Quick Overview
- 1#1: OptinMonster - Advanced popup builder with exit-intent technology, A/B testing, and personalization for lead generation.
- 2#2: Privy - Ecommerce-focused popup tool for email/SMS capture, cart abandonment recovery, and upsells.
- 3#3: Wisepops - Smart popup creator with gamification, A/B testing, and segmentation for higher conversions.
- 4#4: Justuno - AI-powered personalization platform with dynamic popups, recommendations, and real-time messaging.
- 5#5: Sumo - Free popup suite for list building, welcome mats, and share buttons with easy integrations.
- 6#6: Poptin - Drag-and-drop popup builder with AI optimization, heatmaps, and mobile-first designs.
- 7#7: Picreel - On-site retargeting tool with smart popups, overlays, and exit-intent for recovering lost visitors.
- 8#8: Popupsmart - No-code popup platform with templates, triggers, and analytics for websites and funnels.
- 9#9: Omnisend - Email marketing automation with built-in popup forms for omnichannel campaigns.
- 10#10: KickoffLabs - Viral referral and popup landing page builder for lead magnets and contests.
These tools were chosen based on a focus on advanced features, user experience, reliability, and value, ensuring they deliver actionable results for marketers across various industries and use cases.
Comparison Table
Pop-up software is a key asset for driving user engagement and conversions, with popular tools including OptinMonster, Privy, Wisepops, Justuno, Sumo, and more. This comparison table examines features, pricing, and functionality to help readers understand each platform’s strengths, whether they’re prioritizing ease of use, design flexibility, or lead generation capabilities. By distilling data on these leading tools, the table simplifies the process of finding the right fit for businesses of all sizes.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | OptinMonster Advanced popup builder with exit-intent technology, A/B testing, and personalization for lead generation. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 9.0/10 |
| 2 | Privy Ecommerce-focused popup tool for email/SMS capture, cart abandonment recovery, and upsells. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.7/10 |
| 3 | Wisepops Smart popup creator with gamification, A/B testing, and segmentation for higher conversions. | specialized | 8.7/10 | 8.8/10 | 9.2/10 | 8.3/10 |
| 4 | Justuno AI-powered personalization platform with dynamic popups, recommendations, and real-time messaging. | enterprise | 8.6/10 | 9.3/10 | 8.4/10 | 7.9/10 |
| 5 | Sumo Free popup suite for list building, welcome mats, and share buttons with easy integrations. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 8.0/10 |
| 6 | Poptin Drag-and-drop popup builder with AI optimization, heatmaps, and mobile-first designs. | specialized | 8.4/10 | 8.6/10 | 8.8/10 | 8.1/10 |
| 7 | Picreel On-site retargeting tool with smart popups, overlays, and exit-intent for recovering lost visitors. | specialized | 8.4/10 | 8.6/10 | 9.0/10 | 8.0/10 |
| 8 | Popupsmart No-code popup platform with templates, triggers, and analytics for websites and funnels. | specialized | 8.4/10 | 8.6/10 | 9.2/10 | 8.7/10 |
| 9 | Omnisend Email marketing automation with built-in popup forms for omnichannel campaigns. | enterprise | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
| 10 | KickoffLabs Viral referral and popup landing page builder for lead magnets and contests. | other | 7.9/10 | 8.2/10 | 8.7/10 | 7.5/10 |
Advanced popup builder with exit-intent technology, A/B testing, and personalization for lead generation.
Ecommerce-focused popup tool for email/SMS capture, cart abandonment recovery, and upsells.
Smart popup creator with gamification, A/B testing, and segmentation for higher conversions.
AI-powered personalization platform with dynamic popups, recommendations, and real-time messaging.
Free popup suite for list building, welcome mats, and share buttons with easy integrations.
Drag-and-drop popup builder with AI optimization, heatmaps, and mobile-first designs.
On-site retargeting tool with smart popups, overlays, and exit-intent for recovering lost visitors.
No-code popup platform with templates, triggers, and analytics for websites and funnels.
Email marketing automation with built-in popup forms for omnichannel campaigns.
Viral referral and popup landing page builder for lead magnets and contests.
OptinMonster
specializedAdvanced popup builder with exit-intent technology, A/B testing, and personalization for lead generation.
Exit-Intent® technology that detects when users try to leave a page and triggers personalized retention popups
OptinMonster is a leading popup and lead generation platform that enables websites to create high-converting opt-in campaigns including popups, slide-ins, floating bars, and countdown timers. It excels in advanced targeting based on user behavior, scroll depth, time on page, and exit-intent to maximize engagement without being intrusive. With drag-and-drop customization, A/B testing, and seamless integrations with email services like Mailchimp and ActiveCampaign, it helps businesses grow email lists and boost conversions effectively.
Pros
- Powerful targeting options including exit-intent, geo-location, and behavior triggers
- Beautiful, mobile-responsive templates with drag-and-drop builder
- Robust analytics, A/B testing, and integrations with 50+ email platforms
Cons
- Higher pricing tiers needed for multi-site use or advanced features
- Slight learning curve for complex campaigns
- Potential page speed impact if not optimized properly
Best For
Marketers and e-commerce site owners seeking to aggressively grow email lists and recover abandoning visitors.
Pricing
Starts at $9/mo (Basic, billed annually) for single site; Plus $19/mo, Pro $49/mo; Enterprise custom with unlimited sites.
Privy
specializedEcommerce-focused popup tool for email/SMS capture, cart abandonment recovery, and upsells.
AI-powered exit-intent pop-ups with proven 10-20% conversion lifts and mobile-first design
Privy is a customer engagement platform specializing in high-converting pop-ups, banners, and embedded forms for e-commerce websites to build email lists and recover lost sales. It offers advanced triggers like exit-intent, scroll depth, and time-on-site, along with A/B testing and segmentation for optimized performance. Beyond pop-ups, it seamlessly integrates email, SMS, and push notifications for full-funnel marketing.
Pros
- Highly customizable pop-ups with multiple triggers and templates
- Robust A/B testing and analytics for conversion optimization
- Excellent integrations with Shopify, BigCommerce, and other e-com platforms
Cons
- Pricing scales quickly with contact list size
- Steeper learning curve for advanced segmentation
- Less ideal for non-e-commerce sites
Best For
E-commerce store owners aiming to maximize email sign-ups and abandoned cart recovery via intelligent pop-ups.
Pricing
Free plan for up to 100 contacts; paid plans start at $29/month (Lite), $89/month (Pro), scaling by contacts and features.
Wisepops
specializedSmart popup creator with gamification, A/B testing, and segmentation for higher conversions.
Revenue-tracking analytics that directly attribute popup performance to sales and ROI
Wisepops is a no-code popup builder tailored for e-commerce sites, enabling the creation of popups, notification bars, sidebars, and full-page takeovers to capture emails, promote offers, and recover carts. It features a drag-and-drop editor, pre-built templates, A/B testing, and behavioral triggers like exit-intent and scroll depth for optimal timing. The platform integrates seamlessly with major ESPs, Shopify, and analytics tools, providing real-time reporting on conversions and revenue impact.
Pros
- Intuitive drag-and-drop editor with hundreds of templates
- Powerful A/B testing and behavioral triggers for high conversions
- Strong e-commerce integrations and revenue-tracking analytics
Cons
- Pricing tiers scale quickly with traffic volume
- Limited advanced customization options compared to developer-focused tools
- Fewer non-e-commerce use cases
Best For
E-commerce store owners seeking a simple, high-converting popup solution without coding expertise.
Pricing
Starts at $49/mo (up to 10k visitors), $99/mo (50k), $199/mo (200k), up to $499/mo; 14-day free trial, no free plan.
Justuno
enterpriseAI-powered personalization platform with dynamic popups, recommendations, and real-time messaging.
AI Smart Manager for automated, behavior-based personalization across all campaigns
Justuno is a powerful on-site personalization platform specializing in pop-ups, notifications, banners, and interactive campaigns for e-commerce sites to drive conversions and capture leads. It features AI-driven personalization, A/B testing, and segmentation based on real-time user behavior and data. The drag-and-drop builder allows for quick creation of mobile-optimized experiences with seamless integrations for Shopify, BigCommerce, and marketing tools like Klaviyo.
Pros
- AI-powered personalization and dynamic content
- Robust A/B testing and analytics
- Extensive integrations and templates
Cons
- Higher pricing tiers for advanced features
- Steeper learning curve for complex campaigns
- Limited options for very small budgets
Best For
Mid-to-large e-commerce brands needing advanced, data-driven pop-up personalization and conversion optimization.
Pricing
Starts at $119/month (billed annually) for Starter; scales to $499+/month for Pro and custom Enterprise plans based on traffic.
Sumo
specializedFree popup suite for list building, welcome mats, and share buttons with easy integrations.
High-converting, pre-built templates backed by A/B testing data for immediate list growth
Sumo (sumo.com) is a conversion optimization platform specializing in popup and overlay tools designed to grow email lists and boost website engagement. It features high-converting popup builders like List Builder, Welcome Mat, and scroll-triggered boxes with triggers such as exit-intent, time-on-page, and scroll depth. The platform emphasizes ease of use with drag-and-drop editors, A/B testing, and integrations with major email services like Mailchimp and ActiveCampaign.
Pros
- Proven high-conversion popup templates (up to 4x industry average)
- Generous free plan with core popup functionality
- Advanced targeting rules including exit-intent and geo-location
Cons
- Limited customization depth compared to premium competitors
- Free plan restricts sites to one and lacks A/B testing
- Occasional performance impact on slower websites
Best For
Small businesses and bloggers seeking quick, no-code popup implementation to grow email lists affordably.
Pricing
Free plan for 1 site; Pro at $39/month (billed annually) for unlimited sites and advanced features; Enterprise custom pricing.
Poptin
specializedDrag-and-drop popup builder with AI optimization, heatmaps, and mobile-first designs.
Onsite retargeting that shows personalized popups to returning visitors based on their previous behavior
Poptin is a versatile popup builder designed for websites, enabling users to create eye-catching popups, slide-ins, notification bars, and onsite retargeting campaigns to capture leads and increase conversions. It offers a drag-and-drop editor with over 100 templates, advanced triggers like exit-intent and scroll depth, and seamless integrations with email tools like Mailchimp and ActiveCampaign. The platform supports A/B testing and works across platforms including WordPress, Shopify, and custom sites.
Pros
- Intuitive drag-and-drop editor with 100+ customizable templates
- Advanced triggers and A/B testing for optimization
- Strong integrations with email marketing and e-commerce platforms
Cons
- Free plan has significant limitations like no A/B testing
- Higher-tier plans required for unlimited popups and advanced targeting
- Occasional reports of popup loading delays on slower sites
Best For
Small to medium-sized businesses and marketers seeking an easy-to-use popup tool for lead generation without coding expertise.
Pricing
Free plan available; paid plans start at $25/month (Standard, billed annually) up to $99/month (Premium) for advanced features.
Picreel
specializedOn-site retargeting tool with smart popups, overlays, and exit-intent for recovering lost visitors.
High-accuracy exit-intent detection with customizable delay and frequency capping to maximize conversions without annoyance
Picreel is a conversion-focused popup builder that enables websites to create non-intrusive popups, slide-ins, notifications, and sticky bars to capture leads and boost sales. It uses advanced triggers like exit-intent, scroll depth, inactivity, and page-specific rules, powered by a visual no-code editor with over 100 templates. The platform includes A/B testing, personalization, and analytics to optimize performance across desktop and mobile.
Pros
- Intuitive drag-and-drop builder with 100+ templates
- Sophisticated behavioral targeting and triggers
- Built-in A/B testing and detailed analytics
Cons
- Pricing scales steeply with traffic volume
- Limited integrations compared to top competitors
- No permanent free plan, only trial
Best For
Mid-sized e-commerce and SaaS businesses seeking easy popup optimization for lead generation and cart recovery.
Pricing
Starts at $29/mo (10K visitors), $49/mo (50K), up to $249/mo (1M+); 14-day free trial, billed annually for discounts.
Popupsmart
specializedNo-code popup platform with templates, triggers, and analytics for websites and funnels.
Smart targeting rules including behavior-based triggers like exit-intent and inactivity detection for high-conversion popups
Popupsmart is a user-friendly popup builder designed for websites to create customizable popups, notification bars, sticky elements, and full-page templates to capture leads, announce sales, and drive conversions. It offers a drag-and-drop editor, advanced targeting rules like exit-intent and geo-location, and integrations with platforms such as Shopify, WordPress, and email services like Mailchimp. The tool emphasizes quick setup with pre-built templates and A/B testing to optimize performance without requiring coding skills.
Pros
- Intuitive drag-and-drop editor for rapid popup creation
- Wide range of templates and targeting triggers (exit-intent, scroll, time-based)
- Affordable pricing with A/B testing available on all plans
Cons
- Analytics dashboard lacks depth compared to premium competitors
- Limited advanced customization for complex designs
- Integration options are solid but not as extensive as top-tier tools
Best For
Small to medium e-commerce businesses and marketers seeking simple, effective popups for lead generation without technical expertise.
Pricing
Free plan available; paid plans start at $27/month (Startup) up to $195/month (Pro), billed annually with a 14-day free trial.
Omnisend
enterpriseEmail marketing automation with built-in popup forms for omnichannel campaigns.
Gamified Spin-to-Win popup wheel that engages visitors with interactive discounts to skyrocket email signups
Omnisend is an ecommerce-focused marketing automation platform featuring powerful popup tools for capturing visitor emails and growing subscriber lists. It offers customizable popups including exit-intent, spin-to-win wheels, timed displays, and scroll-triggered options, all with drag-and-drop editing and A/B testing. These popups seamlessly integrate with automated email and SMS workflows to nurture leads effectively.
Pros
- Versatile popup types including gamified spin wheels and exit-intent triggers
- Seamless integration with email/SMS automation for immediate follow-ups
- User-friendly drag-and-drop editor with A/B testing and targeting options
Cons
- Pricing scales with contact list size, becoming costly for large lists
- Primarily ecommerce-oriented, less flexible for non-store websites
- Full platform features may overwhelm users seeking only popups
Best For
Ecommerce businesses wanting popups integrated with email and SMS marketing automation.
Pricing
Free up to 250 contacts; Standard from $16/mo (500 contacts); Pro from $59/mo; Enterprise custom; all billed monthly with contact-based scaling.
KickoffLabs
otherViral referral and popup landing page builder for lead magnets and contests.
Built-in viral referral engine that turns popup sign-ups into self-scaling campaigns with friend rewards
KickoffLabs is a marketing platform specializing in landing pages and pop-up forms optimized for lead generation through viral referral campaigns. It allows users to build customizable pop-ups with incentive-based rewards, such as free entries for friend referrals, to exponentially grow email lists. While versatile for embeds on websites, its popup tools are most powerful when tied to referral contests and funnels, offering solid but not advanced targeting options.
Pros
- Integrated viral referral system boosts sign-ups through rewards
- Intuitive drag-and-drop builder with templates for quick setup
- Strong analytics for tracking popup performance and referrals
Cons
- Limited advanced popup targeting like geo or device-specific triggers
- Popup functionality feels secondary to core landing page focus
- Pricing scales up quickly for high-volume or enterprise needs
Best For
Marketers and small businesses seeking referral-driven popups to rapidly expand email lists via incentives.
Pricing
Free plan for basics; paid Grow plan at $49/month, Rocket at $99/month (annual billing discounts available).
Conclusion
When it comes to top pop-up software, the trio of OptinMonster, Privy, and Wisepops stands out, with OptinMonster leading as the top choice due to its advanced exit-intent technology, A/B testing, and personalization capabilities that cater to diverse lead-generation needs. Privy shines as a strong alternative for ecommerce-focused businesses, excelling in email/SMS capture and cart abandonment recovery, while Wisepops impresses with gamification, segmentation, and smart conversion strategies. Together, they offer tailored solutions to suit nearly any goal.
Don’t miss out—dive into OptinMonster today to leverage its powerful tools and start transforming visitors into loyal leads, growing your business, and unlocking better results with every interaction.
Tools Reviewed
All tools were independently evaluated for this comparison
