Quick Overview
- 1#1: Pricefx - Cloud-native enterprise pricing platform that optimizes prices, manages agreements, and drives profitability across all channels.
- 2#2: PROS - AI-powered pricing and revenue management software that optimizes dynamic pricing for B2B and travel industries.
- 3#3: Vendavo - Intelligent pricing, CPQ, and deal management platform using AI to maximize margins and win rates.
- 4#4: Zilliant - AI-driven pricing and sales guidance software that personalizes prices and recommendations for B2B sellers.
- 5#5: Competera - AI-powered pricing platform for retailers that automates price optimization across online and offline channels.
- 6#6: DealHub - CPQ and revenue platform that streamlines configure-price-quote processes and accelerates deal closures.
- 7#7: Salesforce CPQ - Integrated CPQ solution within Salesforce CRM for guided selling, accurate pricing, and fast quoting.
- 8#8: Oracle CPQ - Cloud-based CPQ application that handles complex configurations, pricing, and quoting for enterprise sales.
- 9#9: SAP CPQ - Configure, price, and quote software that integrates with SAP systems for efficient sales order management.
- 10#10: Conga CPQ - Document and revenue lifecycle management platform with CPQ capabilities for automated quoting and contracts.
We prioritized tools that balance robust functionality, intuitive design, and tangible value, ensuring they cater to diverse business scales and industries while excelling in key areas like price optimization, configuration, and deal management.
Comparison Table
This comparison table outlines key features, pricing structures, and functionalities of top pricing tool software, including Pricefx, PROS, Vendavo, Zilliant, Competera, and more, to guide businesses in selecting the right solution. It helps readers understand differences in integration capabilities, user experience, and industry-specific abilities, enabling informed decisions aligned with their pricing objectives and operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Pricefx Cloud-native enterprise pricing platform that optimizes prices, manages agreements, and drives profitability across all channels. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 9.3/10 |
| 2 | PROS AI-powered pricing and revenue management software that optimizes dynamic pricing for B2B and travel industries. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 3 | Vendavo Intelligent pricing, CPQ, and deal management platform using AI to maximize margins and win rates. | enterprise | 8.7/10 | 9.2/10 | 7.4/10 | 8.1/10 |
| 4 | Zilliant AI-driven pricing and sales guidance software that personalizes prices and recommendations for B2B sellers. | enterprise | 8.3/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 5 | Competera AI-powered pricing platform for retailers that automates price optimization across online and offline channels. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 6 | DealHub CPQ and revenue platform that streamlines configure-price-quote processes and accelerates deal closures. | enterprise | 8.1/10 | 8.4/10 | 8.6/10 | 7.7/10 |
| 7 | Salesforce CPQ Integrated CPQ solution within Salesforce CRM for guided selling, accurate pricing, and fast quoting. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 8 | Oracle CPQ Cloud-based CPQ application that handles complex configurations, pricing, and quoting for enterprise sales. | enterprise | 8.4/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 9 | SAP CPQ Configure, price, and quote software that integrates with SAP systems for efficient sales order management. | enterprise | 8.7/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 10 | Conga CPQ Document and revenue lifecycle management platform with CPQ capabilities for automated quoting and contracts. | enterprise | 8.1/10 | 9.2/10 | 6.8/10 | 7.4/10 |
Cloud-native enterprise pricing platform that optimizes prices, manages agreements, and drives profitability across all channels.
AI-powered pricing and revenue management software that optimizes dynamic pricing for B2B and travel industries.
Intelligent pricing, CPQ, and deal management platform using AI to maximize margins and win rates.
AI-driven pricing and sales guidance software that personalizes prices and recommendations for B2B sellers.
AI-powered pricing platform for retailers that automates price optimization across online and offline channels.
CPQ and revenue platform that streamlines configure-price-quote processes and accelerates deal closures.
Integrated CPQ solution within Salesforce CRM for guided selling, accurate pricing, and fast quoting.
Cloud-based CPQ application that handles complex configurations, pricing, and quoting for enterprise sales.
Configure, price, and quote software that integrates with SAP systems for efficient sales order management.
Document and revenue lifecycle management platform with CPQ capabilities for automated quoting and contracts.
Pricefx
enterpriseCloud-native enterprise pricing platform that optimizes prices, manages agreements, and drives profitability across all channels.
Genius AI assistant for automated price optimization, elasticity modeling, and predictive simulations in real-time
Pricefx is a cloud-native, end-to-end pricing management platform designed for B2B enterprises to optimize revenue through intelligent pricing strategies. It provides modules for price configuration, CPQ (Configure, Price, Quote), rebate and discount management, advanced analytics, and AI-driven optimization tools like elasticity analysis and segmentation. The platform enables real-time simulations, scenario modeling, and seamless integration with ERP/CRM systems for dynamic, data-driven pricing decisions across the entire revenue lifecycle.
Pros
- Comprehensive suite covering full pricing lifecycle with AI-powered optimization and simulations
- No-code/low-code configurability for rapid customization and scalability
- Robust integrations with Salesforce, SAP, and other enterprise systems
Cons
- Steep initial learning curve for advanced analytics and modeling features
- Pricing is enterprise-focused and can be costly for smaller teams
- Customization may require professional services for complex implementations
Best For
Mid-to-large B2B enterprises with complex, dynamic pricing needs requiring AI insights and full lifecycle management.
Pricing
Custom quote-based pricing starting at around $50,000-$100,000 annually, depending on modules, users, and deployment scale.
PROS
enterpriseAI-powered pricing and revenue management software that optimizes dynamic pricing for B2B and travel industries.
AI-powered Next-Best-Action pricing engine that delivers personalized, profitable recommendations in milliseconds across millions of transactions
PROS is an enterprise-grade AI-powered pricing and revenue management platform that optimizes pricing strategies for complex B2B and B2C environments. It leverages machine learning to provide dynamic pricing, personalized offers, deal optimization, and profitability analysis in real-time. The software integrates seamlessly with CRM, ERP, and sales systems to drive revenue growth and margin improvement across industries like manufacturing, travel, and retail.
Pros
- Advanced AI and machine learning for precise, real-time pricing optimization and segmentation
- Robust integrations with major CRM/ERP systems like Salesforce and SAP
- Proven scalability for high-volume, complex enterprise pricing scenarios
Cons
- High implementation costs and long setup times for customization
- Steep learning curve for non-technical users
- Primarily suited for large enterprises, less ideal for SMBs
Best For
Large enterprises in competitive industries such as manufacturing, airlines, and retail needing sophisticated AI-driven dynamic pricing and revenue management.
Pricing
Custom enterprise pricing via quote; typically starts at $100,000+ annually based on modules, users, and deployment scale.
Vendavo
enterpriseIntelligent pricing, CPQ, and deal management platform using AI to maximize margins and win rates.
Intelligent Pricing Guidance, which uses AI to deliver real-time, deal-specific price recommendations balancing win probability and margins
Vendavo is an enterprise-level pricing optimization platform tailored for B2B organizations in industries like manufacturing, chemicals, and high-tech, enabling precise price management across complex portfolios. It provides AI-driven tools for deal optimization, price segmentation, CPQ (Configure Price Quote), and revenue analytics to boost margins and win rates. The platform integrates seamlessly with CRM and ERP systems like Salesforce and SAP, offering real-time guidance to sales teams during negotiations.
Pros
- AI-powered real-time pricing guidance optimizes deals for profitability
- Deep integrations with enterprise systems like SAP and Salesforce
- Comprehensive analytics for margin improvement and revenue forecasting
Cons
- High implementation complexity and long setup times
- Premium pricing accessible mainly to large enterprises
- Steep learning curve for non-expert users
Best For
Large B2B enterprises in manufacturing or distribution with complex, high-volume pricing needs seeking advanced optimization.
Pricing
Custom quote-based enterprise licensing; annual costs typically start at $100,000+ depending on modules, users, and deployment scale.
Zilliant
enterpriseAI-driven pricing and sales guidance software that personalizes prices and recommendations for B2B sellers.
PriceIQ AI engine that automatically segments customers and generates personalized optimal pricing for every deal in real-time
Zilliant is an AI-driven revenue management platform tailored for B2B companies, offering advanced pricing optimization, sales guidance, and CPQ capabilities. It leverages machine learning to segment customers, detect pricing opportunities, and deliver real-time recommendations that balance margins and win rates. The software integrates deeply with CRM and ERP systems to enable dynamic pricing strategies across complex sales environments.
Pros
- Powerful AI/ML for customer price segmentation and deal optimization
- B2B-specific models with proven revenue uplift in industries like distribution and manufacturing
- Robust integrations with Salesforce, SAP, and other enterprise tools
Cons
- Enterprise-level pricing inaccessible to SMBs
- Steep implementation and learning curve requiring dedicated resources
- Limited flexibility for highly customized or non-traditional pricing models
Best For
Mid-market to enterprise B2B companies with complex, volume-based pricing needing AI-driven optimization for revenue growth.
Pricing
Custom quote-based enterprise pricing, typically starting at $100K+ annually based on users, modules, and deployment scale.
Competera
specializedAI-powered pricing platform for retailers that automates price optimization across online and offline channels.
AI-driven Price Engine that delivers hyper-accurate, real-time price recommendations by integrating competitor intelligence, demand signals, and elasticity models
Competera is an AI-powered pricing optimization platform tailored for retailers and e-commerce businesses, enabling dynamic price adjustments based on real-time competitor data, demand forecasts, and market trends. It offers tools for price positioning, elasticity modeling, and automated recommendations to maximize revenue and margins. The platform supports large-scale operations with seamless integrations into existing retail systems.
Pros
- Advanced AI algorithms for precise price elasticity and demand forecasting
- Comprehensive real-time competitor price monitoring across multiple channels
- Scalable handling of millions of SKUs with robust integrations
Cons
- Steep learning curve and complex initial setup for non-technical teams
- Enterprise-focused pricing that may be prohibitive for smaller businesses
- Limited out-of-the-box reporting customization
Best For
Mid-to-large retailers and e-commerce enterprises requiring sophisticated, data-driven pricing strategies in competitive markets.
Pricing
Custom enterprise pricing; typically starts at $50,000+ annually based on catalog size, users, and features.
DealHub
enterpriseCPQ and revenue platform that streamlines configure-price-quote processes and accelerates deal closures.
AI-driven guided selling with intelligent pricing recommendations and deal optimization
DealHub is an AI-powered CPQ (Configure, Price, Quote) platform designed to streamline sales processes by enabling accurate product configuration, dynamic pricing, and rapid quote generation. It integrates pricing rules, discounts, and approvals with contract management and subscription billing for end-to-end revenue orchestration. While strong in operational pricing within sales workflows, it offers limited advanced analytics for pricing strategy optimization.
Pros
- Robust dynamic pricing engine with rules, approvals, and real-time calculations
- Seamless integration of pricing into guided selling and quote-to-cash processes
- User-friendly interface that accelerates sales team adoption
Cons
- Limited advanced pricing analytics like elasticity modeling or market intelligence
- Enterprise-focused pricing model lacks transparency and may be costly for SMBs
- Steeper learning curve for complex configurations despite overall ease
Best For
B2B enterprises with complex product catalogs needing integrated CPQ pricing within sales and revenue workflows.
Pricing
Custom enterprise pricing (quote-based); starts around $50/user/month for basic plans, scales with features and volume.
Salesforce CPQ
enterpriseIntegrated CPQ solution within Salesforce CRM for guided selling, accurate pricing, and fast quoting.
Native Salesforce CRM integration enabling real-time pricing accuracy and guided selling directly in the sales workflow
Salesforce CPQ (Configure, Price, Quote) is a powerful sales automation tool embedded within the Salesforce ecosystem that automates complex product configuration, dynamic pricing calculations, and professional quote generation. It supports intricate pricing rules, discounts, approvals, and bundling for products ranging from simple SKUs to multi-dimensional offerings like subscriptions and services. Designed for sales teams, it ensures pricing accuracy, speeds up deal cycles, and integrates seamlessly with CRM data for real-time visibility.
Pros
- Deep integration with Salesforce CRM for seamless data flow
- Advanced pricing engine with rules, matrices, and AI-driven recommendations
- Robust quote automation and multi-currency support
Cons
- Steep learning curve and complex initial setup
- High cost including implementation and ongoing fees
- Best suited for Salesforce users, leading to vendor lock-in
Best For
Large enterprises already on Salesforce with complex product catalogs and sales processes requiring precise, rule-based pricing.
Pricing
Quote-based; typically $75-$150 per user/month on top of Salesforce Sales Cloud license (starting at $25/user/month), with implementation costs $50K+.
Oracle CPQ
enterpriseCloud-based CPQ application that handles complex configurations, pricing, and quoting for enterprise sales.
Constraint-based pricing engine that enforces profitability rules and generates optimal quotes in real-time
Oracle CPQ is a comprehensive cloud-based Configure, Price, Quote (CPQ) platform that empowers sales teams to handle complex product configurations, apply dynamic pricing rules, and generate accurate quotes. It supports sophisticated pricing models including discounts, approvals, and optimizations tailored for enterprise-scale operations. The solution integrates deeply with CRM, ERP systems like Oracle ERP, and offers AI-driven insights for pricing decisions.
Pros
- Advanced pricing engine with rule-based logic, waterfalls, and AI recommendations
- Seamless integrations with Oracle ecosystem and third-party CRMs/ERPs
- Scalable for global enterprises with multi-language and multi-currency support
Cons
- Steep learning curve and complex initial setup
- High cost prohibitive for SMBs
- Requires significant customization for optimal use
Best For
Large enterprises with intricate product catalogs, complex pricing strategies, and heavy reliance on Oracle infrastructure.
Pricing
Enterprise subscription pricing upon request, typically starting at $50,000+ annually depending on users, modules, and implementation scope.
SAP CPQ
enterpriseConfigure, price, and quote software that integrates with SAP systems for efficient sales order management.
Powerful pricing segmentation and optimization engine that dynamically applies rules based on customer attributes, volumes, and market conditions
SAP CPQ (Configure, Price, Quote) is an enterprise-grade solution that automates complex product configuration, dynamic pricing, and quote generation for B2B sales teams. It supports intricate pricing rules, discounts, approvals, and segmentation to ensure accuracy across diverse product catalogs. Deeply integrated with SAP ERP, CRM, and S/4HANA, it enables real-time pricing decisions and streamlines the entire sales cycle from configuration to contract.
Pros
- Advanced rules-based pricing engine for multi-dimensional pricing and deal approvals
- Seamless integration with SAP ecosystem for end-to-end data synchronization
- Scalable for global enterprises with complex B2B product configurations
Cons
- Steep learning curve and complex initial setup requiring expert implementation
- High cost unsuitable for SMBs
- Limited flexibility outside SAP environments
Best For
Large enterprises with intricate pricing strategies, customizable products, and existing SAP infrastructure.
Pricing
Custom enterprise licensing, typically starting at $50,000+ annually based on users, modules, and deployment scale.
Conga CPQ
enterpriseDocument and revenue lifecycle management platform with CPQ capabilities for automated quoting and contracts.
Integrated revenue document automation that generates contracts and proposals directly from quotes
Conga CPQ is a robust Configure, Price, Quote (CPQ) solution designed to streamline complex sales processes by automating product configuration, dynamic pricing, and quote generation. It excels in handling intricate pricing rules, discounts, approvals, and bundling, primarily for Salesforce users. Integrated with Conga's broader revenue lifecycle management suite, it supports end-to-end sales automation from quote to contract.
Pros
- Deep Salesforce-native integration for seamless data flow
- Advanced pricing engine supporting complex rules, matrices, and approvals
- Built-in document generation and e-signing for faster deal closure
Cons
- Steep learning curve and complex initial setup
- High cost suitable mainly for enterprises
- Limited flexibility outside Salesforce ecosystem
Best For
Mid-to-large enterprises heavily invested in Salesforce needing sophisticated CPQ for complex pricing scenarios.
Pricing
Custom quote-based pricing, typically starting at $75-$100 per user per month for enterprise deployments with volume discounts.
Conclusion
The reviewed pricing tools offer diverse solutions, but Pricefx stands out as the top choice with its cloud-native enterprise platform, excelling in optimizing prices, managing agreements, and driving profitability across all channels. PROS and Vendavo are strong alternatives—PROS' AI-driven dynamic pricing suits B2B and travel sectors, while Vendavo's intelligent CPQ and deal management maximize margins and win rates. Together, these tools highlight the importance of aligning pricing strategies with business goals.
Take the first step toward boosting profitability by exploring Pricefx—its comprehensive capabilities make it a top pick for organizations ready to elevate their pricing performance.
Tools Reviewed
All tools were independently evaluated for this comparison