Quick Overview
- 1#1: GoHighLevel - All-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand.
- 2#2: Vendasta - Comprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers.
- 3#3: DashClicks - White-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management.
- 4#4: Kartra - Complete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers.
- 5#5: Kajabi - White-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs.
- 6#6: Thinkific - Powerful white-label learning management system for hosting branded online courses and communities.
- 7#7: Bubble - No-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding.
- 8#8: Adalo - No-code builder for creating and publishing white-label native mobile apps to app stores.
- 9#9: FlutterFlow - Visual low-code platform for developing cross-platform mobile apps with white-label export and custom branding.
- 10#10: Softr - No-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals.
Tools were ranked based on comprehensive assessment of features, user-friendliness, scalability, and value, ensuring they meet the unique needs of resellers and end-users with a focus on reliability and cutting-edge functionality.
Comparison Table
This comparison table explores key features, pricing, and capabilities of popular private label software tools—including GoHighLevel, Vendasta, DashClicks, Kartra, Kajabi, and more—to help users identify platforms that align with their business goals. By breaking down similarities and differences in automation, client management, and scalability, the table simplifies the process of selecting the right solution for their specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GoHighLevel All-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.7/10 |
| 2 | Vendasta Comprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers. | enterprise | 9.0/10 | 9.5/10 | 8.0/10 | 8.5/10 |
| 3 | DashClicks White-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management. | enterprise | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 4 | Kartra Complete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers. | enterprise | 8.2/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 5 | Kajabi White-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs. | specialized | 7.9/10 | 8.7/10 | 9.1/10 | 6.8/10 |
| 6 | Thinkific Powerful white-label learning management system for hosting branded online courses and communities. | specialized | 8.3/10 | 9.1/10 | 8.6/10 | 7.7/10 |
| 7 | Bubble No-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding. | other | 7.4/10 | 8.2/10 | 8.5/10 | 6.8/10 |
| 8 | Adalo No-code builder for creating and publishing white-label native mobile apps to app stores. | specialized | 7.8/10 | 7.4/10 | 9.1/10 | 7.0/10 |
| 9 | FlutterFlow Visual low-code platform for developing cross-platform mobile apps with white-label export and custom branding. | specialized | 8.1/10 | 8.4/10 | 9.2/10 | 7.6/10 |
| 10 | Softr No-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals. | specialized | 7.2/10 | 7.5/10 | 9.0/10 | 6.5/10 |
All-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand.
Comprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers.
White-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management.
Complete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers.
White-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs.
Powerful white-label learning management system for hosting branded online courses and communities.
No-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding.
No-code builder for creating and publishing white-label native mobile apps to app stores.
Visual low-code platform for developing cross-platform mobile apps with white-label export and custom branding.
No-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals.
GoHighLevel
enterpriseAll-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand.
SaaS Mode for seamless white-label reselling, allowing agencies to brand the entire platform, manage client billing, and scale as their own software product
GoHighLevel is a powerful all-in-one white-label CRM and marketing automation platform tailored for agencies to rebrand and resell as their own Private Label Software. It offers comprehensive tools including sales funnels, email/SMS marketing, website builders, appointment scheduling, membership sites, courses, and analytics, all accessible via a fully customizable dashboard. Agencies can create unlimited client sub-accounts, set custom pricing, and manage everything under their brand, enabling scalable SaaS revenue streams.
Pros
- Fully white-label SaaS mode with custom domains, branding, and client billing
- Unlimited sub-accounts and extensive feature set covering CRM, funnels, and automations
- High scalability for agencies reselling to multiple clients with strong ROI potential
Cons
- Steep learning curve due to the platform's depth and complexity
- Higher entry cost for the Pro white-label plan at $497/month
- Occasional performance hiccups and reliance on community for advanced troubleshooting
Best For
Digital marketing agencies and SaaS entrepreneurs seeking a robust, rebrandable platform to white-label and resell to clients for recurring revenue.
Pricing
Agency Pro plan at $497/month for full white-label SaaS reselling with unlimited sub-accounts; starter plans from $97/month lack full customization.
Vendasta
enterpriseComprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers.
Unified Marketplace with 300+ vetted partners for instant access to fulfill any digital service under your brand
Vendasta is a comprehensive white-label platform tailored for digital agencies, enabling them to resell a full suite of marketing services like SEO, social media management, reputation monitoring, listings management, and advertising under their own branding. It provides tools for client acquisition, fulfillment, reporting, and sales enablement through an integrated marketplace with over 300 vetted partners. The platform supports scalable agency growth by automating workflows and offering customizable client portals.
Pros
- Extensive white-label marketing toolkit covering SEO, PPC, social, and more
- Unified Marketplace for seamless outsourcing and fulfillment
- Advanced branded reporting and client portals for professional delivery
Cons
- Steep learning curve due to feature depth and complexity
- Pricing can escalate quickly with add-ons and scaling
- Some customization requires higher tiers or integrations
Best For
Mid-sized digital marketing agencies seeking a scalable white-label platform to expand service offerings without in-house development.
Pricing
Tiered plans starting at ~$428/month for Professional, $999/month for Team, and custom Enterprise pricing with per-client or usage-based add-ons.
DashClicks
enterpriseWhite-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management.
Integrated fulfillment marketplace connecting agencies to a vetted network of service providers for hands-off white-label delivery.
DashClicks is a robust white-label platform tailored for digital marketing agencies, enabling them to rebrand and resell a suite of marketing tools including CRM, project management, SEO audits, PPC tracking, and reputation management. It offers a fully customizable client portal and fulfillment services through a network of vetted providers. This all-in-one solution helps agencies scale operations without building tools from scratch.
Pros
- Comprehensive white-label toolkit with CRM, SEO, and PPC tools
- Fulfillment marketplace for outsourcing services seamlessly
- Strong customization options for branding and client portals
Cons
- Higher pricing tiers can add up for smaller agencies
- Some advanced features require integrations with third-party tools
- Occasional reports of support delays during peak times
Best For
Mid-sized digital marketing agencies seeking a scalable white-label platform to manage and fulfill client services under their own brand.
Pricing
Starts at $97/month for Solo plan; agency plans from $297/month up to custom enterprise pricing.
Kartra
enterpriseComplete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers.
White-label agency portal enabling fully branded client sub-accounts and reseller dashboards
Kartra is an all-in-one marketing platform offering email automation, funnel builders, membership sites, video hosting, and CRM tools. As a private label solution, it provides robust white-label agency features, allowing users to rebrand the entire platform, create client sub-accounts, and resell it as their own software. This makes it ideal for agencies seeking a comprehensive, ready-to-brand marketing suite without custom development.
Pros
- Comprehensive all-in-one toolkit including email, pages, and automation
- Strong white-label agency dashboard with branded sub-accounts and logins
- Built-in behavioral automation and analytics for client retention
Cons
- Full white-label features locked behind expensive Agency plan ($499+/mo)
- Steep learning curve for non-technical users due to feature depth
- Limited design customization compared to fully bespoke platforms
Best For
Digital agencies and resellers looking to offer branded all-in-one marketing software to multiple clients.
Pricing
Starter at $119/mo (annual), Growth $229/mo, Professional $549/mo, Agency $699/mo with full white-label and unlimited clients.
Kajabi
specializedWhite-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs.
All-in-one integration of course builder, drag-and-drop website designer, automated email marketing, and payment processing under complete custom branding
Kajabi is an all-in-one platform designed for creating, marketing, and selling online courses, memberships, coaching programs, and digital products with built-in website building tools. It excels in providing a fully branded frontend experience through custom domains and extensive customization, making it suitable for private label use where the end-user sees only your branding. However, it lacks native multi-tenant agency dashboards or client management features, limiting its scalability for resellers serving multiple clients.
Pros
- Comprehensive all-in-one tools for courses, websites, email marketing, and payments
- Full frontend customization with no visible Kajabi branding on customer-facing sites
- Custom domain support and professional templates for quick branded launches
Cons
- No built-in multi-client or agency management dashboard
- High pricing that scales poorly for multiple sites or reselling
- Limited advanced integrations and API access for custom private label workflows
Best For
Solo creators, coaches, and small businesses seeking an easy-to-use, fully branded platform for their own online education offerings without needing multi-client support.
Pricing
Basic ($149/mo annual), Growth ($199/mo annual), Pro ($399/mo annual); no free tier, 14-day trial available.
Thinkific
specializedPowerful white-label learning management system for hosting branded online courses and communities.
Seamless white-label branding with custom domains, logos, and theme customization, enabling fully rebranded client portals.
Thinkific is a robust online course platform that enables users to create, market, and sell digital courses with professional branding. As a private label solution, it supports custom domains, theme customization, and removal of Thinkific branding on paid plans, allowing agencies to resell branded learning experiences to clients. While powerful for course delivery, it requires higher-tier plans like Expand or Thinkific Plus for full white-label capabilities and multi-client management.
Pros
- Comprehensive course creation tools including quizzes, certificates, and drip content
- Strong branding options with custom domains and theme editor on paid plans
- Integrated payments, marketing automations, and 100+ app integrations
Cons
- Limited to one primary site per account, requiring multiple subscriptions or enterprise Plus for agency-scale multi-client use
- Full white-labeling (e.g., no 'Powered by Thinkific') locked behind Pro/Expand plans starting at $499/mo
- No native reseller revenue sharing or automated client provisioning tools
Best For
Agencies and training providers offering branded online courses to multiple clients without needing highly complex LMS features.
Pricing
Free plan with branding; paid plans from $49/mo (Basic, custom domain) to $499/mo (Expand, full white-label); custom Thinkific Plus for enterprises.
Bubble
otherNo-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding.
Visual drag-and-drop editor for building pixel-perfect, responsive UIs and backend logic entirely without code
Bubble (bubble.io) is a powerful no-code platform for building full-stack web applications, including databases, workflows, and responsive UIs, without writing code. As a private label software solution, it enables agencies and developers to create custom-branded client apps using custom domains and styling, deployable quickly for resale or white-labeling. However, apps are hosted on Bubble's infrastructure with no code export, creating some vendor dependency.
Pros
- Rapid no-code development for complex web apps and SaaS products
- Custom domains and styling for client branding
- Built-in scalability with databases, APIs, and payments
Cons
- No code export or self-hosting, leading to vendor lock-in
- Usage-based pricing scales expensively for high-traffic client apps
- Performance can lag at enterprise scale without optimization
Best For
No-code agencies or solo developers creating mid-tier custom web apps for clients who prioritize speed over full ownership.
Pricing
Free plan for development; paid tiers start at $29/mo (Starter), $119/mo (Growth), $529/mo (Team), billed per app with additional capacity-based usage fees.
Adalo
specializedNo-code builder for creating and publishing white-label native mobile apps to app stores.
Seamless native app publishing to Apple App Store and Google Play with full white-label branding on premium tiers
Adalo is a no-code platform designed for building native mobile and web apps using a drag-and-drop interface, ideal for creating custom-branded applications. As a private label software solution, it enables agencies to remove Adalo branding on premium plans, publish apps under their own name to the App Store and Google Play, and resell them as proprietary products. It supports databases, APIs, user authentication, and payments, though it's best suited for simpler apps rather than highly complex ones.
Pros
- Intuitive no-code builder for rapid app development
- Native publishing to iOS and Android app stores
- White-label options including custom splash screens and no Adalo attribution on higher plans
Cons
- Pricing scales quickly for multiple apps or advanced features
- Limited support for highly complex logic or custom code
- Lower plans include visible Adalo branding, restricting full private labeling
Best For
Agencies and solopreneurs building and reselling simple, branded mobile apps to clients without coding expertise.
Pricing
Free plan for building (limited publishing); paid plans start at $45/month per app (Starter), $200/month for Pro (unlimited apps, white-label), up to custom Enterprise.
FlutterFlow
specializedVisual low-code platform for developing cross-platform mobile apps with white-label export and custom branding.
One-click export of clean, editable Flutter source code for full white-label customization and ownership
FlutterFlow is a low-code/no-code platform that enables users to visually build cross-platform mobile and web apps using Flutter without extensive coding. For private label software, it excels by generating clean, exportable Flutter code that can be fully customized, rebranded, and deployed as proprietary applications. Agencies and developers can create white-label solutions for clients, integrating custom domains, APIs, and backend services while maintaining full ownership.
Pros
- Intuitive drag-and-drop interface accelerates app development for white-label projects
- Exports production-ready, customizable Flutter code for complete branding control
- Strong integrations with Firebase, Supabase, and APIs for scalable private label apps
Cons
- Code export and advanced features locked behind Pro/Teams plans ($70+/mo)
- Complex custom logic often requires manual Dart coding, limiting true no-code use
- Flutter-specific output restricts flexibility for non-Flutter private label needs
Best For
Development agencies and indie builders creating customizable, rebrandable mobile apps for clients without building from scratch.
Pricing
Free tier limited; Standard ($30/mo), Pro ($70/mo), Teams ($299+/mo) with code export on Pro+.
Softr
specializedNo-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals.
One-click conversion of AI rtable bases into fully branded, interactive web apps
Softr (softr.io) is a no-code platform that allows users to build web apps, client portals, internal tools, and customer-facing applications using data from AI rtable, Google Sheets, or Supabase via a drag-and-drop block-based builder. It excels in turning spreadsheets into interactive apps with features like lists, forms, charts, calendars, and user authentication. For private label use, it supports custom domains, logo replacement, and branding removal on paid plans, enabling agencies to resell or present apps as proprietary solutions.
Pros
- Intuitive no-code builder for rapid app creation
- Strong integrations with AI rtable and Google Sheets
- Custom domains and white-labeling options for branding as your own
Cons
- Limited advanced customization without code
- Pricing scales per workspace/app, getting expensive for multiples
- Scalability constraints for high-traffic private label deployments
Best For
Agencies and no-code builders creating branded client portals or tools to resell under their own name.
Pricing
Free plan limited; Starter at $49/mo (custom domain, no branding); Professional $139/mo (advanced features); Business $269/mo (priority support, higher limits); annual discounts available.
Conclusion
This review of top private label software highlights tools suited to diverse reselling needs, with GoHighLevel leading as the standout—offering an all-in-one platform for CRM, marketing, and funnels that simplifies scaling client services. Vendasta and DashClicks follow closely, with Vendasta excelling in digital commerce tools and DashClicks streamlining agency fulfillment for complex portfolios. Ultimately, the best choice depends on goals, but the top three deliver exceptional value for resellers.
Ready to boost your reselling business? Start with GoHighLevel to leverage its unified capabilities, or explore Vendasta or DashClicks if your focus lies in commerce or agency operations—each a powerful partner in growing your brand.
Tools Reviewed
All tools were independently evaluated for this comparison
