Quick Overview
- 1#1: Wealthfront - Automated robo-advisor platform that daily rebalances portfolios to maintain target asset allocations.
- 2#2: Betterment - Robo-advisor providing automatic portfolio rebalancing with tax-loss harvesting optimization.
- 3#3: M1 Finance - Investment platform enabling custom 'pie' portfolios with dynamic rebalancing and fractional shares.
- 4#4: Empower - Personal finance tool offering portfolio analysis and actionable rebalancing recommendations.
- 5#5: RebalancePro - Dedicated software for financial advisors to model, execute, and automate portfolio rebalancing.
- 6#6: Portfolio Visualizer - Web-based tool for backtesting and simulating various portfolio rebalancing strategies.
- 7#7: RightCapital - Financial planning platform with tax-aware rebalancing and scenario modeling for advisors.
- 8#8: Orion Advisor Solutions - Wealth management platform featuring automated trade rebalancing and performance reporting.
- 9#9: Envestnet Tamarac - Advisor technology suite providing portfolio rebalancing, accounting, and CRM integration.
- 10#10: eMoney Advisor - Comprehensive wealth management software with household-level portfolio rebalancing tools.
We ranked these tools based on functionality (including automation, customization, and tax-aware features), user experience, and overall value, ensuring the list prioritizes reliability, accessibility, and alignment with diverse investor needs.
Comparison Table
This comparison table explores popular portfolio rebalancing tools such as Wealthfront, Betterment, M1 Finance, Empower, and RebalancePro, helping readers understand key differences. It outlines features, usability, cost structures, and how each tool suits various investing needs, making it easier to find the right fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Wealthfront Automated robo-advisor platform that daily rebalances portfolios to maintain target asset allocations. | specialized | 9.8/10 | 9.7/10 | 9.9/10 | 9.6/10 |
| 2 | Betterment Robo-advisor providing automatic portfolio rebalancing with tax-loss harvesting optimization. | specialized | 9.2/10 | 9.5/10 | 9.8/10 | 8.7/10 |
| 3 | M1 Finance Investment platform enabling custom 'pie' portfolios with dynamic rebalancing and fractional shares. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 9.5/10 |
| 4 | Empower Personal finance tool offering portfolio analysis and actionable rebalancing recommendations. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.7/10 |
| 5 | RebalancePro Dedicated software for financial advisors to model, execute, and automate portfolio rebalancing. | enterprise | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 6 | Portfolio Visualizer Web-based tool for backtesting and simulating various portfolio rebalancing strategies. | specialized | 8.4/10 | 9.2/10 | 7.1/10 | 9.5/10 |
| 7 | RightCapital Financial planning platform with tax-aware rebalancing and scenario modeling for advisors. | enterprise | 7.4/10 | 7.1/10 | 8.6/10 | 7.2/10 |
| 8 | Orion Advisor Solutions Wealth management platform featuring automated trade rebalancing and performance reporting. | enterprise | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 9 | Envestnet Tamarac Advisor technology suite providing portfolio rebalancing, accounting, and CRM integration. | enterprise | 8.1/10 | 9.2/10 | 7.3/10 | 7.5/10 |
| 10 | eMoney Advisor Comprehensive wealth management software with household-level portfolio rebalancing tools. | enterprise | 7.6/10 | 8.1/10 | 7.2/10 | 7.0/10 |
Automated robo-advisor platform that daily rebalances portfolios to maintain target asset allocations.
Robo-advisor providing automatic portfolio rebalancing with tax-loss harvesting optimization.
Investment platform enabling custom 'pie' portfolios with dynamic rebalancing and fractional shares.
Personal finance tool offering portfolio analysis and actionable rebalancing recommendations.
Dedicated software for financial advisors to model, execute, and automate portfolio rebalancing.
Web-based tool for backtesting and simulating various portfolio rebalancing strategies.
Financial planning platform with tax-aware rebalancing and scenario modeling for advisors.
Wealth management platform featuring automated trade rebalancing and performance reporting.
Advisor technology suite providing portfolio rebalancing, accounting, and CRM integration.
Comprehensive wealth management software with household-level portfolio rebalancing tools.
Wealthfront
specializedAutomated robo-advisor platform that daily rebalances portfolios to maintain target asset allocations.
Daily automated rebalancing combined with opportunistic tax-loss harvesting at the individual security level
Wealthfront is a leading robo-advisor platform that automates portfolio management, with a core focus on intelligent rebalancing to keep investments aligned with user-defined risk tolerances and goals. It employs sophisticated algorithms for daily monitoring and automatic rebalancing across diversified, low-cost ETF portfolios, incorporating tax-loss harvesting for enhanced efficiency. The service also features tools like Path for financial planning, making it a comprehensive solution for passive investors seeking hands-off optimization.
Pros
- Fully automated daily rebalancing with drift detection for optimal allocation maintenance
- Integrated tax-loss harvesting during rebalances to maximize after-tax returns
- Low-cost structure using exclusively low-fee ETFs with no trading commissions
Cons
- Limited customization options for advanced users wanting manual overrides
- Account minimum of $500 required for full automated investing features
- Primarily focused on US investors, with less suitability for international diversification
Best For
Passive, long-term investors who want fully automated, tax-efficient portfolio rebalancing without needing to monitor or adjust allocations manually.
Pricing
0.25% annual advisory fee on assets under management; no account minimum for basic features, $500 minimum for automated investing.
Betterment
specializedRobo-advisor providing automatic portfolio rebalancing with tax-loss harvesting optimization.
Tax-coordinated rebalancing across multiple goals, minimizing tax drag while maintaining precise allocations
Betterment is a leading robo-advisor platform that automates portfolio management, with a core focus on maintaining optimal asset allocations through frequent rebalancing. It performs daily checks and automatic rebalancing to align portfolios with user-defined goals and risk tolerances, while integrating tax-loss harvesting for efficiency. The service supports multiple investment goals simultaneously, handling deposits, withdrawals, and dividends without manual intervention.
Pros
- Automated daily rebalancing with tax-loss harvesting to optimize returns and minimize taxes
- Supports multiple goals with individualized risk profiles and seamless handling of cash flows
- Intuitive mobile and web apps for effortless monitoring and adjustments
Cons
- Ongoing management fees (0.25% AUM) add up for larger portfolios
- Limited customization options for advanced investors seeking manual overrides
- No support for self-directed trading or non-Betterment-held assets
Best For
Hands-off investors who want automated, tax-efficient portfolio rebalancing for long-term goals without managing their own brokerage accounts.
Pricing
Digital plan at 0.25% AUM (no minimum); Premium plan at 0.40% AUM ($100K minimum) with access to financial advisors.
M1 Finance
specializedInvestment platform enabling custom 'pie' portfolios with dynamic rebalancing and fractional shares.
Dynamic 'Pie' portfolios that automatically rebalance allocations with every new investment
M1 Finance is a brokerage platform that enables users to create custom 'Pies'—diversified portfolios of stocks, ETFs, and other assets—with automatic rebalancing to maintain target allocations. It dynamically allocates new deposits according to pie slices and supports recurring auto-invest for hands-off management. This makes it a strong solution for passive portfolio rebalancing without manual intervention.
Pros
- Automatic rebalancing on new deposits and auto-invest
- Commission-free trading with fractional shares
- Intuitive pie builder for custom portfolio strategies
Cons
- Rebalancing is deposit-driven rather than threshold-based
- Limited to brokerage-held assets; no external account integration
- Advanced dynamic weighting requires manual setup
Best For
Long-term passive investors who want automated, low-cost portfolio rebalancing without frequent trading.
Pricing
Completely free: no commissions, account fees, or minimums.
Empower
specializedPersonal finance tool offering portfolio analysis and actionable rebalancing recommendations.
Investment Checkup tool delivering instant, personalized rebalancing plans with tax lot optimization
Empower (formerly Personal Capital) is a wealth management platform offering portfolio rebalancing tools as part of its free Investment Checkup feature, which links user accounts to analyze asset allocation drift and suggest corrective trades. It provides detailed visualizations of current vs. target allocations, tax-sensitive rebalancing advice, and one-click trade proposals for supported brokers. For higher-net-worth users, paid advisory services deliver automated rebalancing within managed portfolios, integrating seamlessly with broader financial planning tools.
Pros
- Free Investment Checkup provides actionable rebalancing recommendations
- Intuitive dashboard with multi-account aggregation and drift visualizations
- Tax-optimized trade suggestions for DIY users
Cons
- Automated rebalancing requires enrolling in paid advisory services
- Limited advanced customization for professional or institutional use
- Full functionality depends on linking external brokerage accounts
Best For
Individual investors and retirees seeking free, user-friendly portfolio rebalancing insights alongside holistic financial tracking.
Pricing
Core rebalancing tools are free; advisory services charge 0.89% AUM on first $1M (tiered lower thereafter).
RebalancePro
enterpriseDedicated software for financial advisors to model, execute, and automate portfolio rebalancing.
Custodian-agnostic tax-smart rebalancing engine that minimizes realized gains across accounts
RebalancePro is a specialized portfolio rebalancing platform tailored for financial advisors, enabling automated rebalancing across multiple custodians like Schwab, Fidelity, and Pershing. It offers tax-aware strategies, drift monitoring, and customizable model portfolios to maintain optimal asset allocations with minimal manual intervention. The software generates trade lists, handles fractional shares, and provides detailed reporting for compliance and client communication.
Pros
- Seamless integrations with major custodians for bulk rebalancing
- Advanced tax-loss harvesting and optimization tools
- Comprehensive drift analysis and reporting capabilities
Cons
- Pricing can be steep for smaller advisory firms
- Steeper learning curve for complex custom rules
- Limited support for non-US custodians
Best For
Mid-sized RIAs and advisors managing 100+ client portfolios who prioritize custodian compatibility and tax efficiency.
Pricing
Starts at $295/month for up to 250 accounts; scales to $995+/month for enterprise with custom integrations.
Portfolio Visualizer
specializedWeb-based tool for backtesting and simulating various portfolio rebalancing strategies.
Customizable rebalancing backtester supporting calendar-based, percentage drift, and cash flow rebalancing with multi-asset correlations
Portfolio Visualizer is a web-based platform specializing in portfolio analysis, backtesting, and optimization, with robust tools for simulating rebalancing strategies across stocks, ETFs, and asset classes. It allows users to test periodic (e.g., monthly, quarterly), threshold-based, or hybrid rebalancing methods using historical data spanning decades. The tool generates detailed performance reports, risk metrics, and visualizations to evaluate strategy effectiveness over time.
Pros
- Powerful backtesting with flexible rebalancing frequencies and drift thresholds
- Extensive historical data and Monte Carlo simulations for robust analysis
- High-quality interactive charts and exportable reports
Cons
- No brokerage integration or automated execution; purely analytical
- Steep learning curve for advanced customizations and inputs
- Free tier has daily limits on simulations (e.g., 5 backtests per day)
Best For
Sophisticated DIY investors seeking to backtest and refine rebalancing strategies before manual implementation.
Pricing
Free tier with usage limits; Premium subscription at $29/month or $239/year for unlimited backtests and advanced tools.
RightCapital
enterpriseFinancial planning platform with tax-aware rebalancing and scenario modeling for advisors.
Integrated financial planning engine that contextualizes rebalancing decisions within clients' overall retirement and tax strategies
RightCapital is a comprehensive financial planning platform that includes portfolio management tools for monitoring asset allocations and supporting rebalancing activities. It enables advisors to visualize portfolio drifts, model target allocations, and generate rebalancing recommendations integrated with retirement, tax, and estate planning modules. While not a dedicated automated rebalancing engine, it provides actionable insights and reports to facilitate manual or semi-automated portfolio adjustments.
Pros
- Seamless integration of portfolio rebalancing with holistic financial planning
- Intuitive web-based interface with customizable dashboards and reports
- Strong visualization tools for asset allocation drift and performance tracking
Cons
- Lacks advanced automation for trade generation and execution compared to specialized tools
- Limited direct custodian integrations for seamless rebalancing workflows
- Higher cost structure better suited for full-suite planning rather than standalone rebalancing
Best For
Financial advisors seeking to incorporate portfolio rebalancing into broader financial planning services without needing fully automated trading.
Pricing
Starts at around $125 per advisor per month, with enterprise tiers scaling based on client households and features.
Orion Advisor Solutions
enterpriseWealth management platform featuring automated trade rebalancing and performance reporting.
Tax-efficient rebalancing engine that optimizes across accounts while minimizing capital gains taxes
Orion Advisor Solutions is a comprehensive wealth management platform that includes robust portfolio rebalancing tools designed for financial advisors. It automates rebalancing across single or multi-account portfolios, supports tax-efficient strategies like loss harvesting, and monitors drift from model portfolios in real-time. The software integrates deeply with custodians, CRMs, and reporting systems for streamlined workflows.
Pros
- Advanced tax-smart rebalancing and loss harvesting capabilities
- Seamless integration with multiple custodians and advisor tech stack
- Scalable for managing large portfolios with custom model support
Cons
- Steep learning curve for new users due to extensive features
- Pricing can be prohibitive for smaller advisory firms
- Implementation requires significant setup time
Best For
Enterprise-level RIAs and advisors managing substantial AUM who need an integrated rebalancing solution within a full portfolio management platform.
Pricing
Custom enterprise pricing based on AUM or accounts; typically starts at $2-5 per $1M AUM annually, contact sales for quotes.
Envestnet Tamarac
enterpriseAdvisor technology suite providing portfolio rebalancing, accounting, and CRM integration.
Advanced tax-smart rebalancing engine with automated loss harvesting across accounts
Envestnet Tamarac is a robust portfolio management platform designed for registered investment advisors (RIAs), with advanced rebalancing tools that automate trade generation across individual, household, and unified managed accounts. It supports tax-efficient strategies, custom model drift management, and handles complex asset classes including options and fixed income. Integrated with Envestnet's broader ecosystem for reporting (ARE) and trading, it streamlines workflows for high-AUM firms.
Pros
- Comprehensive tax-loss harvesting and optimization capabilities
- Scalable for enterprise-level firms with multi-account support
- Seamless integration with Envestnet's reporting and CRM tools
Cons
- Steep learning curve and complex interface
- High pricing tied to AUM limits accessibility for smaller firms
- Customization can require significant setup time
Best For
Mid-to-large RIAs with substantial AUM seeking integrated, enterprise-grade rebalancing for complex portfolios.
Pricing
Custom subscription based on AUM, typically 10-25 bps, starting around $20,000-$50,000 annually for mid-sized firms.
eMoney Advisor
enterpriseComprehensive wealth management software with household-level portfolio rebalancing tools.
Decision Center for unified workflow combining rebalancing proposals with planning scenarios and client approvals
eMoney Advisor is a comprehensive wealth management platform that includes portfolio rebalancing tools designed for financial advisors managing client portfolios. It enables monitoring of asset drift against target allocations, automated trade proposal generation, and execution support across multiple accounts and custodians. The software emphasizes tax-efficient rebalancing strategies and integrates rebalancing workflows with broader financial planning features for a unified advisor experience.
Pros
- Strong integration with financial planning and client portals
- Tax-aware rebalancing with optimization tools
- Supports multi-account and household-level rebalancing
Cons
- High cost requires commitment to full platform
- Steep learning curve for non-enterprise users
- Limited standalone rebalancing without broader eMoney suite
Best For
Advisors at mid-to-large firms handling complex, high-net-worth client portfolios who need rebalancing integrated with holistic planning.
Pricing
Custom enterprise pricing, typically $5,000-$15,000+ annually per advisor based on AUM and users.
Conclusion
The world of portfolio rebalancing software caters to diverse needs, from individual investors to financial professionals, with a mix of automated tools and specialized platforms. At the pinnacle, Wealthfront excels with its daily automated rebalancing to uphold target allocations, making it a standout choice. Betterment and M1 Finance closely follow, offering unique strengths like tax-loss harvesting optimization and custom 'pie' portfolios, providing robust alternatives for varying preferences.
Ready to simplify your portfolio management? Start with Wealthfront—its intuitive automation and focus on target allocations make it the top pick to keep your investments on track.
Tools Reviewed
All tools were independently evaluated for this comparison
