support governance for survey configuration and user activity
- –Automation setup can require careful configuration of triggers and event payloads
- –Complex data models increase schema governance work across integrations
- –High integration breadth can raise operational overhead for monitoring and throughput
Best for: Fits when enterprises need governed, API-driven feedback workflows with auditable configuration changes.
Medallia
Experience opsCaptures experience feedback at the moment of interaction with workflow automation and API access for operationalizing responses.
Medallia automation workflows that trigger actions from real-time feedback events.
Medallia captures real-time customer feedback and routes it to operational teams through configurable workflows. It ties feedback to a structured data model for analytics, segmentation, and actioning across channels.
Medallia supports integration via APIs for event ingestion, workflow triggers, and data sync, with automation logic governed by admin controls. Governance features include role-based access, configuration management, and audit logging for review changes and access activity.
- +API-first integrations for feedback ingestion and workflow triggering
- +Configurable automation rules that connect feedback to operational actions
- +Structured data model supports segmentation and analytics by schema fields
- +RBAC controls restrict access to templates, programs, and configuration
- –Workflow and schema configuration requires careful admin governance
- –Extensibility adds overhead when multiple teams share feedback programs
- –Large deployments can increase operational complexity around permissions
- –Custom automation logic depends on consistent event payload design
Best for: Fits when enterprises need controlled real-time feedback routing with API-driven integration and RBAC governance.
Delighted
Triggered surveysRuns fast feedback loops with real-time triggered surveys, automated distribution, and API-backed delivery tracking for CX teams.
Real-time feedback triggers via API and result webhooks for automated downstream processing.
Delighted fits teams that need real-time feedback loops tied to specific business events. It captures responses through configurable surveys and routes them into workflows with automation rules.
Delighted’s integration depth centers on a documented API for event-triggered feedback collection and on webhook-style delivery of results to external systems. Admin controls focus on role-based access, workspace configuration governance, and audit-friendly change tracking.
- +API supports event-triggered feedback requests and programmable survey creation
- +Webhooks deliver response events to downstream tools without polling
- +Workflow configuration connects feedback outcomes to actions and tickets
- +RBAC controls who can manage surveys, workspaces, and integrations
- +Data export and integrations keep response data available for reporting
- –Advanced automation requires careful mapping of events to survey templates
- –Complex branching workflows can grow difficult to manage at scale
- –Granular governance for survey-level settings depends on configuration hygiene
Best for: Fits when product, CX, and ops need event-driven feedback with API and automation control.
Customer Thermometer
Website feedbackCollects real-time feedback from website interactions with rule-based triggers and a workflow layer for routing feedback to systems.
Event-triggered API automation tied to a governed feedback schema.
Customer Thermometer positions real time feedback around a structured data model for live customer signals. It captures feedback with configurable workflows and routes responses to the right teams.
Integration depth is driven by a documented API and automation hooks that support event-driven ingestion and updates. Admin governance focuses on configuration control, role-based access, and auditability of changes and feedback handling.
- +Configurable feedback workflows reduce manual triage load
- +Documented API supports event-based ingestion and updates
- +Structured data model enables consistent reporting across channels
- +Automation hooks support timely routing to operational owners
- +RBAC supports separation between analysts and operators
- +Audit log captures configuration and handling changes
- –Complex workflow schemas require careful setup to avoid routing loops
- –Automation depth can increase admin overhead during frequent iterations
- –API coverage may lag behind every UI configuration option
- –Throughput at peak traffic depends on ingestion and processing configuration
- –Extensibility can require engineering time for custom data mappings
Best for: Fits when teams need governed real time feedback routing with API-driven automation and audit trails.
Nice
Contact center CXProvides customer experience engagement workflows that include real-time feedback signals from interactions and integrates them through documented APIs.
Real time feedback ingestion via API events with workflow routing and governed audit trails.
Nice positions real time feedback around structured customer and employee signals routed into workflows. It emphasizes an event-driven integration model with API and webhook options for piping feedback into CRMs and support stacks.
Nice pairs automation for routing and follow-up with role-based access controls and audit logging for governance. Configuration supports channel and survey-style inputs while maintaining an extensibility path for custom schemas.
- +API and webhook options for near-real-time feedback ingestion
- +Workflow automation routes responses to systems like CRM and ticketing
- +RBAC and audit logs support review, approval, and oversight
- +Configurable data schema helps standardize feedback fields
- –Automation rules can become complex across multiple routing conditions
- –Custom schema changes may require careful migration planning
- –Throughput tuning can be needed for high-volume feedback spikes
- –Admin governance setup takes coordination across app roles
Best for: Fits when teams need governed, API-driven feedback routing with automation at scale.
Microsoft Dynamics 365 Customer Voice
Survey automationCollects customer feedback with real-time survey delivery patterns and integrates with Microsoft data services and automation for governance.
Power Automate flows triggered by Customer Voice response data for automated routing and actions.
Microsoft Dynamics 365 Customer Voice collects customer feedback through configurable surveys, branching logic, and real-time response handling. Feedback can be routed into Dynamics 365 workflows and Power Automate flows for case creation, tagging, and escalation based on answer schema.
The data model supports survey definitions, response entities, and configurable metadata so integrations can map questions to fields consistently. Admin governance covers RBAC-based access, environment separation, and audit visibility for survey design and response management.
- +Dynamics 365 and Power Automate integration for automated routing and follow-up actions
- +Structured survey schema that maps questions to fields for consistent downstream processing
- +RBAC controls for who can author surveys, view responses, and administer connectors
- +Audit log coverage for key configuration and response changes
- –Extensibility requires careful schema mapping for custom payloads
- –Automation throughput depends on connector limits and flow execution settings
- –API and integration design work is needed to mirror branching logic externally
- –Governance becomes complex across multiple environments and solution layers
Best for: Fits when Dynamics workflows need feedback ingestion with controlled RBAC and auditability.
Zendesk
Support feedbackOffers real-time customer feedback collection tied to support workflows, with automation triggers and API surface for operational routing.
Zendesk Support messaging and workflow automation can react to feedback tied to ticket updates via API.
Zendesk fits teams that need real time feedback collection tied directly to support workflows through a ticketing-first data model. It centers on feedback capture, ticket updates, and omnichannel agent operations across web and messaging surfaces.
Integration depth comes through documented APIs for tickets, users, and event-driven automations, plus webhook style extensions for external systems. Automation and governance rely on role based access control, workspace permissions, and admin auditability across configuration changes.
- +Ticket-centric data model connects feedback to specific cases
- +Extensible API supports feedback ingestion and workflow synchronization
- +Automation rules can trigger actions from feedback state changes
- +RBAC controls agent access to feedback, tickets, and views
- –Feedback objects map into ticket workflows, limiting standalone feedback analytics
- –Complex automation can be harder to model without schema discipline
- –Cross-system consistency depends on integrator event ordering and idempotency
- –Admin governance relies on multiple surfaces across UI and API
Best for: Fits when support teams require feedback to update cases via APIs and controlled automation.
How to Choose the Right Real Time Feedback Software
This buyer's guide compares Hotjar, UserTesting, Survicate, Qualtrics, Medallia, Delighted, Customer Thermometer, Nice, Microsoft Dynamics 365 Customer Voice, and Zendesk for real-time feedback capture and routing.
The focus stays on integration depth, the data model that shapes feedback meaning, automation and API surface for event-driven workflows, and admin and governance controls like RBAC and audit logs.
Event-triggered feedback capture and routing with an auditable data model
Real time feedback software collects responses and routes them based on live signals like page views, conversions, workflow steps, and ticket updates. It solves the lag problem by pushing feedback into workflows immediately instead of waiting for batch reporting, while preserving context with session artifacts, event payloads, or structured schema fields.
Hotjar shows this pattern with event-triggered feedback widgets that can fire on page views and conversion milestones, plus session recordings and heatmaps that share the same behavioral context. Qualtrics shows the enterprise version with real time triggers that fire workflows from incoming response events and a configurable data model for consistent field mapping.
Evaluation criteria that map feedback meaning to governed automation
The selection criteria should reflect how each tool turns events into actions using a defined schema and an automation surface that can be wired to external systems. Hotjar and UserTesting use different behavioral anchors, but both tie feedback to a structured retrieval and routing workflow.
Survicate, Medallia, Delighted, Nice, Customer Thermometer, Qualtrics, Dynamics 365 Customer Voice, and Zendesk extend this idea with API-driven configuration, role separation, and audit-friendly change tracking that reduces accidental exposure.
Event-triggered feedback widgets and response routing
Hotjar can fire event-triggered feedback widgets on page views and conversion milestones, which keeps feedback aligned to specific user moments. Qualtrics and Medallia use real time triggers that route incoming response events into workflows without batch delays.
Data model built for schema-aligned feedback and downstream systems
Qualtrics supports a configurable data model for surveys, response events, and experience analytics so teams can enforce consistent field mapping across sources. Zendesk centers feedback around a ticket-centric data model, which links feedback to specific cases for support workflows.
Documented API and automation surface for programmatic integration
UserTesting provides API access for programmatic session retrieval and automation across projects. Delighted adds event-triggered feedback requests via API and pushes results through webhook delivery for downstream processing.
Webhook and lifecycle event delivery for near-real-time sync
Delighted delivers response events through webhook-style integration so external systems receive results without polling. Nice pairs near-real-time feedback ingestion via API and webhook options with workflow routing into CRMs and ticketing stacks.
RBAC, workspace governance, and audit logs for configuration and access
Hotjar includes workspace controls and RBAC that reduce accidental access to feedback data. Qualtrics and Microsoft Dynamics 365 Customer Voice include RBAC and audit trails that cover configuration and user activity, which matters when feedback schemas change frequently.
Segmentation and audience targeting tied to live triggers
Survicate supports real time audience targeting tied to in-app or workflow triggers, which enables different survey flows based on dynamic audiences. Nice applies configurable data schema and workflow automation rules to route responses based on interaction conditions at scale.
Pick by event source, schema ownership, and governance depth
Start by mapping the exact event source that should trigger feedback and the exact system that must receive the result. Hotjar focuses on web behavior triggers tied to session recordings, while Zendesk focuses on feedback tied to ticket updates that agents can act on.
Then validate that the tool exposes the same automation and API surface needed for configuration, retrieval, and routing without manual exports that break governance.
Define the triggering event and the expected latency window
For page-level product moments, Hotjar uses event-triggered widgets tied to page views and conversion milestones. For enterprise workflow routing from response events, Qualtrics uses real time triggers that fire workflows from incoming response events.
Choose a data model that matches how fields must map downstream
If the goal is consistent analytics across custom fields, Qualtrics offers a configurable data model and supports custom schema mapping. If the goal is support case alignment, Zendesk anchors feedback to ticket objects so feedback updates flow into case operations.
Verify API and automation coverage for the workflow lifecycle
For programmatic session retrieval and cross-project automation, UserTesting exposes API access for retrieving sessions and integrating sessions into workflows. For event-triggered request and downstream result sync, Delighted provides API-driven feedback requests and webhooks that deliver response events.
Set governance guardrails with RBAC and audit visibility
If feedback data access must be segmented by workspace roles, Hotjar uses workspace settings and RBAC plus activity visibility. If auditability of survey configuration and user activity is required at enterprise scope, Qualtrics and Microsoft Dynamics 365 Customer Voice provide audit trails tied to RBAC-managed roles.
Stress-test schema and automation complexity before committing
Survicate supports configurable triggers and real time audience targeting, but complex targeting rules require governance to prevent overlap. Delighted supports branching workflows connected to tickets and actions, but complex branching can become hard to manage when automation rules scale.
Match tool scope to the operating team that will own the workflows
Customer Thermometer focuses on event-triggered API automation tied to a governed feedback schema, which suits teams that can maintain workflow schemas and event naming hygiene. Medallia and Nice target operational routing, where workflow automation must connect feedback events to follow-up actions under RBAC governance.
Teams that should map their feedback workflow to tool mechanics
Different tools prioritize different anchors for real-time feedback meaning, like web sessions, in-app triggers, ticket objects, or Dynamics workflow steps. The fit depends on which system must be updated instantly and which group needs controlled access to configuration and feedback artifacts.
Tools also differ in how much schema discipline the organization must apply to avoid routing overlap and schema drift.
Product teams that need event-triggered surveys with behavior correlation
Hotjar fits teams that want event-triggered feedback widgets firing on page views and conversion milestones plus session recordings and heatmaps that share the same behavioral context. This pairing reduces the need for custom data engineering because the behavior anchor remains inside the tool.
UX research teams that need governed session feedback automation
UserTesting fits teams that want session-based feedback artifacts linked to tags and collaboration workflows under project governance. The tool also offers API access for programmatic session retrieval and automation across projects without building custom pipelines.
CX and operations teams that need API-driven real-time routing with RBAC
Survicate, Medallia, Nice, and Customer Thermometer all emphasize API-driven configuration and RBAC controls for restricting access to programs and routing outputs. Delighted also fits this segment with API-triggered feedback collection and result webhooks that send feedback outcomes to downstream systems.
Enterprises that need auditable configuration and schema consistency across systems
Qualtrics fits enterprises that require configurable data models, real time triggers that fire workflows from response events, and RBAC plus audit logs for configuration and user activity. Microsoft Dynamics 365 Customer Voice fits organizations running Dynamics workflows that can route response data into Power Automate flows for case creation and escalation.
Support teams that need feedback to update tickets in real time
Zendesk fits teams that require real time feedback collection tied directly to support workflows with a ticket-centric data model. The tool also supports documented APIs and automation rules that trigger actions based on feedback state changes.
Pitfalls that break real-time feedback governance and automation
Real-time feedback deployments fail when event semantics and schema rules drift from what workflows expect. The reviewed tools show repeated friction points around automation scope, targeting complexity, and governance hygiene.
Avoiding these pitfalls prevents routing loops, inconsistent field mapping, and inaccessible feedback artifacts.
Using complex targeting rules without governance checks
Survicate supports real time audience targeting tied to in-app or workflow triggers, but overlapping targeting rules can cause duplicated or conflicting survey delivery. Governance requires consistent audience definitions and careful handling of trigger overlap.
Treating automation like a set-and-forget branch tree
Delighted supports advanced branching workflows tied to feedback outcomes and workflow actions, but branching complexity can grow difficult to manage at scale. Keeping event-to-template mappings disciplined reduces workflow sprawl.
Skimping on schema mapping for API integrations
Survicate and Medallia both rely on API-driven configuration and workflow triggers that depend on event payload design, so schema mapping work is unavoidable for internal event integration. Qualtrics reduces this risk with a configurable data model and consistent field mapping, but it still requires schema governance work across integrations.
Letting governance drift across workspaces, roles, and audit trails
Hotjar uses workspace settings and RBAC plus activity visibility, and that governance must be kept aligned with who can change feedback collection. Qualtrics and Customer Voice include audit logs and tenant controls, but governance still fails when team access and configuration ownership are not clearly assigned.
Choosing a ticket-centric tool when standalone feedback analytics are required
Zendesk centers on a ticket-centric data model, so standalone feedback analytics are constrained compared with tools built for survey and response analytics fields. Qualtrics and Hotjar offer broader analytics context for feedback beyond ticket objects.
How We Selected and Ranked These Tools
We evaluated Hotjar, UserTesting, Survicate, Qualtrics, Medallia, Delighted, Customer Thermometer, Nice, Microsoft Dynamics 365 Customer Voice, and Zendesk using criteria tied to event-triggered feedback capture, integration depth, and the admin controls described in each tool’s feature set. We rated features, ease of use, and value, then produced an overall score as a weighted average where features carried the most weight at 40%, while ease of use and value each accounted for 30%. This scoring reflects editorial research on the provided capability descriptions and the named mechanisms each tool exposes like API access, webhooks, RBAC controls, and audit trails.
Hotjar stands out because it combines event-triggered feedback widgets that can fire on page views and conversion milestones with session recordings and heatmaps that share the same behavioral context, which lifted features and ease of use by aligning real-time signals to retrievable in-session evidence.
Frequently Asked Questions About Real Time Feedback Software
How do Hotjar, UserTesting, and Qualtrics differ in what triggers “real time” feedback?
Which tools support API-driven automation for routing feedback to workflows?
What integration patterns work best when connecting real time feedback to CRMs or ticket systems?
How do these platforms handle access control and audit logging for admin changes?
Which tools are better for event-to-survey routing using audiences or dynamic rules?
What data model design choices impact downstream analytics and automation?
How does Delighted’s webhook approach compare with Hotjar’s tag and webhook workflows?
What are common integration friction points when implementing these systems, and how do tools differ in fit?
How should teams approach data migration and schema mapping when replacing spreadsheets with a governed feedback system?
Which platform offers stronger extensibility when teams need custom schema or workflow logic beyond standard widgets?
Conclusion
After evaluating 10 customer experience in industry, Hotjar stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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