Quick Overview
- 1#1: Appcues - No-code platform for building interactive product tours, onboarding flows, and in-app experiences to drive user adoption.
- 2#2: Pendo - Product experience platform combining analytics, in-app guides, and NPS feedback for personalized product tours.
- 3#3: WalkMe - Digital adoption platform delivering guided walkthroughs, tooltips, and support to accelerate user onboarding.
- 4#4: Userpilot - No-code tool for creating personalized product tours, checklists, and onboarding experiences with segmentation.
- 5#5: Chameleon - Build dynamic in-app tours, tooltips, and surveys without coding to improve product adoption.
- 6#6: Whatfix - Enterprise digital adoption platform with self-guided tours, AI assistance, and task automation.
- 7#7: UserGuiding - Easy-to-use no-code builder for interactive product tours, onboarding checklists, and user engagement.
- 8#8: CommandBar - AI-powered in-app search, help, and guided tours to enhance user self-service and product discovery.
- 9#9: Intercom - Customer messaging platform with product tours, tooltips, and proactive guidance for better onboarding.
- 10#10: Guideflow - Interactive product tour builder for creating engaging walkthroughs, hotspots, and video overlays.
We selected and ranked these tools based on a blend of features (such as customization and analytics), usability, market reputation, and value, ensuring each option stands out for its ability to deliver measurable impact.
Comparison Table
This comparison table explores top product tour software tools including Appcues, Pendo, WalkMe, Userpilot, Chameleon, and more, to guide informed decisions. It highlights key features, use cases, and strengths, helping readers identify the best fit for their product needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Appcues No-code platform for building interactive product tours, onboarding flows, and in-app experiences to drive user adoption. | specialized | 9.4/10 | 9.7/10 | 9.3/10 | 8.8/10 |
| 2 | Pendo Product experience platform combining analytics, in-app guides, and NPS feedback for personalized product tours. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 7.8/10 |
| 3 | WalkMe Digital adoption platform delivering guided walkthroughs, tooltips, and support to accelerate user onboarding. | enterprise | 8.6/10 | 9.3/10 | 7.4/10 | 7.9/10 |
| 4 | Userpilot No-code tool for creating personalized product tours, checklists, and onboarding experiences with segmentation. | specialized | 8.7/10 | 9.1/10 | 9.2/10 | 8.0/10 |
| 5 | Chameleon Build dynamic in-app tours, tooltips, and surveys without coding to improve product adoption. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 7.8/10 |
| 6 | Whatfix Enterprise digital adoption platform with self-guided tours, AI assistance, and task automation. | enterprise | 8.7/10 | 9.3/10 | 8.1/10 | 7.8/10 |
| 7 | UserGuiding Easy-to-use no-code builder for interactive product tours, onboarding checklists, and user engagement. | specialized | 8.2/10 | 8.0/10 | 9.2/10 | 8.5/10 |
| 8 | CommandBar AI-powered in-app search, help, and guided tours to enhance user self-service and product discovery. | specialized | 8.2/10 | 8.7/10 | 8.9/10 | 7.4/10 |
| 9 | Intercom Customer messaging platform with product tours, tooltips, and proactive guidance for better onboarding. | enterprise | 7.2/10 | 7.5/10 | 8.1/10 | 6.4/10 |
| 10 | Guideflow Interactive product tour builder for creating engaging walkthroughs, hotspots, and video overlays. | specialized | 8.1/10 | 8.0/10 | 9.2/10 | 7.5/10 |
No-code platform for building interactive product tours, onboarding flows, and in-app experiences to drive user adoption.
Product experience platform combining analytics, in-app guides, and NPS feedback for personalized product tours.
Digital adoption platform delivering guided walkthroughs, tooltips, and support to accelerate user onboarding.
No-code tool for creating personalized product tours, checklists, and onboarding experiences with segmentation.
Build dynamic in-app tours, tooltips, and surveys without coding to improve product adoption.
Enterprise digital adoption platform with self-guided tours, AI assistance, and task automation.
Easy-to-use no-code builder for interactive product tours, onboarding checklists, and user engagement.
AI-powered in-app search, help, and guided tours to enhance user self-service and product discovery.
Customer messaging platform with product tours, tooltips, and proactive guidance for better onboarding.
Interactive product tour builder for creating engaging walkthroughs, hotspots, and video overlays.
Appcues
specializedNo-code platform for building interactive product tours, onboarding flows, and in-app experiences to drive user adoption.
Visual Flow Builder for creating sophisticated, multi-step onboarding sequences and NPS surveys without coding.
Appcues is a no-code platform specializing in product tours, onboarding flows, and in-app guidance to boost user adoption and retention in SaaS products. It enables teams to create interactive experiences like tooltips, modals, checklists, and announcements using a visual editor, with advanced segmentation for personalized targeting. The platform integrates seamlessly with tools like Segment, Intercom, and analytics providers, offering A/B testing and detailed performance insights to optimize user engagement.
Pros
- Intuitive no-code visual builder for rapid tour creation
- Advanced segmentation, personalization, and A/B testing
- Robust analytics and 100+ integrations for scalability
Cons
- Pricing starts high, less ideal for small teams or startups
- Advanced features locked behind higher tiers
- Steeper learning curve for complex flows despite no-code design
Best For
Mid-to-large SaaS companies with product-led growth strategies aiming to scale user onboarding and retention.
Pricing
Starts at $249/mo (Essentials, 3k MAU, billed annually); Growth at $833/mo; Pro and Enterprise custom pricing.
Pendo
enterpriseProduct experience platform combining analytics, in-app guides, and NPS feedback for personalized product tours.
Behavioral analytics integration that automatically captures user data to power dynamic, hyper-personalized product tours
Pendo is a comprehensive product experience platform specializing in interactive product tours, in-app guides, and user onboarding to drive adoption and engagement. It features a no-code visual editor for creating customizable walkthroughs, with advanced targeting based on user behavior and segments derived from integrated analytics. Beyond tours, it provides session replays, feedback tools, and NPS surveys, making it ideal for data-driven product optimization.
Pros
- Deep integration of product analytics for behavior-based tour triggering and personalization
- Advanced segmentation, A/B testing, and conditional logic for highly targeted experiences
- No-code builder with extensive customization options including modals, tooltips, and NPS embeds
Cons
- Enterprise-level pricing that's opaque and often exceeds $10K/year
- Steeper learning curve due to its feature-rich, all-in-one nature
- Overkill for teams needing only basic product tours without analytics
Best For
Enterprise product teams requiring integrated analytics, personalization, and scalable onboarding for complex SaaS products.
Pricing
Custom enterprise pricing starting at around $10,000-$20,000 annually, based on monthly tracked users and features.
WalkMe
enterpriseDigital adoption platform delivering guided walkthroughs, tooltips, and support to accelerate user onboarding.
Friction Detection analyzes user behavior in real-time to automatically identify and resolve pain points without manual setup
WalkMe is a comprehensive Digital Adoption Platform (DAP) that delivers interactive product tours, walkthroughs, tooltips, and automation to guide users through software applications seamlessly. It goes beyond basic tours by offering analytics for user behavior insights, friction detection, and AI-powered assistance to boost adoption and reduce support needs. Ideal for enterprises, it integrates with hundreds of apps to provide contextual, personalized experiences at scale.
Pros
- Robust analytics and friction detection for proactive user support
- Enterprise-grade scalability with deep integrations (500+ apps)
- Advanced automation builder for complex workflows beyond simple tours
Cons
- Steep learning curve for non-technical users
- High implementation time and customization effort
- Premium pricing limits accessibility for SMBs
Best For
Large enterprises seeking a full-featured DAP to drive software adoption across complex, multi-app environments.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually with per-user or per-session models, often requiring quotes.
Userpilot
specializedNo-code tool for creating personalized product tours, checklists, and onboarding experiences with segmentation.
Hyper-personalized flows with no-code audience segmentation based on user behavior, tech stack, and custom attributes
Userpilot is a no-code product adoption platform that enables SaaS teams to create interactive in-app tours, onboarding flows, checklists, tooltips, and announcements to guide users and improve retention. It features a visual editor for rapid deployment without developers, advanced audience segmentation for personalized experiences, and built-in analytics to track engagement metrics. The tool supports A/B testing and integrates with tools like Segment, Intercom, and Slack for seamless workflows.
Pros
- Intuitive drag-and-drop visual editor for quick tour creation
- Powerful segmentation and personalization options
- Robust analytics and A/B testing for optimizing user flows
Cons
- Pricing starts relatively high for small teams
- Limited native integrations compared to enterprise alternatives
- Advanced features may require some learning curve
Best For
Mid-sized SaaS companies focused on product-led growth and reducing churn through personalized onboarding.
Pricing
Starts at $249/mo (Growth plan, up to 5K MAU), $499/mo (Pro, up to 25K MAU), Enterprise custom; 14-day free trial.
Chameleon
specializedBuild dynamic in-app tours, tooltips, and surveys without coding to improve product adoption.
Cross-platform no-code builder for web, iOS, and Android in-app experiences
Chameleon is a no-code platform designed for product teams to create interactive in-app experiences like guided tours, tooltips, modals, and surveys to boost user onboarding and feature adoption. It features a visual drag-and-drop builder that allows deployment across web, iOS, and Android apps without engineering involvement. The tool integrates with data platforms like Segment and customer tools like Intercom for personalized, behavior-triggered experiences.
Pros
- Intuitive no-code visual editor for rapid deployment
- Versatile experience types including tours, NPS surveys, and announcements
- Robust integrations with analytics and CRM tools
Cons
- Pricing scales quickly with monthly active users
- Limited advanced segmentation without paid add-ons
- Occasional glitches in complex multi-step tours
Best For
Mid-stage SaaS product teams focused on self-serve onboarding without developer dependency.
Pricing
Starts at $279/month (Essentials, up to 10k MAU); Growth at $959/month; Enterprise custom.
Whatfix
enterpriseEnterprise digital adoption platform with self-guided tours, AI assistance, and task automation.
AI-powered Whatfix Assistant for proactive, contextual self-help across apps
Whatfix is a digital adoption platform (DAP) that specializes in creating interactive product tours, in-app walkthroughs, tooltips, and self-service support to accelerate software user onboarding and adoption. It provides no-code authoring tools for web and desktop applications, along with AI-powered assistance and deep behavioral analytics to measure engagement and optimize experiences. The platform integrates seamlessly with enterprise SaaS tools, enabling contextual guidance without disrupting workflows.
Pros
- Comprehensive no-code builder for tours and flows
- Powerful analytics for adoption metrics
- Broad integrations with 100+ enterprise apps
Cons
- High enterprise pricing with no public tiers
- Steep learning curve for advanced customizations
- Limited suitability for small teams or simple use cases
Best For
Enterprise organizations with complex SaaS stacks needing scalable user adoption tools.
Pricing
Custom quote-based pricing; typically starts at $20,000+ annually for mid-sized deployments, scaling with users and features.
UserGuiding
specializedEasy-to-use no-code builder for interactive product tours, onboarding checklists, and user engagement.
Unified Resource Center that combines self-serve tours, checklists, and help docs into a single, branded hub
UserGuiding is a no-code platform designed for creating interactive product tours, onboarding checklists, tooltips, and popups to boost user adoption in SaaS products. It includes user segmentation, analytics, and a resource center to deliver personalized onboarding experiences without developer involvement. The tool integrates with popular apps like Intercom and Segment, making it straightforward to implement guided flows.
Pros
- Intuitive drag-and-drop editor requires no coding
- Affordable pricing with robust onboarding tools like checklists and tours
- Excellent templates and quick setup for fast deployment
Cons
- Advanced analytics and segmentation locked behind higher tiers
- Fewer native integrations than top competitors
- Customization depth limited for complex use cases
Best For
Small to mid-sized SaaS teams seeking simple, cost-effective product tours and onboarding without engineering resources.
Pricing
Starts at $89/month (annual billing) for Basic; Professional at $389/month; Enterprise custom.
CommandBar
specializedAI-powered in-app search, help, and guided tours to enhance user self-service and product discovery.
AI-powered command palette that unifies product tours with instant search and contextual actions
CommandBar is an in-app experience platform that excels in creating interactive product tours, walkthroughs, checklists, and hotspots to onboard users effectively. It integrates a powerful command bar and AI-powered search, allowing seamless feature discovery and contextual guidance within web apps. While versatile for broader user assistance, its product tour capabilities shine in no-code customization and behavioral personalization.
Pros
- Highly customizable no-code tour builder with hotspots and modals
- AI-enhanced search and command bar for dynamic user guidance
- Strong analytics and segmentation for personalized experiences
Cons
- Higher pricing may not suit bootstrapped teams
- Broader focus dilutes pure product tour depth compared to specialists
- Advanced AI features require setup time
Best For
SaaS product teams seeking integrated onboarding, tours, and AI help in one platform.
Pricing
Starts at $295/month (Growth plan, 10k MAU), up to $895+/month (Pro/Enterprise) with custom options.
Intercom
enterpriseCustomer messaging platform with product tours, tooltips, and proactive guidance for better onboarding.
Deep integration of tours with real-time messaging and AI bots for hybrid guided experiences that transition into live support.
Intercom is a comprehensive customer messaging platform that includes Product Tours as a feature for creating interactive, guided walkthroughs within web and mobile apps to onboard users and highlight key features. These tours leverage Intercom's user segmentation and behavioral data for personalized experiences, integrating seamlessly with live chat, bots, and email campaigns. However, as a non-specialized tool, its tour functionality is more of an enhancement to its core communication suite rather than a standalone product tour solution.
Pros
- Seamless integration with Intercom's messaging and analytics for contextual tours
- Strong user segmentation and personalization options
- No-code tour builder that's quick to deploy
Cons
- High cost not justified for tours alone
- Limited advanced tour customization and templates compared to dedicated tools
- Tours require full Intercom platform commitment
Best For
SaaS companies already using Intercom for customer support who want integrated onboarding tours without additional tools.
Pricing
Custom enterprise pricing starting at ~$74/month (Starter plan), with tours available in Essential ($109/month) and higher tiers; scales per active user.
Guideflow
specializedInteractive product tour builder for creating engaging walkthroughs, hotspots, and video overlays.
Visual flow builder for creating complex, conditional multi-step tours effortlessly
Guideflow is a no-code platform designed for creating interactive product tours, demos, and onboarding experiences on websites and web apps. It features a drag-and-drop visual builder that allows non-technical users to design personalized, multi-step guides without coding. The tool includes analytics to track user engagement and supports segmentation for targeted tours.
Pros
- Intuitive drag-and-drop builder for quick tour creation
- Strong personalization and segmentation capabilities
- Built-in analytics for engagement insights
Cons
- Limited integrations with advanced CRM or analytics tools
- Pricing scales quickly for high-volume usage
- Fewer pre-built templates than top competitors
Best For
SaaS product teams and marketers seeking an easy-to-use tool for custom onboarding without developer involvement.
Pricing
Starts at $99/month (Starter), $299/month (Pro), custom Enterprise; 14-day free trial available.
Conclusion
This roundup of top product tour software highlights a spectrum of tools, each tailored to boost user onboarding and adoption via interactive features, insights, and personalized guidance. Leading the pack, Appcues excels as a top choice with its robust no-code platform for crafting engaging tours. Close behind, Pendo and WalkMe offer strong alternatives—Pendo through integrated analytics, WalkMe through enterprise-ready adoption support—catering to distinct user needs. No matter the priority, the reviewed tools deliver value to enhance product experiences.
Take the next step to elevate user engagement: explore Appcues first to streamline onboarding, drive adoption, and foster deeper user satisfaction.
Tools Reviewed
All tools were independently evaluated for this comparison