
GITNUXSOFTWARE ADVICE
Business Process OutsourcingTop 10 Best Product Strategy Software of 2026
Top 10 Product Strategy Software tools ranked for product teams, comparing Jira Product Discovery, Productboard, and Aha!
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Jira Product Discovery
Outcome and idea relationship modeling that ties discovery evidence to roadmap alignment.
Built for fits when product strategy teams need governed discovery workflows linked to delivery..
Productboard
Editor pickInsight-to-initiative linking with configurable prioritization workflows.
Built for fits when strategy teams need governed feedback-to-roadmap traceability and automation..
Aha!
Editor pickAha! Roadmaps ties goals, initiatives, and releases with structured linking across configurable objects.
Built for fits when product orgs need roadmap governance with API automation across multiple teams..
Related reading
Comparison Table
The comparison table maps product strategy tools by integration depth, including API surface, data model schema, and automation or provisioning paths. It also compares admin and governance controls such as RBAC, audit log coverage, and configuration patterns that affect extensibility and throughput. The goal is to highlight tradeoffs in how each platform connects to systems like Jira and how it represents roadmaps, ideas, and feedback in a consistent data model.
Jira Product Discovery
strategy in JiraJira Product Discovery maintains a product strategy data model with opportunities, bets, and initiative outcomes that can be exported via Jira APIs and governed through Jira administration controls.
Outcome and idea relationship modeling that ties discovery evidence to roadmap alignment.
Jira Product Discovery models discovery work with relationship fields that connect ideas, roadmaps, and outcomes so teams can trace how evidence leads to delivery plans. Integration depth is driven by Jira project context and Atlassian account permissions that feed RBAC decisions across discovery views and linked Jira issues. The automation layer ties workflow state changes to follow-up actions like status updates, notifications, and synchronized fields across linked objects.
A key tradeoff is schema rigidity around discovery entities, since custom workflows still require mapping into Jira Product Discovery objects rather than arbitrary data shapes. Jira Product Discovery fits situations where product strategy teams need repeatable governance with audit log trails, controlled access, and a consistent data model across multiple groups. It also suits environments that require API-driven provisioning of discovery artifacts so external processes can create and update hypotheses at scale.
- +Discovery-to-Jira linking preserves traceability across hypotheses and delivery issues
- +Automation connects state changes to synchronized fields and downstream tasks
- +RBAC and Jira identity integration control access to discovery views
- +API supports programmatic creation and updates of discovery artifacts
- –Custom data needs must map into existing discovery object types
- –Complex integrations may require careful schema mapping and field alignment
Product strategy teams
Turn hypotheses into outcome-linked artifacts
Traceable decisions to roadmaps
Platform integrators
Provision discovery objects from external systems
Consistent discovery ingestion at scale
Show 2 more scenarios
Program managers
Coordinate discovery across multiple Jira projects
Shared visibility with controlled access
RBAC controls who can view and edit discovery elements while linked Jira issues stay consistent.
Operations and PMO
Audit and govern discovery workflow throughput
Lower risk from unmanaged process drift
Admin controls and change history support governance for transitions, ownership, and decision tracking.
Best for: Fits when product strategy teams need governed discovery workflows linked to delivery.
More related reading
Productboard
strategy planningProductboard centralizes product strategy artifacts like initiatives, roadmaps, and feedback sources with schema-driven configuration and API-based integrations.
Insight-to-initiative linking with configurable prioritization workflows.
Productboard targets product strategy teams that need governance over feedback triage and portfolio decisions across multiple workstreams. Its core data model links insights to initiatives, votes, and roadmap objects, which enables controlled prioritization instead of standalone feedback lists. Automation and API access support schema-driven workflows, so operations teams can provision objects, push updates, and keep downstream systems aligned.
A clear tradeoff is that full value depends on disciplined configuration of fields, relationship mapping, and workflow states. Teams that need fast ingestion of a small set of sources usually spend less time on governance, while teams with many request types and stakeholders benefit from stronger RBAC, audit logging, and change control. Usage often works best when strategy outputs drive measurable downstream artifacts like release plans and customer-facing messaging rather than remaining as internal notes.
- +Configurable schema links insights to roadmaps and initiatives
- +API and webhook automation cover provisioning and sync use cases
- +RBAC plus admin controls support multi-team governance
- +Auditability helps trace decisions back to submitted insights
- –High value requires upfront configuration of fields and workflows
- –Governed triage can slow teams that want free-form intake
Product management
Convert feedback into ranked initiatives
Decision trail stays intact
Product ops
Automate intake from support systems
Triage throughput increases
Show 2 more scenarios
Revenue operations
Sync CRM account feedback signals
Targets match customer impact
Integrate CRM and segment insights so prioritization reflects account-level patterns.
Enterprise admin teams
Control access across multiple workspaces
Compliance review becomes easier
Apply RBAC and governance settings to restrict edits and track changes via audit logs.
Best for: Fits when strategy teams need governed feedback-to-roadmap traceability and automation.
Aha!
roadmap strategyAha! supports product planning with configurable roadmaps and opportunity-based prioritization while exposing APIs for automation and data synchronization.
Aha! Roadmaps ties goals, initiatives, and releases with structured linking across configurable objects.
Aha! organizes strategy assets into a consistent hierarchy that supports roadmaps, releases, and feedback routing. Configuration controls include custom fields and templates for initiatives and requirements, which helps align schemas across teams. The automation surface includes rule-based workflows for status transitions and email or task creation, which reduces manual coordination during throughput spikes.
Aha! can be heavier to administer than simpler roadmap tools because governance depends on field design and mapping across work areas. Teams that need cross-linking between ideas, strategic goals, and release plans use it to keep planning artifacts connected while teams iterate rapidly.
- +API-backed integration for roadmap and idea data sync
- +Configurable data model with custom fields and templates
- +Automation rules drive status transitions and notifications
- +RBAC and audit log support governance and traceability
- –Field schema design takes time to keep data consistent
- –Cross-tool mappings can require ongoing admin maintenance
- –Workflow rules can become complex across many teams
Product management teams
Maintain goal-linked release plans
Consistent strategy-to-execution trace
RevOps and partnerships teams
Coordinate partner-driven requirements intake
Faster triage and planning
Show 2 more scenarios
Enterprise program governance
Audit changes across portfolios
Clear accountability trail
Apply RBAC and review audit history for high-scrutiny roadmap decisions.
Engineering ops
Sync roadmap items to work tracking
Reduced manual status handoffs
Use API automation to push updates and keep planning objects aligned with execution systems.
Best for: Fits when product orgs need roadmap governance with API automation across multiple teams.
Craft.io
roadmap executionCraft.io manages product strategy through structured roadmaps, launches, and releases with an automation surface for provisioning and operational updates.
Governed, schema-driven workflow automation tied to an API-backed data model
Craft.io is a product strategy software tool focused on turning strategy inputs into governed initiatives and delivery workflows. Its data model links goals, roadmaps, requirements, and execution plans through configurable schemas and workflow configuration.
Integration depth depends on its API and automation surface for syncing portfolio data and triggering provisioning and updates across systems. Admin control centers on governance features such as RBAC, audit logging, and change visibility for schema and workflow configuration.
- +Schema-driven data model connects strategy, initiatives, and execution records
- +API supports automation for provisioning and cross-system updates
- +RBAC controls access across strategy objects and configuration surfaces
- +Audit log captures governance-relevant changes to configuration and data
- –Automation throughput can be constrained by workflow step design
- –Complex schema changes require careful planning for downstream mappings
- –Admin governance features may add overhead for large organization rollouts
- –Some integrations can require additional middleware for normalization
Best for: Fits when product strategy needs governed workflows with an API-first automation surface.
Portal for ADO Integration
execution traceabilityAzure DevOps provides a work item data model for strategy-to-execution traceability with REST APIs, RBAC, audit logging, and pipeline automation.
Schema-driven field and relation mapping for Azure DevOps work items with API-driven provisioning.
Portal for ADO Integration provisions and syncs Azure DevOps artifacts into an integration data model designed for cross-system workflows. It exposes an API and automation surface for schema-driven mapping, connector configuration, and event-driven updates across work items and related entities.
Integration depth centers on how consistently it preserves fields, relations, and workflow state across sync runs. Governance centers on RBAC-style access boundaries and audit log visibility for administrative actions and automation outcomes.
- +API-first automation enables schema-driven mapping for Azure DevOps entities
- +Provisioning supports repeatable connector setup across environments
- +Data model preserves relations and workflow state across sync runs
- +Audit log records integration changes and admin actions for traceability
- –Mapping complexity increases when custom fields and relations multiply
- –Throughput tuning can require careful configuration for large work item volumes
- –Automation branching depends on configuration patterns rather than visual scripting
- –RBAC coverage may not align to every field-level permission need
Best for: Fits when teams need governed, API-driven Azure DevOps integration with controlled automation and auditability.
Atlassian Confluence
governed strategy docsConfluence supports strategy documentation schemas with configurable spaces, permissions, audit logging, and REST APIs for automated governance workflows.
Jira issue and smart-link integration for bidirectional context across requirements and decisions.
Atlassian Confluence fits teams that need product and operations knowledge captured as structured pages across Jira, using a shared navigation and permissions model. Atlassian Confluence’s data model centers on content pages, spaces, labels, and attachments, with cross-linking to Jira issues and asset-like references.
Integration depth comes from Atlassian’s ecosystem connectivity, including Jira linking, search indexing behavior, and add-ons that extend page rendering and workflow surfaces. Automation and extensibility are driven by Atlassian APIs, webhooks, and app configuration, with admin controls for RBAC, space permissions, and audit visibility.
- +Tight Jira linking for requirements, decisions, and traceability
- +Space-level RBAC supports governed collaboration at scale
- +App extensibility via Atlassian APIs and content macros
- +Automation supports webhooks and workflow triggers through integrations
- –Complex permission changes require careful governance and testing
- –Large wiki estates need ongoing taxonomy work for searchability
- –Data model stays page-centric, limiting strict schema enforcement
- –Automation throughput depends on integration design and rate limits
Best for: Fits when product teams need governed knowledge spaces tied to Jira and automations.
ClickUp
custom field strategyClickUp models strategy work as tasks and custom fields with API automation, team permissions, and audit-oriented admin controls.
ClickUp API and automation workflows that coordinate task data, custom fields, and status transitions.
ClickUp mixes task and roadmap execution with a project data model that can be structured through custom fields, views, and workspace-level settings. Its automation surface covers triggers, conditional workflows, and cross-object actions for tasks, statuses, and assignments.
ClickUp also exposes an API for provisioning and integrations, supporting extensibility through custom apps and data synchronization patterns. Admin controls include workspace governance features like permissioning and audit visibility for key actions, which supports controlled rollout across teams.
- +API supports custom integrations for tasks, spaces, and custom field data
- +Automation rules can trigger on status changes and task events
- +Data model includes custom fields, templates, and structured reporting views
- +Workspace permissions enable RBAC-style access partitioning across teams
- –Complex schemas can be hard to standardize across large workspaces
- –Automation debugging requires careful tracing across chained actions
- –Provisioning workflows need disciplined naming and field governance
- –Admin oversight depends on configuring audit-relevant settings correctly
Best for: Fits when teams need automation plus an API-driven data model for governed integrations.
Monday.com
schema-driven workflowsMonday.com supports strategy workflows through configurable boards, column schemas, and automations with an API surface for provisioning and integration.
Webhooks plus API item updates for keeping external systems synchronized with board changes.
In workflow and work-management evaluations, monday.com distinguishes itself with a configurable data model that maps tasks, people, and process states into structured boards. Integration depth centers on marketplace apps plus webhooks, which connect external systems to monday.com item and status changes.
Automation covers rules that react to field changes, date states, and approvals, with predictable triggers that reduce manual coordination. The API surface supports programmatic CRUD on items and updates to structured fields, which enables controlled provisioning and extensibility for operations teams.
- +Configurable item data model with custom fields and schemas across boards
- +Automation rules trigger from field changes, statuses, and schedules
- +Webhook events deliver near real-time updates to external systems
- +API supports structured field reads and writes for controlled integrations
- +Admin roles enable RBAC-based governance and permission scoping
- –Automation logic can become hard to trace when many rules chain
- –Complex cross-board data models require careful naming and field consistency
- –Extensibility depends on app quality inside the integration marketplace
Best for: Fits when teams need schema-based work tracking with automation and API-driven integrations.
Linear
engineering-first planningLinear models product strategy execution with issues and custom workflows plus API automation and role-based access administration.
GraphQL API with webhooks for issue and workflow automation tied to Linear’s data model.
Linear is used to plan product work through issue, roadmap, and workflow state modeling tied to teams and projects. It distinguishes itself with an API-first extensibility model that supports automations, custom fields, and programmatic issue operations.
Linear’s data model connects issues to cycles, milestones, and status workflows, which makes automation inputs consistent across teams. Governance relies on workspace permissions and auditable activity histories that help control who can create, change, and move work.
- +API supports issue CRUD, comments, and workflow transitions for automation pipelines
- +Custom fields map to a structured schema that automation can read and write
- +Cycle and roadmap objects keep planning artifacts tied to execution work items
- +RBAC-style workspace roles restrict create and edit actions by permission scope
- +Webhooks and scripted sync reduce manual status updates across tools
- –Governance depth is limited for fine-grained admin policies beyond workspace roles
- –Data model changes like custom field edits can complicate downstream automations
- –Automation needs external orchestration for multi-step workflows across systems
- –Audit visibility is focused on Linear actions and does not span external integrations
- –High automation throughput requires careful rate and retry handling in client code
Best for: Fits when product teams need API-driven automation and schema-consistent work tracking.
Notion
strategy databaseNotion provides a flexible database schema for product strategy artifacts with API-based integration, role permissions, and admin audit controls.
Database schema with the Notion API enables structured read and write automation across strategy artifacts.
Notion serves teams that need a shared product strategy workspace with a flexible data model and link-based navigation. Its core capabilities include databases with custom schemas, role-based access controls for spaces and pages, and page-level workflows using linked views, templates, and statuses.
Notion adds extensibility through an API for queries, writes, and application workflows, plus automation using third-party integrations and webhooks patterns. Governance and operational control rely on admin settings for access, audit visibility for key actions, and controlled sharing through workspaces and permissions.
- +Custom database schema enables strategy objects with consistent fields
- +API supports database queries, page writes, and structured automation
- +RBAC controls access at space and page scope for strategy governance
- +Templates and views support repeatable planning workflows
- –Automation depends heavily on integration design rather than built-in orchestration
- –Rate limits and change handling add friction for high-throughput sync jobs
- –Bulk data governance across nested linked pages needs careful conventions
- –Audit coverage is not granular enough for every admin workflow requirement
Best for: Fits when product strategy teams need a schema-led knowledge base with API-driven integrations and governance.
How to Choose the Right Product Strategy Software
This buyer's guide covers Jira Product Discovery, Productboard, Aha!, Craft.io, Portal for ADO Integration, Atlassian Confluence, ClickUp, monday.com, Linear, and Notion.
The focus is on integration depth, data model fit, automation and API surface, and admin and governance controls across strategy workflows and strategy-to-execution traceability.
Product Strategy Software that turns strategy artifacts into governed, connected work
Product Strategy Software stores product hypotheses, initiatives, roadmaps, and decision records in a structured data model that can be linked to delivery work. It solves the problem of losing traceability between what was believed, what was decided, and what shipped by keeping relationships consistent across tools and teams.
Tools like Jira Product Discovery model outcome and idea relationships tied to roadmap alignment, while Productboard links insights to initiatives using a configurable schema and automation through APIs and webhooks.
Evaluation criteria for integration depth, schema control, automation throughput, and governance
Integration depth determines how consistently strategy objects stay connected to Jira, Azure DevOps, work items, and external feedback sources. Data model fit determines whether the tool can express the strategy objects needed by the organization without forcing custom mappings that break over time.
Automation and API surface decide whether state changes propagate at controlled throughput through documented endpoints, and admin and governance controls decide whether access and configuration changes are auditable and enforceable.
Governed schema for strategy objects and relationships
Jira Product Discovery ties discovery evidence to roadmap alignment through outcome and idea relationship modeling, which keeps discovery-to-delivery traceability intact. Productboard and Aha! use configurable schema links to connect insights to initiatives and goals to initiatives and releases.
API and automation surface for provisioning and state synchronization
Craft.io includes an API-first automation surface for provisioning and operational updates, which supports automation based on a schema-driven workflow design. monday.com and Linear expose API plus webhooks and item or issue workflow updates, which supports controlled synchronization with external systems.
Webhook-driven change propagation for near real-time updates
monday.com delivers webhook events for item and status changes, and Linear uses webhooks tied to issue and workflow automation to reduce manual status propagation. This matters when strategy objects must stay consistent with execution changes across tools.
RBAC with admin governance plus audit logging for configuration and data changes
Aha! and Jira Product Discovery support RBAC with audit logging so decision workflow changes and discovery updates remain traceable. Craft.io and Portal for ADO Integration add governance controls with audit visibility for schema, workflow configuration, and integration changes.
Field and relation mapping mechanics for external work management models
Portal for ADO Integration provides schema-driven field and relation mapping for Azure DevOps work items with API-driven provisioning. This protects relation and workflow state across sync runs when work items include custom fields that must map deterministically.
Data model extensibility via custom fields, templates, and structured views
ClickUp supports a task-centric data model with custom fields, views, and automation rules that coordinate task data and status transitions through its API. Notion provides a custom database schema with linked views and templates plus an API for structured read and write workflows.
A decision workflow for selecting the right product strategy tool for governed traceability
Selection should start with the integration target and the strategy-to-execution chain that must remain auditable. Jira Product Discovery fits teams that need discovery objects explicitly linked to Jira-linked delivery artifacts, while Portal for ADO Integration targets Azure DevOps work item models.
After integration is selected, the data model and automation surface should be validated through concrete mappings for required fields, relations, and workflow states. Admin governance should be checked for RBAC scope and audit log coverage on both data and configuration changes.
Define the strategy-to-execution chain that must stay traceable
Select Jira Product Discovery if the required chain is hypotheses and discovery outcomes tied directly to roadmap alignment and Jira-linked artifacts. Select Portal for ADO Integration if the required chain is Azure DevOps work items mapped through schema-driven field and relation mapping with API-driven provisioning.
Match the required schema depth to the tool’s strategy data model
Use Productboard when the key objects are initiatives and roadmaps that must connect to feedback sources through configurable prioritization workflows. Use Aha! when goals, initiatives, and releases must be linked through structured objects and configurable fields across multiple teams.
Validate automation and API surface for throughput and controlled propagation
Use monday.com when webhook-driven item and status changes must update external systems and when the API supports structured field reads and writes for controlled provisioning. Use Linear when GraphQL API plus webhooks must drive issue creation, workflow transitions, and custom field updates in automation pipelines.
Test governance coverage for both data edits and workflow or schema configuration
Choose Jira Product Discovery or Aha! when RBAC and audit logging need to cover changes to discovery records and governed workflow states. Choose Craft.io when audit log capture must extend to configuration and schema and when governance needs schema-driven workflow automation.
Plan for custom field mapping and schema migration effort before rollout
Avoid surprises by confirming how custom data maps into existing object types in Jira Product Discovery and how schema design time impacts Aha! field consistency. For ClickUp and Notion, validate that custom fields and linked database schemas can be standardized so automation rules and structured reporting remain reliable.
Who should use which product strategy tool for governed integration and automation
Different tools prioritize different parts of the strategy workflow chain, especially the integration target and the governance depth needed across teams. Fit should be based on the required object model and the automation endpoints that will move data through the organization.
The most successful deployments align the tool’s schema and automation mechanics with the organization’s traceability requirements instead of forcing manual processes to compensate for missing links.
Teams that need governed discovery-to-delivery traceability through Jira-linked artifacts
Jira Product Discovery fits because outcome and idea relationship modeling ties discovery evidence to roadmap alignment and its API supports programmatic creation and updates of discovery artifacts.
Strategy teams that must turn user feedback into governed initiatives with auditability
Productboard fits because it links insights to initiatives through configurable prioritization workflows and supports API and webhook automation plus RBAC and auditability for changes.
Product orgs that need roadmap governance across goals, initiatives, and releases with API automation
Aha! fits because roadmaps tie goals, initiatives, and releases through structured linking and it pairs a configurable data model with API-backed sync and automation rules.
Organizations running schema-driven workflows that require API-first provisioning and governed automation
Craft.io fits because it links goals, roadmaps, requirements, and execution plans through configurable schemas and provides an API-backed automation surface with RBAC and audit logging.
Teams that must integrate strategy artifacts with Azure DevOps work item state through deterministic mapping
Portal for ADO Integration fits because it provisions and syncs Azure DevOps artifacts into an integration data model using schema-driven field and relation mapping with API-driven provisioning.
Common implementation pitfalls when strategy schema and automation are not aligned
Most strategy tool failures come from schema mismatch, insufficient governance testing, and automation designs that break under real throughput. The reviewed tools show recurring patterns in how mapping complexity, workflow design, and permission scope can create friction.
Avoiding these issues depends on validating field and relation mapping up front and stress-testing automation tracing and audit coverage before rollout.
Underestimating schema mapping work for custom fields and object types
Jira Product Discovery can require custom data mapping into existing discovery object types, and Aha! needs time to keep field schema design consistent so data does not diverge across teams. Portal for ADO Integration and monday.com both require careful mapping of custom fields and relations to preserve workflow state across sync runs.
Building automation logic that becomes hard to trace across chained actions
ClickUp automation debugging can require careful tracing across chained actions, and monday.com automation logic can become hard to trace when many rules chain. Linear also needs external orchestration for multi-step workflows across systems when automation pipelines span more than one boundary.
Treating governance as a one-time permission setup instead of a change-control process
Confluence space-level RBAC and complex permission changes require governance testing because permission edits can cascade across a wiki estate. In Craft.io and Jira Product Discovery, schema and workflow configuration changes should be validated with audit visibility expectations so admin actions remain traceable.
Assuming wiki pages or flexible databases will enforce strategy consistency without conventions
Atlassian Confluence keeps a page-centric data model that limits strict schema enforcement, so taxonomy conventions and link discipline become critical for searchability and consistency. Notion’s database schema also needs conventions for bulk governance across nested linked pages when audit granularity is not sufficient for every admin workflow.
How We Selected and Ranked These Tools
We evaluated Jira Product Discovery, Productboard, Aha!, Craft.io, Portal for ADO Integration, Atlassian Confluence, ClickUp, Monday.com, Linear, and Notion using criteria tied to feature depth, ease of use for day-to-day strategy workflows, and value for governed traceability. Each tool received an overall rating as a weighted average where features carried the most weight, while ease of use and value contributed meaningfully to the final score. The scoring emphasis centered on integration breadth, documented API or webhook automation mechanics, and admin governance signals such as RBAC and audit logging coverage.
Jira Product Discovery set itself apart by combining outcome and idea relationship modeling that ties discovery evidence to roadmap alignment with an API surface that supports programmatic creation and updates of discovery artifacts. That combination lifted it on the features factor through traceability modeling and on ease-of-use factor through state and discovery linking that reduces manual coordination between strategy and Jira-linked delivery work.
Frequently Asked Questions About Product Strategy Software
How does Jira Product Discovery differ from Productboard for turning product hypotheses into plans?
Which tool provides the strongest API-driven automation for schema-based strategy artifacts?
What integration patterns matter most for connecting product strategy data to Jira and work management systems?
How do Productboard and Aha! handle role-based access and auditability for configuration changes?
What are the data migration risks when moving strategy artifacts into a tool with a configurable data model?
Which platforms expose automation hooks that update external systems when strategy objects change?
How does Portal for ADO Integration handle field mapping and workflow state during Azure DevOps syncs?
Which tool is better for governance across multiple teams that need consistent linking of goals, initiatives, and releases?
What extensibility approach works best when teams need custom fields and programmatic updates to strategy work items?
How do teams typically start implementing a strategy workflow without breaking existing Jira context?
Conclusion
After evaluating 10 business process outsourcing, Jira Product Discovery stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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