Quick Overview
- 1#1: Aha! - Aha! is a comprehensive platform for product roadmapping, strategy, feature prioritization, and release planning.
- 2#2: Productboard - Productboard is a customer-centric tool for capturing feedback, prioritizing features, and building product roadmaps.
- 3#3: Jira Software - Jira Software is an agile project management tool for issue tracking, backlog grooming, and sprint planning in product development.
- 4#4: ProdPad - ProdPad helps product managers capture ideas, score opportunities, and create customer-driven roadmaps.
- 5#5: Craft.io - Craft.io is an end-to-end product management platform for planning, building, shipping, and analyzing products.
- 6#6: Fibery - Fibery is a flexible no-code platform for product management workflows, collaboration, and reporting.
- 7#7: ProductPlan - ProductPlan provides simple visual roadmapping software to communicate product strategy and timelines.
- 8#8: AI rtable - AI rtable is a low-code database platform customized for product management, roadmaps, and stakeholder alignment.
- 9#9: ClickUp - ClickUp is an all-in-one productivity platform with robust product management features like roadmaps and sprints.
- 10#10: Monday.com - Monday.com is a work operating system adaptable for product management with customizable boards and automations.
We ranked these tools based on their strength in key functionalities such as roadmapping, collaboration, and stakeholder communication, paired with ease of use, reliability, and value, ensuring they meet the evolving demands of product teams.
Comparison Table
Product management software is essential for organizing workflows and aligning cross-functional teams, with tools like Aha!, Productboard, Jira Software, ProdPad, Craft.io, and more serving diverse needs. This comparison table simplifies evaluation by outlining key features, strengths, and ideal use cases, so readers can quickly identify the best fit for their team’s goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Aha! Aha! is a comprehensive platform for product roadmapping, strategy, feature prioritization, and release planning. | enterprise | 9.4/10 | 9.8/10 | 8.2/10 | 8.5/10 |
| 2 | Productboard Productboard is a customer-centric tool for capturing feedback, prioritizing features, and building product roadmaps. | enterprise | 9.2/10 | 9.5/10 | 8.5/10 | 8.0/10 |
| 3 | Jira Software Jira Software is an agile project management tool for issue tracking, backlog grooming, and sprint planning in product development. | enterprise | 8.5/10 | 9.2/10 | 7.4/10 | 8.1/10 |
| 4 | ProdPad ProdPad helps product managers capture ideas, score opportunities, and create customer-driven roadmaps. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Craft.io Craft.io is an end-to-end product management platform for planning, building, shipping, and analyzing products. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | Fibery Fibery is a flexible no-code platform for product management workflows, collaboration, and reporting. | specialized | 8.5/10 | 9.2/10 | 7.4/10 | 8.1/10 |
| 7 | ProductPlan ProductPlan provides simple visual roadmapping software to communicate product strategy and timelines. | specialized | 8.2/10 | 8.5/10 | 9.1/10 | 7.7/10 |
| 8 | AI rtable AI rtable is a low-code database platform customized for product management, roadmaps, and stakeholder alignment. | other | 8.2/10 | 8.5/10 | 8.0/10 | 8.3/10 |
| 9 | ClickUp ClickUp is an all-in-one productivity platform with robust product management features like roadmaps and sprints. | other | 8.3/10 | 9.1/10 | 7.1/10 | 8.6/10 |
| 10 | Monday.com Monday.com is a work operating system adaptable for product management with customizable boards and automations. | enterprise | 8.1/10 | 7.9/10 | 8.6/10 | 7.4/10 |
Aha! is a comprehensive platform for product roadmapping, strategy, feature prioritization, and release planning.
Productboard is a customer-centric tool for capturing feedback, prioritizing features, and building product roadmaps.
Jira Software is an agile project management tool for issue tracking, backlog grooming, and sprint planning in product development.
ProdPad helps product managers capture ideas, score opportunities, and create customer-driven roadmaps.
Craft.io is an end-to-end product management platform for planning, building, shipping, and analyzing products.
Fibery is a flexible no-code platform for product management workflows, collaboration, and reporting.
ProductPlan provides simple visual roadmapping software to communicate product strategy and timelines.
AI rtable is a low-code database platform customized for product management, roadmaps, and stakeholder alignment.
ClickUp is an all-in-one productivity platform with robust product management features like roadmaps and sprints.
Monday.com is a work operating system adaptable for product management with customizable boards and automations.
Aha!
enterpriseAha! is a comprehensive platform for product roadmapping, strategy, feature prioritization, and release planning.
Strategy hierarchy model linking goals, initiatives, epics, and features for end-to-end alignment
Aha! is a comprehensive product management platform designed to help teams build and communicate product strategy through visual roadmaps, idea management, and release planning. It supports the entire product lifecycle, from capturing customer feedback and scoring ideas to aligning goals with execution and integrating seamlessly with tools like Jira, GitHub, and Slack. With robust reporting and customizable workflows, Aha! empowers product managers to prioritize features data-driven way and share interactive plans with stakeholders.
Pros
- Exceptional roadmapping and strategy tools with customizable views
- Deep integrations with dev tools and powerful idea prioritization (Aha! Score)
- Comprehensive reporting and stakeholder portals for alignment
Cons
- Steep learning curve for new users due to extensive features
- High pricing that may not suit small teams or startups
- Customization can be overwhelming without dedicated admins
Best For
Mid-to-large product teams at scaling companies needing an all-in-one strategy and roadmap solution.
Pricing
Starts at $59/user/month (billed annually) for Premium; Enterprise plans from $99/user/month with advanced features.
Productboard
enterpriseProductboard is a customer-centric tool for capturing feedback, prioritizing features, and building product roadmaps.
The centralized Feedback Inbox that automatically triages and scores customer insights from 50+ sources
Productboard is a comprehensive product management platform designed to help teams centralize customer feedback, prioritize features using data-driven frameworks, and build interactive roadmaps. It aggregates insights from multiple sources like support tickets, emails, and surveys into a single feedback repository, enabling product managers to align on what to build next. The tool excels in stakeholder portals for transparent communication and seamless integrations with tools like Jira, Slack, and Intercom.
Pros
- Powerful feedback aggregation and prioritization tools like RICE scoring
- Stunning, shareable roadmaps with drag-and-drop functionality
- Robust integrations and stakeholder portals for alignment
Cons
- High pricing that may not suit small teams
- Steep learning curve for advanced features
- Limited execution tracking compared to Jira or Asana
Best For
Mid-sized to enterprise product teams focused on customer-centric prioritization and roadmap visualization.
Pricing
Starts at $20/user/month for Essentials; Pro at $60/user/month; Enterprise custom pricing with annual commitment.
Jira Software
enterpriseJira Software is an agile project management tool for issue tracking, backlog grooming, and sprint planning in product development.
Advanced Roadmaps for visualizing and managing long-term product plans across multiple teams and projects
Jira Software, developed by Atlassian, is a versatile agile project management platform primarily designed for software development teams but widely used in product management for backlog grooming, sprint planning, and roadmap creation. It supports customizable workflows, epics, and issues to track product features from ideation to release. With robust reporting, integrations, and scalability, it helps product managers align engineering efforts with business goals across distributed teams.
Pros
- Highly customizable workflows and boards for agile product management
- Advanced Roadmaps for cross-team planning and dependency tracking
- Seamless integrations with Confluence, Bitbucket, and 3,000+ apps
Cons
- Steep learning curve for new users due to complexity
- Interface can feel overwhelming with extensive configuration options
- Pricing scales quickly for larger teams without careful tier selection
Best For
Agile product teams in mid-to-large software organizations needing powerful backlog, roadmap, and issue tracking integrated with development workflows.
Pricing
Free for up to 10 users; Standard at $7.75/user/month; Premium at $15.25/user/month (billed annually).
ProdPad
specializedProdPad helps product managers capture ideas, score opportunities, and create customer-driven roadmaps.
Opportunity Scoring prioritization framework integrated with feedback and roadmaps
ProdPad is a customer-centric product management platform that enables teams to capture feedback, prioritize ideas using Opportunity Scoring, and create interactive visual roadmaps. It supports the full product lifecycle from ideation and experimentation to release planning and stakeholder communication. Designed for agile product teams, it integrates feedback portals with prioritization frameworks to ensure decisions align with customer needs and business strategy.
Pros
- Exceptional feedback management with public portals and loops
- Intuitive drag-and-drop roadmapping tied to prioritization
- Strong collaboration tools for cross-functional teams
Cons
- Limited native analytics and reporting depth
- Pricing scales quickly for larger teams
- Some advanced customization requires higher plans
Best For
Mid-sized product teams prioritizing customer feedback and agile roadmapping over enterprise-scale portfolio management.
Pricing
Starts at $20/user/month (Essentials), with Pro ($39/user/month) and Enterprise custom pricing; team minimums apply.
Craft.io
specializedCraft.io is an end-to-end product management platform for planning, building, shipping, and analyzing products.
Full-spectrum traceability that connects strategic objectives directly to executable tasks across the product lifecycle
Craft.io is an end-to-end product management platform that enables teams to define strategy, build roadmaps, manage backlogs, and track execution in a unified workspace. It emphasizes traceability from high-level goals to individual tasks, fostering alignment across product, engineering, design, and stakeholder teams. The tool supports visual roadmapping, collaborative specs, prioritization frameworks, and integrations with development tools like Jira and GitHub.
Pros
- Seamless traceability linking strategy, roadmaps, backlogs, and tasks
- Intuitive visual roadmapping with multiple views (timeline, kanban, etc.)
- Robust integrations with Jira, Slack, GitHub, and analytics tools
Cons
- Pricing scales quickly for larger teams or advanced features
- Steeper learning curve for complex workflows
- Limited customization in reporting compared to enterprise rivals
Best For
Mid-sized product teams seeking a comprehensive tool to align strategy with execution without heavy configuration.
Pricing
Free plan for small teams; paid plans start at $25/user/month (billed annually) for Team, $49/user/month for Business, with Enterprise custom pricing.
Fibery
specializedFibery is a flexible no-code platform for product management workflows, collaboration, and reporting.
Graph-based entity relationships for visualizing product hierarchies, dependencies, and roadmaps dynamically.
Fibery is a no-code platform that enables product teams to build highly customizable workspaces for product management, including roadmaps, backlogs, and entity relationship graphs. It supports interconnected databases for epics, features, tasks, and automations without requiring developers. With flexible views like Kanban, Gantt, calendars, and real-time collaboration, Fibery adapts to complex workflows while integrating with tools like Jira, GitHub, and Slack.
Pros
- Exceptional customization with no-code entity building and automations
- Powerful visualizations including graphs for dependencies and roadmaps
- Strong integrations with dev tools and real-time team collaboration
Cons
- Steep learning curve for setup and full utilization
- Can feel overwhelming for simple PM needs or small teams
- Higher pricing tiers limit accessibility for startups
Best For
Mid-sized product teams needing a fully customizable, no-code solution for complex workflows and entity relationships.
Pricing
Free plan available; Team at $15/user/mo, Business at $30/user/mo, Enterprise custom (billed annually).
ProductPlan
specializedProductPlan provides simple visual roadmapping software to communicate product strategy and timelines.
Highly customizable timeline and swimlane roadmaps with themes, colors, and interactivity for stakeholder presentations
ProductPlan is a specialized roadmap software designed for product managers to create, visualize, and share interactive product roadmaps. It enables teams to align stakeholders on strategic priorities, timelines, and initiatives through customizable timelines, swimlanes, and Kanban views. The tool integrates with popular PM tools like Jira, Azure DevOps, and Slack, facilitating seamless data sync and collaboration.
Pros
- Stunning, customizable visual roadmaps that impress stakeholders
- Intuitive drag-and-drop interface with quick setup
- Robust integrations with Jira, Trello, and other PM tools
Cons
- Limited beyond roadmapping—no native ideation, analytics, or task management
- Pricing scales per editor, which can get expensive for larger teams
- Reporting and analytics features are basic compared to full-suite competitors
Best For
Product managers and teams prioritizing visual roadmap communication and stakeholder alignment over comprehensive PM workflows.
Pricing
Starts at $39/editor/month (Essential, annual billing) up to $59/editor/month (Pro); Enterprise custom pricing.
AI rtable
otherAI rtable is a low-code database platform customized for product management, roadmaps, and stakeholder alignment.
Hybrid spreadsheet-database interface enabling relational data visualization and no-code custom apps
AI rtable is a no-code platform that combines spreadsheet simplicity with relational database power, allowing product managers to create custom bases for roadmaps, feature backlogs, user feedback tracking, and task management. It offers dynamic views like Kanban boards, Gantt charts, calendars, and galleries to visualize product workflows and progress. With built-in automations, scripting, and integrations with tools like Slack, Jira, and Google Workspace, it supports collaborative product planning without traditional coding.
Pros
- Highly customizable bases and views tailored to PM workflows like roadmaps and prioritization
- Real-time collaboration and visual interfaces (Kanban, timelines) for team alignment
- Extensive integrations and automations to connect with existing PM ecosystems
Cons
- Not purpose-built for advanced PM needs like native OKR tracking or predictive analytics
- Performance can lag with very large datasets or complex relations
- Initial setup requires time to configure PM-specific templates from scratch
Best For
Small to mid-sized product teams needing a flexible, visual tool for custom roadmapping and collaboration without rigid structures.
Pricing
Free plan for basic use; Team at $20/user/mo (billed annually), Business at $45/user/mo, Enterprise custom.
ClickUp
otherClickUp is an all-in-one productivity platform with robust product management features like roadmaps and sprints.
Hierarchical structure (Spaces > Folders > Lists > Tasks > Subtasks) enabling unlimited nesting for complex product backlogs and roadmaps
ClickUp is an all-in-one productivity platform that serves as a versatile tool for product management, offering hierarchical task organization, roadmaps, backlogs, sprint planning, and custom dashboards. It combines PM-specific features like Gantt charts, Kanban boards, and goal tracking with docs, whiteboards, and AI-powered automation in a single workspace. While highly customizable, its breadth aims to replace multiple tools but can introduce complexity for focused PM use.
Pros
- Extremely customizable with 15+ views, custom fields, and ClickApps for tailored PM workflows
- Robust PM tools including roadmaps, epics, sprints, and dependency management
- Generous free plan and 1000+ integrations for scalability
Cons
- Steep learning curve due to overwhelming options and interface complexity
- Performance can lag in large workspaces with heavy data
- Feature bloat may distract from core PM needs
Best For
Growing product teams needing a flexible, all-in-one platform to handle roadmapping, backlogs, and collaboration without switching tools.
Pricing
Free plan forever; Unlimited at $7/user/mo (annual), Business at $12/user/mo, Enterprise custom.
Monday.com
enterpriseMonday.com is a work operating system adaptable for product management with customizable boards and automations.
Customizable automations and formula columns that enable no-code logic for dynamic roadmaps and dependency tracking
monday.com is a highly customizable work operating system that enables teams to create visual boards, dashboards, and automations for managing workflows. In product management, it supports roadmapping with timelines and Gantt charts, backlog prioritization via Kanban views, sprint planning, and stakeholder reporting through shareable dashboards. Its no-code approach allows PMs to adapt it to Agile, Scrum, or custom processes, with strong emphasis on collaboration and integrations.
Pros
- Highly visual and intuitive interface for quick adoption
- Extensive customization and automations for flexible PM workflows
- Robust integrations with tools like Jira, Slack, and GitHub
Cons
- Lacks deep native support for advanced PM features like OKR tracking or competitive analysis
- Performance can lag with very large boards or complex setups
- Pricing becomes expensive for larger teams needing premium features
Best For
Product teams in growing organizations needing a versatile, visual platform for collaborative planning and execution without rigid specialization.
Pricing
Free for individuals; paid plans start at $9/user/month (Basic, annual billing), Standard $12, Pro $19; Enterprise custom.
Conclusion
The top 10 product management tools offer diverse strengths, with Aha! leading as the most comprehensive choice, combining robust roadmapping, strategy, and release planning. Productboard follows closely as the go-to for customer-centric feature prioritization and roadmap building, while Jira Software excels for agile teams needing issue tracking and sprint management. Each tool caters to distinct needs, ensuring there’s a fit for nearly every product management workflow.
Begin with Aha! to unlock its end-to-end capabilities, or explore Productboard or Jira if your focus lies elsewhere—either way, these tools will empower your product strategy and execution.
Tools Reviewed
All tools were independently evaluated for this comparison