Quick Overview
- 1#1: Follow Up Boss - A powerful CRM designed for real estate agents to automate lead follow-up, nurture prospects, and close more deals with smart routing and integrations.
- 2#2: kvCORE - Comprehensive real estate platform combining CRM, IDX websites, lead generation, and marketing automation tailored for agents and teams.
- 3#3: Sierra Interactive - Advanced CRM with IDX-enabled websites, email marketing, and transaction management to help real estate agents capture and convert leads efficiently.
- 4#4: Lofty - AI-powered real estate CRM offering lead management, automated follow-ups, and integrated marketing tools for agents to grow their business.
- 5#5: BoomTown - End-to-end real estate CRM with lead generation, personalized websites, and sales tools designed to accelerate agent productivity and sales.
- 6#6: Real Geeks - User-friendly CRM with IDX websites, CRM automation, and PPC lead management for real estate agents seeking affordable growth solutions.
- 7#7: LionDesk - Affordable real estate CRM featuring lead nurturing, text/email campaigns, and dialer integration to streamline agent workflows.
- 8#8: Wise Agent - Cost-effective CRM for real estate pros with contact management, transaction tracking, and smart lists for efficient lead handling.
- 9#9: Top Producer - Established real estate CRM providing lead management, market reports, and automation to help agents stay organized and competitive.
- 10#10: Market Leader - Real estate CRM with lead routing, home search tools, and marketing resources to support agents in capturing and converting online leads.
Tools were ranked by evaluating features (e.g., automation, integrations), usability, reliability, and value, ensuring they deliver actionable results for agents aiming to scale and compete effectively.
Comparison Table
Real estate agents rely on CRM software to organize leads, automate follow-ups, and scale their business, so selecting the right tool is essential. This comparison table explores popular options like Follow Up Boss, kvCORE, Sierra Interactive, Lofty, BoomTown, and more, examining key features, pricing, and usability to help readers identify their ideal fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss A powerful CRM designed for real estate agents to automate lead follow-up, nurture prospects, and close more deals with smart routing and integrations. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | kvCORE Comprehensive real estate platform combining CRM, IDX websites, lead generation, and marketing automation tailored for agents and teams. | specialized | 9.2/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | Sierra Interactive Advanced CRM with IDX-enabled websites, email marketing, and transaction management to help real estate agents capture and convert leads efficiently. | specialized | 9.1/10 | 9.5/10 | 8.7/10 | 8.4/10 |
| 4 | Lofty AI-powered real estate CRM offering lead management, automated follow-ups, and integrated marketing tools for agents to grow their business. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 7.9/10 |
| 5 | BoomTown End-to-end real estate CRM with lead generation, personalized websites, and sales tools designed to accelerate agent productivity and sales. | specialized | 8.1/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 6 | Real Geeks User-friendly CRM with IDX websites, CRM automation, and PPC lead management for real estate agents seeking affordable growth solutions. | specialized | 8.5/10 | 9.1/10 | 8.0/10 | 8.2/10 |
| 7 | LionDesk Affordable real estate CRM featuring lead nurturing, text/email campaigns, and dialer integration to streamline agent workflows. | specialized | 8.4/10 | 8.7/10 | 7.9/10 | 8.9/10 |
| 8 | Wise Agent Cost-effective CRM for real estate pros with contact management, transaction tracking, and smart lists for efficient lead handling. | specialized | 8.2/10 | 8.0/10 | 8.7/10 | 9.0/10 |
| 9 | Top Producer Established real estate CRM providing lead management, market reports, and automation to help agents stay organized and competitive. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.9/10 |
| 10 | Market Leader Real estate CRM with lead routing, home search tools, and marketing resources to support agents in capturing and converting online leads. | specialized | 7.4/10 | 8.2/10 | 6.8/10 | 6.5/10 |
A powerful CRM designed for real estate agents to automate lead follow-up, nurture prospects, and close more deals with smart routing and integrations.
Comprehensive real estate platform combining CRM, IDX websites, lead generation, and marketing automation tailored for agents and teams.
Advanced CRM with IDX-enabled websites, email marketing, and transaction management to help real estate agents capture and convert leads efficiently.
AI-powered real estate CRM offering lead management, automated follow-ups, and integrated marketing tools for agents to grow their business.
End-to-end real estate CRM with lead generation, personalized websites, and sales tools designed to accelerate agent productivity and sales.
User-friendly CRM with IDX websites, CRM automation, and PPC lead management for real estate agents seeking affordable growth solutions.
Affordable real estate CRM featuring lead nurturing, text/email campaigns, and dialer integration to streamline agent workflows.
Cost-effective CRM for real estate pros with contact management, transaction tracking, and smart lists for efficient lead handling.
Established real estate CRM providing lead management, market reports, and automation to help agents stay organized and competitive.
Real estate CRM with lead routing, home search tools, and marketing resources to support agents in capturing and converting online leads.
Follow Up Boss
specializedA powerful CRM designed for real estate agents to automate lead follow-up, nurture prospects, and close more deals with smart routing and integrations.
Smart Lists that automatically categorize and update leads based on real-time behaviors and interactions, eliminating manual tagging.
Follow Up Boss is a leading CRM platform tailored for real estate agents and teams, specializing in automated lead management and follow-up. It streamlines communication via integrated calling, texting, and emailing directly from lead sources like Zillow and Realtor.com. Smart lists and action plans dynamically organize leads, while robust integrations with MLS systems and 250+ tools enhance pipeline efficiency and team collaboration.
Pros
- Seamless texting and calling with compliance features
- Dynamic Smart Lists for automatic lead segmentation
- Extensive integrations with real estate lead sources and tools
Cons
- Premium pricing can be steep for solo agents
- Initial setup and advanced features have a learning curve
- Reporting analytics are solid but not as customizable as some enterprise CRMs
Best For
High-volume real estate teams and agents who need powerful automation for lead nurturing and multi-channel follow-up.
Pricing
Starts at $49/user/month (Essential), $69 (Pro), $99 (Premium); annual billing offers discounts, with minimum 1-2 users depending on plan.
kvCORE
specializedComprehensive real estate platform combining CRM, IDX websites, lead generation, and marketing automation tailored for agents and teams.
AI-powered Smart CMA and lead routing that automates personalized follow-ups and market reports directly from IDX-integrated websites
kvCORE is an all-in-one real estate CRM platform tailored for agents and teams, providing lead generation, nurturing, IDX websites, marketing automation, transaction management, and AI-driven tools. It streamlines workflows with automated follow-ups, smart lead routing, and mobile accessibility to help users convert more leads efficiently. The platform stands out for its comprehensive ecosystem that integrates everything from website hosting to compliance tools in a single dashboard.
Pros
- Robust lead generation and automated nurturing with AI smart assistants
- Seamless IDX website builder integrated directly with CRM
- Powerful mobile app and transaction management tools
Cons
- Steep learning curve for new users due to extensive features
- Higher pricing that may not suit solo agents
- Limited third-party integrations compared to some competitors
Best For
Tech-savvy real estate teams and growing brokerages seeking a scalable, all-in-one CRM to manage high-volume leads and automate marketing.
Pricing
Starts at $500-$1,200 per month per user (often brokerage-licensed), with custom enterprise plans available.
Sierra Interactive
specializedAdvanced CRM with IDX-enabled websites, email marketing, and transaction management to help real estate agents capture and convert leads efficiently.
Dynamic, mobile-responsive IDX websites with built-in behavioral tracking and one-click lead ownership assignment
Sierra Interactive is a robust CRM and marketing platform tailored for real estate agents and teams, providing IDX-enabled websites, lead capture, nurturing, and conversion tools. It streamlines operations with automated marketing campaigns, transaction management, and advanced analytics for tracking ROI on leads. The platform excels in integrating MLS data seamlessly to deliver personalized client experiences from initial contact through closing.
Pros
- Highly customizable IDX websites with superior lead conversion rates
- Intelligent lead routing and automated follow-up sequences
- Comprehensive transaction management and performance analytics
Cons
- Steep initial learning curve for advanced customizations
- Higher pricing may not suit solo agents or small teams
- Limited standalone mobile app functionality
Best For
Growing real estate teams and brokerages seeking an all-in-one website builder, CRM, and marketing automation solution.
Pricing
Custom plans starting at $499/month for core features, scaling up to $1,500+/month for enterprise with advanced tools and support.
Lofty
specializedAI-powered real estate CRM offering lead management, automated follow-ups, and integrated marketing tools for agents to grow their business.
Lofty AI, an intelligent assistant that handles lead conversations, qualifies prospects, and automates follow-ups via text and voice.
Lofty is an all-in-one real estate CRM platform designed for agents and teams, integrating lead generation, marketing automation, IDX websites, transaction management, and AI-powered tools. It helps users capture leads from multiple sources, nurture them with automated email/SMS/video campaigns, and close deals efficiently. The platform emphasizes scalability, making it suitable for solo agents scaling to brokerages.
Pros
- Comprehensive all-in-one solution with CRM, IDX websites, and marketing automation
- Powerful AI assistant for lead engagement and conversation handling
- Robust lead routing and transaction pipeline management
Cons
- Steep learning curve due to extensive features
- Higher pricing may not suit solo agents or beginners
- Occasional glitches in mobile app and integrations
Best For
Real estate teams and growing agencies seeking an integrated CRM with advanced marketing and website tools.
Pricing
Plans start at $99/month (Growth), $299/month (Pro), $599/month (Elite), with custom enterprise options and a 30-day free trial.
BoomTown
specializedEnd-to-end real estate CRM with lead generation, personalized websites, and sales tools designed to accelerate agent productivity and sales.
Boomerang lead revival system that intelligently re-engages cold leads with automated, personalized campaigns
BoomTown is a comprehensive CRM platform tailored for real estate agents and teams, offering lead generation, nurturing, marketing automation, IDX websites, and transaction management in one ecosystem. It excels in converting leads through intelligent routing, personalized action plans, and performance analytics to drive business growth. The software integrates seamlessly with real estate tools to streamline workflows from lead capture to close.
Pros
- Robust lead automation and nurturing with Boomerang system
- Integrated IDX websites and marketing tools
- Advanced analytics and customizable action plans
Cons
- High cost with custom enterprise pricing
- Steep learning curve for full utilization
- Inconsistent customer support reports
Best For
Mid-sized real estate teams and brokerages needing an all-in-one CRM for lead management and marketing automation.
Pricing
Custom quote-based pricing, typically $750-$2,000+ per month based on team size and features.
Real Geeks
specializedUser-friendly CRM with IDX websites, CRM automation, and PPC lead management for real estate agents seeking affordable growth solutions.
Seamless IDX integration that automatically captures and assigns leads directly into the CRM from website searches
Real Geeks is an all-in-one real estate platform offering IDX-enabled websites, CRM tools, and marketing automation designed specifically for real estate agents and teams. It enables users to create professional lead-generating websites, capture and route leads from multiple sources, and nurture them through automated email, text, and video campaigns. The software integrates seamlessly with MLS for property search functionality and provides analytics to track performance and ROI.
Pros
- Robust IDX website builder with automatic lead capture
- Advanced marketing automation including smart campaigns and drip sequences
- Strong integrations with ad platforms like Google and Facebook for lead gen
Cons
- Higher pricing may not suit solo agents on tight budgets
- Customization options for websites are somewhat limited
- Reporting and analytics lack depth compared to enterprise CRMs
Best For
Real estate agents and small teams seeking an integrated IDX website and CRM solution for lead generation and nurturing.
Pricing
Starts at $299/month (Powerhouse plan) billed annually, with tiers up to $749/month; includes website, CRM, and basic marketing tools.
LionDesk
specializedAffordable real estate CRM featuring lead nurturing, text/email campaigns, and dialer integration to streamline agent workflows.
One-click IDX websites with automatic lead capture and routing
LionDesk is a comprehensive CRM platform tailored for real estate agents, providing tools for lead capture, nurturing, transaction management, and marketing automation. It features IDX-integrated websites, automated SMS/email campaigns, SmartLists for lead segmentation, and a mobile app for on-the-go access. The software helps agents streamline operations from initial contact to closing deals.
Pros
- Affordable all-in-one solution with IDX websites and lead routing
- Powerful automation for SMS, email, and SmartLists
- Integrated transaction management and mobile app
Cons
- Dated user interface that can feel clunky
- Limited third-party integrations compared to competitors
- Reporting and analytics lack advanced customization
Best For
Solo real estate agents or small teams seeking cost-effective CRM with built-in marketing and websites.
Pricing
Starts at $25/user/month (Basic), $59/user/month (Pro), up to $139/user/month (Elite), with annual discounts available.
Wise Agent
specializedCost-effective CRM for real estate pros with contact management, transaction tracking, and smart lists for efficient lead handling.
Unlimited IDX-enabled websites and drag-and-drop landing pages included in every plan
Wise Agent is an all-in-one CRM platform designed specifically for real estate agents, providing tools for lead capture, nurturing, transaction management, and automated marketing. It features IDX website integration, customizable landing pages, email/SMS drip campaigns, and a mobile app for managing contacts and deals on the go. The software emphasizes simplicity and affordability, helping agents streamline operations without needing multiple tools.
Pros
- Affordable pricing with no hidden fees
- Intuitive interface and mobile app
- Built-in IDX websites and landing pages
Cons
- Limited advanced analytics and reporting
- Fewer third-party integrations than competitors
- Customer support can be slow during peak times
Best For
Solo real estate agents or small teams seeking a cost-effective, user-friendly CRM with essential marketing and lead tools.
Pricing
Starts at $49/month (Launch plan), $79/month (Grow), $99/month (Pro); 14-day free trial, billed annually for discounts.
Top Producer
specializedEstablished real estate CRM providing lead management, market reports, and automation to help agents stay organized and competitive.
One-Click Action Plans for automated, real estate-specific follow-up sequences that nurture leads without manual effort
Top Producer is a veteran CRM platform tailored for real estate agents, focusing on lead generation, nurturing, and conversion through automated marketing campaigns and transaction pipelines. It provides tools for managing contacts, creating personalized drip campaigns via email, SMS, and direct mail, and tracking deals from lead to close. The software also includes a mobile app for on-the-go access and integrations with MLS systems and other real estate tools.
Pros
- Robust marketing automation with email, SMS, and direct mail campaigns
- Comprehensive transaction management and pipeline tracking
- Strong integrations with MLS, IDX, and over 200 real estate partners
Cons
- Dated user interface that feels clunky compared to modern competitors
- Steep learning curve for beginners
- Higher pricing may not suit solo agents or small teams
Best For
Established real estate agents and teams needing advanced marketing automation and full-cycle deal management.
Pricing
Starts at $129/month (Essential), $179/month (Advanced), $235/month (Premium), with annual discounts available.
Market Leader
specializedReal estate CRM with lead routing, home search tools, and marketing resources to support agents in capturing and converting online leads.
Syndicated lead routing from Zillow, Trulia, and Realtor.com with guaranteed volume and predictive scoring
Market Leader is an all-in-one CRM platform tailored for real estate agents, providing high-volume lead generation from major portals like Zillow and Trulia, custom IDX-enabled websites, and automated marketing tools. It helps agents capture, nurture, and convert leads through email campaigns, landing pages, and transaction management features. The software emphasizes scalable growth for solo agents and teams with robust reporting and integrations.
Pros
- High-quality syndicated leads from top real estate portals
- Integrated IDX websites and marketing automation
- Comprehensive CRM with transaction pipeline management
Cons
- Expensive pricing tiers that may not suit beginners
- Dated user interface with a learning curve
- Inconsistent lead exclusivity and quality reported by some users
Best For
Established real estate agents or teams prioritizing high-volume lead generation and all-in-one marketing tools over budget constraints.
Pricing
Starts at $416/month for basic plans with limited leads; scales to $1,000+/month for premium tiers with 100+ exclusive leads and advanced features.
Conclusion
Navigating CRM software for real estate agents demands balancing features, usability, and specific needs. Follow Up Boss leads as the top choice, excelling in lead follow-up automation, smart routing, and integrations to drive closed deals. Close behind are kvCORE, with its comprehensive platform of CRM, IDX, and marketing tools, and Sierra Interactive, a strong pick for agents prioritizing IDX websites and transaction management. Each tool offers distinct strengths, ensuring a fit for varied workflows.
Start with Follow Up Boss today to streamline lead nurturing, supercharge productivity, and elevate your real estate success.
Tools Reviewed
All tools were independently evaluated for this comparison