Quick Overview
- 1#1: Follow Up Boss - Real estate CRM designed for automated lead follow-up, nurturing, and conversion to close more deals.
- 2#2: kvCORE - AI-powered real estate CRM platform with integrated websites, marketing automation, and lead management.
- 3#3: Lofty - All-in-one real estate CRM offering lead generation, IDX websites, and transaction management tools.
- 4#4: Propertybase - Salesforce-powered CRM tailored for real estate brokerages to manage listings, leads, and teams.
- 5#5: Real Geeks - Real estate CRM with IDX websites, landing pages, and automated marketing for lead conversion.
- 6#6: BoomTown - Real estate CRM providing high-quality leads, personalized websites, and sales enablement tools.
- 7#7: LionDesk - Affordable real estate CRM with power dialer, email/SMS automation, and lead management.
- 8#8: Top Producer - Real estate CRM focused on transaction management, market reports, and nurture campaigns.
- 9#9: Wise Agent - Cost-effective real estate CRM with mobile app, drip campaigns, and SmartLists for organization.
- 10#10: Sierra Interactive - Real estate CRM with advanced IDX, behavioral automation, and lead routing capabilities.
Tools were selected based on comprehensive evaluation of feature depth (including lead management, marketing automation, and transaction tracking), user experience, reliability, and value, ensuring alignment with diverse real estate needs and operational priorities.
Comparison Table
For real estate professionals needing the right property CRM software, comparing tools like Follow Up Boss, kvCORE, Lofty, Propertybase, Real Geeks, and more is essential to streamline workflows. This table simplifies the process, highlighting key features, usability, and pricing to help you find the best fit for your business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss Real estate CRM designed for automated lead follow-up, nurturing, and conversion to close more deals. | specialized | 9.7/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | kvCORE AI-powered real estate CRM platform with integrated websites, marketing automation, and lead management. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 3 | Lofty All-in-one real estate CRM offering lead generation, IDX websites, and transaction management tools. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Propertybase Salesforce-powered CRM tailored for real estate brokerages to manage listings, leads, and teams. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 5 | Real Geeks Real estate CRM with IDX websites, landing pages, and automated marketing for lead conversion. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 6 | BoomTown Real estate CRM providing high-quality leads, personalized websites, and sales enablement tools. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.6/10 |
| 7 | LionDesk Affordable real estate CRM with power dialer, email/SMS automation, and lead management. | specialized | 8.1/10 | 8.4/10 | 8.0/10 | 7.7/10 |
| 8 | Top Producer Real estate CRM focused on transaction management, market reports, and nurture campaigns. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.6/10 |
| 9 | Wise Agent Cost-effective real estate CRM with mobile app, drip campaigns, and SmartLists for organization. | specialized | 8.4/10 | 8.6/10 | 8.5/10 | 9.2/10 |
| 10 | Sierra Interactive Real estate CRM with advanced IDX, behavioral automation, and lead routing capabilities. | specialized | 8.1/10 | 8.5/10 | 7.7/10 | 7.4/10 |
Real estate CRM designed for automated lead follow-up, nurturing, and conversion to close more deals.
AI-powered real estate CRM platform with integrated websites, marketing automation, and lead management.
All-in-one real estate CRM offering lead generation, IDX websites, and transaction management tools.
Salesforce-powered CRM tailored for real estate brokerages to manage listings, leads, and teams.
Real estate CRM with IDX websites, landing pages, and automated marketing for lead conversion.
Real estate CRM providing high-quality leads, personalized websites, and sales enablement tools.
Affordable real estate CRM with power dialer, email/SMS automation, and lead management.
Real estate CRM focused on transaction management, market reports, and nurture campaigns.
Cost-effective real estate CRM with mobile app, drip campaigns, and SmartLists for organization.
Real estate CRM with advanced IDX, behavioral automation, and lead routing capabilities.
Follow Up Boss
specializedReal estate CRM designed for automated lead follow-up, nurturing, and conversion to close more deals.
SmartLists for automatically organizing and prioritizing leads based on behavior and engagement
Follow Up Boss is a top-tier CRM platform tailored for real estate professionals, excelling in lead management, automated follow-ups, and team collaboration. It provides tools like SmartLists for dynamic contact organization, integrated texting/calling, and seamless MLS integrations to capture and nurture leads from sources like Zillow and Realtor.com. Designed to boost conversion rates, it offers customizable action plans, performance dashboards, and a mobile app for on-the-go access.
Pros
- Exceptional lead routing and automation with SmartLists and action plans
- Unified inbox for texting, calling, emailing, and voicemail drops
- Deep integrations with 250+ real estate tools including MLS and lead gen platforms
Cons
- Pricing scales quickly for teams or advanced features
- Reporting and analytics lack depth compared to enterprise CRMs
- Less suited for property management tasks like maintenance tracking
Best For
Real estate agents, teams, and brokers prioritizing lead conversion and sales pipeline management in residential markets.
Pricing
Starts at $69/user/month (Essentials), $99/user/month (Pro), with custom enterprise plans; annual billing discounts available.
kvCORE
specializedAI-powered real estate CRM platform with integrated websites, marketing automation, and lead management.
Intelligent Smart CMA and Listing Presentation tools that generate professional reports directly from market data
kvCORE is an all-in-one real estate CRM platform that provides agents and teams with integrated tools for lead generation, IDX websites, automated marketing, transaction management, and client nurturing. It streamlines property management workflows by centralizing contacts, listings, and communications in a single dashboard. Designed specifically for real estate professionals, it emphasizes scalable growth through data-driven insights and automation.
Pros
- Comprehensive IDX-integrated websites that capture and nurture leads automatically
- Advanced transaction management with e-signatures and compliance tools
- Robust automation for follow-ups, texting, and email campaigns
Cons
- Steep learning curve for advanced customization
- Pricing can be high for solo agents
- Limited third-party integrations compared to some competitors
Best For
Mid-sized real estate teams and high-volume agents needing an end-to-end platform for lead gen, CRM, and transactions.
Pricing
Custom quote-based pricing, typically starting at $500-$1,000/month per user or team, with tiers scaling by features and volume.
Lofty
specializedAll-in-one real estate CRM offering lead generation, IDX websites, and transaction management tools.
Lofty AI CoPilot for automated, intelligent lead conversations via text and voice
Lofty is a comprehensive CRM platform designed for real estate professionals, offering AI-powered lead generation, nurturing, and conversion tools alongside transaction management and IDX-integrated websites. It streamlines property marketing, client communication, and team collaboration with automation features like AI texting and calling. Ideal for scaling real estate businesses, it combines CRM functionality with property management capabilities for listings and rentals.
Pros
- AI-driven lead nurturing with automated texting and voice calls
- Integrated IDX websites and transaction pipelines
- Robust mobile app and MLS integrations for seamless property management
Cons
- High pricing for solo agents
- Steeper learning curve for advanced AI features
- Limited third-party integrations compared to top competitors
Best For
Mid-sized real estate teams and brokerages needing an all-in-one AI-enhanced CRM for lead management and property transactions.
Pricing
Starts at $299/month for Essentials (1 user), $499/month for Pro, with Team ($99/user) and custom Enterprise plans.
Propertybase
enterpriseSalesforce-powered CRM tailored for real estate brokerages to manage listings, leads, and teams.
Native Salesforce AppExchange app with built-in IDX/MLS website builder and automated transaction pipelines tailored for real estate.
Propertybase is a real estate-specific CRM platform built natively on Salesforce, providing end-to-end tools for lead generation, property management, transaction workflows, and client relationships. It integrates IDX/MLS data for listings, marketing automation, and mobile accessibility to streamline operations for agents and brokerages. Designed for scalability, it offers robust customization while leveraging Salesforce's ecosystem for advanced reporting and AI insights.
Pros
- Deep integration with Salesforce for unlimited customization and scalability
- Real estate-specific features like IDX websites, transaction management, and MLS integration
- Powerful marketing automation and lead nurturing tools
Cons
- Steep learning curve due to Salesforce foundation requiring training
- Pricing can be expensive for small teams or solo agents
- Setup and customization often need technical expertise or partners
Best For
Mid-sized to large real estate brokerages and teams needing a highly customizable, enterprise-grade CRM with Salesforce power.
Pricing
Custom quote-based pricing; typically starts at $79-$150/user/month depending on edition (Go, Pro, Enterprise), with annual contracts.
Real Geeks
specializedReal estate CRM with IDX websites, landing pages, and automated marketing for lead conversion.
One-click IDX websites that automatically sync leads into the CRM
Real Geeks is an all-in-one real estate CRM platform designed for agents and teams, offering lead capture, nurturing, and management alongside IDX-enabled websites. It provides tools for tracking transactions, automating follow-ups, and integrating MLS data to streamline property showings and client interactions. The software emphasizes marketing automation to convert website visitors into qualified leads directly into the CRM pipeline.
Pros
- Seamless IDX website integration for instant lead capture from property searches
- Robust automation for drip campaigns and lead nurturing
- Comprehensive transaction management and mobile app accessibility
Cons
- Higher pricing compared to standalone CRMs
- Limited advanced customization options
- Steeper learning curve for non-tech-savvy users
Best For
Real estate agents and small teams seeking an integrated CRM with website and lead generation capabilities.
Pricing
Starts at $299/month per site (billed annually), with premium plans up to $499+/month; additional fees for advanced features and add-ons.
BoomTown
enterpriseReal estate CRM providing high-quality leads, personalized websites, and sales enablement tools.
AI-powered predictive lead scoring and one-click routing for rapid response and conversion
BoomTown is a robust real estate CRM platform designed for agents and teams, providing end-to-end tools for lead generation, nurturing, transaction management, and personalized IDX websites. It leverages automation, AI-driven lead scoring, and marketing campaigns to help users convert prospects into closed deals efficiently. Ideal for scaling operations, it integrates seamlessly with MLS systems and offers mobile accessibility for on-the-go management.
Pros
- Powerful lead generation and AI scoring for higher conversions
- Comprehensive suite including websites, marketing automation, and transaction tools
- Strong integrations with MLS and other real estate software
Cons
- High cost may not suit solo agents or small teams
- Steep learning curve for full feature utilization
- Custom pricing lacks transparency
Best For
Mid-to-large real estate teams focused on high-volume lead management and marketing automation.
Pricing
Custom quotes starting around $1,250/month for teams; scales with users and features, no public tiers.
LionDesk
specializedAffordable real estate CRM with power dialer, email/SMS automation, and lead management.
AI-driven Smart Lists that automatically segment and prioritize leads based on behavior and property interests
LionDesk is an all-in-one CRM platform tailored for real estate agents and teams, focusing on lead management, contact nurturing, and transaction coordination. It provides marketing automation tools like email/SMS campaigns, drip sequences, and social media integration, alongside IDX websites and listing management. The software streamlines property showings, client communication, and team collaboration through a mobile app and AI-powered smart lists.
Pros
- Comprehensive marketing automation with SMS, email, and video texting
- Integrated transaction pipeline and showing scheduler
- Strong mobile app for on-the-go property management
Cons
- Pricing can be steep for solo agents
- Reporting and customization options are somewhat limited
- Occasional integration issues with certain MLS systems
Best For
Real estate agents and small-to-mid-sized teams seeking an integrated CRM for lead nurturing and transaction management in property dealings.
Pricing
Starts at $59/user/month (Pro plan), $99/user/month (Premium), with custom Enterprise pricing.
Top Producer
specializedReal estate CRM focused on transaction management, market reports, and nurture campaigns.
Smart Action Plans for automated, personalized follow-up sequences tailored to real estate lead stages
Top Producer is a real estate-focused CRM platform designed to help agents and teams manage leads, automate marketing, and streamline transactions. It provides tools like customizable action plans, email drip campaigns, MLS integrations, and mobile apps for on-the-go access. The software also includes website builders with IDX capabilities to capture and nurture leads directly from agent sites.
Pros
- Robust marketing automation with customizable action plans
- Strong MLS and real estate-specific integrations
- Comprehensive transaction management and mobile app
Cons
- Dated user interface with a steep learning curve
- Higher pricing without unlimited users on lower plans
- Limited modern customization options compared to newer CRMs
Best For
Established real estate agents and brokerages needing advanced marketing automation and transaction tools.
Pricing
Starts at $129/month (billed annually) for Producer Basic, up to $235/month for Producer X, with add-ons for websites and premium features.
Wise Agent
specializedCost-effective real estate CRM with mobile app, drip campaigns, and SmartLists for organization.
Integrated IDX-compliant website builder with drag-and-drop landing pages for instant lead capture
Wise Agent is an all-in-one CRM platform tailored for real estate professionals, offering lead management, automated marketing, transaction coordination, and IDX website integration. It helps agents nurture leads through smart lists and drip campaigns while tracking deals from initial contact to closing. The platform emphasizes ease of use with mobile access and customizable dashboards for efficient property CRM workflows.
Pros
- Affordable pricing packed with real estate-specific tools like transaction management and IDX integration
- Powerful automation features including smart lists and drip campaigns for lead nurturing
- User-friendly mobile app and drag-and-drop builders for quick setup
Cons
- Interface can feel cluttered with extensive features overwhelming new users
- Limited advanced reporting and analytics compared to enterprise CRMs
- Customer support can have variable response times, especially for non-premium users
Best For
Solo real estate agents or small teams needing a cost-effective, all-in-one CRM for lead-to-close management.
Pricing
Starts at $49/month (billed annually as low as $499/year), with Pro Plus at $99/month; free trial available.
Sierra Interactive
specializedReal estate CRM with advanced IDX, behavioral automation, and lead routing capabilities.
Integrated IDX website builder that automatically syncs leads directly into the CRM for instant follow-up
Sierra Interactive is an all-in-one CRM and marketing platform tailored for real estate agents and teams, providing IDX-enabled websites, lead capture, nurturing, and transaction management tools. It excels in integrating property search functionality with automated marketing campaigns to streamline lead conversion in the competitive real estate market. The software supports team collaboration and offers analytics to track performance across listings and client interactions.
Pros
- Robust IDX integration for seamless property searches and lead generation
- Advanced marketing automation with email/SMS drip campaigns
- Comprehensive transaction and team management tools
Cons
- Steep learning curve for new users
- High pricing limits accessibility for solo agents
- Primarily US-focused with limited international MLS support
Best For
Mid-sized real estate teams and brokerages seeking an integrated CRM-marketing solution to scale lead handling and website performance.
Pricing
Custom quotes starting at $499/month for basic plans, scaling to $1,000+ for teams with advanced features; no free tier.
Conclusion
Evaluating the top 10 property CRM tools reveals a landscape of specialized solutions, yet one consistently rises to the top: Follow Up Boss, excelling in automated lead follow-up and conversion. Close contenders kvCORE and Lofty also stand out—kvCORE for its AI-integrated marketing and Lofty for its all-in-one lead generation and transaction management. Each tool serves distinct needs, but Follow Up Boss leads as the ultimate choice for driving deals.
Take the first step to streamline your workflow and boost closings—try Follow Up Boss today, and experience the difference automated nurture and growth can make.
Tools Reviewed
All tools were independently evaluated for this comparison