Quick Overview
- 1#1: OneSignal - Provides easy-to-use, cross-platform push notifications for web, iOS, and Android apps with segmentation and automation.
- 2#2: Firebase Cloud Messaging - Google's scalable push notification service supporting Android, iOS, web, and Chrome with topic messaging and analytics.
- 3#3: Braze - Customer engagement platform delivering personalized push notifications across mobile and web with advanced journey orchestration.
- 4#4: AI rship - Omnichannel platform specializing in rich push notifications with location-based triggers and real-time personalization.
- 5#5: CleverTap - Mobile marketing platform offering hyper-personalized push notifications integrated with user analytics and A/B testing.
- 6#6: MoEngage - Customer data platform with multi-channel push notifications featuring AI-driven personalization and campaign optimization.
- 7#7: Pushwoosh - Push notification service for mobile and web apps with geofencing, in-app messaging, and visual campaign builder.
- 8#8: Pusher Beams - Real-time push notifications for web, mobile, and desktop apps powered by scalable WebSocket infrastructure.
- 9#9: PushEngage - Web push notification platform enabling automated, personalized alerts to re-engage website visitors.
- 10#10: iZooto - Progressive web push notifications service focused on subscriber growth and high deliverability without app development.
These tools were chosen based on a focus on robust features (including cross-platform support, automation, and personalization), consistent quality (such as deliverability and scalability), intuitive usability, and overall value that meets the demands of modern marketing and user engagement strategies.
Comparison Table
When selecting push notification software, this comparison table—featuring OneSignal, Firebase Cloud Messaging, Braze, AI rship, CleverTap, and more—serves as a guide. Readers will explore key differences in features, integration ease, and pricing to identify the best fit for their audience engagement goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | OneSignal Provides easy-to-use, cross-platform push notifications for web, iOS, and Android apps with segmentation and automation. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.7/10 |
| 2 | Firebase Cloud Messaging Google's scalable push notification service supporting Android, iOS, web, and Chrome with topic messaging and analytics. | enterprise | 9.3/10 | 9.5/10 | 8.4/10 | 10/10 |
| 3 | Braze Customer engagement platform delivering personalized push notifications across mobile and web with advanced journey orchestration. | enterprise | 9.2/10 | 9.8/10 | 7.8/10 | 8.5/10 |
| 4 | AI rship Omnichannel platform specializing in rich push notifications with location-based triggers and real-time personalization. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.8/10 |
| 5 | CleverTap Mobile marketing platform offering hyper-personalized push notifications integrated with user analytics and A/B testing. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 6 | MoEngage Customer data platform with multi-channel push notifications featuring AI-driven personalization and campaign optimization. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.9/10 |
| 7 | Pushwoosh Push notification service for mobile and web apps with geofencing, in-app messaging, and visual campaign builder. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.5/10 |
| 8 | Pusher Beams Real-time push notifications for web, mobile, and desktop apps powered by scalable WebSocket infrastructure. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 7.8/10 |
| 9 | PushEngage Web push notification platform enabling automated, personalized alerts to re-engage website visitors. | specialized | 8.7/10 | 8.9/10 | 9.2/10 | 8.4/10 |
| 10 | iZooto Progressive web push notifications service focused on subscriber growth and high deliverability without app development. | specialized | 8.2/10 | 8.4/10 | 9.0/10 | 8.5/10 |
Provides easy-to-use, cross-platform push notifications for web, iOS, and Android apps with segmentation and automation.
Google's scalable push notification service supporting Android, iOS, web, and Chrome with topic messaging and analytics.
Customer engagement platform delivering personalized push notifications across mobile and web with advanced journey orchestration.
Omnichannel platform specializing in rich push notifications with location-based triggers and real-time personalization.
Mobile marketing platform offering hyper-personalized push notifications integrated with user analytics and A/B testing.
Customer data platform with multi-channel push notifications featuring AI-driven personalization and campaign optimization.
Push notification service for mobile and web apps with geofencing, in-app messaging, and visual campaign builder.
Real-time push notifications for web, mobile, and desktop apps powered by scalable WebSocket infrastructure.
Web push notification platform enabling automated, personalized alerts to re-engage website visitors.
Progressive web push notifications service focused on subscriber growth and high deliverability without app development.
OneSignal
specializedProvides easy-to-use, cross-platform push notifications for web, iOS, and Android apps with segmentation and automation.
Cross-channel delivery unifying web/mobile push, email, SMS, and in-app messages in one platform
OneSignal is a leading cross-platform push notification service that enables websites, mobile apps (iOS, Android), and other channels to deliver targeted notifications to users. It offers robust features like audience segmentation, automated journeys, A/B testing, and deep analytics to drive engagement and retention. With simple SDK integrations and a user-friendly dashboard, it supports developers and marketers in scaling personalized communication effortlessly.
Pros
- Generous free plan with unlimited notifications for up to 10,000 subscribers
- Advanced segmentation, personalization, and multi-channel support (push, email, SMS, in-app)
- Comprehensive analytics, A/B testing, and automation tools
Cons
- Higher-tier pricing scales quickly for large audiences
- Some advanced features like Journeys require paid plans
- Initial setup may involve coding for custom integrations
Best For
Startups, growing apps, and enterprises needing scalable, multi-platform push notifications with excellent free options.
Pricing
Free for up to 10,000 subscribers; paid plans start at $99/month (Growth: 10k-30k subs), with custom enterprise pricing for larger scales.
Firebase Cloud Messaging
enterpriseGoogle's scalable push notification service supporting Android, iOS, web, and Chrome with topic messaging and analytics.
Unlimited, no-cost notifications backed by Google's massive infrastructure for billions of devices
Firebase Cloud Messaging (FCM) is Google's free, cross-platform push notification service that allows developers to send notifications and data messages to Android, iOS, and web applications reliably. It supports advanced targeting options like topics, user segments, device groups, and conditional messaging for precise delivery. Integrated within the Firebase ecosystem, FCM scales effortlessly to billions of devices with high uptime and low latency.
Pros
- Unlimited free messaging with no quotas
- Exceptional reliability and global scale via Google infrastructure
- Rich targeting and analytics integration with Firebase tools
Cons
- Steep learning curve for iOS setup with APNs certificates
- Vendor lock-in to Firebase/Google ecosystem
- Limited UI customization compared to specialized notification platforms
Best For
Mobile and web app developers in the Google ecosystem seeking scalable, cost-free push notifications at enterprise levels.
Pricing
Completely free with unlimited messages; optional costs for other Firebase services like Analytics.
Braze
enterpriseCustomer engagement platform delivering personalized push notifications across mobile and web with advanced journey orchestration.
Canvas: visual flow builder for creating dynamic, personalized customer journeys across channels with push notifications at the core
Braze is a robust customer engagement platform that excels in delivering highly personalized push notifications for mobile (iOS/Android) and web across millions of users. It enables advanced segmentation, real-time behavioral triggers, A/B testing, and automation through its Canvas tool for orchestrated customer journeys. Beyond push, it unifies channels like email, SMS, and in-app messaging with deep analytics and a customer data platform (CDP) for holistic engagement.
Pros
- Exceptional personalization and real-time data-driven segmentation
- Seamless multi-channel orchestration including push, email, and SMS
- Comprehensive analytics, A/B testing, and automation capabilities
Cons
- Enterprise-level pricing that's prohibitive for small businesses
- Steep learning curve and complex initial setup
- Overkill for teams needing only basic push notifications
Best For
Mid-to-large enterprises requiring sophisticated, cross-channel push notification strategies integrated with a full CDP.
Pricing
Custom pricing based on monthly active users (MAU); typically starts at $3,000+/month with annual contracts and scales into six figures for high-volume use.
AI rship
enterpriseOmnichannel platform specializing in rich push notifications with location-based triggers and real-time personalization.
AI-driven Journey orchestration for automated, cross-channel customer experiences
AI rship is an enterprise-grade customer engagement platform specializing in push notifications for mobile apps and web, alongside in-app messaging, email, SMS, and connected TV. It leverages AI-driven personalization, real-time data orchestration, and advanced segmentation to deliver tailored experiences that boost retention and conversions. Designed for scalability, it provides robust analytics and automation tools to optimize campaigns across multiple channels.
Pros
- Comprehensive omnichannel support including push, email, and SMS
- AI-powered personalization and real-time orchestration
- Advanced analytics with unified customer profiles
Cons
- Complex setup and steep learning curve for non-enterprise users
- High cost unsuitable for SMBs
- Custom pricing lacks transparency
Best For
Large enterprises and brands needing sophisticated, scalable omnichannel push notification strategies.
Pricing
Custom enterprise pricing based on volume and features, often starting at $10,000+ per month.
CleverTap
enterpriseMobile marketing platform offering hyper-personalized push notifications integrated with user analytics and A/B testing.
When2Send: AI-optimized timing that analyzes user behavior to deliver notifications at the perfect moment for maximum engagement.
CleverTap is a comprehensive customer engagement platform specializing in personalized push notifications for mobile apps and websites, enabling real-time segmentation, automation, and delivery optimization. It leverages AI for user behavior analysis, churn prediction, and A/B testing to boost engagement rates. While supporting multi-channel messaging, its push notification capabilities stand out with features like journey orchestration and dynamic content personalization.
Pros
- Advanced AI-powered segmentation and personalization for targeted pushes
- Robust analytics, A/B testing, and real-time performance insights
- Seamless cross-platform support for iOS, Android, and web push
Cons
- Steep learning curve for beginners due to complex dashboard
- Pricing scales quickly for high-volume users, less ideal for startups
- Overemphasis on enterprise features may overwhelm small teams
Best For
Mid-to-large mobile apps and e-commerce sites needing scalable, data-driven push notification campaigns with deep analytics.
Pricing
Free for up to 100K MAU; custom enterprise plans based on volume and features, typically starting at $1,000+/month.
MoEngage
enterpriseCustomer data platform with multi-channel push notifications featuring AI-driven personalization and campaign optimization.
Hypersonalization engine using real-time ML for dynamic content in push notifications
MoEngage is a robust customer engagement platform specializing in personalized push notifications for mobile (iOS/Android) and web across multiple channels. It enables advanced user segmentation, real-time personalization, A/B testing, and automation triggers based on customer data from its integrated CDP. Businesses use it to drive engagement, retention, and conversions through data-driven campaigns.
Pros
- Highly advanced personalization and ML-driven recommendations
- Seamless omnichannel orchestration including push, email, and SMS
- Comprehensive analytics with journey visualization and ROI tracking
Cons
- Steep learning curve for non-enterprise users
- Custom pricing can be expensive for SMBs
- Overkill for simple push-only needs
Best For
Mid-to-large enterprises needing integrated, data-driven push notifications within a full customer engagement suite.
Pricing
Custom enterprise pricing based on MAU and features, typically starting at $5,000–$10,000/month.
Pushwoosh
specializedPush notification service for mobile and web apps with geofencing, in-app messaging, and visual campaign builder.
Visual Flow Builder for creating complex, no-code automation journeys across channels
Pushwoosh is a comprehensive cross-platform push notification platform that supports iOS, Android, web, Windows Phone, and more, enabling targeted messaging to boost user engagement and retention. It features advanced segmentation, A/B testing, automation workflows, and rich analytics for optimizing campaigns. Additionally, it integrates multichannel capabilities like in-app messaging and email for a unified communication strategy.
Pros
- Extensive multi-platform support including web push
- Powerful segmentation and personalization options
- Robust analytics with A/B testing and automation
Cons
- Pricing can be expensive for small teams
- Steeper learning curve for advanced features
- Limited free tier scalability
Best For
Mid-to-large enterprises needing scalable, feature-rich push notifications for high-volume user engagement.
Pricing
Freemium plan up to 100k monthly active users; paid plans start at $599/month for 1M MAU, with custom enterprise pricing.
Pusher Beams
specializedReal-time push notifications for web, mobile, and desktop apps powered by scalable WebSocket infrastructure.
Interest-based subscriptions that enable dynamic, real-time audience targeting without relying on user tokens
Pusher Beams is a robust push notification service designed for delivering real-time notifications to web, iOS, and Android applications. It supports interest-based subscriptions for precise audience targeting, A/B testing, and comprehensive analytics to optimize engagement. Built on Pusher's reliable real-time infrastructure, it ensures low-latency delivery and seamless integration with existing pub/sub systems.
Pros
- Multi-platform support for web, iOS, and Android with native SDKs
- Advanced targeting via interests and real-time audience syncing
- Detailed analytics and A/B testing for campaign optimization
Cons
- Pricing scales quickly for high-volume usage
- Free tier limited to 100k subscribers and 200k notifications
- Less emphasis on no-code integrations compared to competitors
Best For
Developers and teams building real-time web and mobile apps that need reliable, targeted push notifications integrated with pub/sub messaging.
Pricing
Free up to 100k subscribers/200k notifications/mo; paid plans start at $49/mo for 200k subscribers, scaling to $499+/mo for millions, with enterprise options.
PushEngage
specializedWeb push notification platform enabling automated, personalized alerts to re-engage website visitors.
RSS-to-Push automation that instantly converts RSS feeds into personalized push notifications
PushEngage is a web push notification platform designed for websites to send targeted, real-time notifications to subscribers on desktop and mobile browsers like Chrome, Firefox, and Safari. It provides tools for audience segmentation, A/B testing, personalization, automation workflows, and in-depth analytics to drive user engagement and conversions. The platform supports easy integrations with CMS like WordPress and Shopify, making it accessible for non-technical users to re-engage visitors and boost retention.
Pros
- Intuitive visual composer for designing notifications without coding
- Advanced segmentation and personalization based on user behavior
- Robust automation including RSS-to-push and drip campaigns
Cons
- Limited to web push notifications (no native mobile app support)
- Pricing scales quickly for high-volume subscribers
- Analytics dashboard could be more customizable
Best For
Small to medium-sized e-commerce sites and content publishers seeking an easy-to-use web push solution for visitor re-engagement.
Pricing
Free plan for up to 500 subscribers; paid plans start at $25/month (10K subscribers), $49/month (20K), up to custom enterprise pricing.
iZooto
specializedProgressive web push notifications service focused on subscriber growth and high deliverability without app development.
Zero-party data-driven personalization engine that builds user profiles without cookies for privacy-compliant targeting
iZooto is a robust web push notification platform designed for websites and PWAs, enabling publishers, e-commerce sites, and apps to re-engage users with personalized notifications. It supports browser-based push across Chrome, Firefox, Safari, Edge, and more, with features like audience segmentation, automated journeys, A/B testing, and real-time analytics. The platform emphasizes high delivery rates and zero-party data collection for compliant, targeted campaigns without app downloads.
Pros
- Frictionless one-click integrations with 100+ CMS like WordPress and Shopify
- Generous free plan up to 10K subscribers with unlimited notifications
- Advanced personalization and automation using zero-party data for high engagement
Cons
- Limited multichannel support (primarily web push, no native email/SMS)
- Fewer enterprise-level integrations compared to top competitors like OneSignal
- Analytics dashboard can feel cluttered for advanced users
Best For
Small to mid-sized publishers, e-commerce stores, and content sites seeking affordable, easy-to-deploy web push notifications.
Pricing
Free up to 10K subscribers; paid plans start at $99/mo (Growth: 10K-50K subs), up to $999/mo (Enterprise: 1M+ subs), billed monthly with subscriber-based scaling.
Conclusion
The reviewed tools showcase the best of push notification software, with OneSignal leading as the top choice for its user-friendly, cross-platform design and robust segmentation. Firebase Cloud Messaging stands out as a scalable option, perfect for integrating with Android and web ecosystems, while Braze excels in personalized journey orchestration for mobile and web. Together, they cater to various needs, from ease of use to advanced personalization.
Don’t wait—start with OneSignal to streamline your communication and boost engagement, or explore Firebase Cloud Messaging or Braze if your priorities lean toward scalability or automated journeys—each delivers impactful results.
Tools Reviewed
All tools were independently evaluated for this comparison