Quick Overview
- 1#1: OptinMonster - Powerful popup builder for creating high-converting exit-intent popups, slide-ins, and on-site campaigns to grow email lists and sales.
- 2#2: Privy - E-commerce focused popup tool for email/SMS capture, cart recovery, and personalized messaging across websites and stores.
- 3#3: Wisepops - Smart popup creator with A/B testing, personalization, and gamification to boost conversions and visitor engagement.
- 4#4: Justuno - AI-powered popup platform for personalized recommendations, exit-intent offers, and real-time messaging to drive revenue.
- 5#5: Sumo - Free and paid popup tools including list builders, share buttons, and welcome mats to grow audiences effortlessly.
- 6#6: Popupsmart - No-code popup builder with templates, targeting rules, and analytics for lead generation on any website.
- 7#7: Poptin - Drag-and-drop popup designer for popups, sticky bars, and forms compatible with WordPress, Shopify, and more.
- 8#8: Picreel - Exit-intent popup specialist with smart overlays, A/B testing, and integrations for recovering abandoning visitors.
- 9#9: Sleeknote - Mobile-optimized popup tool for creating non-intrusive notifications, forms, and campaigns to capture leads.
- 10#10: Wheelio - Gamified popup builder featuring spin-the-wheel promotions, coupons, and interactive elements to engage users.
These tools were chosen based on rigorous evaluation of features, usability, and value, prioritizing those that deliver consistent, high-impact performance across varied use cases, including e-commerce needs, no-code simplicity, and AI-driven innovation.
Comparison Table
This comparison table explores top popup software tools—including OptinMonster, Privy, Wisepops, Justuno, and Sumo—to guide you toward the right choice for your marketing needs. Readers will discover key features, pricing, and use cases, helping them evaluate how each tool can enhance conversions and engagement.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | OptinMonster Powerful popup builder for creating high-converting exit-intent popups, slide-ins, and on-site campaigns to grow email lists and sales. | specialized | 9.5/10 | 9.8/10 | 9.3/10 | 9.1/10 |
| 2 | Privy E-commerce focused popup tool for email/SMS capture, cart recovery, and personalized messaging across websites and stores. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.8/10 |
| 3 | Wisepops Smart popup creator with A/B testing, personalization, and gamification to boost conversions and visitor engagement. | specialized | 8.7/10 | 9.0/10 | 9.2/10 | 8.3/10 |
| 4 | Justuno AI-powered popup platform for personalized recommendations, exit-intent offers, and real-time messaging to drive revenue. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Sumo Free and paid popup tools including list builders, share buttons, and welcome mats to grow audiences effortlessly. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
| 6 | Popupsmart No-code popup builder with templates, targeting rules, and analytics for lead generation on any website. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
| 7 | Poptin Drag-and-drop popup designer for popups, sticky bars, and forms compatible with WordPress, Shopify, and more. | specialized | 8.4/10 | 8.6/10 | 9.2/10 | 8.1/10 |
| 8 | Picreel Exit-intent popup specialist with smart overlays, A/B testing, and integrations for recovering abandoning visitors. | specialized | 8.4/10 | 8.7/10 | 8.9/10 | 7.9/10 |
| 9 | Sleeknote Mobile-optimized popup tool for creating non-intrusive notifications, forms, and campaigns to capture leads. | specialized | 8.3/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 10 | Wheelio Gamified popup builder featuring spin-the-wheel promotions, coupons, and interactive elements to engage users. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
Powerful popup builder for creating high-converting exit-intent popups, slide-ins, and on-site campaigns to grow email lists and sales.
E-commerce focused popup tool for email/SMS capture, cart recovery, and personalized messaging across websites and stores.
Smart popup creator with A/B testing, personalization, and gamification to boost conversions and visitor engagement.
AI-powered popup platform for personalized recommendations, exit-intent offers, and real-time messaging to drive revenue.
Free and paid popup tools including list builders, share buttons, and welcome mats to grow audiences effortlessly.
No-code popup builder with templates, targeting rules, and analytics for lead generation on any website.
Drag-and-drop popup designer for popups, sticky bars, and forms compatible with WordPress, Shopify, and more.
Exit-intent popup specialist with smart overlays, A/B testing, and integrations for recovering abandoning visitors.
Mobile-optimized popup tool for creating non-intrusive notifications, forms, and campaigns to capture leads.
Gamified popup builder featuring spin-the-wheel promotions, coupons, and interactive elements to engage users.
OptinMonster
specializedPowerful popup builder for creating high-converting exit-intent popups, slide-ins, and on-site campaigns to grow email lists and sales.
Exit-Intent® technology that triggers popups precisely when users attempt to leave the page
OptinMonster is a leading lead generation platform specializing in popups, slide-ins, floating bars, countdown timers, and gamified opt-ins to capture emails and boost conversions on websites. It features advanced targeting rules based on user behavior, geo-location, page activity, and exit-intent detection, along with A/B testing and detailed analytics. Seamlessly integrates with email providers like Mailchimp, ActiveCampaign, and e-commerce platforms such as Shopify and WooCommerce for streamlined lead nurturing.
Pros
- Versatile campaign types with behavior-based triggers and exit-intent technology
- Powerful A/B testing, analytics, and personalization options
- Extensive integrations with 50+ email and marketing tools
Cons
- Higher pricing tiers needed for advanced features and unlimited campaigns
- Steeper learning curve for complex targeting rules
- Limited customization on lower plans
Best For
E-commerce stores, bloggers, and marketers seeking high-conversion popup strategies to grow email lists rapidly.
Pricing
Starts at $9/mo (Basic, annual billing) up to $49/mo (Pro); 14-day money-back guarantee, no free plan.
Privy
specializedE-commerce focused popup tool for email/SMS capture, cart recovery, and personalized messaging across websites and stores.
Behavior-triggered Flows that chain popups with automated email/SMS for full abandoned cart recovery
Privy is a comprehensive popup and messaging platform tailored for e-commerce, enabling businesses to create high-converting popups, banners, and flyouts for lead capture, cart recovery, and upsells. It features a drag-and-drop editor with advanced targeting based on user behavior, pages viewed, and purchase history, alongside A/B testing and real-time analytics. Privy stands out by integrating popups seamlessly with email and SMS campaigns for multi-channel engagement.
Pros
- Highly customizable popup templates and drag-and-drop builder
- Advanced segmentation, A/B testing, and behavior-based triggers
- Deep integrations with Shopify, WooCommerce, and other e-com platforms
Cons
- Pricing tiers scale quickly with contact volume
- Advanced features may require a learning curve
- Primarily e-commerce focused, less ideal for general websites
Best For
E-commerce store owners seeking powerful, conversion-optimized popups integrated with email/SMS marketing.
Pricing
Free plan for up to 100 contacts; paid plans start at $15/mo (Starter), $65/mo (Growth), up to custom Enterprise pricing based on contacts and features.
Wisepops
specializedSmart popup creator with A/B testing, personalization, and gamification to boost conversions and visitor engagement.
Wisepops Intelligence for hyper-personalized popups triggered by real-time user behavior and segmentation
Wisepops is a user-friendly popup builder designed to help websites capture leads, announce promotions, and boost conversions through customizable popups, notification bars, and full-page messages. It offers a drag-and-drop editor with hundreds of templates, smart triggers based on visitor behavior like exit-intent or scroll depth, and seamless integrations with email platforms and e-commerce tools. The platform includes A/B testing, analytics, and gamification elements like spin-to-win wheels to engage users effectively.
Pros
- Intuitive no-code drag-and-drop editor
- Advanced behavioral targeting and A/B testing
- Strong integrations with 50+ tools including Shopify and Klaviyo
Cons
- Pricing scales quickly for high-volume sites
- Limited advanced customization without CSS
- No permanent free plan beyond trial
Best For
E-commerce stores and marketers focused on lead generation and cart recovery through personalized on-site messaging.
Pricing
Starts at $49/month (Startup, up to 50k visits), up to $349/month (Pro, unlimited); 14-day free trial, no credit card required.
Justuno
enterpriseAI-powered popup platform for personalized recommendations, exit-intent offers, and real-time messaging to drive revenue.
AI-powered Smart Personalization that dynamically adapts popups to individual visitor data in real-time
Justuno is an advanced on-site personalization platform specializing in popups, banners, notifications, and interactive campaigns to capture leads and boost e-commerce conversions. It features a drag-and-drop builder, AI-driven personalization based on visitor behavior, geo-location, and purchase history, along with robust A/B testing and analytics. The tool integrates seamlessly with platforms like Shopify, BigCommerce, and Klaviyo, making it a go-to for targeted popup strategies.
Pros
- Highly advanced personalization engine
- Comprehensive A/B testing and analytics
- Strong e-commerce integrations
Cons
- Pricing starts relatively high
- Learning curve for complex campaigns
- Fewer pre-built templates than some rivals
Best For
Mid-to-large e-commerce stores needing sophisticated, behaviorally targeted popups to maximize conversions.
Pricing
Starts at $99/month (Starter, 1 site), $299/month (Growth), $599/month (Pro), with Enterprise custom pricing; 20% off annually.
Sumo
specializedFree and paid popup tools including list builders, share buttons, and welcome mats to grow audiences effortlessly.
Welcome Mat fullscreen popup, which hijacks the page for maximum visibility and proven high email capture rates.
Sumo is a user-friendly popup software designed to help websites grow email lists and boost conversions through customizable popups and opt-in forms. It offers a variety of popup types including Welcome Mats, scroll boxes, and inline forms, with triggers based on exit intent, time on page, or scroll depth. The platform also includes A/B testing, analytics, and integrations with popular email services for seamless list building.
Pros
- Drag-and-drop popup builder requires no coding
- Multiple proven popup formats like Welcome Mat for high conversions
- Generous free plan with core features included
Cons
- Advanced targeting and segmentation options are limited compared to top competitors
- Reporting dashboard lacks depth in visitor behavior insights
- Some features locked behind higher-tier plans
Best For
Small business owners and bloggers who want a straightforward popup tool to quickly build email lists without a steep learning curve.
Pricing
Free plan available; Pro starts at $39/month (billed annually), Advanced at $99/month, with custom Enterprise options.
Popupsmart
specializedNo-code popup builder with templates, targeting rules, and analytics for lead generation on any website.
AI-powered popup generator that auto-creates optimized designs from simple prompts
Popupsmart is a no-code popup builder designed for websites, allowing users to create engaging popups, sticky bars, and on-site messages to capture leads, promote offers, and reduce cart abandonment. It features advanced targeting triggers like exit-intent, scroll depth, geo-location, and page-level rules, along with A/B testing and real-time analytics. The platform integrates with major email services, CRMs, and Zapier, making it suitable for e-commerce and marketing campaigns.
Pros
- Intuitive drag-and-drop editor with 100+ templates
- Advanced targeting options including geo and behavior triggers
- Free plan and affordable scaling with A/B testing included
Cons
- Advanced customization and analytics limited to higher tiers
- No native mobile app for management
- Integration depth varies by plan
Best For
Small to medium-sized businesses and marketers needing quick, no-code popups to improve visitor engagement and conversions.
Pricing
Free plan available; paid plans start at $29/mo (Professional), $59/mo (Premium), and custom Enterprise (billed annually).
Poptin
specializedDrag-and-drop popup designer for popups, sticky bars, and forms compatible with WordPress, Shopify, and more.
Gamified popups like spin-to-win wheels and scratch cards for higher engagement
Poptin is a versatile popup builder designed to help websites capture leads, boost conversions, and engage visitors through customizable popups, slide-ins, notification bars, and fullscreens. It offers a drag-and-drop editor with hundreds of templates, A/B testing, and advanced triggers like exit-intent, scroll depth, and time delays. The platform integrates seamlessly with major CMS like WordPress, Shopify, and email tools such as Mailchimp, making it suitable for e-commerce and content sites aiming to grow email lists without coding.
Pros
- Intuitive drag-and-drop builder with 400+ templates
- Extensive integrations with e-commerce and email platforms
- Mobile-responsive designs and advanced targeting rules
Cons
- Limited analytics compared to enterprise tools
- Free plan has branding and popup limits
- Some advanced customizations require higher tiers
Best For
Small to medium-sized businesses and e-commerce stores seeking quick, no-code popup solutions to capture leads and recover abandoned carts.
Pricing
Free plan available; paid plans start at $19/month (Starter, up to 5k visitors), $39/month (Pro, up to 20k), and custom Enterprise pricing.
Picreel
specializedExit-intent popup specialist with smart overlays, A/B testing, and integrations for recovering abandoning visitors.
AI-powered Smart Popups that automatically optimize timing and content based on real-time visitor behavior
Picreel is a comprehensive popup software designed for e-commerce sites, enabling the creation of exit-intent popups, scroll-triggered notifications, and targeted onsite messages to recover abandoned carts and boost conversions. It features a drag-and-drop editor, advanced segmentation based on user behavior and pages, A/B testing, and detailed analytics for optimization. The tool integrates seamlessly with major platforms like Shopify, WooCommerce, and BigCommerce, making it ideal for increasing email signups and sales.
Pros
- Versatile triggers like exit-intent, scroll depth, and time delay for precise targeting
- Intuitive no-code drag-and-drop builder with templates
- Strong analytics, A/B testing, and integrations with e-commerce platforms
Cons
- Pricing scales quickly with traffic volume, expensive for high-traffic sites
- Advanced personalization and AI features limited to higher plans
- May slightly impact page load speed on complex setups
Best For
E-commerce businesses focused on cart recovery, lead generation, and conversion optimization through smart popups.
Pricing
Starts at $39/mo (Starter: 10k visitors), $99/mo (Pro: 50k), $249/mo (Advanced: 250k), $499+/mo (Enterprise), with 14-day free trial and annual discounts.
Sleeknote
specializedMobile-optimized popup tool for creating non-intrusive notifications, forms, and campaigns to capture leads.
Behavior-triggered smart notifications that dynamically adapt to user actions for hyper-personalized experiences
Sleeknote is a user-friendly platform specializing in smart on-site notifications, such as popups, slide-ins, banners, and fullscreens, designed to capture leads, reduce cart abandonment, and drive conversions without intrusive tactics. It features a drag-and-drop editor for quick campaign creation, advanced behavioral targeting, A/B testing, and seamless integrations with e-commerce platforms like Shopify and BigCommerce. Emphasizing mobile-first design and GDPR/CCPA compliance, Sleeknote helps businesses personalize visitor experiences based on real-time actions.
Pros
- Intuitive no-code drag-and-drop editor for rapid deployment
- Advanced personalization and segmentation using visitor behavior
- Excellent mobile optimization and compliance features
Cons
- Pricing can be steep for high-traffic sites
- Limited integrations compared to top competitors
- Advanced analytics require higher-tier plans
Best For
E-commerce stores and marketers prioritizing elegant, non-disruptive notifications to boost engagement and sales.
Pricing
Starts at around $99/month for basic plans, scaling to $299+/month for Pro/Enterprise with custom quotes based on traffic.
Wheelio
specializedGamified popup builder featuring spin-the-wheel promotions, coupons, and interactive elements to engage users.
Interactive spin-the-wheel popups that deliver personalized prizes to exiting visitors for high conversion rates
Wheelio is a specialized popup software that enables websites to create interactive spin-the-wheel popups for gamified visitor engagement. It allows users to offer discounts, freebies, or coupons via a customizable wheel mechanic to capture emails and boost conversions. Ideal for e-commerce, it integrates with major email marketing tools and requires no coding for setup.
Pros
- Highly engaging gamified wheel popups that increase opt-in rates
- No-code editor with drag-and-drop customization
- Seamless integrations with email tools like Mailchimp and Klaviyo
Cons
- Limited to wheel-style popups, lacking variety in formats
- Advanced customization and analytics locked behind higher tiers
- Pricing scales quickly for multi-domain use
Best For
E-commerce businesses seeking fun, interactive popups to gamify lead capture and reduce cart abandonment.
Pricing
Starts at $29/month (1 domain, basic features); Pro at $59/month (unlimited domains, A/B testing); up to $149/month Enterprise.
Conclusion
Among the top popup tools, OptinMonster leads with its strength in creating high-converting exit-intent and on-site campaigns to grow email lists and sales. Privy and Wisepops follow closely, offering specialized solutions—Privy for e-commerce needs, Wisepops with smart personalization and gamification—each fitting distinct use cases. Together, these tools demonstrate the breadth of options to boost conversions and visitor engagement.
Don’t miss out on driving growth: try OptinMonster today to build impactful popups that resonate with your audience and deliver results.
Tools Reviewed
All tools were independently evaluated for this comparison