Quick Overview
- 1#1: Follow Up Boss - A powerful real estate CRM focused on intelligent lead routing, automated follow-ups, and team collaboration to convert leads into clients.
- 2#2: kvCORE - An all-in-one real estate platform combining CRM, IDX websites, marketing automation, and AI-driven lead nurturing for brokers.
- 3#3: Lofty - AI-powered real estate CRM with IDX integration, automated marketing, and transaction management to streamline broker workflows.
- 4#4: BoomTown - Comprehensive CRM and marketing suite for real estate teams, offering lead generation, nurturing, and sales enablement tools.
- 5#5: Realvolve - Workflow automation CRM designed for real estate professionals, integrating transactions, communications, and referrals seamlessly.
- 6#6: Top Producer - Veteran real estate CRM with transaction management, market reports, and mobile apps to boost agent productivity.
- 7#7: Wise Agent - Affordable all-in-one CRM for real estate brokers featuring lead capture, email marketing, and smart lists.
- 8#8: LionDesk - User-friendly real estate CRM with video texting, dialer, and automation to manage leads and nurture relationships.
- 9#9: Real Geeks - CRM integrated with IDX websites and PPC lead generation for real estate brokers seeking high-conversion tools.
- 10#10: Market Leader - Real estate CRM with exclusive leads, IDX sites, and automated marketing to grow brokerages efficiently.
Tools were evaluated based on advanced features, ease of use, integration strength, and overall value, ensuring alignment with diverse broker needs such as lead management, automation, and scalability.
Comparison Table
Real estate brokers rely on CRM software to streamline client management, and choosing the right platform is critical. This comparison table examines leading tools like Follow Up Boss, kvCORE, Lofty, BoomTown, Realvolve and more, highlighting key features to help readers identify the best fit for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss A powerful real estate CRM focused on intelligent lead routing, automated follow-ups, and team collaboration to convert leads into clients. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 8.7/10 |
| 2 | kvCORE An all-in-one real estate platform combining CRM, IDX websites, marketing automation, and AI-driven lead nurturing for brokers. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Lofty AI-powered real estate CRM with IDX integration, automated marketing, and transaction management to streamline broker workflows. | specialized | 9.1/10 | 9.4/10 | 8.7/10 | 8.9/10 |
| 4 | BoomTown Comprehensive CRM and marketing suite for real estate teams, offering lead generation, nurturing, and sales enablement tools. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | Realvolve Workflow automation CRM designed for real estate professionals, integrating transactions, communications, and referrals seamlessly. | specialized | 8.6/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 6 | Top Producer Veteran real estate CRM with transaction management, market reports, and mobile apps to boost agent productivity. | specialized | 8.2/10 | 8.7/10 | 7.4/10 | 7.9/10 |
| 7 | Wise Agent Affordable all-in-one CRM for real estate brokers featuring lead capture, email marketing, and smart lists. | specialized | 8.1/10 | 8.3/10 | 7.8/10 | 9.2/10 |
| 8 | LionDesk User-friendly real estate CRM with video texting, dialer, and automation to manage leads and nurture relationships. | specialized | 8.1/10 | 8.4/10 | 7.7/10 | 8.2/10 |
| 9 | Real Geeks CRM integrated with IDX websites and PPC lead generation for real estate brokers seeking high-conversion tools. | specialized | 8.4/10 | 9.1/10 | 8.2/10 | 7.8/10 |
| 10 | Market Leader Real estate CRM with exclusive leads, IDX sites, and automated marketing to grow brokerages efficiently. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 7.0/10 |
A powerful real estate CRM focused on intelligent lead routing, automated follow-ups, and team collaboration to convert leads into clients.
An all-in-one real estate platform combining CRM, IDX websites, marketing automation, and AI-driven lead nurturing for brokers.
AI-powered real estate CRM with IDX integration, automated marketing, and transaction management to streamline broker workflows.
Comprehensive CRM and marketing suite for real estate teams, offering lead generation, nurturing, and sales enablement tools.
Workflow automation CRM designed for real estate professionals, integrating transactions, communications, and referrals seamlessly.
Veteran real estate CRM with transaction management, market reports, and mobile apps to boost agent productivity.
Affordable all-in-one CRM for real estate brokers featuring lead capture, email marketing, and smart lists.
User-friendly real estate CRM with video texting, dialer, and automation to manage leads and nurture relationships.
CRM integrated with IDX websites and PPC lead generation for real estate brokers seeking high-conversion tools.
Real estate CRM with exclusive leads, IDX sites, and automated marketing to grow brokerages efficiently.
Follow Up Boss
specializedA powerful real estate CRM focused on intelligent lead routing, automated follow-ups, and team collaboration to convert leads into clients.
Smart Lists and Action Plans that automate personalized follow-ups based on lead behavior
Follow Up Boss is a top-tier CRM designed specifically for real estate brokers and teams, excelling in lead capture, automated follow-ups, and relationship management. It unifies communications from calls, texts, emails, and social channels into a single inbox, with smart lists that automatically segment leads based on behavior and interactions. Powerful action plans guide agents through personalized nurture sequences, integrating seamlessly with platforms like Zillow, Realtor.com, and Google Lead Forms to maximize conversions.
Pros
- Exceptional lead routing and automation with smart lists that update in real-time
- Seamless integrations with over 250 real estate tools and advertising platforms
- Robust mobile app and unified inbox for texting, calling, and emailing on the go
Cons
- Higher pricing tiers can be costly for solo agents or small teams
- Steep initial learning curve for advanced automation features
- Limited built-in reporting compared to some enterprise CRMs
Best For
High-volume real estate brokerages and teams needing automated lead nurturing and scalable CRM capabilities.
Pricing
Starts at $69/user/month (Essentials), $99/user/month (Pro), with custom Enterprise pricing for larger teams.
kvCORE
enterpriseAn all-in-one real estate platform combining CRM, IDX websites, marketing automation, and AI-driven lead nurturing for brokers.
Smart CRM with AI-powered automation that predicts and executes lead follow-ups based on behavior
kvCORE is a comprehensive real estate CRM platform tailored for brokers and agents, providing lead generation, nurturing, IDX-integrated websites, marketing automation, and transaction management in one unified system. It excels in team collaboration tools, performance analytics, and seamless MLS integrations to streamline brokerage operations. Designed by Inside Real Estate, it empowers brokerages to scale efficiently while automating routine tasks for maximum productivity.
Pros
- Robust all-in-one platform with CRM, IDX websites, and marketing automation
- Advanced lead routing, nurturing, and AI-driven Smart Assistant for follow-ups
- Strong team management, transaction pipelines, and detailed analytics dashboards
Cons
- Steep learning curve for full feature utilization
- Pricing can be high for smaller brokerages
- Some customization options feel limited compared to niche tools
Best For
Mid-sized to large real estate brokerages needing a scalable, integrated CRM with built-in websites and marketing for team efficiency.
Pricing
Quote-based pricing starts at around $500/month for basic agent plans, scaling to $1,000+ per month for office/brokerage packages with advanced features.
Lofty
specializedAI-powered real estate CRM with IDX integration, automated marketing, and transaction management to streamline broker workflows.
AI CoPilot virtual assistant that proactively engages leads via text, email, and calls with personalized, predictive interactions
Lofty is a comprehensive CRM platform tailored for real estate brokerages, offering AI-driven lead generation, marketing automation, transaction management, and customizable IDX websites. It streamlines team collaboration with features like automated follow-ups, predictive analytics, and integrated communication tools. Designed to scale with growing teams, Lofty helps brokers convert more leads into closings through data insights and personalized nurturing.
Pros
- AI CoPilot for automated lead nurturing and engagement
- Robust team management and collaboration tools
- Integrated IDX websites and transaction pipeline
Cons
- Higher pricing tiers may not suit solo agents
- Steep learning curve for advanced customizations
- Limited third-party integrations compared to competitors
Best For
Mid-sized real estate brokerages and teams needing an all-in-one CRM with AI automation for lead management and scaling operations.
Pricing
Brokerage plans start at $495/month for Launch (1-5 users), $995 for Growth (6-15 users), up to custom Enterprise pricing.
BoomTown
enterpriseComprehensive CRM and marketing suite for real estate teams, offering lead generation, nurturing, and sales enablement tools.
Intelligent Action Plans for automated, personalized lead nurturing sequences
BoomTown is an all-in-one CRM platform designed specifically for real estate brokers and teams, providing tools for lead generation, nurturing, transaction management, and marketing automation. It features customizable IDX websites, automated follow-up campaigns, and performance analytics to help agents convert leads into sales efficiently. The software integrates with popular MLS systems and third-party tools, streamlining operations for growing brokerages.
Pros
- Comprehensive lead management with intelligent routing and nurturing
- All-in-one platform including IDX websites and marketing automation
- Strong analytics and customizable reporting for team performance
Cons
- Steep learning curve for new users
- Higher pricing that may not suit solo agents
- Customer support can be inconsistent
Best For
Mid-to-large real estate brokerages seeking an integrated CRM with advanced lead conversion tools.
Pricing
Custom pricing starting around $1,250/month for teams, based on user count and features.
Realvolve
specializedWorkflow automation CRM designed for real estate professionals, integrating transactions, communications, and referrals seamlessly.
Smart Workflow Automation that triggers actions, emails, and tasks based on deal stages and custom rules
Realvolve is a robust CRM platform tailored for real estate brokers, combining transaction management, lead nurturing, and marketing automation into a single intuitive dashboard. It excels in automating workflows for deals from lead to close, with seamless integrations to MLS systems, email tools, and accounting software. Ideal for teams seeking to streamline operations and maintain client relationships without manual oversight.
Pros
- Highly customizable workflow automation that saves time on repetitive tasks
- Strong integrations with MLS, DocuSign, and marketing platforms
- Visual transaction pipelines for easy team collaboration and oversight
Cons
- Pricing can add up for larger teams or solo users
- Advanced customization requires some initial setup time
- Reporting and analytics are solid but not as advanced as enterprise competitors
Best For
Mid-sized real estate brokerages and teams needing automated transaction management and CRM in one platform.
Pricing
Starts at $65/user/month (Growth plan), $99/user/month (Pro), and $149/user/month (Enterprise), with annual discounts available.
Top Producer
specializedVeteran real estate CRM with transaction management, market reports, and mobile apps to boost agent productivity.
Customizable Action Plans that automate personalized follow-up sequences across email, text, and calls
Top Producer is a veteran CRM solution tailored for real estate brokers and agents, focusing on lead generation, nurturing, and transaction management through automated marketing campaigns and action plans. It integrates seamlessly with MLS systems, lead sources, and third-party tools to streamline workflows from initial contact to closing. The platform also offers mobile apps, custom websites, and analytics to help teams scale operations efficiently.
Pros
- Robust marketing automation with drip campaigns and newsletters
- Strong transaction pipeline and document management
- Deep MLS and lead source integrations
Cons
- Dated user interface in some areas
- Steep learning curve for advanced features
- Higher pricing compared to newer competitors
Best For
Established real estate brokerages and teams prioritizing automated lead nurturing and marketing over modern UI simplicity.
Pricing
Starts at $129/user/month for basic plans, scaling to $200+ for advanced features; custom enterprise pricing available.
Wise Agent
specializedAffordable all-in-one CRM for real estate brokers featuring lead capture, email marketing, and smart lists.
Unlimited users and built-in IDX-compliant websites with drag-and-drop landing page creation
Wise Agent is an all-in-one CRM platform designed specifically for real estate brokers and agents, providing tools for lead capture, nurturing, transaction management, and team collaboration. It features IDX website integration, automated drip campaigns, action plans, and mobile access to streamline brokerage operations. With unlimited users included, it's built to scale for growing teams without extra costs.
Pros
- Unlimited users at no additional cost, ideal for teams
- Strong automation with smart drip campaigns and action plans
- Integrated IDX websites and landing page builder
Cons
- User interface feels dated and clunky compared to modern CRMs
- Steeper learning curve for customizing advanced features
- Fewer premium integrations than top-tier competitors
Best For
Small to mid-sized real estate brokerages seeking an affordable, comprehensive CRM with strong automation and team tools.
Pricing
Pro plan at $49/mo (annual billing), Premium at $79/mo, Enterprise at $149/mo; monthly options available at higher rates with 14-day free trial.
LionDesk
specializedUser-friendly real estate CRM with video texting, dialer, and automation to manage leads and nurture relationships.
Seamlessly integrated IDX-compliant websites that sync directly with CRM leads and contacts
LionDesk is an all-in-one CRM platform tailored for real estate brokers and agents, offering lead management, automated marketing via email and SMS, transaction pipelines, and customizable IDX websites. It streamlines daily operations by nurturing leads through SmartLists and follow-up sequences while providing mobile access for on-the-go productivity. The software integrates tools like calendars, referrals, and compliance features to support growing teams.
Pros
- Comprehensive all-in-one toolkit including CRM, marketing automation, and IDX websites
- Strong lead nurturing with automated sequences and SmartLists
- Affordable pricing with mobile app for field agents
Cons
- User interface feels dated and can be clunky for advanced customization
- Limited third-party integrations compared to top competitors
- Customer support response times vary and can be slow
Best For
Small to mid-sized real estate brokerages needing an affordable, integrated CRM with built-in marketing and website tools.
Pricing
Starts at $25/user/month for Solo plan, $39 for Pro, $59 for Enterprise; team plans and add-ons available with 30-day free trial.
Real Geeks
specializedCRM integrated with IDX websites and PPC lead generation for real estate brokers seeking high-conversion tools.
One-click IDX-compliant website deployment with unlimited customization and mobile optimization
Real Geeks is an all-in-one real estate platform designed for brokers and agents, offering IDX-enabled websites, lead generation tools, and a built-in CRM for managing leads and transactions. It excels in automating marketing funnels, drip campaigns, and lead routing while integrating seamlessly with MLS data for property searches. The software helps brokers build professional websites quickly and nurture leads through personalized follow-ups, making it a strong choice for digital-first real estate operations.
Pros
- Powerful IDX website builder with drag-and-drop customization
- Integrated CRM with smart lead routing and automation
- Robust lead generation via landing pages and Facebook ads integration
Cons
- Higher pricing for advanced features and teams
- Reporting and analytics lack depth compared to dedicated CRMs
- Steeper learning curve for non-tech-savvy users
Best For
Real estate brokers and teams prioritizing IDX websites and automated lead nurturing over advanced transaction management.
Pricing
Starts at $299/month (Powerhouse plan) for IDX site and basic CRM; $499+/month for premium plans with more leads and team features; custom enterprise pricing.
Market Leader
specializedReal estate CRM with exclusive leads, IDX sites, and automated marketing to grow brokerages efficiently.
Guaranteed exclusive leads from high-intent searches, automatically routed and scored in the CRM
Market Leader is an all-in-one CRM platform tailored for real estate brokers, providing exclusive lead generation, customizable IDX-enabled websites, and robust tools for lead nurturing and transaction management. It integrates marketing automation, email campaigns, and performance analytics to help teams convert leads into clients efficiently. The platform emphasizes high-intent buyer and seller leads routed directly into the CRM for seamless follow-up.
Pros
- Exclusive, high-intent lead generation with guaranteed delivery
- Custom IDX websites and landing pages for lead capture
- Integrated CRM with automation and transaction coordination
Cons
- High pricing with additional per-lead costs
- Steep learning curve for full feature utilization
- Limited integrations with third-party tools
Best For
Real estate brokers and teams seeking an integrated lead generation and CRM solution to scale operations without multiple vendors.
Pricing
Starts at $1,295/month for the Growth plan, up to $2,495/month for Enterprise, plus pay-per-lead costs (typically $20-50 per lead); custom quotes required.
Conclusion
Evaluating the top real estate broker CRM software highlights Follow Up Boss as the clear leader, excelling in intelligent lead routing, automated follow-ups, and team collaboration to drive client conversions. kvCORE and Lofty closely follow, with kvCORE offering an all-in-one blend of CRM and AI-driven marketing, and Lofty impressing with AI tools, IDX integration, and streamlined workflows—each providing distinct value for different operational needs.
Don’t miss out on the transformative capabilities of Follow Up Boss; explore its features and start boosting your brokerage’s efficiency and lead conversion rates today.
Tools Reviewed
All tools were independently evaluated for this comparison