Quick Overview
- 1#1: PROS - AI-powered dynamic pricing and revenue management platform optimizing prices in real-time across industries like airlines and retail.
- 2#2: Pricefx - Cloud-native pricing platform managing the full pricing lifecycle from strategy to execution for complex B2B and DTC scenarios.
- 3#3: Vendavo - Enterprise deal management and intelligent pricing solution for B2B sales optimization and profitability.
- 4#4: Competera - AI-driven pricing platform automating optimal price setting for omnichannel retailers based on market data.
- 5#5: Revionics - Unified retail pricing and markdown optimization software delivering personalized prices and demand forecasting.
- 6#6: Zilliant - AI-based revenue growth platform providing pricing guidance, CPQ, and sales optimization for B2B.
- 7#7: Omnia Retail - AI-powered dynamic pricing engine for e-commerce, enabling real-time price adjustments against competitors.
- 8#8: Prisync - Competitor price tracking and automated dynamic repricing tool for online sellers.
- 9#9: DealHub - CPQ and revenue platform with advanced pricing configuration, approvals, and guided selling capabilities.
- 10#10: Conga - CPQ and contract lifecycle management suite featuring complex pricing rules and quote generation.
We ranked tools based on features like real-time optimization and AI capabilities, user-friendliness, scalability, and value, ensuring a comprehensive selection of top performers across diverse industries and use cases.
Comparison Table
Pricing engine software is essential for businesses seeking to enhance profitability and competitive edge, with leading tools including PROS, Pricefx, Vendavo, Competera, Revionics, and more. This comparison table outlines key features, pricing structures, and use cases of these solutions, equipping readers to identify the best fit for their organizational needs. It provides a concise overview of each platform’s strengths, enabling informed decisions to optimize pricing strategies and drive growth.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | PROS AI-powered dynamic pricing and revenue management platform optimizing prices in real-time across industries like airlines and retail. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.3/10 |
| 2 | Pricefx Cloud-native pricing platform managing the full pricing lifecycle from strategy to execution for complex B2B and DTC scenarios. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 9.0/10 |
| 3 | Vendavo Enterprise deal management and intelligent pricing solution for B2B sales optimization and profitability. | enterprise | 8.8/10 | 9.3/10 | 7.6/10 | 8.2/10 |
| 4 | Competera AI-driven pricing platform automating optimal price setting for omnichannel retailers based on market data. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 5 | Revionics Unified retail pricing and markdown optimization software delivering personalized prices and demand forecasting. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 6 | Zilliant AI-based revenue growth platform providing pricing guidance, CPQ, and sales optimization for B2B. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 7 | Omnia Retail AI-powered dynamic pricing engine for e-commerce, enabling real-time price adjustments against competitors. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 8.0/10 |
| 8 | Prisync Competitor price tracking and automated dynamic repricing tool for online sellers. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 7.9/10 |
| 9 | DealHub CPQ and revenue platform with advanced pricing configuration, approvals, and guided selling capabilities. | enterprise | 8.1/10 | 8.4/10 | 7.7/10 | 7.9/10 |
| 10 | Conga CPQ and contract lifecycle management suite featuring complex pricing rules and quote generation. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
AI-powered dynamic pricing and revenue management platform optimizing prices in real-time across industries like airlines and retail.
Cloud-native pricing platform managing the full pricing lifecycle from strategy to execution for complex B2B and DTC scenarios.
Enterprise deal management and intelligent pricing solution for B2B sales optimization and profitability.
AI-driven pricing platform automating optimal price setting for omnichannel retailers based on market data.
Unified retail pricing and markdown optimization software delivering personalized prices and demand forecasting.
AI-based revenue growth platform providing pricing guidance, CPQ, and sales optimization for B2B.
AI-powered dynamic pricing engine for e-commerce, enabling real-time price adjustments against competitors.
Competitor price tracking and automated dynamic repricing tool for online sellers.
CPQ and revenue platform with advanced pricing configuration, approvals, and guided selling capabilities.
CPQ and contract lifecycle management suite featuring complex pricing rules and quote generation.
PROS
enterpriseAI-powered dynamic pricing and revenue management platform optimizing prices in real-time across industries like airlines and retail.
PROS Infinity platform's unified AI engine for end-to-end pricing, CPQ, and revenue management in a single, real-time system
PROS is an AI-powered pricing optimization platform designed for B2B enterprises, enabling dynamic pricing, revenue management, and deal optimization in real-time. It uses advanced machine learning algorithms to analyze vast datasets, segment customers, and deliver personalized pricing recommendations across sales channels. The platform integrates with CRM, ERP, and e-commerce systems to streamline complex pricing strategies and maximize profitability.
Pros
- Advanced AI/ML-driven pricing optimization with real-time recommendations
- Seamless integrations with major CRM/ERP systems like Salesforce and SAP
- Proven ROI through revenue uplift demonstrated in Fortune 500 deployments
- Comprehensive segmentation and scenario modeling capabilities
Cons
- High implementation costs and lengthy setup process
- Steep learning curve for non-technical users
- Custom pricing lacks transparency for smaller businesses
Best For
Large B2B enterprises in manufacturing, distribution, airlines, and hospitality needing sophisticated, data-driven pricing for complex portfolios.
Pricing
Custom enterprise licensing; annual contracts typically start at $250,000+ based on revenue volume and modules.
Pricefx
enterpriseCloud-native pricing platform managing the full pricing lifecycle from strategy to execution for complex B2B and DTC scenarios.
Horizontally integrated platform with AI-powered Pricefx Genius for predictive optimization and automated waterfall simulations
Pricefx is a cloud-native pricing management platform designed to help B2B organizations optimize pricing strategies, manage complex quote-to-cash processes, and drive revenue growth. It provides end-to-end capabilities including price waterfalls, dynamic pricing rules, CPQ (Configure Price Quote), rebate management, and AI-powered analytics. With seamless integrations to CRM, ERP, and BI tools, Pricefx enables real-time pricing decisions and segmentation across channels.
Pros
- Comprehensive suite covering pricing from strategy to execution with AI optimization
- Strong no-code/low-code tools for rapid configuration and scalability
- Excellent integrations with Salesforce, SAP, and other enterprise systems
Cons
- Steep initial learning curve for advanced features
- Pricing is quote-based and can be costly for smaller teams
- Limited out-of-box support for very niche industries
Best For
Mid-market to enterprise B2B companies needing a unified, scalable pricing engine for complex deals and optimization.
Pricing
Custom quote-based pricing starting at approximately $50,000/year for base modules, scaling with users, data volume, and add-ons like AI features.
Vendavo
enterpriseEnterprise deal management and intelligent pricing solution for B2B sales optimization and profitability.
Deal Price Optimizer with AI-guided negotiation support for instant margin protection
Vendavo is an enterprise-grade pricing management platform designed for B2B organizations to optimize pricing strategies, manage complex deals, and drive revenue growth. It leverages AI and machine learning for dynamic price optimization, segmentation, and real-time guidance during sales negotiations. The software integrates seamlessly with CRM and ERP systems, providing comprehensive analytics to uncover margin opportunities and enforce pricing discipline across the organization.
Pros
- AI-driven price optimization and margin recovery tools excel in complex B2B environments
- Robust deal management with real-time approval workflows and segmentation
- Advanced analytics dashboard for pricing performance insights and simulations
Cons
- Steep learning curve and complex initial setup for non-technical users
- High cost suitable only for large enterprises
- Limited flexibility for small to mid-sized businesses
Best For
Large B2B enterprises with intricate pricing models and high-volume sales needing AI-powered revenue optimization.
Pricing
Custom enterprise subscription pricing; typically starts at $100,000+ annually based on users, modules, and revenue volume.
Competera
specializedAI-driven pricing platform automating optimal price setting for omnichannel retailers based on market data.
Global competitor price monitoring engine tracking over 2 billion prices daily across web, apps, and physical stores
Competera is an AI-powered pricing optimization platform tailored for retailers, enabling real-time price adjustments based on competitor data, demand elasticity, and market dynamics. It aggregates pricing intelligence from millions of products across online and offline channels worldwide, using machine learning to deliver personalized price recommendations that boost margins and revenue. The platform integrates with major e-commerce systems like Shopify and SAP, supporting automated rule-based and dynamic pricing strategies.
Pros
- Advanced AI-driven price optimization with elasticity modeling
- Comprehensive multi-channel competitor price tracking in 100+ countries
- Robust integrations and scalable analytics for enterprise use
Cons
- High cost primarily suited for mid-to-large retailers
- Steep learning curve for setup and advanced configurations
- Limited flexibility outside retail and e-commerce sectors
Best For
Large retail and e-commerce businesses needing sophisticated, real-time pricing intelligence to maximize profits against competitors.
Pricing
Custom enterprise pricing via quote; typically starts at $50,000+ annually based on product volume and features.
Revionics
enterpriseUnified retail pricing and markdown optimization software delivering personalized prices and demand forecasting.
Science8™ AI platform providing hyper-accurate, real-time demand forecasting and price elasticity at the item-store level
Revionics is an AI-powered pricing optimization platform tailored for retailers, enabling dynamic pricing, promotion management, and markdown optimization to maximize revenue and margins. It uses advanced machine learning algorithms like Science8™ to analyze sales data, inventory levels, competitor prices, and consumer behavior for real-time, hyper-local pricing recommendations. The solution supports grocery, apparel, and other retail verticals, with proven results including up to 300+ basis points in profit uplift.
Pros
- Advanced AI-driven demand sensing and price elasticity modeling for precise optimizations
- Comprehensive suite covering everyday pricing, promotions, and markdowns
- Strong integrations with ERP, POS, and e-commerce systems for seamless deployment
Cons
- Enterprise pricing is high and customized, often inaccessible for smaller retailers
- Complex implementation requiring significant data infrastructure and expertise
- Steep learning curve for users without pricing analytics background
Best For
Large retail chains in competitive sectors like grocery and apparel needing sophisticated, scalable pricing engines to drive margin growth.
Pricing
Custom enterprise pricing based on retailer size, locations, and modules; typically starts in the mid-to-high six figures annually—contact sales for quotes.
Zilliant
enterpriseAI-based revenue growth platform providing pricing guidance, CPQ, and sales optimization for B2B.
AI-powered PrecisionIQ for hyper-personalized, account-level pricing recommendations in real-time
Zilliant is an AI-powered revenue optimization platform designed for B2B enterprises, focusing on dynamic pricing, sales guidance, and CPQ capabilities. It leverages machine learning to segment customers, optimize deal pricing in real-time, and provide actionable insights that maximize revenue while minimizing manual pricing efforts. The software integrates deeply with CRM systems like Salesforce to deliver personalized pricing recommendations based on historical data, market conditions, and customer behavior.
Pros
- Advanced AI-driven price optimization and account segmentation for precise B2B pricing
- Real-time sales guidance and deal optimization to boost win rates and margins
- Seamless integrations with major CRMs and ERP systems for streamlined workflows
Cons
- High implementation complexity and long onboarding time for enterprise-scale deployments
- Premium pricing may not suit SMBs or smaller operations
- Limited transparency in self-service analytics compared to lighter-weight tools
Best For
Large B2B enterprises with complex, high-volume pricing strategies seeking AI-enhanced revenue management.
Pricing
Custom enterprise licensing; quote-based starting at $100K+ annually depending on modules and users.
Omnia Retail
specializedAI-powered dynamic pricing engine for e-commerce, enabling real-time price adjustments against competitors.
Hyper-scale AI engine handling millions of price points with micro-segmentation for store-level optimization
Omnia Retail is an AI-powered pricing engine software tailored for retailers, enabling dynamic price optimization across large portfolios of SKUs and stores. It leverages machine learning to analyze competitor data, demand elasticity, and market trends for automated pricing recommendations and executions. The platform supports rule-based pricing, markdown management, and hyper-local adjustments to maximize margins and sales.
Pros
- Advanced AI and ML for precise price optimization
- Scalable for enterprises with millions of SKUs
- Strong integrations with ERP and POS systems
Cons
- Complex setup for smaller retailers
- Pricing is custom and opaque
- Limited standalone reporting tools
Best For
Large-scale retailers with complex, multi-channel operations seeking automated, data-driven pricing.
Pricing
Custom enterprise subscription pricing; typically starts at $10,000+/month based on scale—contact sales for quotes.
Prisync
specializedCompetitor price tracking and automated dynamic repricing tool for online sellers.
Precise real-time price scraping from diverse e-commerce sites with 99% accuracy and historical trend analysis
Prisync is a competitive price intelligence platform that tracks and monitors competitors' prices across e-commerce sites in real-time, providing actionable insights for pricing strategies. It offers customizable dashboards, price change alerts, historical data analysis, and API integrations to support dynamic repricing decisions. Primarily designed for online retailers, it helps businesses stay competitive by benchmarking prices against rivals without full automation.
Pros
- Highly accurate real-time price tracking across multiple competitors
- Customizable alerts and visual dashboards for quick insights
- Robust reporting and API for integrations with e-commerce platforms
Cons
- Lacks built-in automated repricing (relies on manual or third-party actions)
- Setup can be time-intensive for large competitor lists
- Pricing scales quickly for high-volume tracking needs
Best For
Mid-sized e-commerce businesses needing reliable competitor price monitoring to inform manual pricing adjustments.
Pricing
Starts at $99/month for Starter (100 products), up to $599/month for Business (50,000 products); custom Enterprise plans available.
DealHub
enterpriseCPQ and revenue platform with advanced pricing configuration, approvals, and guided selling capabilities.
Dynamic Pricing Engine with guided selling that applies real-time rules, approvals, and AI recommendations to protect margins without spreadsheets
DealHub is a CPQ (Configure, Price, Quote) platform with a robust pricing engine that automates complex pricing rules, discounts, approvals, and multi-currency support for B2B sales teams. It integrates seamlessly with CRMs like Salesforce to ensure accurate, compliant quotes generated in real-time during the sales process. Beyond pricing, it supports the full revenue lifecycle, including contract management and e-signatures, making it a comprehensive deal room solution.
Pros
- Powerful rules-based pricing engine with dynamic discounts and margin controls
- Strong CRM integrations for streamlined workflows
- End-to-end deal management reduces sales cycle times
Cons
- Steep initial setup and configuration learning curve
- Quote-based pricing lacks transparency and can be costly for SMBs
- Less focus on advanced predictive pricing analytics compared to pure-play tools
Best For
Mid-to-large B2B enterprises with complex product configurations needing integrated CPQ and pricing automation.
Pricing
Custom quote-based pricing, typically starting at $75/user/month for basic plans and scaling to enterprise tiers based on users and features.
Conga
enterpriseCPQ and contract lifecycle management suite featuring complex pricing rules and quote generation.
Rules-based pricing engine with AI-driven guided selling and real-time discount approvals
Conga is a robust CPQ (Configure, Price, Quote) platform within its Revenue Lifecycle Management suite, specializing in dynamic pricing engines for complex product configurations. It automates quote generation, applies sophisticated pricing rules, discounts, and approvals, deeply integrated with Salesforce. Ideal for enterprises handling B2B sales cycles, it bridges sales, contracts, and billing for end-to-end revenue optimization.
Pros
- Seamless Salesforce integration for streamlined workflows
- Advanced pricing rules engine supporting multi-tier discounts and bundles
- Comprehensive revenue suite beyond just pricing (CPQ, contracts, billing)
Cons
- Steep learning curve for non-Salesforce users
- Enterprise-level pricing may overwhelm SMBs
- Limited flexibility outside Salesforce ecosystem
Best For
Mid-to-large enterprises heavily invested in Salesforce seeking integrated CPQ and pricing automation.
Pricing
Quote-based enterprise pricing, typically $50-$100 per user/month depending on modules and scale.
Conclusion
Evaluating the top 10 pricing engine tools reveals PROS as the standout choice, leveraging AI for real-time dynamic pricing across industries. Pricefx impresses with its end-to-end cloud-native lifecycle management, suitable for complex B2B and DTC needs, while Vendavo excels in enterprise deal optimization and sales profitability. Each tool offers unique strengths, but PROS leads in adaptive, market-aligned pricing strategies.
Take the first step toward smarter pricing by exploring PROS—its real-time insights can transform your profitability and competitive position, no matter your industry.
Tools Reviewed
All tools were independently evaluated for this comparison