Quick Overview
- 1#1: Delighted - Simple and powerful NPS, CSAT, and CES survey tool designed for quick customer feedback collection.
- 2#2: Promoter.io - NPS platform tailored for SaaS companies with automated surveys and actionable insights.
- 3#3: Qualtrics - Enterprise-grade experience management software featuring advanced NPS analytics and AI-driven insights.
- 4#4: AskNicely - NPS tool with automated follow-ups, incentives, and sales coaching integrations.
- 5#5: Retently - Customer feedback platform supporting NPS, CES, and CSAT with segmentation and trends analysis.
- 6#6: Medallia - Comprehensive CX platform with real-time NPS tracking and AI-powered text analytics.
- 7#7: CustomerGauge - B2B-focused NPS software providing account-level scores and relationship insights.
- 8#8: SurveyMonkey - Versatile survey tool with NPS templates, reporting, and enterprise scalability.
- 9#9: Qualaroo - On-site survey and NPS tool for intercepting user feedback at key moments.
- 10#10: Hotjar - Behavior analytics suite including NPS polls, surveys, and heatmaps for user insights.
We ranked tools by evaluating depth of features (automation, reporting), user-friendliness, and overall value, ensuring the list includes the most impactful, versatile options for diverse business requirements.
Comparison Table
Discover a comprehensive comparison of leading Promoter Software tools, featuring Delighted, Promoter.io, Qualtrics, AskNicely, Retently, and more. This table outlines key features, usability, and practical functionalities to help readers identify the most suitable tool for their needs, whether focusing on engagement nurturing or feedback scaling. Gain clear insights to streamline your selection process and align with specific goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Delighted Simple and powerful NPS, CSAT, and CES survey tool designed for quick customer feedback collection. | specialized | 9.5/10 | 9.3/10 | 9.8/10 | 9.1/10 |
| 2 | Promoter.io NPS platform tailored for SaaS companies with automated surveys and actionable insights. | specialized | 9.3/10 | 9.5/10 | 9.2/10 | 9.0/10 |
| 3 | Qualtrics Enterprise-grade experience management software featuring advanced NPS analytics and AI-driven insights. | enterprise | 9.1/10 | 9.6/10 | 7.8/10 | 7.4/10 |
| 4 | AskNicely NPS tool with automated follow-ups, incentives, and sales coaching integrations. | specialized | 8.7/10 | 9.0/10 | 9.2/10 | 8.2/10 |
| 5 | Retently Customer feedback platform supporting NPS, CES, and CSAT with segmentation and trends analysis. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 6 | Medallia Comprehensive CX platform with real-time NPS tracking and AI-powered text analytics. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.6/10 |
| 7 | CustomerGauge B2B-focused NPS software providing account-level scores and relationship insights. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.8/10 |
| 8 | SurveyMonkey Versatile survey tool with NPS templates, reporting, and enterprise scalability. | enterprise | 8.3/10 | 7.8/10 | 9.4/10 | 7.5/10 |
| 9 | Qualaroo On-site survey and NPS tool for intercepting user feedback at key moments. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 8.0/10 |
| 10 | Hotjar Behavior analytics suite including NPS polls, surveys, and heatmaps for user insights. | specialized | 8.1/10 | 8.5/10 | 9.2/10 | 7.8/10 |
Simple and powerful NPS, CSAT, and CES survey tool designed for quick customer feedback collection.
NPS platform tailored for SaaS companies with automated surveys and actionable insights.
Enterprise-grade experience management software featuring advanced NPS analytics and AI-driven insights.
NPS tool with automated follow-ups, incentives, and sales coaching integrations.
Customer feedback platform supporting NPS, CES, and CSAT with segmentation and trends analysis.
Comprehensive CX platform with real-time NPS tracking and AI-powered text analytics.
B2B-focused NPS software providing account-level scores and relationship insights.
Versatile survey tool with NPS templates, reporting, and enterprise scalability.
On-site survey and NPS tool for intercepting user feedback at key moments.
Behavior analytics suite including NPS polls, surveys, and heatmaps for user insights.
Delighted
specializedSimple and powerful NPS, CSAT, and CES survey tool designed for quick customer feedback collection.
Frictionless multi-channel delivery with native Slack integration for instant team alerts on feedback
Delighted is a leading customer feedback platform focused on Net Promoter Score (NPS) surveys, enabling businesses to gauge customer loyalty through simple, customizable polls. It supports multi-channel delivery including email, SMS, web intercepts, Slack, and kiosks, with real-time dashboards for tracking promoters, passives, and detractors. The tool automates follow-up messaging to engage respondents and integrates seamlessly with CRMs like Salesforce and HubSpot for actionable insights.
Pros
- Exceptionally intuitive setup with one-click survey deployment
- Multi-channel support for broad reach including SMS and Slack
- Robust real-time analytics and CRM integrations
Cons
- Pricing scales quickly with high response volumes
- Limited advanced segmentation compared to enterprise tools
- Fewer survey templates than some general feedback platforms
Best For
Mid-sized businesses and customer-centric teams seeking a straightforward NPS solution to drive retention and growth.
Pricing
Starts at $224/month for up to 500 responses; higher tiers from $449/month, with custom enterprise pricing based on volume.
Promoter.io
specializedNPS platform tailored for SaaS companies with automated surveys and actionable insights.
Automated promoter engagement workflows that turn high-NPS responders into advocates with personalized follow-ups and referral requests
Promoter.io is a dedicated Net Promoter Score (NPS) platform that simplifies collecting, analyzing, and acting on customer feedback to boost loyalty and retention. It supports automated surveys via email, SMS, web, Slack, and in-app channels, delivering real-time dashboards and actionable insights. The tool excels in closing the feedback loop with integrations to CRMs like Salesforce, HubSpot, and support systems like Zendesk, enabling teams to prioritize and respond to customer voices effectively.
Pros
- Quick setup with pre-built templates and one-click launches
- Powerful analytics including sentiment analysis and trend tracking
- Robust integrations with 50+ tools for seamless workflows
Cons
- Pricing scales quickly with high survey volumes
- Limited advanced customization for survey design
- Reporting exports can feel basic for enterprise needs
Best For
Mid-market SaaS companies and customer success teams focused on scaling NPS programs with automation.
Pricing
Starts at $299/month for 500 responses (Essential plan), with Growth ($999/month for 5,000) and Enterprise custom pricing; annual discounts available.
Qualtrics
enterpriseEnterprise-grade experience management software featuring advanced NPS analytics and AI-driven insights.
AI-powered Text iQ for automated sentiment analysis of open-ended feedback from promoters and detractors
Qualtrics is a comprehensive experience management (XM) platform specializing in customer feedback, including Net Promoter Score (NPS) surveys to identify promoters, passives, and detractors. It provides advanced survey design, multi-channel distribution, real-time dashboards, and AI-powered analytics to drive customer loyalty and retention strategies. Beyond basic NPS, it integrates employee and product experience data for a holistic view of customer promoters.
Pros
- Enterprise-grade scalability and integrations with CRMs like Salesforce
- AI-driven insights via Stats iQ and Text iQ for deep promoter analysis
- Robust security and compliance for global organizations
Cons
- Steep learning curve and complex interface for non-experts
- High pricing not suitable for small businesses
- Overkill for simple NPS tracking needs
Best For
Large enterprises seeking advanced, integrated NPS and customer experience management at scale.
Pricing
Custom enterprise pricing starting at around $1,500/month, scaling based on users, responses, and advanced features.
AskNicely
specializedNPS tool with automated follow-ups, incentives, and sales coaching integrations.
Automated response playbooks that instantly engage detractors and promoters with tailored messages and tasks
AskNicely is a customer experience platform specializing in Net Promoter Score (NPS) surveys to measure loyalty and satisfaction. It automates feedback collection across multiple channels, triggers personalized follow-ups for promoters and detractors, and provides real-time alerts and analytics to help teams act on insights. The software integrates seamlessly with CRMs, Slack, and email tools, enabling businesses to close the feedback loop efficiently.
Pros
- Automated playbooks for engaging respondents based on scores
- Strong integrations with Salesforce, HubSpot, and Slack
- Intuitive interface with mobile app for on-the-go management
Cons
- Pricing scales quickly for larger teams or high volumes
- Limited advanced reporting customization compared to enterprise tools
- Survey design options feel somewhat basic
Best For
Mid-sized service-based businesses seeking straightforward NPS automation and customer retention tools.
Pricing
Starts at $99/month for Starter plan (up to 500 responses); Pro and Enterprise plans are custom-quoted based on volume.
Retently
specializedCustomer feedback platform supporting NPS, CES, and CSAT with segmentation and trends analysis.
Automated smart campaigns that dynamically engage promoters for testimonials and referrals based on feedback scores
Retently is a customer feedback platform specializing in Net Promoter Score (NPS), CSAT, and CES surveys to measure customer loyalty and satisfaction. It automates survey distribution across email, web, SMS, and Slack, with intelligent follow-ups for promoters, passives, and detractors. The tool offers dashboards for real-time insights, customer segmentation, and integrations with CRMs like HubSpot and Salesforce.
Pros
- Straightforward setup and intuitive dashboard
- Strong automation for feedback loops and follow-ups
- Multi-channel survey delivery including SMS and web widgets
Cons
- Reporting lacks advanced analytics and custom visualizations
- Limited integrations compared to enterprise competitors
- No free tier, with costs scaling quickly for high volume
Best For
Small to mid-sized businesses needing simple, automated NPS tracking without a steep learning curve.
Pricing
Starts at $29/month (Starter: 500 contacts), $89/month (Growth: 2,500 contacts), up to custom Enterprise plans.
Medallia
enterpriseComprehensive CX platform with real-time NPS tracking and AI-powered text analytics.
AI-driven Experience Orchestration that automates personalized actions across the customer lifecycle to maximize promoter impact
Medallia is a comprehensive experience management platform designed to capture customer feedback across multiple channels, analyze it with AI-driven insights, and drive actionable improvements to boost NPS and promoter scores. It enables businesses to track promoters, detractors, and passives while orchestrating personalized follow-up actions to convert feedback into loyalty. Ranked #6 in Promoter Software, it stands out for enterprise-scale deployment with robust text analytics and employee alignment tools.
Pros
- Powerful AI-powered text analytics and sentiment analysis for deep feedback insights
- Multi-channel feedback collection including NPS surveys, social, and operational data
- Closed-loop action management to follow up with promoters and detractors effectively
Cons
- Steep learning curve and complex setup for non-enterprise users
- High pricing that may not suit SMBs or startups
- Implementation can take months with significant consulting needs
Best For
Large enterprises with complex customer journeys needing scalable, AI-enhanced NPS and feedback orchestration.
Pricing
Custom enterprise pricing, typically starting at $100,000+ annually based on users and features; contact sales for quotes.
CustomerGauge
enterpriseB2B-focused NPS software providing account-level scores and relationship insights.
Relationship NPS (rNPS) for account-based feedback at the executive relationship level
CustomerGauge is an enterprise-focused customer experience platform that specializes in closed-loop feedback management using Net Promoter Score (NPS), Customer Effort Score (CES), and CSAT metrics. It collects feedback at the account and relationship level, leveraging AI for predictive insights, automated action workflows, and integration with CRMs like Salesforce. The tool emphasizes turning feedback into actionable outcomes through account-based surveys and executive dashboards.
Pros
- Powerful closed-loop action management with automated workflows
- AI-powered predictive analytics and relationship NPS (rNPS)
- Seamless CRM integrations and enterprise-grade security
Cons
- High cost limits accessibility for SMBs
- Complex setup and steep learning curve
- Limited out-of-box templates for non-enterprise use
Best For
Large B2B enterprises needing account-level feedback and scalable CX action management.
Pricing
Custom enterprise pricing, typically starting at $20,000+ annually based on volume and features.
SurveyMonkey
enterpriseVersatile survey tool with NPS templates, reporting, and enterprise scalability.
Vast library of pre-built NPS templates with built-in scoring and respondent segmentation
SurveyMonkey is a widely-used online survey platform that allows businesses to design, distribute, and analyze surveys for feedback collection, including Net Promoter Score (NPS) assessments to measure customer loyalty. It provides customizable templates, question types like NPS scales, branching logic, and reporting dashboards to segment respondents into promoters, passives, and detractors. While versatile for general surveying, it supports Promoter Software needs through basic automation and integrations but lacks deep specialization in ongoing NPS workflows.
Pros
- Highly intuitive drag-and-drop survey builder
- Extensive integrations with CRM and email tools
- Strong analytics with NPS scoring and export options
Cons
- Limited native automation for score-based follow-ups
- Advanced reporting locked behind higher tiers
- Less specialized for continuous NPS tracking compared to dedicated tools
Best For
Small to mid-sized businesses needing a user-friendly survey tool for occasional NPS and general feedback collection.
Pricing
Free Basic plan; Standard at $25/user/month, Advantage at $32/user/month, Premier at $99/user/month (billed annually).
Qualaroo
specializedOn-site survey and NPS tool for intercepting user feedback at key moments.
Behavioral nudges that trigger surveys based on specific user actions for hyper-relevant promoter insights
Qualaroo is a customer feedback platform specializing in micro-surveys that appear as non-intrusive 'nudges' on websites and apps to capture real-time insights. It supports NPS, CSAT, and custom surveys targeted by user behavior, location, or pages visited, making it ideal for identifying promoters and detractors in context. Advanced analytics and AI-powered insights help businesses act on feedback to boost customer loyalty.
Pros
- Highly contextual targeting for relevant feedback
- Real-time nudges minimize user disruption
- Strong integrations with CRM and analytics tools
Cons
- Limited offline or email survey capabilities
- Pricing scales quickly with high response volumes
- Advanced segmentation requires some learning
Best For
Digital-first businesses seeking on-site NPS feedback from engaged website visitors.
Pricing
Starts at $80/month (Grow plan, 500 responses); scales to $320+/month for higher volumes with custom enterprise options.
Hotjar
specializedBehavior analytics suite including NPS polls, surveys, and heatmaps for user insights.
On-site surveys integrated with heatmaps and session recordings for actionable, behaviorally contextual promoter feedback
Hotjar is a comprehensive user behavior analytics platform that captures website visitor interactions through heatmaps, session recordings, and on-site surveys. It enables businesses to collect real-time feedback, including NPS scores, polls, and incoming feedback widgets, helping identify pain points and improve customer satisfaction. As a promoter software solution, it bridges behavioral data with direct user input to nurture promoters and reduce detractors.
Pros
- Quick and easy installation with a simple script tag
- Rich visual tools like heatmaps and recordings complement feedback collection
- Robust survey options including NPS for direct promoter insights
Cons
- Higher-tier plans required for advanced filtering and integrations
- Primarily focused on web analytics, less ideal for mobile apps
- Data retention and storage limits on lower plans can be restrictive
Best For
Website owners and UX teams wanting contextual feedback tied to user behavior to enhance satisfaction and loyalty.
Pricing
Free forever plan; paid plans start at $39/month (billed annually) for Plus, up to enterprise Scale at $213+/month.
Conclusion
The top 3 promoter tools each excel in unique ways, with Delighted leading as the standout choice—its focus on simplicity and speed in collecting and analyzing NPS, CSAT, and CES feedback making it highly effective. Promoter.io follows with tailored features for SaaS companies, while Qualtrics impresses with enterprise-grade analytics and AI-driven insights, serving larger needs. Together, they demonstrate the diversity of tools available, from user-friendly platforms to robust, comprehensive systems.
For those seeking to streamline feedback collection and action, Delighted is the top pick—start leveraging its intuitive design to turn customer insights into meaningful results today.
Tools Reviewed
All tools were independently evaluated for this comparison