Top 10 Best Programmatic Advertising Software of 2026

The Trade Desk is a premier demand-side platform (DSP) for programmatic advertising, enabling buyers to purchase digital ad inventory across channels like display, video, mobile, audio, and connected TV (CTV) through real-time bidding (RTB). It offers advanced tools for audience targeting, data management, creative optimization, and cross-device campaign execution, powered by its proprietary Koa AI platform. Renowned for its transparency and independence from walled gardens, it provides advertisers with full control, detailed reporting, and cookieless solutions like Unified ID 2.0.

Google Display & Video 360 (DV360) is a leading demand-side platform (DSP) for programmatic advertising, enabling buyers to purchase display, video, audio, native, and connected TV inventory through real-time bidding, private marketplaces, and preferred deals. It offers advanced targeting via Google's audience segments, contextual signals, and machine learning-powered optimization, with seamless integration into the Google Marketing Platform ecosystem including Analytics 360 and BigQuery. DV360 excels in managing complex, high-volume campaigns with robust reporting, cross-device tracking, and automated bidding strategies to drive performance at scale.

Amazon DSP is a powerful demand-side platform that allows advertisers to buy display, video, and audio ad inventory programmatically across Amazon's owned sites, apps, and a premium third-party exchange. It leverages Amazon's vast first-party data from shopping, streaming, and browsing behaviors for hyper-targeted campaigns. Key capabilities include real-time bidding, audience segmentation, creative optimization, and closed-loop attribution tied to purchases.

Adobe Advertising Cloud is an enterprise-grade programmatic advertising platform that provides demand-side platform (DSP) capabilities for buying ads across display, video, CTV, audio, and search channels via real-time bidding and private marketplaces. It integrates deeply with Adobe Experience Cloud tools like Analytics and Audience Manager, enabling unified audience segmentation, personalization, and performance measurement. Powered by Adobe Sensei AI, it offers automated optimization, dynamic creative assembly, and cross-device campaign management for sophisticated advertisers.

MediaMath is a demand-side platform (DSP) designed for programmatic advertising, enabling buyers to purchase digital ad inventory across display, video, mobile, audio, and connected TV through real-time bidding and private marketplaces. It integrates with over 100 supply-side platforms, data providers, and measurement partners to deliver precise targeting, optimization, and attribution. The platform emphasizes transparency with detailed reporting on fees, supply paths, and performance, helping advertisers avoid black-box buying.

StackAdapt is a self-serve demand-side platform (DSP) specializing in programmatic advertising, enabling buyers to purchase ad inventory across display, video, mobile, connected TV (CTV), audio, native, and digital out-of-home (DOOH) channels. It uses AI-powered automation for audience targeting, campaign optimization, and real-time bidding to maximize ROI. The platform provides detailed analytics, fraud detection, and seamless integrations for efficient ad management.

Beeswax is a bidder-as-a-service (BaaS) platform designed for programmatic advertising, enabling users to build highly customized bidding solutions with direct access to the full bidstream data. It bypasses traditional DSP opacity by offering modular components for RTB, audience targeting, and optimization without revenue shares on media spend. Acquired by Comcast, it caters to sophisticated buyers seeking control, transparency, and scalability in programmatic campaigns.

Simpli.fi is a full-stack programmatic DSP that enables advertisers to purchase and optimize digital ad inventory across display, video, CTV, mobile, and audio channels with a focus on hyper-local targeting. It leverages advanced device graphs and IP-based household matching for precise audience reach, even in a post-cookie world. The platform supports self-serve and managed services, offering real-time bidding, frequency capping, and comprehensive attribution reporting for agencies and brands.

Adform is an independent, end-to-end programmatic advertising platform that powers buying, selling, and optimizing ad inventory across channels like display, video, mobile, native, and CTV. It integrates demand-side (DSP), supply-side (SSP), and data management (DMP) capabilities with advanced targeting, creative tools, and real-time analytics. Designed for transparency in the open web, Adform supports privacy-first strategies including cookieless targeting and ID solutions.

Criteo is a commerce media platform specializing in programmatic advertising, leveraging AI and machine learning to deliver personalized retargeting and performance campaigns across display, video, and connected TV inventory. It functions as a demand-side platform (DSP) that enables advertisers to buy ads programmatically from its vast publisher network, optimizing for conversions and ROI. With a focus on e-commerce, Criteo uses first-party data and predictive modeling to drive dynamic ad creatives and bidding strategies.