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Top 10 Best Private Label Software of 2026

Discover the top 10 private label software solutions—find tools to boost your business needs now.

Sarah Mitchell

Sarah Mitchell

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Private label software is a critical asset for agencies aiming to deliver tailored, brand-aligned solutions efficiently, from CRM and marketing automation to web and mobile applications. Choosing the right tool directly impacts scalability, client satisfaction, and long-term success—this curated list features the top performers to simplify evaluation.

Quick Overview

  1. 1#1: GoHighLevel - All-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand.
  2. 2#2: Vendasta - Comprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers.
  3. 3#3: DashClicks - White-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management.
  4. 4#4: Kartra - Complete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers.
  5. 5#5: Kajabi - White-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs.
  6. 6#6: Thinkific - Powerful white-label learning management system for hosting branded online courses and communities.
  7. 7#7: Bubble - No-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding.
  8. 8#8: Adalo - No-code builder for creating and publishing white-label native mobile apps to app stores.
  9. 9#9: FlutterFlow - Visual low-code platform for developing cross-platform mobile apps with white-label export and custom branding.
  10. 10#10: Softr - No-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals.

Tools were ranked based on comprehensive assessment of features, user-friendliness, scalability, and value, ensuring they meet the unique needs of resellers and end-users with a focus on reliability and cutting-edge functionality.

Comparison Table

This comparison table explores key features, pricing, and capabilities of popular private label software tools—including GoHighLevel, Vendasta, DashClicks, Kartra, Kajabi, and more—to help users identify platforms that align with their business goals. By breaking down similarities and differences in automation, client management, and scalability, the table simplifies the process of selecting the right solution for their specific needs.

All-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand.

Features
9.8/10
Ease
8.4/10
Value
9.7/10
2Vendasta logo9.0/10

Comprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers.

Features
9.5/10
Ease
8.0/10
Value
8.5/10
3DashClicks logo8.7/10

White-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management.

Features
9.0/10
Ease
8.5/10
Value
8.2/10
4Kartra logo8.2/10

Complete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers.

Features
9.1/10
Ease
7.6/10
Value
7.9/10
5Kajabi logo7.9/10

White-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs.

Features
8.7/10
Ease
9.1/10
Value
6.8/10
6Thinkific logo8.3/10

Powerful white-label learning management system for hosting branded online courses and communities.

Features
9.1/10
Ease
8.6/10
Value
7.7/10
7Bubble logo7.4/10

No-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding.

Features
8.2/10
Ease
8.5/10
Value
6.8/10
8Adalo logo7.8/10

No-code builder for creating and publishing white-label native mobile apps to app stores.

Features
7.4/10
Ease
9.1/10
Value
7.0/10

Visual low-code platform for developing cross-platform mobile apps with white-label export and custom branding.

Features
8.4/10
Ease
9.2/10
Value
7.6/10
10Softr logo7.2/10

No-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals.

Features
7.5/10
Ease
9.0/10
Value
6.5/10
1
GoHighLevel logo

GoHighLevel

enterprise

All-in-one white-label CRM, marketing automation, websites, and funnels platform designed for agencies to resell under their own brand.

Overall Rating9.6/10
Features
9.8/10
Ease of Use
8.4/10
Value
9.7/10
Standout Feature

SaaS Mode for seamless white-label reselling, allowing agencies to brand the entire platform, manage client billing, and scale as their own software product

GoHighLevel is a powerful all-in-one white-label CRM and marketing automation platform tailored for agencies to rebrand and resell as their own Private Label Software. It offers comprehensive tools including sales funnels, email/SMS marketing, website builders, appointment scheduling, membership sites, courses, and analytics, all accessible via a fully customizable dashboard. Agencies can create unlimited client sub-accounts, set custom pricing, and manage everything under their brand, enabling scalable SaaS revenue streams.

Pros

  • Fully white-label SaaS mode with custom domains, branding, and client billing
  • Unlimited sub-accounts and extensive feature set covering CRM, funnels, and automations
  • High scalability for agencies reselling to multiple clients with strong ROI potential

Cons

  • Steep learning curve due to the platform's depth and complexity
  • Higher entry cost for the Pro white-label plan at $497/month
  • Occasional performance hiccups and reliance on community for advanced troubleshooting

Best For

Digital marketing agencies and SaaS entrepreneurs seeking a robust, rebrandable platform to white-label and resell to clients for recurring revenue.

Pricing

Agency Pro plan at $497/month for full white-label SaaS reselling with unlimited sub-accounts; starter plans from $97/month lack full customization.

Visit GoHighLevelgohighlevel.com
2
Vendasta logo

Vendasta

enterprise

Comprehensive white-label digital commerce platform with a marketplace of marketing tools for agencies and resellers.

Overall Rating9.0/10
Features
9.5/10
Ease of Use
8.0/10
Value
8.5/10
Standout Feature

Unified Marketplace with 300+ vetted partners for instant access to fulfill any digital service under your brand

Vendasta is a comprehensive white-label platform tailored for digital agencies, enabling them to resell a full suite of marketing services like SEO, social media management, reputation monitoring, listings management, and advertising under their own branding. It provides tools for client acquisition, fulfillment, reporting, and sales enablement through an integrated marketplace with over 300 vetted partners. The platform supports scalable agency growth by automating workflows and offering customizable client portals.

Pros

  • Extensive white-label marketing toolkit covering SEO, PPC, social, and more
  • Unified Marketplace for seamless outsourcing and fulfillment
  • Advanced branded reporting and client portals for professional delivery

Cons

  • Steep learning curve due to feature depth and complexity
  • Pricing can escalate quickly with add-ons and scaling
  • Some customization requires higher tiers or integrations

Best For

Mid-sized digital marketing agencies seeking a scalable white-label platform to expand service offerings without in-house development.

Pricing

Tiered plans starting at ~$428/month for Professional, $999/month for Team, and custom Enterprise pricing with per-client or usage-based add-ons.

Visit Vendastavendasta.com
3
DashClicks logo

DashClicks

enterprise

White-label agency dashboard for managing client fulfillment in sales, SEO, advertising, and reputation management.

Overall Rating8.7/10
Features
9.0/10
Ease of Use
8.5/10
Value
8.2/10
Standout Feature

Integrated fulfillment marketplace connecting agencies to a vetted network of service providers for hands-off white-label delivery.

DashClicks is a robust white-label platform tailored for digital marketing agencies, enabling them to rebrand and resell a suite of marketing tools including CRM, project management, SEO audits, PPC tracking, and reputation management. It offers a fully customizable client portal and fulfillment services through a network of vetted providers. This all-in-one solution helps agencies scale operations without building tools from scratch.

Pros

  • Comprehensive white-label toolkit with CRM, SEO, and PPC tools
  • Fulfillment marketplace for outsourcing services seamlessly
  • Strong customization options for branding and client portals

Cons

  • Higher pricing tiers can add up for smaller agencies
  • Some advanced features require integrations with third-party tools
  • Occasional reports of support delays during peak times

Best For

Mid-sized digital marketing agencies seeking a scalable white-label platform to manage and fulfill client services under their own brand.

Pricing

Starts at $97/month for Solo plan; agency plans from $297/month up to custom enterprise pricing.

Visit DashClicksdashclicks.com
4
Kartra logo

Kartra

enterprise

Complete white-label business platform with funnels, email marketing, memberships, and video hosting for resellers.

Overall Rating8.2/10
Features
9.1/10
Ease of Use
7.6/10
Value
7.9/10
Standout Feature

White-label agency portal enabling fully branded client sub-accounts and reseller dashboards

Kartra is an all-in-one marketing platform offering email automation, funnel builders, membership sites, video hosting, and CRM tools. As a private label solution, it provides robust white-label agency features, allowing users to rebrand the entire platform, create client sub-accounts, and resell it as their own software. This makes it ideal for agencies seeking a comprehensive, ready-to-brand marketing suite without custom development.

Pros

  • Comprehensive all-in-one toolkit including email, pages, and automation
  • Strong white-label agency dashboard with branded sub-accounts and logins
  • Built-in behavioral automation and analytics for client retention

Cons

  • Full white-label features locked behind expensive Agency plan ($499+/mo)
  • Steep learning curve for non-technical users due to feature depth
  • Limited design customization compared to fully bespoke platforms

Best For

Digital agencies and resellers looking to offer branded all-in-one marketing software to multiple clients.

Pricing

Starter at $119/mo (annual), Growth $229/mo, Professional $549/mo, Agency $699/mo with full white-label and unlimited clients.

Visit Kartrakartra.com
5
Kajabi logo

Kajabi

specialized

White-label all-in-one platform for creating, marketing, and selling online courses, memberships, and coaching programs.

Overall Rating7.9/10
Features
8.7/10
Ease of Use
9.1/10
Value
6.8/10
Standout Feature

All-in-one integration of course builder, drag-and-drop website designer, automated email marketing, and payment processing under complete custom branding

Kajabi is an all-in-one platform designed for creating, marketing, and selling online courses, memberships, coaching programs, and digital products with built-in website building tools. It excels in providing a fully branded frontend experience through custom domains and extensive customization, making it suitable for private label use where the end-user sees only your branding. However, it lacks native multi-tenant agency dashboards or client management features, limiting its scalability for resellers serving multiple clients.

Pros

  • Comprehensive all-in-one tools for courses, websites, email marketing, and payments
  • Full frontend customization with no visible Kajabi branding on customer-facing sites
  • Custom domain support and professional templates for quick branded launches

Cons

  • No built-in multi-client or agency management dashboard
  • High pricing that scales poorly for multiple sites or reselling
  • Limited advanced integrations and API access for custom private label workflows

Best For

Solo creators, coaches, and small businesses seeking an easy-to-use, fully branded platform for their own online education offerings without needing multi-client support.

Pricing

Basic ($149/mo annual), Growth ($199/mo annual), Pro ($399/mo annual); no free tier, 14-day trial available.

Visit Kajabikajabi.com
6
Thinkific logo

Thinkific

specialized

Powerful white-label learning management system for hosting branded online courses and communities.

Overall Rating8.3/10
Features
9.1/10
Ease of Use
8.6/10
Value
7.7/10
Standout Feature

Seamless white-label branding with custom domains, logos, and theme customization, enabling fully rebranded client portals.

Thinkific is a robust online course platform that enables users to create, market, and sell digital courses with professional branding. As a private label solution, it supports custom domains, theme customization, and removal of Thinkific branding on paid plans, allowing agencies to resell branded learning experiences to clients. While powerful for course delivery, it requires higher-tier plans like Expand or Thinkific Plus for full white-label capabilities and multi-client management.

Pros

  • Comprehensive course creation tools including quizzes, certificates, and drip content
  • Strong branding options with custom domains and theme editor on paid plans
  • Integrated payments, marketing automations, and 100+ app integrations

Cons

  • Limited to one primary site per account, requiring multiple subscriptions or enterprise Plus for agency-scale multi-client use
  • Full white-labeling (e.g., no 'Powered by Thinkific') locked behind Pro/Expand plans starting at $499/mo
  • No native reseller revenue sharing or automated client provisioning tools

Best For

Agencies and training providers offering branded online courses to multiple clients without needing highly complex LMS features.

Pricing

Free plan with branding; paid plans from $49/mo (Basic, custom domain) to $499/mo (Expand, full white-label); custom Thinkific Plus for enterprises.

Visit Thinkificthinkific.com
7
Bubble logo

Bubble

other

No-code platform to build, deploy, and white-label full-stack web applications with custom domains and branding.

Overall Rating7.4/10
Features
8.2/10
Ease of Use
8.5/10
Value
6.8/10
Standout Feature

Visual drag-and-drop editor for building pixel-perfect, responsive UIs and backend logic entirely without code

Bubble (bubble.io) is a powerful no-code platform for building full-stack web applications, including databases, workflows, and responsive UIs, without writing code. As a private label software solution, it enables agencies and developers to create custom-branded client apps using custom domains and styling, deployable quickly for resale or white-labeling. However, apps are hosted on Bubble's infrastructure with no code export, creating some vendor dependency.

Pros

  • Rapid no-code development for complex web apps and SaaS products
  • Custom domains and styling for client branding
  • Built-in scalability with databases, APIs, and payments

Cons

  • No code export or self-hosting, leading to vendor lock-in
  • Usage-based pricing scales expensively for high-traffic client apps
  • Performance can lag at enterprise scale without optimization

Best For

No-code agencies or solo developers creating mid-tier custom web apps for clients who prioritize speed over full ownership.

Pricing

Free plan for development; paid tiers start at $29/mo (Starter), $119/mo (Growth), $529/mo (Team), billed per app with additional capacity-based usage fees.

Visit Bubblebubble.io
8
Adalo logo

Adalo

specialized

No-code builder for creating and publishing white-label native mobile apps to app stores.

Overall Rating7.8/10
Features
7.4/10
Ease of Use
9.1/10
Value
7.0/10
Standout Feature

Seamless native app publishing to Apple App Store and Google Play with full white-label branding on premium tiers

Adalo is a no-code platform designed for building native mobile and web apps using a drag-and-drop interface, ideal for creating custom-branded applications. As a private label software solution, it enables agencies to remove Adalo branding on premium plans, publish apps under their own name to the App Store and Google Play, and resell them as proprietary products. It supports databases, APIs, user authentication, and payments, though it's best suited for simpler apps rather than highly complex ones.

Pros

  • Intuitive no-code builder for rapid app development
  • Native publishing to iOS and Android app stores
  • White-label options including custom splash screens and no Adalo attribution on higher plans

Cons

  • Pricing scales quickly for multiple apps or advanced features
  • Limited support for highly complex logic or custom code
  • Lower plans include visible Adalo branding, restricting full private labeling

Best For

Agencies and solopreneurs building and reselling simple, branded mobile apps to clients without coding expertise.

Pricing

Free plan for building (limited publishing); paid plans start at $45/month per app (Starter), $200/month for Pro (unlimited apps, white-label), up to custom Enterprise.

Visit Adaloadalo.com
9
FlutterFlow logo

FlutterFlow

specialized

Visual low-code platform for developing cross-platform mobile apps with white-label export and custom branding.

Overall Rating8.1/10
Features
8.4/10
Ease of Use
9.2/10
Value
7.6/10
Standout Feature

One-click export of clean, editable Flutter source code for full white-label customization and ownership

FlutterFlow is a low-code/no-code platform that enables users to visually build cross-platform mobile and web apps using Flutter without extensive coding. For private label software, it excels by generating clean, exportable Flutter code that can be fully customized, rebranded, and deployed as proprietary applications. Agencies and developers can create white-label solutions for clients, integrating custom domains, APIs, and backend services while maintaining full ownership.

Pros

  • Intuitive drag-and-drop interface accelerates app development for white-label projects
  • Exports production-ready, customizable Flutter code for complete branding control
  • Strong integrations with Firebase, Supabase, and APIs for scalable private label apps

Cons

  • Code export and advanced features locked behind Pro/Teams plans ($70+/mo)
  • Complex custom logic often requires manual Dart coding, limiting true no-code use
  • Flutter-specific output restricts flexibility for non-Flutter private label needs

Best For

Development agencies and indie builders creating customizable, rebrandable mobile apps for clients without building from scratch.

Pricing

Free tier limited; Standard ($30/mo), Pro ($70/mo), Teams ($299+/mo) with code export on Pro+.

Visit FlutterFlowflutterflow.io
10
Softr logo

Softr

specialized

No-code tool to turn AI rtable or Google Sheets data into fully branded white-label web apps and portals.

Overall Rating7.2/10
Features
7.5/10
Ease of Use
9.0/10
Value
6.5/10
Standout Feature

One-click conversion of AI rtable bases into fully branded, interactive web apps

Softr (softr.io) is a no-code platform that allows users to build web apps, client portals, internal tools, and customer-facing applications using data from AI rtable, Google Sheets, or Supabase via a drag-and-drop block-based builder. It excels in turning spreadsheets into interactive apps with features like lists, forms, charts, calendars, and user authentication. For private label use, it supports custom domains, logo replacement, and branding removal on paid plans, enabling agencies to resell or present apps as proprietary solutions.

Pros

  • Intuitive no-code builder for rapid app creation
  • Strong integrations with AI rtable and Google Sheets
  • Custom domains and white-labeling options for branding as your own

Cons

  • Limited advanced customization without code
  • Pricing scales per workspace/app, getting expensive for multiples
  • Scalability constraints for high-traffic private label deployments

Best For

Agencies and no-code builders creating branded client portals or tools to resell under their own name.

Pricing

Free plan limited; Starter at $49/mo (custom domain, no branding); Professional $139/mo (advanced features); Business $269/mo (priority support, higher limits); annual discounts available.

Visit Softrsoftr.io

Conclusion

This review of top private label software highlights tools suited to diverse reselling needs, with GoHighLevel leading as the standout—offering an all-in-one platform for CRM, marketing, and funnels that simplifies scaling client services. Vendasta and DashClicks follow closely, with Vendasta excelling in digital commerce tools and DashClicks streamlining agency fulfillment for complex portfolios. Ultimately, the best choice depends on goals, but the top three deliver exceptional value for resellers.

GoHighLevel logo
Our Top Pick
GoHighLevel

Ready to boost your reselling business? Start with GoHighLevel to leverage its unified capabilities, or explore Vendasta or DashClicks if your focus lies in commerce or agency operations—each a powerful partner in growing your brand.