Quick Overview
- 1#1: Interact - Builds personality and scored quizzes that capture leads, segment audiences, and integrate with email marketing for funnel optimization.
- 2#2: Outgrow - Creates interactive quizzes, calculators, and ebooks designed for lead generation and personalized content experiences in sales funnels.
- 3#3: Bucket.io - AI-powered quiz funnel builder that delivers hyper-personalized journeys to qualify leads and drive conversions.
- 4#4: ConvertFlow - No-code platform for building quizzes, surveys, and multi-step funnels to capture and nurture leads across websites.
- 5#5: Typeform - Designs conversational quizzes and forms with logic jumps for engaging user experiences integrated into marketing funnels.
- 6#6: Involve.me - Interactive quiz and form builder with advanced personalization and analytics for optimizing lead funnels.
- 7#7: SweetQuiz - Simple quiz funnel tool that integrates seamlessly with email providers to generate and segment leads.
- 8#8: Thrive Quiz Builder - WordPress plugin for creating advanced quizzes with scoring, tagging, and automation for funnel-based lead gen.
- 9#9: Quizell - Viral quiz creator optimized for social media and websites to drive traffic and leads into funnels.
- 10#10: ClickFunnels - All-in-one sales funnel platform with built-in quiz elements for creating complete lead-to-sale journeys.
We ranked these tools based on core features (lead capture, segmentation, integration), user experience (ease of setup and interaction), reliability, and overall value, ensuring a curated list of high-impact solutions for diverse business needs.
Comparison Table
Quiz funnel software empowers businesses to engage audiences, generate leads, and drive conversions—with leading tools like Interact, Outgrow, Bucket.io, ConvertFlow, Typeform, and more. This comparison table simplifies decision-making by outlining key features, usability, and pricing, helping readers identify the best fit for their goals, whether creating interactive content or enhancing lead capture. Explore how each tool stacks up to find your ideal solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Interact Builds personality and scored quizzes that capture leads, segment audiences, and integrate with email marketing for funnel optimization. | specialized | 9.6/10 | 9.8/10 | 9.5/10 | 9.3/10 |
| 2 | Outgrow Creates interactive quizzes, calculators, and ebooks designed for lead generation and personalized content experiences in sales funnels. | specialized | 9.1/10 | 9.5/10 | 8.7/10 | 8.2/10 |
| 3 | Bucket.io AI-powered quiz funnel builder that delivers hyper-personalized journeys to qualify leads and drive conversions. | general_ai | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | ConvertFlow No-code platform for building quizzes, surveys, and multi-step funnels to capture and nurture leads across websites. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 8.0/10 |
| 5 | Typeform Designs conversational quizzes and forms with logic jumps for engaging user experiences integrated into marketing funnels. | specialized | 8.2/10 | 8.0/10 | 9.4/10 | 7.6/10 |
| 6 | Involve.me Interactive quiz and form builder with advanced personalization and analytics for optimizing lead funnels. | specialized | 8.4/10 | 8.7/10 | 9.0/10 | 7.8/10 |
| 7 | SweetQuiz Simple quiz funnel tool that integrates seamlessly with email providers to generate and segment leads. | specialized | 8.1/10 | 7.9/10 | 8.7/10 | 8.2/10 |
| 8 | Thrive Quiz Builder WordPress plugin for creating advanced quizzes with scoring, tagging, and automation for funnel-based lead gen. | specialized | 8.3/10 | 9.1/10 | 7.7/10 | 8.4/10 |
| 9 | Quizell Viral quiz creator optimized for social media and websites to drive traffic and leads into funnels. | specialized | 8.3/10 | 8.5/10 | 9.0/10 | 8.0/10 |
| 10 | ClickFunnels All-in-one sales funnel platform with built-in quiz elements for creating complete lead-to-sale journeys. | enterprise | 7.1/10 | 6.4/10 | 7.2/10 | 6.7/10 |
Builds personality and scored quizzes that capture leads, segment audiences, and integrate with email marketing for funnel optimization.
Creates interactive quizzes, calculators, and ebooks designed for lead generation and personalized content experiences in sales funnels.
AI-powered quiz funnel builder that delivers hyper-personalized journeys to qualify leads and drive conversions.
No-code platform for building quizzes, surveys, and multi-step funnels to capture and nurture leads across websites.
Designs conversational quizzes and forms with logic jumps for engaging user experiences integrated into marketing funnels.
Interactive quiz and form builder with advanced personalization and analytics for optimizing lead funnels.
Simple quiz funnel tool that integrates seamlessly with email providers to generate and segment leads.
WordPress plugin for creating advanced quizzes with scoring, tagging, and automation for funnel-based lead gen.
Viral quiz creator optimized for social media and websites to drive traffic and leads into funnels.
All-in-one sales funnel platform with built-in quiz elements for creating complete lead-to-sale journeys.
Interact
specializedBuilds personality and scored quizzes that capture leads, segment audiences, and integrate with email marketing for funnel optimization.
Smart Outcome Engine that uses advanced logic to deliver hyper-personalized results based on user responses
Interact (tryinteract.com) is a premier quiz funnel software that empowers businesses to create engaging interactive quizzes for lead generation, audience segmentation, and personalized marketing. It supports various quiz types like personality quizzes, scored assessments, and outcome-based funnels, with drag-and-drop customization and no-code setup. The platform integrates with popular email marketing tools and CRMs, providing robust analytics to track performance and optimize conversions.
Pros
- Intuitive drag-and-drop builder with hundreds of templates
- Powerful Outcome Engine for dynamic, personalized results
- Seamless integrations with 30+ tools like Mailchimp and ActiveCampaign
Cons
- Advanced features like A/B testing locked behind higher tiers
- Pricing can be steep for solopreneurs or small teams
- Limited video embedding options in basic plans
Best For
Marketers, coaches, and e-commerce brands aiming to build high-converting lead funnels through interactive quizzes.
Pricing
Starter at $39/mo (billed annually), Growth at $79/mo, Pro at $159/mo; 14-day free trial available.
Outgrow
specializedCreates interactive quizzes, calculators, and ebooks designed for lead generation and personalized content experiences in sales funnels.
Outcome Engine for dynamic, personalized content recommendations and lead segmentation based on user responses
Outgrow is a no-code interactive content platform that excels in creating quizzes, calculators, surveys, and chatbots optimized for lead generation and qualification through quiz funnels. It allows users to build outcome-based quizzes that segment leads, deliver personalized recommendations, and integrate seamlessly with CRMs like HubSpot and Salesforce. With robust analytics, A/B testing, and embedding options, Outgrow helps marketers boost engagement and conversion rates.
Pros
- Extensive library of customizable quiz templates
- Advanced lead scoring and segmentation capabilities
- Seamless integrations with major marketing tools and detailed analytics
Cons
- Higher pricing compared to basic quiz builders
- Steeper learning curve for advanced customizations
- No free plan, only a trial
Best For
B2B marketers and growth teams needing sophisticated, outcome-driven quiz funnels for lead qualification and personalization.
Pricing
Starts at $119/month (Professional, billed annually) with Business at $219/month and custom Enterprise; 14-day free trial.
Bucket.io
general_aiAI-powered quiz funnel builder that delivers hyper-personalized journeys to qualify leads and drive conversions.
AI-assisted outcome engine that dynamically generates personalized recommendations and dynamic pages based on quiz responses
Bucket.io is a no-code platform specializing in quiz funnels for lead generation, allowing users to create interactive quizzes, assessments, and calculators with advanced branching logic and personalization. It excels at segmenting audiences and delivering tailored recommendations to boost conversions. The tool integrates seamlessly with email marketing platforms, CRMs, and payment processors to automate follow-ups and sales processes.
Pros
- Intuitive drag-and-drop builder for quick quiz creation
- Robust integrations with tools like ActiveCampaign, Zapier, and Stripe
- Advanced analytics and A/B testing for optimizing funnel performance
Cons
- Higher pricing may deter solopreneurs or very small teams
- Steeper learning curve for complex branching logic
- Limited free plan or trial depth compared to competitors
Best For
Digital marketers, course creators, and e-commerce businesses seeking high-converting lead qualification through personalized quizzes.
Pricing
Starts at $99/month (billed annually at $79/mo) for Starter plan; Pro at $199/mo ($159/mo annually); custom Enterprise pricing.
ConvertFlow
specializedNo-code platform for building quizzes, surveys, and multi-step funnels to capture and nurture leads across websites.
Real-time dynamic personalization that adapts content, recommendations, and follow-ups based on quiz responses
ConvertFlow is a no-code marketing platform designed for creating interactive quizzes, opt-in forms, surveys, and landing pages to capture leads and drive conversions. It excels in quiz funnels by allowing users to build personalized experiences that segment audiences based on responses and deliver targeted recommendations. The tool integrates with major email marketing services, CRMs, and analytics platforms, enabling seamless lead nurturing and performance tracking.
Pros
- Intuitive drag-and-drop quiz builder with pre-built templates
- Advanced lead segmentation and real-time personalization
- Robust integrations with tools like HubSpot, Mailchimp, and Google Analytics
Cons
- Limited advanced branching logic for highly complex quizzes
- Higher-tier plans required for unlimited funnels and advanced features
- Analytics dashboard could be more customizable
Best For
Marketers and small to medium businesses seeking an easy-to-use tool for creating engaging quiz funnels to generate and nurture qualified leads.
Pricing
Free plan with basic features; Starter at $29/month (5,000 contacts), Pro at $99/month (unlimited funnels), Enterprise custom pricing.
Typeform
specializedDesigns conversational quizzes and forms with logic jumps for engaging user experiences integrated into marketing funnels.
One-question-at-a-time conversational format that mimics a chat and dramatically increases completion rates
Typeform is a conversational form builder that enables the creation of interactive quizzes, surveys, and funnels with a focus on user engagement through its one-question-at-a-time interface. It supports logic jumps, scoring, personalized endings, and integrations for lead capture and marketing automation, making it suitable for quiz-based funnels. While versatile for quizzes, it lacks some specialized funnel features like built-in upsell pages found in dedicated tools.
Pros
- Stunning, mobile-optimized designs that boost engagement
- Powerful logic branching and scoring for personalized quiz outcomes
- Seamless integrations with CRM and email tools like HubSpot and Mailchimp
Cons
- Lacks native upsell or sales page builders for full funnels
- Advanced features and higher response limits require pricier plans
- Quiz analytics are solid but not as funnel-specific as competitors
Best For
Marketers and small teams wanting highly engaging, conversational quizzes integrated into broader form-building workflows.
Pricing
Free plan with limits; paid plans start at $25/month (Basic, annual billing) up to $83/month (Business).
Involve.me
specializedInteractive quiz and form builder with advanced personalization and analytics for optimizing lead funnels.
Dynamic conditional logic engine for hyper-personalized, multi-step quiz experiences with real-time outcome calculations
Involve.me is a no-code platform specializing in interactive content like quizzes, surveys, forms, and calculators to drive lead generation and customer engagement. It enables users to build sophisticated quiz funnels with conditional logic, personalization, and outcome-based routing to qualify leads and segment audiences effectively. The tool integrates with popular CRMs, email platforms, and Zapier, making it ideal for marketing teams deploying quizzes across websites, ads, and emails.
Pros
- Intuitive drag-and-drop builder for quick quiz creation
- Advanced conditional logic and personalization options
- Seamless integrations with 100+ tools including Zapier and CRMs
Cons
- Pricing escalates quickly for high-volume or advanced usage
- Free plan has significant limitations on responses and features
- Complex quizzes can sometimes load slowly on mobile
Best For
Marketing teams and e-commerce businesses needing engaging, logic-driven quiz funnels for lead qualification without coding expertise.
Pricing
Free plan with limits; paid plans start at $39/month (Pro, billed annually) up to $159/month (Premium), with enterprise options.
SweetQuiz
specializedSimple quiz funnel tool that integrates seamlessly with email providers to generate and segment leads.
Dynamic branching logic that creates personalized quiz paths and outcomes based on user responses
SweetQuiz is a no-code quiz funnel software that allows users to create interactive quizzes for lead generation, audience segmentation, and sales funnels. It offers a drag-and-drop builder with branching logic, multiple question types, customizable result pages, and built-in email capture. The platform integrates with popular tools like Zapier, Mailchimp, and Stripe, while providing analytics to track engagement and conversions.
Pros
- Intuitive drag-and-drop quiz builder suitable for beginners
- Seamless integrations with email marketing and payment tools
- Detailed analytics for optimizing quiz performance
Cons
- Limited advanced customization options compared to top competitors
- Fewer pre-built templates than some alternatives
- Customer support primarily email-based with slower response times
Best For
Small businesses and solopreneurs looking for an affordable, easy-to-use tool to build lead-gen quizzes without coding.
Pricing
Starts at $29/month (Starter plan) up to $99/month (Pro plan); 14-day free trial available, no free forever plan.
Thrive Quiz Builder
specializedWordPress plugin for creating advanced quizzes with scoring, tagging, and automation for funnel-based lead gen.
Dynamic quiz funnels that automatically route users to personalized opt-ins, results, or sales pages based on responses
Thrive Quiz Builder is a powerful WordPress plugin from Thrive Themes designed for creating interactive quizzes that drive lead generation and sales funnels. It supports multiple quiz types like personality, scored, and assessment quizzes with advanced branching logic, dynamic personalization, and seamless integration into opt-in sequences. Users can customize results pages, embed quizzes anywhere on their site, and connect directly to email lists or ThriveCart for funnel automation.
Pros
- Advanced branching logic and personalization for highly engaging quizzes
- Seamless integration with Thrive Suite tools like Leads and Cart for full funnels
- Professional templates and customization without coding
Cons
- WordPress-only, limiting non-WP users
- Full potential requires other Thrive plugins and suite membership
- Steeper learning curve for beginners outside the Thrive ecosystem
Best For
WordPress marketers and agencies in the Thrive Themes ecosystem seeking robust quiz funnels for lead segmentation and sales.
Pricing
Included in Thrive Suite membership: $19/month or $299/year (billed annually).
Quizell
specializedViral quiz creator optimized for social media and websites to drive traffic and leads into funnels.
Advanced branching logic and personalized product recommendation funnels that dynamically upsell based on user responses
Quizell is a no-code quiz funnel software that enables businesses to create interactive quizzes, surveys, and lead magnets to capture visitor data and drive personalized marketing funnels. It features drag-and-drop builders, branching logic, custom result pages, and seamless integrations with tools like Zapier, email providers, and CRMs. The platform excels in audience segmentation and conversion optimization, making it suitable for e-commerce and lead generation campaigns.
Pros
- Intuitive drag-and-drop quiz builder with no coding required
- Strong integrations with marketing tools and Zapier
- Detailed analytics and audience segmentation capabilities
Cons
- Limited number of templates compared to top competitors
- Advanced funnel features require higher pricing tiers
- Free plan is quite restrictive with branding and limits
Best For
Small to medium e-commerce businesses and marketers focused on lead qualification and personalized recommendations through quizzes.
Pricing
Starts at $49/month (Starter), $99/month (Pro), $199/month (Business); 14-day free trial available, no free plan beyond basic testing.
ClickFunnels
enterpriseAll-in-one sales funnel platform with built-in quiz elements for creating complete lead-to-sale journeys.
One-click integration of quizzes into complete sales funnels with automated follow-ups and upsell paths
ClickFunnels is a comprehensive sales funnel builder that includes capabilities for creating quiz funnels to engage visitors, segment audiences, and drive conversions through personalized pathways. Users can leverage drag-and-drop editors, pre-built quiz templates, and branching logic to build interactive quizzes integrated directly into marketing funnels. While versatile for overall funnel creation, its quiz features are not as advanced or specialized as dedicated quiz tools, making it better suited as part of a broader marketing strategy.
Pros
- Seamless integration of quizzes into full sales funnels
- Abundant templates and drag-and-drop builder for quick setup
- Built-in analytics and A/B testing for funnel optimization
Cons
- Quiz logic and customization less advanced than specialized tools
- High pricing not justified for quiz-only use
- Steep learning curve for non-funnel experts
Best For
Marketers and businesses building comprehensive sales funnels who want quiz elements as a lead generation component.
Pricing
Starts at $97/month (Startup plan) up to $297/month (Pro plan), billed annually; includes unlimited funnels and quizzes.
Conclusion
The landscape of quiz funnel software offers tools with distinct strengths, yet Interact stands as the top choice, excelling in building personality and scored quizzes that integrate seamlessly with email marketing for effective lead capture. Outgrow and Bucket.io follow closely, with Outgrow focusing on personalized content experiences and Bucket.io leveraging AI for hyper-personalized journeys. Whether prioritizing integration, simplicity, or advanced personalization, these top tools deliver impact, though Interact remains the stand-out option.
Don’t wait—start with Interact to create quiz funnels that capture leads, segment audiences, and drive conversions effectively
Tools Reviewed
All tools were independently evaluated for this comparison