Quick Overview
- 1#1: Follow Up Boss - A powerful CRM designed for real estate teams to automate lead nurturing, track interactions, and close more deals efficiently.
- 2#2: kvCORE - Comprehensive real estate platform combining CRM, IDX websites, and marketing automation to manage client relationships and generate leads.
- 3#3: Lofty - AI-driven CRM for real estate professionals that automates conversations, tracks leads, and streamlines client management.
- 4#4: BoomTown - End-to-end real estate CRM with lead generation, transaction management, and team collaboration tools for scaling businesses.
- 5#5: Realvolve - Workflow automation CRM tailored for real estate to organize contacts, automate tasks, and integrate with transaction tools.
- 6#6: LionDesk - Affordable all-in-one real estate CRM with SMS, email marketing, and lead management for solo agents and small teams.
- 7#7: Top Producer - Established CRM for real estate agents offering contact management, automated follow-ups, and transaction coordination.
- 8#8: Wise Agent - User-friendly real estate CRM with smart lists, drip campaigns, and mobile access for efficient client tracking.
- 9#9: Sierra Interactive - Real estate CRM integrated with IDX websites and marketing tools to capture and nurture leads effectively.
- 10#10: MoxiWorks - Enterprise-level CRM platform for real estate brokerages providing advanced client management and performance analytics.
We ranked these tools based on key criteria including functionality (automation, lead tracking, transaction management), user experience (intuitive design, mobile access), integration capabilities, and overall value, ensuring they deliver tangible support across the customer lifecycle.
Comparison Table
Explore a comparison of leading real estate customer management software, including Follow Up Boss, kvCORE, Lofty, BoomTown, Realvolve, and more. Discover how these tools stack up in key features, pricing, and ideal use cases to help you select the best fit for streamlining client interactions and growing your business.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss A powerful CRM designed for real estate teams to automate lead nurturing, track interactions, and close more deals efficiently. | specialized | 9.4/10 | 9.6/10 | 9.2/10 | 8.7/10 |
| 2 | kvCORE Comprehensive real estate platform combining CRM, IDX websites, and marketing automation to manage client relationships and generate leads. | specialized | 9.1/10 | 9.4/10 | 8.2/10 | 8.7/10 |
| 3 | Lofty AI-driven CRM for real estate professionals that automates conversations, tracks leads, and streamlines client management. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.4/10 |
| 4 | BoomTown End-to-end real estate CRM with lead generation, transaction management, and team collaboration tools for scaling businesses. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 5 | Realvolve Workflow automation CRM tailored for real estate to organize contacts, automate tasks, and integrate with transaction tools. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | LionDesk Affordable all-in-one real estate CRM with SMS, email marketing, and lead management for solo agents and small teams. | specialized | 8.1/10 | 8.4/10 | 7.8/10 | 7.9/10 |
| 7 | Top Producer Established CRM for real estate agents offering contact management, automated follow-ups, and transaction coordination. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 8 | Wise Agent User-friendly real estate CRM with smart lists, drip campaigns, and mobile access for efficient client tracking. | specialized | 8.2/10 | 8.5/10 | 7.6/10 | 8.8/10 |
| 9 | Sierra Interactive Real estate CRM integrated with IDX websites and marketing tools to capture and nurture leads effectively. | specialized | 8.5/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 10 | MoxiWorks Enterprise-level CRM platform for real estate brokerages providing advanced client management and performance analytics. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
A powerful CRM designed for real estate teams to automate lead nurturing, track interactions, and close more deals efficiently.
Comprehensive real estate platform combining CRM, IDX websites, and marketing automation to manage client relationships and generate leads.
AI-driven CRM for real estate professionals that automates conversations, tracks leads, and streamlines client management.
End-to-end real estate CRM with lead generation, transaction management, and team collaboration tools for scaling businesses.
Workflow automation CRM tailored for real estate to organize contacts, automate tasks, and integrate with transaction tools.
Affordable all-in-one real estate CRM with SMS, email marketing, and lead management for solo agents and small teams.
Established CRM for real estate agents offering contact management, automated follow-ups, and transaction coordination.
User-friendly real estate CRM with smart lists, drip campaigns, and mobile access for efficient client tracking.
Real estate CRM integrated with IDX websites and marketing tools to capture and nurture leads effectively.
Enterprise-level CRM platform for real estate brokerages providing advanced client management and performance analytics.
Follow Up Boss
specializedA powerful CRM designed for real estate teams to automate lead nurturing, track interactions, and close more deals efficiently.
SmartAction Plans that automate personalized follow-up sequences across text, email, and calls based on lead behavior
Follow Up Boss is a top-tier CRM designed specifically for real estate agents and teams, excelling in lead management, automated follow-ups, and multi-channel communication. It integrates deeply with lead sources like Zillow, Realtor.com, and Google Leads, enabling seamless capture and nurturing of prospects through smart lists, action plans, texting, calling, and email automation. The platform's mobile-first approach and infinite scalability make it ideal for solo agents to large brokerages aiming to boost conversion rates.
Pros
- Exceptional integrations with real estate lead providers for instant lead routing
- Powerful multi-channel follow-up tools including high-deliverability texting and calls
- Smart lists and automated action plans that drive consistent agent performance
Cons
- Pricing can escalate quickly for teams with advanced needs
- Reporting and analytics are solid but not as customizable as enterprise CRMs
- Steeper learning curve for advanced automation setup
Best For
Real estate agents and growing teams prioritizing rapid lead response and conversion through automated, mobile-friendly workflows.
Pricing
Starts at $69/user/month (Basic), $99/user/month (Pro), with team plans from $499/month and custom enterprise pricing.
kvCORE
specializedComprehensive real estate platform combining CRM, IDX websites, and marketing automation to manage client relationships and generate leads.
Smart CRM with AI-powered behavioral tracking that automates personalized lead nurturing and predicts client actions
kvCORE is a comprehensive real estate platform offering robust CRM capabilities, IDX-enabled websites, marketing automation, and transaction management tools tailored for customer management. It excels in lead capture from multiple sources, automated nurturing through personalized action plans, and tracking client interactions throughout the sales cycle. Designed for agents and teams, it integrates AI-driven insights to optimize follow-ups and conversions.
Pros
- Powerful lead management with behavioral automation and AI insights
- Seamless integration of CRM, IDX websites, and marketing tools
- Full-featured mobile app for on-the-go customer management
Cons
- Steep learning curve due to extensive features
- Pricing can be high for solo agents without brokerage support
- Limited native integrations with some third-party tools
Best For
Mid-sized real estate teams and brokerages needing an all-in-one CRM for scalable lead nurturing and customer relationship management.
Pricing
Custom enterprise pricing starting at $500-$1,000/month per user or team; often free or subsidized through participating brokerages.
Lofty
specializedAI-driven CRM for real estate professionals that automates conversations, tracks leads, and streamlines client management.
AI Copilot that handles initial lead conversations, qualifies prospects, and schedules showings autonomously
Lofty is a comprehensive all-in-one real estate CRM platform that integrates lead generation, IDX websites, marketing automation, transaction management, and AI-powered tools to streamline agent workflows. It enables users to capture leads from multiple sources, nurture them through personalized email/SMS campaigns and AI conversations, and manage deals through closing. Ideal for scaling teams, Lofty combines CRM functionality with built-in websites and analytics for data-driven decisions.
Pros
- All-in-one platform reduces need for multiple tools
- Powerful AI Copilot for automated lead nurturing and engagement
- Seamless IDX integration with advanced lead routing
Cons
- Steep learning curve for advanced features
- Pricing is premium and less ideal for solo agents
- Some third-party integrations require workarounds
Best For
Growing real estate teams and brokerages needing a unified CRM with marketing and transaction tools.
Pricing
Starts at $595/month for Essentials (1 user), $995/month for Premium (up to 5 users), and custom Enterprise plans; annual discounts available.
BoomTown
enterpriseEnd-to-end real estate CRM with lead generation, transaction management, and team collaboration tools for scaling businesses.
Intelligent lead routing and revival system that automatically re-engages cold leads with personalized campaigns
BoomTown is an all-in-one real estate CRM platform that helps agents and teams manage leads, automate marketing, and track performance to drive ROI. It integrates lead capture from IDX websites, intelligent routing, email/SMS campaigns, transaction management, and analytics dashboards. Designed for scalability, it supports everything from individual agents to large brokerages with data-driven insights.
Pros
- Comprehensive lead nurturing and revival tools
- Integrated IDX websites and marketing automation
- Robust analytics for ROI tracking
Cons
- High pricing for smaller teams
- Steep learning curve for advanced features
- Limited free trial or customization flexibility
Best For
Mid-sized real estate teams and brokerages needing scalable CRM with marketing automation to grow pipelines.
Pricing
Custom enterprise pricing starting at $1,250/month for teams, with per-agent plans around $500-$1,000/month.
Realvolve
specializedWorkflow automation CRM tailored for real estate to organize contacts, automate tasks, and integrate with transaction tools.
Advanced Playmaker workflows that automate multi-step actions across contacts, transactions, and marketing
Realvolve is a comprehensive CRM and transaction management platform tailored for real estate professionals, enabling seamless management of contacts, leads, deals, and communications in one centralized hub. It features powerful automation workflows, customizable pipelines, and smart lists to streamline operations from lead nurturing to closing. The software integrates with MLS systems, email marketing tools, and calendars, helping agents stay organized and compliant throughout the real estate lifecycle.
Pros
- Powerful workflow automation for real estate-specific tasks
- Integrated transaction management with compliance tools
- Strong MLS and third-party integrations
Cons
- Pricing can be steep for solo agents
- Initial setup and learning curve for advanced features
- Mobile app lacks some desktop functionalities
Best For
Mid-sized real estate teams or brokerages seeking an all-in-one CRM with robust transaction and automation capabilities.
Pricing
Starts at $99/user/month (Starter plan), $199 (Pro), $299 (Enterprise), with annual billing discounts available.
LionDesk
specializedAffordable all-in-one real estate CRM with SMS, email marketing, and lead management for solo agents and small teams.
Smart Campaigns for automated, multi-channel lead follow-up with compliance features
LionDesk is a comprehensive CRM platform designed specifically for real estate professionals, offering tools for lead management, contact organization, and automated marketing via email, SMS, and postcards. It includes transaction management, customizable websites with IDX integration, and a mobile app for on-the-go access. The software helps agents nurture leads, track deals, and boost productivity through automation and smart lists.
Pros
- All-in-one solution with strong marketing automation
- IDX-integrated websites and landing pages
- Mobile app and smart lists for efficient lead nurturing
Cons
- Steep learning curve for some advanced features
- Occasional bugs and performance issues
- Customer support response times can be inconsistent
Best For
Real estate agents and small teams seeking an integrated CRM with marketing and transaction tools.
Pricing
Starts at $25/user/month (Basic), $59/user/month (Pro), up to $139/user/month (Enterprise).
Top Producer
specializedEstablished CRM for real estate agents offering contact management, automated follow-ups, and transaction coordination.
Advanced Action Plans that automate personalized follow-up sequences based on client behavior and transaction stages
Top Producer is a veteran CRM platform tailored for real estate agents, providing robust tools for contact management, lead nurturing, and transaction coordination. It excels in automated marketing campaigns, email drip sequences, and pipeline management to help agents stay organized and close more deals. With integrations to MLS systems and websites, it supports end-to-end real estate workflows for individuals and teams.
Pros
- Comprehensive marketing automation with drip campaigns and landing pages
- Integrated transaction management and document storage
- Strong mobile app for on-the-go access and lead capture
Cons
- Dated user interface that feels clunky compared to modern CRMs
- Steep learning curve for new users
- Pricing can be expensive for solo agents without high volume
Best For
Established real estate agents or small teams needing powerful marketing automation and transaction tools in one platform.
Pricing
Starts at $129/month per user for Essentials plan; Pro at $169/month and Ultimate at $219/month; annual billing offers discounts.
Wise Agent
specializedUser-friendly real estate CRM with smart lists, drip campaigns, and mobile access for efficient client tracking.
Seamless IDX website builder and integration, allowing agents to launch professional lead-capturing sites without extra tools or costs
Wise Agent is an all-in-one CRM platform tailored for real estate agents, providing robust contact management, lead nurturing through automated email and SMS campaigns, and transaction coordination tools. It includes IDX website integration, marketing automation, and a mobile app for on-the-go access. The software aims to streamline workflows for solo agents and small teams, helping them capture, track, and convert leads into closed deals efficiently.
Pros
- Affordable all-in-one solution with IDX websites and transaction management
- Powerful automation for lead follow-ups via email, SMS, and voice drops
- Unlimited contacts and users on most plans, ideal for growing teams
Cons
- Dated user interface that can feel clunky compared to modern competitors
- Limited advanced reporting and analytics capabilities
- Customer support response times can be inconsistent
Best For
Solo real estate agents or small teams seeking a cost-effective CRM with built-in IDX websites and strong automation.
Pricing
Starts at $49/month (Pro plan billed annually), $59/month (Premium), up to $99/month (Enterprise) with a 14-day free trial.
Sierra Interactive
specializedReal estate CRM integrated with IDX websites and marketing tools to capture and nurture leads effectively.
High-performance IDX websites with built-in behavioral retargeting and smart lead routing based on agent performance
Sierra Interactive is an all-in-one real estate platform that provides IDX-enabled websites, CRM capabilities, and marketing automation specifically designed for real estate agents and teams. It enables lead capture from high-converting websites, automated nurturing through email/SMS campaigns, and streamlined transaction management. The software focuses on data-driven lead routing and behavioral tracking to help users convert more prospects into clients.
Pros
- Seamless IDX website integration with automatic lead capture and behavioral tracking
- Robust marketing automation including drip campaigns and SMS
- Advanced transaction management and showing scheduler
Cons
- High pricing that may not suit solo agents
- Steeper learning curve for full customization
- Limited native integrations with some third-party tools
Best For
Mid-sized real estate teams and brokerages seeking an integrated website, CRM, and marketing solution.
Pricing
Custom pricing starting at $499/month for entry-level plans, with enterprise tiers up to $1,500+/month based on users, traffic, and features.
MoxiWorks
enterpriseEnterprise-level CRM platform for real estate brokerages providing advanced client management and performance analytics.
MoxiEngage's automated, behavior-based action plans that deliver hyper-personalized client communications to boost engagement and conversions
MoxiWorks is a comprehensive cloud-based platform designed for real estate brokerages and agents, offering CRM, marketing automation, transaction management, and analytics tools to streamline customer management. It excels in nurturing leads through AI-powered personalization, automated drip campaigns, and integrated mobile apps for seamless agent-broker collaboration. The platform emphasizes scalability, helping teams convert more leads into loyal clients while providing deep insights into market trends and agent performance.
Pros
- Robust AI-driven lead nurturing and personalized action plans
- Seamless integration with MLS systems and brokerage tools
- Strong mobile accessibility and real-time analytics for agents
Cons
- Custom pricing can be expensive for small teams or solo agents
- Steeper learning curve due to extensive feature set
- Some reported delays in customer support response times
Best For
Mid-sized to large real estate brokerages needing an all-in-one CRM with advanced automation and brokerage-wide scalability.
Pricing
Custom enterprise pricing based on brokerage size; typically starts at $500+ per user/month or $5,000+/month for firm-wide plans.
Conclusion
Evaluating these leading tools, Follow Up Boss emerges as the top choice, excelling in automating lead nurturing and closing deals efficiently for teams. kvCORE and Lofty also stand out—kvCORE with its integrated CRM, IDX, and marketing tools, and Lofty with AI-driven conversation automation—offering strong alternatives to suit diverse needs. Regardless of specific priorities, the top three provide exceptional value for streamlining client management.
Take the first step toward smoother operations and more closed deals: explore Follow Up Boss, the top-ranked tool, and unlock its full potential for your real estate journey.
Tools Reviewed
All tools were independently evaluated for this comparison