Quick Overview
- 1#1: AgencyAnalytics - Provides a fully white-label client dashboard for SEO audits, rank tracking, backlinks, and multi-channel reporting.
- 2#2: SERanking - Offers comprehensive white-label SEO platform with keyword research, site audits, rank tracking, and customizable client reports.
- 3#3: BrightLocal - Delivers white-label local SEO tools including rank tracking, citation building, review management, and reporting.
- 4#4: SEMrush - Enables agencies to create white-label SEO reports with competitive analysis, keyword research, site audits, and traffic insights.
- 5#5: Ahrefs - Supplies white-label reporting for backlink analysis, keyword research, content explorer, and SEO audits.
- 6#6: SEO PowerSuite - Desktop SEO software suite with private label licensing for rank tracking, competitor analysis, and reporting.
- 7#7: Moz Pro - Provides agency white-label features for keyword tracking, link research, page optimization, and custom reports.
- 8#8: SpyFu - Offers white-label SEO competitor intelligence with keyword research, PPC data, and rank tracking reports.
- 9#9: Whitespark - Local SEO toolset with white-label citation finder, review tracking, and local rank checker reports.
- 10#10: ReportGarden - Automates white-label marketing reports integrating SEO data from multiple sources for client presentations.
We evaluated these tools based on key factors including feature depth, usability, reliability, and value, ensuring they meet the diverse needs of SEO professionals and agencies.
Comparison Table
Explore a breakdown of popular private label SEO software tools, including AgencyAnalytics, SERanking, BrightLocal, SEMrush, Ahrefs, and more, to understand their key features and strengths for informed decision-making.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics Provides a fully white-label client dashboard for SEO audits, rank tracking, backlinks, and multi-channel reporting. | enterprise | 9.6/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | SERanking Offers comprehensive white-label SEO platform with keyword research, site audits, rank tracking, and customizable client reports. | specialized | 8.9/10 | 9.2/10 | 8.5/10 | 9.1/10 |
| 3 | BrightLocal Delivers white-label local SEO tools including rank tracking, citation building, review management, and reporting. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 4 | SEMrush Enables agencies to create white-label SEO reports with competitive analysis, keyword research, site audits, and traffic insights. | enterprise | 8.4/10 | 9.6/10 | 7.2/10 | 7.8/10 |
| 5 | Ahrefs Supplies white-label reporting for backlink analysis, keyword research, content explorer, and SEO audits. | enterprise | 6.8/10 | 8.2/10 | 8.5/10 | 5.5/10 |
| 6 | SEO PowerSuite Desktop SEO software suite with private label licensing for rank tracking, competitor analysis, and reporting. | specialized | 8.2/10 | 9.0/10 | 7.0/10 | 9.5/10 |
| 7 | Moz Pro Provides agency white-label features for keyword tracking, link research, page optimization, and custom reports. | enterprise | 6.8/10 | 8.2/10 | 8.5/10 | 6.2/10 |
| 8 | SpyFu Offers white-label SEO competitor intelligence with keyword research, PPC data, and rank tracking reports. | specialized | 6.8/10 | 7.2/10 | 9.0/10 | 6.5/10 |
| 9 | Whitespark Local SEO toolset with white-label citation finder, review tracking, and local rank checker reports. | specialized | 7.9/10 | 8.5/10 | 7.8/10 | 7.2/10 |
| 10 | ReportGarden Automates white-label marketing reports integrating SEO data from multiple sources for client presentations. | specialized | 7.8/10 | 8.0/10 | 8.5/10 | 7.4/10 |
Provides a fully white-label client dashboard for SEO audits, rank tracking, backlinks, and multi-channel reporting.
Offers comprehensive white-label SEO platform with keyword research, site audits, rank tracking, and customizable client reports.
Delivers white-label local SEO tools including rank tracking, citation building, review management, and reporting.
Enables agencies to create white-label SEO reports with competitive analysis, keyword research, site audits, and traffic insights.
Supplies white-label reporting for backlink analysis, keyword research, content explorer, and SEO audits.
Desktop SEO software suite with private label licensing for rank tracking, competitor analysis, and reporting.
Provides agency white-label features for keyword tracking, link research, page optimization, and custom reports.
Offers white-label SEO competitor intelligence with keyword research, PPC data, and rank tracking reports.
Local SEO toolset with white-label citation finder, review tracking, and local rank checker reports.
Automates white-label marketing reports integrating SEO data from multiple sources for client presentations.
AgencyAnalytics
enterpriseProvides a fully white-label client dashboard for SEO audits, rank tracking, backlinks, and multi-channel reporting.
Enterprise-grade white-label client portals with fully customizable, real-time dashboards that integrate SEO data from Google Analytics, Search Console, and more
AgencyAnalytics is a powerful white-label reporting platform tailored for digital agencies, enabling seamless rebranding of SEO dashboards and reports as their own. It offers robust SEO tools including rank tracking for unlimited keywords, technical site audits, backlink monitoring, keyword research, and competitor analysis. Agencies can automate client-ready reports with custom branding, integrations across 80+ data sources, and real-time customizable dashboards.
Pros
- Fully white-label with complete branding control over dashboards, reports, and client portals
- Comprehensive SEO toolkit with unlimited rank tracking, audits, and 80+ integrations
- Automated scheduling of polished PDF/white-label reports saves hours of manual work
Cons
- Higher-tier plans required for advanced features like call tracking or unlimited clients
- Steeper initial setup for custom integrations and widget configurations
- No built-in SEO content optimization tools beyond reporting
Best For
SEO and digital marketing agencies seeking a top-tier white-label solution to deliver branded client reports and scale services efficiently.
Pricing
Starts at $79/mo (Starter, 5 accounts), $159/mo (Pro, 25 accounts), $299/mo (Agency, 100 accounts), $499+/mo (Enterprise, custom); annual discounts available.
SERanking
specializedOffers comprehensive white-label SEO platform with keyword research, site audits, rank tracking, and customizable client reports.
White-label client portals with fully branded domains, logos, and unlimited sub-accounts for seamless client management.
SE Ranking is a versatile all-in-one SEO platform with strong white-label capabilities, enabling agencies to rebrand dashboards, reports, and client portals as their own. It offers rank tracking for unlimited keywords, technical site audits, competitor research, backlink analysis, and local SEO tools, all accessible via a customizable branded interface. This makes it a solid choice for delivering professional SEO services without developing proprietary software.
Pros
- Comprehensive white-label options including branded dashboards and reports
- Affordable agency pricing with unlimited keyword tracking
- Extensive automation for audits, backlinks, and competitor analysis
Cons
- Interface feels slightly dated compared to newer competitors
- Advanced white-label customizations locked behind higher tiers
- Customer support response times can vary during peak periods
Best For
Mid-sized SEO agencies seeking a cost-effective, fully rebrandable platform to white-label services for multiple clients.
Pricing
Agency white-label plans start at $299/month (10 projects), scaling to $999+/month for larger client volumes with custom enterprise options.
BrightLocal
specializedDelivers white-label local SEO tools including rank tracking, citation building, review management, and reporting.
White-label client dashboard and automated, branded PDF reports that update in real-time for effortless client delivery
BrightLocal is a robust local SEO platform tailored for agencies, providing white-label reporting, rank tracking, citation management, and review monitoring tools that can be fully branded as your own. It enables seamless client management through customizable dashboards and automated PDF reports shared under your agency's logo. While excelling in local SEO workflows, it integrates competitor analysis and heatmaps for deeper insights into search performance.
Pros
- Highly accurate local rank tracking with device-specific and heatmap visualizations
- Fully customizable white-label reports and client portals for seamless agency branding
- Comprehensive citation builder, tracker, and review management toolkit
Cons
- Primarily local SEO-focused, with limited tools for technical or e-commerce SEO
- Pricing scales quickly for agencies managing many locations or clients
- Some advanced features require higher-tier plans to unlock full white-label capabilities
Best For
Local SEO agencies seeking a reliable white-label solution for client reporting and rank tracking without building tools from scratch.
Pricing
Starts at $29/month (Single Business) up to $149/month (Agency Ultimate) for full white-label features; custom agency pricing available.
SEMrush
enterpriseEnables agencies to create white-label SEO reports with competitive analysis, keyword research, site audits, and traffic insights.
White-label My Reports feature for creating fully branded, professional PDF exports with agency logos and custom domains
SEMrush is an all-in-one digital marketing platform renowned for its robust SEO capabilities, including keyword research, site audits, rank tracking, backlink analysis, and competitor insights. As a private label SEO software solution, it enables agencies to generate white-label PDF reports and dashboards branded with their own logo, allowing seamless client delivery without SEMrush branding. While it excels in data depth and accuracy, its white-label features are primarily report-focused rather than offering a fully customizable client portal.
Pros
- Unparalleled depth in SEO data and tools like Keyword Magic Tool and Position Tracking
- White-label PDF reports and shareable branded dashboards for client presentations
- Agency Partner Program with multi-user access and API for custom integrations
Cons
- High pricing makes it less ideal for reselling at scale
- White-labeling limited to reports; client portals still show SEMrush branding
- Steep learning curve for non-expert users
Best For
Established SEO agencies needing premium data with branded reporting for high-value clients.
Pricing
Pro plan at $139.95/mo (billed annually), Guru at $249.95/mo, Business at $499.95/mo; custom agency pricing via partner program.
Ahrefs
enterpriseSupplies white-label reporting for backlink analysis, keyword research, content explorer, and SEO audits.
White-label PDF reports powered by the world's largest backlink database
Ahrefs is a leading SEO toolset offering backlink analysis, keyword research, site audits, rank tracking, and content explorer. As a private label SEO software solution, it provides white-label PDF reports in Standard and higher plans, enabling agencies to brand deliverables without Ahrefs logos. However, it lacks a fully customizable white-label dashboard or native client portals, making it more of a data powerhouse than a complete private label platform.
Pros
- Massive backlink index with billions of links for superior analysis
- Accurate keyword research and SERP tracking tools
- White-label PDF reports for branded client deliverables
Cons
- No full white-label dashboard or rebrandable interface
- High pricing with limited private label capabilities
- No built-in client sub-accounts or agency-specific management
Best For
SEO agencies needing top-tier SEO data with basic white-label reporting for clients.
Pricing
Lite $99/mo, Standard $199/mo (white-label reports start here), Advanced $399/mo, Enterprise $999+/mo; annual discounts available.
SEO PowerSuite
specializedDesktop SEO software suite with private label licensing for rank tracking, competitor analysis, and reporting.
Complete white-label OEM licensing that removes all original branding for fully proprietary resale
SEO PowerSuite is a desktop-based all-in-one SEO toolkit including Rank Tracker for keyword monitoring, Website Auditor for on-page analysis, SEO SpyGlass for competitor backlinks, and LinkAssistant for outreach campaigns. As a private label SEO software solution, it offers full white-label licensing, enabling agencies to rebrand and resell the suite under their own name to clients. It excels in delivering deep, data-driven insights without subscriptions, making it ideal for resellers focused on comprehensive SEO services.
Pros
- Comprehensive suite covering keyword research, audits, backlinks, and link building
- Full white-label rebranding for seamless private labeling and reselling
- One-time purchase model with excellent value for bulk reseller licenses
Cons
- Desktop-only software lacks cloud accessibility for teams
- Dated user interface requires adaptation
- Steep learning curve for non-expert users
Best For
SEO agencies and resellers wanting a powerful, rebrandable desktop suite to offer branded SEO tools to clients without recurring fees.
Pricing
One-time licenses from $0 (free limited version) to $299 (Enterprise); reseller/white-label programs provide bulk discounts and custom branding.
Moz Pro
enterpriseProvides agency white-label features for keyword tracking, link research, page optimization, and custom reports.
Domain Authority metric, an industry-standard score for site authority that's hard to replicate
Moz Pro is a comprehensive SEO platform providing keyword research, site audits, rank tracking, link analysis, and on-page optimization tools. While it's a powerful suite for SEO professionals and agencies, it lacks native private label capabilities, such as white-label reporting or customizable client dashboards without Moz branding. This makes it better suited for internal agency use rather than reselling under a private label.
Pros
- Extremely accurate keyword research and rank tracking
- Comprehensive site audits and link analysis tools
- Intuitive interface with customizable dashboards
Cons
- No white-label or rebranding options for client reports
- Reports prominently feature Moz branding
- Premium pricing without private label value-adds
Best For
SEO agencies needing robust internal tools for service delivery but not full client-facing private label solutions.
Pricing
Starts at $99/month (Foundation) up to $599/month (Premium), with 20% discounts for annual billing.
SpyFu
specializedOffers white-label SEO competitor intelligence with keyword research, PPC data, and rank tracking reports.
Unlimited competitor keyword research with historical ad copy and ranking data
SpyFu is a competitive intelligence platform specializing in SEO and PPC research, allowing users to uncover competitors' keywords, ad histories, rankings, and backlink profiles. While it excels in providing actionable spy data for strategy formulation, it lacks native white-label dashboards, customizable client reporting, or reseller tools essential for private label SEO software. Agencies can leverage its insights to inform services but must integrate with other platforms for branded delivery.
Pros
- Deep competitor keyword and ad spend analysis
- Affordable entry-level pricing
- Intuitive interface with fast search results
Cons
- No white-label or customizable client dashboards
- Limited built-in SEO execution tools beyond research
- No agency-specific reseller or automation features
Best For
Small SEO agencies or freelancers using competitor insights to enhance private label services without needing full white-label infrastructure.
Pricing
Basic plan at $39/month (billed annually), Professional at $79/month, Business at $192/month; higher tiers for agencies up to $399/month with more users and data limits.
Whitespark
specializedLocal SEO toolset with white-label citation finder, review tracking, and local rank checker reports.
White-label Citation Trust Analyzer, which scores directory trustworthiness and automates high-ROI opportunities
Whitespark is a local SEO platform specializing in citation building, management, auditing, and local rank tracking, with robust white-label capabilities for agencies to rebrand and resell services. It offers tools like Citation Hunter to identify opportunities, Citation Builder for submissions across 50+ directories, and branded reporting dashboards for client delivery. Ideal for private label use, it enables agencies to present professional local SEO services without revealing the backend provider.
Pros
- Extensive citation database and accurate building across major directories
- Full white-label reporting and dashboards for seamless client branding
- Integrated local rank tracker with heatmaps and review generation tools
Cons
- Limited scope beyond local SEO (no full-site or technical SEO features)
- Agency pricing can escalate with high-volume citation needs
- Interface feels dated compared to modern SaaS competitors
Best For
Local SEO agencies seeking white-label citation management to bundle into client packages without heavy development.
Pricing
Agency white-label plans start at $299/month (up to 50 locations), with pay-per-citation at $1-3 each; custom enterprise pricing available.
ReportGarden
specializedAutomates white-label marketing reports integrating SEO data from multiple sources for client presentations.
Drag-and-drop report builder for pixel-perfect, automated white-label client deliverables
ReportGarden is a white-label reporting platform tailored for digital agencies, enabling the creation of branded, automated reports and dashboards that pull data from SEO tools like Google Search Console, Ahrefs, and SEMrush alongside other marketing channels. It focuses on visualizing performance metrics, client-ready PDFs, and scheduled deliveries to streamline agency-client communications. While strong in reporting automation, it lacks native SEO optimization tools, positioning it as a solid but specialized private label solution for data presentation rather than full SEO management.
Pros
- Fully customizable white-label dashboards and PDF reports
- Seamless integrations with major SEO and analytics tools
- Automated scheduling and multi-client management
Cons
- Limited built-in SEO analysis or optimization capabilities
- Pricing scales quickly with additional data sources and clients
- Advanced custom visualizations may require technical tweaks
Best For
SEO and digital agencies needing professional, branded performance reporting without building reports manually.
Pricing
Starts at $59/month (Solo plan) for basic reporting, with Pro ($149/month) and Agency ($389+/month) tiers based on dashboards, data sources, and client volume; free trial available.
Conclusion
The reviewed tools showcase the best in private label SEO software, each delivering white-label solutions for audits, tracking, and reporting. AgencyAnalytics leads as the top choice, offering a fully integrated client dashboard that streamlines all key SEO needs. SERanking and BrightLocal stand as strong alternatives—with SERanking's comprehensive platform and BrightLocal's focus on local SEO—ensuring there's a tailored fit for diverse agency goals.
Elevate your agency's client services by trying AgencyAnalytics today—its all-in-one solution simplifies white-label SEO management and helps you deliver exceptional results.
Tools Reviewed
All tools were independently evaluated for this comparison