Quick Overview
- 1#1: Aha! - Comprehensive platform for product roadmaps, strategy, personas, and release planning.
- 2#2: Productboard - Centralizes customer feedback, prioritizes features, and builds strategic roadmaps.
- 3#3: Jira - Agile project management tool with advanced roadmaps and issue tracking for product teams.
- 4#4: ProdPad - Idea management and continuous product discovery platform with kanban-style roadmaps.
- 5#5: airfocus - Modular roadmapping and scoring-based prioritization for product teams.
- 6#6: ProductPlan - Visual product roadmap software for planning and communicating strategies.
- 7#7: Craft.io - End-to-end product management platform linking strategy to execution.
- 8#8: Monday.com - Work OS with customizable boards, timelines, and product roadmap templates.
- 9#9: Asana - Work management platform featuring timelines, roadmaps, and portfolio views.
- 10#10: ClickUp - All-in-one productivity tool with roadmaps, whiteboards, and task hierarchies.
We evaluated tools based on feature depth (roadmapping, prioritization, feedback integration), user experience (intuitive design, reliability), implementation ease, and long-term value, ensuring high-performing platforms that adapt to team size and goals.
Comparison Table
This comparison table explores key capabilities of popular product planning software tools, including Aha!, Productboard, Jira, ProdPad, airfocus, and others. It highlights strengths in roadmapping, collaboration, and stakeholder management to help readers identify the best fit for their product strategy needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Aha! Comprehensive platform for product roadmaps, strategy, personas, and release planning. | enterprise | 9.5/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 2 | Productboard Centralizes customer feedback, prioritizes features, and builds strategic roadmaps. | specialized | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Jira Agile project management tool with advanced roadmaps and issue tracking for product teams. | enterprise | 8.2/10 | 9.1/10 | 6.4/10 | 7.6/10 |
| 4 | ProdPad Idea management and continuous product discovery platform with kanban-style roadmaps. | specialized | 8.4/10 | 9.1/10 | 8.0/10 | 7.6/10 |
| 5 | airfocus Modular roadmapping and scoring-based prioritization for product teams. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 6 | ProductPlan Visual product roadmap software for planning and communicating strategies. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 7.9/10 |
| 7 | Craft.io End-to-end product management platform linking strategy to execution. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 8 | Monday.com Work OS with customizable boards, timelines, and product roadmap templates. | enterprise | 8.2/10 | 8.7/10 | 8.5/10 | 7.6/10 |
| 9 | Asana Work management platform featuring timelines, roadmaps, and portfolio views. | enterprise | 8.1/10 | 8.0/10 | 9.2/10 | 7.8/10 |
| 10 | ClickUp All-in-one productivity tool with roadmaps, whiteboards, and task hierarchies. | other | 8.3/10 | 9.1/10 | 7.4/10 | 8.2/10 |
Comprehensive platform for product roadmaps, strategy, personas, and release planning.
Centralizes customer feedback, prioritizes features, and builds strategic roadmaps.
Agile project management tool with advanced roadmaps and issue tracking for product teams.
Idea management and continuous product discovery platform with kanban-style roadmaps.
Modular roadmapping and scoring-based prioritization for product teams.
Visual product roadmap software for planning and communicating strategies.
End-to-end product management platform linking strategy to execution.
Work OS with customizable boards, timelines, and product roadmap templates.
Work management platform featuring timelines, roadmaps, and portfolio views.
All-in-one productivity tool with roadmaps, whiteboards, and task hierarchies.
Aha!
enterpriseComprehensive platform for product roadmaps, strategy, personas, and release planning.
Interactive, strategy-aligned roadmaps with Gantt charts, portfolio views, and real-time sharing capabilities
Aha! is a leading product roadmap and planning software that empowers product teams to define strategy, prioritize features, and communicate roadmaps effectively. It provides tools for idea management, persona development, scoring frameworks, and customizable roadmaps that align teams around a shared vision. With robust integrations to tools like Jira, Slack, and GitHub, Aha! bridges product planning with development execution.
Pros
- Exceptional roadmap visualization and customization options
- Powerful idea portal and prioritization scoring
- Seamless integrations with dev tools and collaboration platforms
Cons
- Steep learning curve for new users
- High pricing may deter small teams
- Occasional performance issues with large datasets
Best For
Mid-to-large product teams at scaling companies needing advanced strategic planning and roadmap communication.
Pricing
Starts at $59/user/month (Premium), $99/user/month (Enterprise), billed annually with a 30-day free trial.
Productboard
specializedCentralizes customer feedback, prioritizes features, and builds strategic roadmaps.
The AI-assisted prioritization engine that automatically scores and ranks features based on customer impact, effort, and strategic fit
Productboard is a comprehensive product management platform designed to help teams capture customer feedback, prioritize features using data-driven frameworks like RICE, and build aligned roadmaps. It centralizes insights from various sources into a single workspace, enabling product managers to connect customer needs with strategic goals. The tool facilitates stakeholder alignment through customizable portals and integrates seamlessly with tools like Jira and Slack for efficient workflows.
Pros
- Robust feedback aggregation from multiple channels into a unified inbox
- Advanced prioritization engine with customizable frameworks and scoring
- Visually stunning, interactive roadmaps that enhance stakeholder communication
Cons
- Steep learning curve for advanced features and workflows
- Pricing can be expensive for small teams or startups
- Occasional performance lags with very large datasets
Best For
Mid-sized to enterprise product teams seeking a scalable solution for customer-centric planning and prioritization.
Pricing
Starts at $20/user/month (Essentials), $50/user/month (Pro), with custom Enterprise pricing.
Jira
enterpriseAgile project management tool with advanced roadmaps and issue tracking for product teams.
Advanced Roadmaps for multi-project, multi-team planning and dependency management
Jira, developed by Atlassian, is a versatile project management platform primarily designed for agile software development but highly effective for product planning through its backlog management, epics, sprints, and roadmaps. It enables teams to prioritize features, track progress, and visualize product timelines with customizable workflows and reporting. While it excels in tactical execution, it integrates well with tools like Confluence for strategic documentation.
Pros
- Highly customizable workflows and boards for agile product planning
- Advanced Roadmaps for cross-team portfolio visibility
- Seamless integrations with development tools like Bitbucket and GitHub
Cons
- Steep learning curve for non-technical users
- Interface can feel cluttered and overwhelming
- Pricing escalates quickly for larger teams
Best For
Agile product managers and development teams handling complex, technical product roadmaps in software companies.
Pricing
Free for up to 10 users; Standard at $8.15/user/month, Premium at $16/user/month (billed annually).
ProdPad
specializedIdea management and continuous product discovery platform with kanban-style roadmaps.
Opportunity Scoring prioritization canvas that combines customer feedback, effort, and business value into a visual decision-making tool
ProdPad is a dedicated product planning platform that enables teams to build visual roadmaps, prioritize features, and capture customer feedback in one place. It uses a unique Opportunity Scoring method to align ideas with business strategy, supporting everything from idea intake to release planning. The tool integrates seamlessly with development tools like Jira and offers shareable roadmaps for stakeholder communication.
Pros
- Powerful visual roadmapping with drag-and-drop interface
- Excellent customer feedback collection via portals and widgets
- Robust prioritization using Opportunity Scoring framework
Cons
- Pricing can be steep for small teams
- Limited built-in analytics and reporting depth
- Steeper learning curve for advanced customization
Best For
Mid-sized product teams focused on customer-driven roadmapping and strategic prioritization.
Pricing
Starts at $59/month for up to 5 users (Roadie plan), scaling to $119+/month for larger teams with advanced features; annual discounts available.
airfocus
specializedModular roadmapping and scoring-based prioritization for product teams.
Customizable scoring matrices for objective, framework-based prioritization
AI rfocus is a versatile product management platform focused on roadmapping, prioritization, and feedback management for product teams. It features modular boards for organizing ideas and tasks, customizable scoring matrices using frameworks like RICE or ICE, and interactive roadmaps to visualize and share plans with stakeholders. The tool integrates seamlessly with Jira, Trello, Slack, and others to centralize workflows and support data-driven decisions.
Pros
- Highly customizable prioritization with scoring matrices and frameworks
- Flexible modular boards and dynamic roadmaps for tailored workflows
- Strong integrations with development and communication tools
Cons
- Pricing scales quickly for larger teams or advanced modules
- Initial learning curve for complex customizations
- Reporting and analytics are less robust than some enterprise competitors
Best For
Mid-sized product teams needing flexible, visual planning tools without overwhelming complexity.
Pricing
Free plan available; Pro starts at $39/user/month (billed annually), Enterprise custom pricing.
ProductPlan
specializedVisual product roadmap software for planning and communicating strategies.
Highly customizable, presentation-ready roadmap templates that require no design expertise
ProductPlan is a visual product roadmap software that enables product managers to create, customize, and share interactive roadmaps with stakeholders. It supports timeline views, swimlanes, themes, and prioritization tools to align teams on product strategy. The platform integrates seamlessly with tools like Jira, Aha!, and Azure DevOps for data syncing and offers export options for presentations.
Pros
- Intuitive drag-and-drop interface for quick roadmap creation
- Professional, customizable visuals ideal for stakeholder presentations
- Robust integrations with popular PM and dev tools like Jira and GitHub
Cons
- Limited native support for ideation, feedback collection, or advanced analytics
- Pricing scales quickly for larger teams without granular per-feature billing
- Reporting and portfolio management capabilities are basic compared to competitors
Best For
Product managers and teams prioritizing beautiful, easy-to-share roadmaps over comprehensive end-to-end planning workflows.
Pricing
Starts at $39/user/month (Starter, annual billing), $59/user/month (Pro), with Enterprise custom pricing; free trial available.
Craft.io
specializedEnd-to-end product management platform linking strategy to execution.
Interconnected Roadmaps and Backlogs that link strategy to execution with real-time synchronization
Craft.io is an end-to-end product management platform that empowers product teams to define strategy, prioritize work, and track delivery through visual roadmaps, backlogs, and feedback integration. It connects high-level goals like OKRs to actionable tasks, enabling alignment across stakeholders from ideation to launch. The tool excels in providing real-time visibility into product progress and customer insights to inform data-driven decisions.
Pros
- Highly customizable visual roadmaps with automatic updates
- Seamless integration of customer feedback into prioritization
- Strong OKR and goal alignment tools for strategic planning
Cons
- Steeper learning curve for advanced features
- Pricing can be high for small teams
- Limited customization in reporting compared to competitors
Best For
Mid-sized product teams needing a unified platform to connect strategy, backlogs, and execution.
Pricing
Starts at $39/user/month (billed annually) for Team plan; Professional at $69/user/month; Enterprise custom.
Monday.com
enterpriseWork OS with customizable boards, timelines, and product roadmap templates.
No-code automations that trigger actions across boards, apps, and integrations for dynamic product workflow management
monday.com is a versatile work operating system that enables product teams to create custom boards for roadmaps, backlogs, epics, and sprint planning with drag-and-drop functionality. It provides visual tools like Gantt charts, timelines, and Kanban views to track product development progress and prioritize features effectively. The platform supports automations, integrations, and dashboards to streamline collaboration across product, engineering, and stakeholder teams.
Pros
- Highly customizable boards and templates tailored for product roadmaps and prioritization
- Robust automations and 200+ integrations for seamless workflows
- Intuitive visual dashboards and real-time collaboration features
Cons
- Steep learning curve for complex customizations
- Pricing scales quickly for larger teams or advanced features
- Less specialized for pure product planning compared to dedicated tools
Best For
Mid-sized product teams seeking a flexible, all-in-one platform that adapts to evolving planning needs beyond just product management.
Pricing
Starts at $9/user/month (Basic, annual billing); Standard $12, Pro $19, Enterprise custom; free trial available.
Asana
enterpriseWork management platform featuring timelines, roadmaps, and portfolio views.
Advanced Timeline view that auto-generates interactive Gantt charts from task dependencies for dynamic roadmapping
Asana is a versatile work management platform designed to help teams organize tasks, projects, and workflows, making it suitable for product planning through features like timelines, portfolios, and custom fields. It enables product managers to create visual roadmaps, track feature backlogs, and monitor progress across multiple initiatives. While not exclusively a product planning tool, its flexibility supports sprint planning, dependency mapping, and cross-team collaboration effectively.
Pros
- Intuitive drag-and-drop interface for easy roadmap building
- Timeline and portfolio views for visual product planning
- Seamless integrations with tools like Jira, Slack, and GitHub
Cons
- Advanced reporting and analytics limited without higher tiers
- Can become complex for very large-scale product portfolios
- Some product-specific features require custom fields and workarounds
Best For
Mid-sized product teams needing a flexible, visual platform for roadmapping and task management integrated with broader workflows.
Pricing
Free Basic plan; Premium at $10.99/user/month, Advanced at $24.99/user/month, Enterprise custom (billed annually).
ClickUp
otherAll-in-one productivity tool with roadmaps, whiteboards, and task hierarchies.
Infinite customizable hierarchy (Spaces > Folders > Lists > Tasks > Subtasks) for modeling complex product structures
ClickUp is an all-in-one productivity platform that serves as a versatile tool for task management, collaboration, and product planning. For product planning specifically, it offers roadmaps, backlogs, sprint views, custom fields, dependencies, and hierarchical structures to organize epics, features, user stories, and tasks effectively. While highly customizable, it aims to replace multiple tools with its dashboards, goals, and AI-assisted workflows.
Pros
- Extremely customizable with unlimited hierarchies and fields
- Robust roadmapping, backlog, and sprint planning tools
- Generous free plan and extensive integrations
Cons
- Steep learning curve due to feature overload
- Performance can lag in large workspaces
- Advanced features locked behind higher tiers
Best For
Mid-sized product teams needing a flexible, all-in-one platform for planning, tracking, and execution.
Pricing
Free plan available; Unlimited at $7/user/mo (annual), Business at $12/user/mo, Enterprise custom.
Conclusion
The top product planning software stands out for its ability to streamline strategy and execution, with Aha! leading as the top choice, offering a comprehensive platform for roadmaps, strategy, personas, and release planning. Productboard closely follows, excelling at centralizing customer feedback and building strategic roadmaps, while Jira rounds out the top three with robust Agile tools, advanced roadmaps, and issue tracking. Each tool caters to distinct needs, but the trio sets the benchmark for effective product planning.
Start exploring Aha! today to unlock a seamless blend of strategy and planning, empowering your team to deliver impactful products.
Tools Reviewed
All tools were independently evaluated for this comparison