Quick Overview
- 1#1: Supermetrics - Extracts and automates PPC data from Google Ads, Facebook, and other platforms into Google Sheets, Looker Studio, and BI tools for powerful reporting.
- 2#2: Funnel.io - Centralizes and standardizes PPC data from multiple ad platforms into a single source for automated, customizable reporting and analytics.
- 3#3: Whatagraph - Generates visually stunning, automated reports and dashboards tailored for PPC campaign performance across various advertising channels.
- 4#4: ReportGarden - Provides white-label, automated PPC reporting with customizable templates and client-ready dashboards for agencies.
- 5#5: AgencyAnalytics - Offers all-in-one SEO and PPC reporting with integrations, templates, and white-label options for marketing agencies.
- 6#6: Swydo - Automates PPC dashboards, reports, and performance alerts from Google Ads, Bing, and other platforms.
- 7#7: Databox - Builds real-time, mobile-friendly dashboards pulling PPC metrics from hundreds of data sources.
- 8#8: Klipfolio - Creates interactive KPI dashboards and automated reports for PPC data with extensive integrations.
- 9#9: TapClicks - Delivers enterprise-grade marketing reporting automation with deep PPC platform integrations and client portals.
- 10#10: DashThis - Automates marketing reports by connecting PPC accounts to customizable templates and scheduled deliveries.
We evaluated tools based on integration flexibility, automation effectiveness, user-friendliness, and value, prioritizing those that balance robust features with accessibility across marketing and agency workflows.
Comparison Table
Navigating PPC reporting software demands clarity; this table compares top tools like Supermetrics, Funnel.io, Whatagraph, ReportGarden, and AgencyAnalytics to simplify choosing the right fit. Readers will learn key features, integration strengths, and usability, empowering informed decisions for efficient campaign tracking and reporting.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Supermetrics Extracts and automates PPC data from Google Ads, Facebook, and other platforms into Google Sheets, Looker Studio, and BI tools for powerful reporting. | specialized | 9.4/10 | 9.8/10 | 8.7/10 | 8.5/10 |
| 2 | Funnel.io Centralizes and standardizes PPC data from multiple ad platforms into a single source for automated, customizable reporting and analytics. | specialized | 9.3/10 | 9.7/10 | 8.4/10 | 8.9/10 |
| 3 | Whatagraph Generates visually stunning, automated reports and dashboards tailored for PPC campaign performance across various advertising channels. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 4 | ReportGarden Provides white-label, automated PPC reporting with customizable templates and client-ready dashboards for agencies. | specialized | 8.6/10 | 9.1/10 | 8.2/10 | 7.9/10 |
| 5 | AgencyAnalytics Offers all-in-one SEO and PPC reporting with integrations, templates, and white-label options for marketing agencies. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 6 | Swydo Automates PPC dashboards, reports, and performance alerts from Google Ads, Bing, and other platforms. | specialized | 8.3/10 | 8.7/10 | 8.5/10 | 7.8/10 |
| 7 | Databox Builds real-time, mobile-friendly dashboards pulling PPC metrics from hundreds of data sources. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 8 | Klipfolio Creates interactive KPI dashboards and automated reports for PPC data with extensive integrations. | specialized | 8.2/10 | 8.7/10 | 7.8/10 | 7.5/10 |
| 9 | TapClicks Delivers enterprise-grade marketing reporting automation with deep PPC platform integrations and client portals. | enterprise | 8.3/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 10 | DashThis Automates marketing reports by connecting PPC accounts to customizable templates and scheduled deliveries. | specialized | 8.1/10 | 8.3/10 | 9.2/10 | 7.7/10 |
Extracts and automates PPC data from Google Ads, Facebook, and other platforms into Google Sheets, Looker Studio, and BI tools for powerful reporting.
Centralizes and standardizes PPC data from multiple ad platforms into a single source for automated, customizable reporting and analytics.
Generates visually stunning, automated reports and dashboards tailored for PPC campaign performance across various advertising channels.
Provides white-label, automated PPC reporting with customizable templates and client-ready dashboards for agencies.
Offers all-in-one SEO and PPC reporting with integrations, templates, and white-label options for marketing agencies.
Automates PPC dashboards, reports, and performance alerts from Google Ads, Bing, and other platforms.
Builds real-time, mobile-friendly dashboards pulling PPC metrics from hundreds of data sources.
Creates interactive KPI dashboards and automated reports for PPC data with extensive integrations.
Delivers enterprise-grade marketing reporting automation with deep PPC platform integrations and client portals.
Automates marketing reports by connecting PPC accounts to customizable templates and scheduled deliveries.
Supermetrics
specializedExtracts and automates PPC data from Google Ads, Facebook, and other platforms into Google Sheets, Looker Studio, and BI tools for powerful reporting.
The advanced query builder that allows pixel-perfect customization of PPC metrics, dimensions, and filters across platforms without coding.
Supermetrics is a leading data connector platform that automates the extraction of PPC data from over 90 marketing platforms, including Google Ads, Microsoft Advertising, Facebook Ads, and LinkedIn Ads, into tools like Google Sheets, Looker Studio, Excel, and Power BI. It enables marketers to build custom queries for granular reporting, automate data refreshes, and create insightful dashboards without manual exports. Ideal for PPC reporting, it streamlines campaign performance tracking, attribution analysis, and cross-platform comparisons, saving significant time for agencies and teams managing multiple accounts.
Pros
- Extensive integrations with 90+ platforms for comprehensive PPC data pulling
- Intuitive query builder for custom metrics and segmentation
- Automated scheduling and real-time data refreshes for efficient reporting
Cons
- Pricing scales steeply with data volume and rows queried
- Steeper learning curve for advanced custom queries
- Relies on external tools like Sheets or Looker for full visualization
Best For
PPC agencies and marketing teams handling multi-platform campaigns who need automated, scalable reporting workflows.
Pricing
Starts at $99/month for basic single-connector plans; scales to $649+/month for teams with higher data volumes and multiple connectors, plus enterprise custom pricing.
Funnel.io
specializedCentralizes and standardizes PPC data from multiple ad platforms into a single source for automated, customizable reporting and analytics.
500+ pre-built connectors with automated data pipelines for effortless ingestion and blending from any PPC or marketing source
Funnel.io is a robust marketing data hub that connects to over 500 data sources, including major PPC platforms like Google Ads, Microsoft Advertising, and Meta Ads, to automate data collection and aggregation. It excels in PPC reporting by enabling custom metrics, blending datasets from multiple channels, and generating unified dashboards for performance analysis. Users can schedule automated reports and exports, eliminating manual data pulls and silos for scalable insights.
Pros
- Vast library of 500+ connectors for seamless PPC and multi-channel data integration
- Automated ETL processes with custom transformations and real-time syncing
- Flexible reporting tools including pixel-perfect PDFs and API exports
Cons
- Pricing can be steep for small teams or solo users
- Advanced customizations require a learning curve
- Visualization options are solid but not as advanced as dedicated BI tools
Best For
Marketing agencies and enterprise teams handling complex, multi-platform PPC campaigns that need automated unified reporting without data silos.
Pricing
Tiered plans starting at $299/month (Starter, billed annually) up to custom Enterprise pricing; scales with data volume and connectors.
Whatagraph
specializedGenerates visually stunning, automated reports and dashboards tailored for PPC campaign performance across various advertising channels.
Drag-and-drop visual report builder that transforms raw PPC data into interactive, storytelling dashboards
Whatagraph is a powerful reporting and visualization platform designed to automate the creation of stunning, client-ready dashboards and reports from PPC platforms like Google Ads, Microsoft Ads, and Facebook Ads, as well as other marketing data sources. It excels at consolidating data from multiple channels into customizable, interactive visuals with drag-and-drop widgets. Users can automate report generation and delivery, making it easier to share insights without manual Excel exports.
Pros
- Exceptional data visualization and customizable dashboards
- Seamless integrations with major PPC platforms and 50+ data sources
- Automated scheduling and white-label report delivery for clients
Cons
- Pricing scales steeply with the number of clients/reports
- Learning curve for complex custom widget setups
- Lacks deep PPC-specific optimization or bidding tools
Best For
Marketing agencies and teams managing multiple PPC client accounts who prioritize beautiful, automated client reporting over advanced analytics.
Pricing
Starts at €199/month (Starter: 3 clients, 5 reports) scaling to €399+/month (Pro/Enterprise) based on clients, reports, and users; custom enterprise pricing available.
ReportGarden
specializedProvides white-label, automated PPC reporting with customizable templates and client-ready dashboards for agencies.
White-label client portals with real-time, interactive dashboards accessible via secure links without requiring client logins
ReportGarden is an automated reporting platform tailored for digital agencies, enabling seamless integration with PPC platforms like Google Ads, Microsoft Advertising, and Facebook Ads to generate customizable dashboards and white-label reports. It automates data pulling, visualization, and scheduled delivery of performance insights across multiple channels. Ideal for streamlining client reporting workflows, it supports PDF exports, client portals, and report bursting for personalized distributions.
Pros
- Robust integrations with major PPC platforms for automated data syncing
- Highly customizable white-label reports and client-facing dashboards
- Time-saving automation like scheduled deliveries and report bursting
Cons
- Pricing scales quickly with the number of clients or dashboards
- Limited depth in advanced predictive analytics compared to specialized tools
- Initial setup and custom template building can have a learning curve
Best For
Digital marketing agencies and PPC teams managing multiple clients who prioritize branded, automated reporting over deep analytical modeling.
Pricing
Starts at $59/month for up to 10 dashboards (Grow plan), $149/month for 50 dashboards (Pro), with Scale ($299/month) and custom Enterprise options; 14-day free trial available.
AgencyAnalytics
specializedOffers all-in-one SEO and PPC reporting with integrations, templates, and white-label options for marketing agencies.
White-label client portals for secure, branded sharing of PPC performance reports
AgencyAnalytics is a marketing reporting platform tailored for digital agencies, enabling the consolidation of PPC data from sources like Google Ads, Microsoft Advertising, and Facebook Ads into customizable dashboards. It automates report generation, scheduling, and delivery through white-label client portals, providing agencies with professional insights into campaign performance, ROI, and key metrics. The tool excels in multi-client management, offering real-time data visualization and trend analysis to streamline PPC reporting workflows.
Pros
- Robust integrations with major PPC platforms like Google Ads and Microsoft Ads
- White-label dashboards and automated client report delivery
- Highly customizable widgets and templates for tailored PPC insights
Cons
- Pricing scales steeply with the number of clients/dashboards
- Advanced customizations require a learning curve
- Less depth in predictive analytics compared to PPC specialists
Best For
Digital agencies managing multiple PPC clients who need branded, automated reporting without building custom solutions.
Pricing
Starts at $59/mo (Essentials, 5 dashboards), $99/mo (Growth, 15), $199/mo (Pro, 50); Enterprise custom; annual discounts available.
Swydo
specializedAutomates PPC dashboards, reports, and performance alerts from Google Ads, Bing, and other platforms.
White-label client portals and automated report scheduling for direct client access and delivery
Swydo is a specialized reporting tool for digital marketers, focusing on automating PPC, SEO, and social media reports by integrating with platforms like Google Ads, Microsoft Advertising, Facebook Ads, and Google Analytics. It enables users to build customizable dashboards, white-label reports, and automated schedules for client delivery, streamlining data visualization and performance tracking. Ideal for agencies handling multiple accounts, Swydo reduces manual reporting time while providing actionable insights through drag-and-drop templates.
Pros
- Seamless integrations with major PPC platforms for automated data pulling
- Highly customizable white-label reports and client portals
- Time-saving scheduling and email delivery automation
Cons
- Pricing scales quickly for agencies with many clients
- Occasional data sync delays with certain integrations
- Limited advanced analytics compared to enterprise tools
Best For
Digital agencies and PPC managers overseeing multiple client campaigns who need branded, automated reporting without heavy manual effort.
Pricing
Starts at $59/month for Pro plan (billed annually), Agency plans from $99/user/month, with custom enterprise options.
Databox
specializedBuilds real-time, mobile-friendly dashboards pulling PPC metrics from hundreds of data sources.
Universal Scorecards that blend KPIs from multiple PPC platforms into a single, mobile-optimized performance overview.
Databox is a versatile business intelligence platform that excels in creating customizable dashboards by pulling real-time data from over 100 integrations, including key PPC platforms like Google Ads, Facebook Ads, Bing Ads, and LinkedIn Ads. It allows users to monitor campaign performance, track KPIs such as spend, clicks, conversions, and ROAS, and set up goal tracking with alerts. Ideal for marketers needing a centralized hub for PPC reporting without deep technical expertise, it supports data blending across sources for holistic insights.
Pros
- Extensive one-click integrations with major PPC platforms for quick setup
- Highly customizable drag-and-drop dashboards and mobile app for real-time monitoring
- Goal tracking, alerts, and data blending for comprehensive PPC performance analysis
Cons
- Pricing scales with datapoints and active metrics, which can become costly for large accounts
- Lacks advanced PPC-specific forecasting or automated optimization tools found in specialized software
- Custom metric building requires some SQL knowledge for complex setups
Best For
Marketing agencies and teams managing multiple PPC campaigns who want an intuitive, all-in-one dashboard for visualizing ad performance alongside other business data.
Pricing
Free plan with limited features; paid plans start at $72/month (Starter, 5 datasources) up to custom Enterprise pricing, billed based on active metrics and datapoints.
Klipfolio
specializedCreates interactive KPI dashboards and automated reports for PPC data with extensive integrations.
Reusable 'Klips' components that allow blending data from multiple PPC sources into a single, interactive dashboard
Klipfolio is a cloud-based business intelligence platform specializing in customizable dashboards for visualizing PPC data from sources like Google Ads, Facebook Ads, and Bing Ads. It allows users to connect multiple data sources, build interactive visualizations, and share real-time reports with teams or clients. With a library of pre-built templates and over 100 connectors, it's designed for monitoring and analyzing PPC campaign performance at a glance.
Pros
- Extensive integrations with major PPC platforms for seamless data pulling
- Highly customizable dashboards with real-time updates and alerts
- Pre-built templates accelerate setup for common PPC metrics
Cons
- Steeper learning curve for complex custom visualizations
- Pricing scales quickly with more dashboards and users
- Lacks advanced PPC-specific optimization or automation tools
Best For
Marketing agencies and teams needing flexible, visual dashboards to consolidate and share PPC performance data across multiple platforms.
Pricing
Starts at $99/month for up to 5 dashboards (billed annually), with custom enterprise pricing for larger needs; free trial available.
TapClicks
enterpriseDelivers enterprise-grade marketing reporting automation with deep PPC platform integrations and client portals.
Universal Connector for seamless, code-free integration of 100+ marketing data sources into unified dashboards
TapClicks is a robust marketing operations platform designed for aggregating and visualizing data from PPC campaigns across multiple channels like Google Ads, Microsoft Advertising, and Facebook Ads. It offers customizable dashboards, automated reporting, and white-label client delivery to streamline performance tracking and client communication. With real-time data syncing and advanced analytics, it helps agencies and teams consolidate insights from disparate sources into actionable intelligence.
Pros
- Extensive integrations with 100+ data sources including major PPC platforms
- Highly customizable dashboards and automated white-label reporting
- Real-time data visualization and scheduling for efficient client updates
Cons
- Steep learning curve for setup and advanced customization
- Pricing can be expensive for small teams or solo users
- Occasional reports of slow support response times and UI glitches
Best For
Mid-to-large digital marketing agencies managing multiple client PPC accounts who need scalable, automated reporting.
Pricing
Custom quote-based pricing; entry-level plans start around $300-$500/month, with enterprise tiers scaling to $1,000+ based on connectors and users.
DashThis
specializedAutomates marketing reports by connecting PPC accounts to customizable templates and scheduled deliveries.
One-click data blending from multiple PPC platforms into fully customizable, white-labeled dashboards
DashThis is a customizable dashboard platform that aggregates data from over 50 marketing sources, including key PPC platforms like Google Ads, Microsoft Ads, and Facebook Ads, into unified, visually appealing reports. It allows users to build drag-and-drop dashboards, automate PDF exports, and schedule white-labeled report distribution to clients. Primarily focused on reporting rather than optimization, it's designed to save time for agencies and marketers handling multi-channel PPC campaigns.
Pros
- Seamless integration with major PPC platforms and 50+ data sources
- Intuitive drag-and-drop dashboard builder with templates
- Automated white-label PDF reports and email scheduling
Cons
- Lacks advanced PPC-specific analytics or forecasting tools
- Pricing tiers scale quickly with more dashboards/users
- Limited customization for complex data visualizations
Best For
Marketing agencies and teams needing quick, client-ready PPC performance dashboards without building from scratch.
Pricing
Starts at $39/month (Starter: 3 dashboards, 2 data sources); Pro at $89/month (10 dashboards); scales to $269+/month for Agency/Enterprise plans.
Conclusion
The top 10 PPC reporting tools reviewed offer reliable solutions to streamline campaign analysis, with the top three standing out for their unique strengths. Supermetrics leads as the best choice, excelling at automating data extraction across multiple platforms for flexible reporting. Funnel.io and Whatagraph follow closely—Funnel.io for centralizing and standardizing data, and Whatagraph for visually striking, campaign-tailored dashboards—each catering to distinct user needs. Ultimately, the right tool depends on specific priorities, but the top three deliver exceptional value.
Take your PPC reporting to the next level by trying Supermetrics, and unlock the power of automated, cross-platform data insights to optimize your campaigns.
Tools Reviewed
All tools were independently evaluated for this comparison