Quick Overview
- 1#1: KnowBe4 - Leading platform for phishing simulations, security awareness training, and automated campaigns to test employee resilience.
- 2#2: Proofpoint - Provides advanced phishing simulation and security awareness training integrated with threat intelligence.
- 3#3: Cofense - Offers realistic phishing simulations with reporter tools and community-driven threat simulations for training.
- 4#4: Mimecast - Delivers targeted phishing simulations and awareness training to improve email security behaviors.
- 5#5: GoPhish - Open-source phishing toolkit for creating and managing simulation campaigns with tracking and reporting.
- 6#6: Barracuda Sentinel - AI-driven phishing simulation platform with adaptive training and real-time analytics.
- 7#7: Hoxhunt - Gamified phishing simulation tool that engages users with adaptive, story-based training modules.
- 8#8: Keepnet Labs - Comprehensive phishing simulation platform with customizable templates and detailed reporting.
- 9#9: Hook Security - Phishing simulation service focused on behavioral training and micro-learning for quick awareness gains.
- 10#10: Microsoft Attack Simulator - Integrated phishing simulation tool within Microsoft Defender for automated attack training and reporting.
We evaluated tools based on simulation realism, actionable reporting, integration with training workflows, and overall usability, prioritizing those that deliver effective protection while simplifying administration.
Comparison Table
Phishing tests are vital for bolstering cybersecurity, but selecting the right software demands evaluating features, performance, and user-friendliness. This comparison table details tools like KnowBe4, Proofpoint, Cofense, Mimecast, GoPhish, and more, equipping readers to determine which aligns best with their organization's needs. Covering customization, real-time insights, and ease of deployment, it simplifies the process of choosing effective phishing test software.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | KnowBe4 Leading platform for phishing simulations, security awareness training, and automated campaigns to test employee resilience. | enterprise | 9.7/10 | 9.9/10 | 9.4/10 | 9.2/10 |
| 2 | Proofpoint Provides advanced phishing simulation and security awareness training integrated with threat intelligence. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | Cofense Offers realistic phishing simulations with reporter tools and community-driven threat simulations for training. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 4 | Mimecast Delivers targeted phishing simulations and awareness training to improve email security behaviors. | enterprise | 8.2/10 | 8.7/10 | 7.8/10 | 7.5/10 |
| 5 | GoPhish Open-source phishing toolkit for creating and managing simulation campaigns with tracking and reporting. | specialized | 8.2/10 | 8.5/10 | 7.0/10 | 9.8/10 |
| 6 | Barracuda Sentinel AI-driven phishing simulation platform with adaptive training and real-time analytics. | enterprise | 7.8/10 | 8.2/10 | 7.9/10 | 7.4/10 |
| 7 | Hoxhunt Gamified phishing simulation tool that engages users with adaptive, story-based training modules. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 8.3/10 |
| 8 | Keepnet Labs Comprehensive phishing simulation platform with customizable templates and detailed reporting. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 9 | Hook Security Phishing simulation service focused on behavioral training and micro-learning for quick awareness gains. | specialized | 7.8/10 | 8.2/10 | 7.9/10 | 7.4/10 |
| 10 | Microsoft Attack Simulator Integrated phishing simulation tool within Microsoft Defender for automated attack training and reporting. | enterprise | 7.2/10 | 7.5/10 | 8.0/10 | 6.5/10 |
Leading platform for phishing simulations, security awareness training, and automated campaigns to test employee resilience.
Provides advanced phishing simulation and security awareness training integrated with threat intelligence.
Offers realistic phishing simulations with reporter tools and community-driven threat simulations for training.
Delivers targeted phishing simulations and awareness training to improve email security behaviors.
Open-source phishing toolkit for creating and managing simulation campaigns with tracking and reporting.
AI-driven phishing simulation platform with adaptive training and real-time analytics.
Gamified phishing simulation tool that engages users with adaptive, story-based training modules.
Comprehensive phishing simulation platform with customizable templates and detailed reporting.
Phishing simulation service focused on behavioral training and micro-learning for quick awareness gains.
Integrated phishing simulation tool within Microsoft Defender for automated attack training and reporting.
KnowBe4
enterpriseLeading platform for phishing simulations, security awareness training, and automated campaigns to test employee resilience.
The world's largest library of 7,000+ hyper-realistic, AI-powered phishing templates updated weekly to evade modern filters
KnowBe4 is the leading security awareness training and phishing simulation platform, designed to help organizations test employee susceptibility to phishing attacks through realistic simulations. It features an extensive library of over 7,000 customizable phishing templates, AI-generated attacks, and integrated training modules that automatically remediate failed tests. The platform includes robust analytics, risk scoring, and PhishER for rapid incident response, making it a comprehensive solution for reducing human-related security risks.
Pros
- Vast library of 7,000+ weekly updated phishing templates with AI enhancements
- Advanced reporting, risk scoring, and automated training remediation
- Seamless integrations with email gateways, SIEM, and ticketing systems
Cons
- Pricing can be high for small organizations without volume discounts
- Steep initial setup for custom campaigns and integrations
- Overwhelming options for users new to security awareness platforms
Best For
Mid-to-large enterprises seeking a comprehensive, scalable phishing simulation and training solution to minimize human error in cybersecurity.
Pricing
Custom annual subscription starting at ~$24-36 per user/year (minimum 100 users), with tiers like Platinum and Enterprise offering advanced features; free trial available.
Proofpoint
enterpriseProvides advanced phishing simulation and security awareness training integrated with threat intelligence.
AI-powered PhishAlarm Analyzer for real-time threat emulation and automated training delivery
Proofpoint is a comprehensive cybersecurity platform specializing in email security and threat protection, with robust phishing simulation capabilities through its Security Awareness Training service. It enables organizations to launch realistic phishing campaigns, track user responses, and deliver targeted training to improve resilience against attacks. The solution integrates seamlessly with Proofpoint's broader threat intelligence for advanced analytics and automated remediation.
Pros
- Highly realistic and customizable phishing simulations with multi-stage campaigns
- Advanced analytics, reporting, and risk scoring for precise employee assessment
- Seamless integration with Proofpoint's email security and threat intelligence ecosystem
Cons
- High cost suitable mainly for enterprises
- Steep learning curve for setup and advanced configurations
- Limited flexibility for small teams without full Proofpoint stack
Best For
Large enterprises seeking integrated phishing testing with enterprise-grade email security and compliance reporting.
Pricing
Quote-based enterprise pricing; awareness training typically $4-8 per user/month, bundled with full suite.
Cofense
enterpriseOffers realistic phishing simulations with reporter tools and community-driven threat simulations for training.
PhishMe Reporter: One-click email reporting that aggregates user-submitted phishing intel for real-time threat analysis.
Cofense provides a robust phishing simulation and employee awareness training platform, enabling organizations to test user susceptibility through realistic phishing campaigns. It tracks interactions, delivers automated training, and offers detailed analytics to measure program effectiveness. The solution integrates with email gateways and includes a reporter tool for crowdsourced threat intelligence from employees.
Pros
- Highly realistic and customizable phishing templates
- Advanced analytics and reporting for ROI measurement
- PhishMe Reporter turns employees into threat sensors
Cons
- Complex initial setup for non-technical admins
- Pricing can be steep for small organizations
- Limited free trial or self-service options
Best For
Mid-to-large enterprises seeking enterprise-grade phishing simulations with deep behavioral analytics and integration capabilities.
Pricing
Custom quote-based pricing, typically $15-25 per user/year for enterprises with volume discounts.
Mimecast
enterpriseDelivers targeted phishing simulations and awareness training to improve email security behaviors.
AI-powered simulation engine that uses real threat data for hyper-realistic, adaptive phishing campaigns
Mimecast is a comprehensive email security platform that includes robust phishing simulation capabilities through its Awareness Training module, enabling organizations to launch targeted phishing tests and assess employee susceptibility. It integrates simulations with automated training, detailed reporting, and behavioral analytics to improve security awareness. While primarily an enterprise-grade email protection suite, its phishing testing tools leverage real-world threat intelligence for highly realistic campaigns.
Pros
- Seamless integration with Mimecast's email security for authentic simulations
- Advanced analytics and personalized training paths based on test results
- Scalable for large enterprises with strong compliance reporting
Cons
- High cost requires full Mimecast suite commitment
- Setup and customization can be complex for smaller teams
- Limited focus on non-email phishing vectors like SMS or voice
Best For
Mid-to-large enterprises seeking integrated email security and phishing awareness training.
Pricing
Enterprise subscription starting at ~$8-12 per user/month (billed annually), with custom quotes for full suite.
GoPhish
specializedOpen-source phishing toolkit for creating and managing simulation campaigns with tracking and reporting.
Fully customizable phishing server that hosts landing pages and tracks interactions in real-time without third-party dependencies.
GoPhish is an open-source phishing toolkit designed for security awareness training and red teaming operations. It allows users to create and launch phishing campaigns with customizable email templates, landing pages, and tracking mechanisms to monitor opens, clicks, and credential submissions. The web-based interface provides real-time dashboards for campaign management and detailed reporting on user interactions, making it suitable for simulating real-world phishing attacks.
Pros
- Completely free and open-source with no licensing costs
- Real-time tracking and customizable reporting dashboards
- Highly modular for creating tailored phishing templates and pages
Cons
- Requires self-hosting and technical setup knowledge (e.g., Docker or manual install)
- No built-in email server; relies on external SMTP configuration
- Limited native integrations with enterprise tools compared to commercial alternatives
Best For
Security teams and penetration testers seeking a cost-free, customizable solution for phishing simulations and awareness training.
Pricing
Free (open-source, self-hosted; no paid tiers).
Barracuda Sentinel
enterpriseAI-driven phishing simulation platform with adaptive training and real-time analytics.
SentinelAthena AI for behavioral analysis that powers both real-time protection and adaptive phishing simulations
Barracuda Sentinel is an AI-powered email security platform designed to protect organizations from advanced phishing, BEC, and ransomware attacks through real-time detection and blocking. It features a built-in phishing simulation and awareness training module that deploys realistic phishing tests to assess and educate employees. The solution provides comprehensive reporting, analytics, and ongoing training paths to measure and improve security posture over time.
Pros
- AI-driven threat detection with high accuracy
- Unlimited phishing simulations from a large template library
- Detailed analytics and automated training remediation
Cons
- Pricing can be high for small businesses
- More focused on email threats than multi-channel phishing
- Setup requires integration with email systems
Best For
Mid-sized enterprises needing integrated email security and employee phishing awareness training.
Pricing
Per-user subscription starting at ~$5/user/month (annual billing), with volume discounts and custom enterprise quotes.
Hoxhunt
specializedGamified phishing simulation tool that engages users with adaptive, story-based training modules.
Daily 'Hoxhunt' challenges that deliver personalized, bite-sized phishing simulations via email or mobile for habitual learning.
Hoxhunt is a gamified phishing awareness and training platform that simulates realistic phishing attacks to test and educate employees on cybersecurity threats. It combines phishing simulations with daily micro-learning modules delivered via email or app, fostering habitual security behaviors through leaderboards and rewards. The platform emphasizes engagement over rote testing, aiming for high completion rates and long-term retention in phishing defense.
Pros
- Highly engaging gamified interface boosts training completion rates up to 90%
- Realistic, customizable phishing templates with multi-language support
- Strong focus on behavioral change through daily micro-lessons and analytics
Cons
- Limited advanced reporting depth compared to enterprise-focused competitors
- Customization options can feel restrictive for very large-scale deployments
- Pricing scales up quickly for premium features and add-ons
Best For
Small to mid-sized organizations seeking fun, high-engagement phishing training to build lasting employee awareness without complex setup.
Pricing
Starts at ~€3-5 per user/month for basic plans; custom enterprise pricing from €10+/user/month with volume discounts.
Keepnet Labs
enterpriseComprehensive phishing simulation platform with customizable templates and detailed reporting.
AI-driven adaptive phishing attacks that personalize simulations based on user behavior for hyper-realistic testing
Keepnet Labs' Phishing Test Software delivers realistic phishing simulations across multiple channels including email, SMS, QR codes, and voice phishing to evaluate and enhance employee awareness. It features a large library of customizable templates, automated campaign management, and integrated security training with gamification elements for better engagement. Comprehensive reporting and analytics provide actionable insights into organizational phishing susceptibility and training effectiveness.
Pros
- Extensive template library with multi-channel support (email, SMS, vishing)
- Integrated training and gamification for immediate remediation
- Detailed analytics and progress tracking dashboards
Cons
- Pricing can be high for smaller organizations
- Steeper learning curve for advanced customization
- Limited free trial or demo options
Best For
Mid-sized enterprises seeking comprehensive, multi-vector phishing simulations combined with awareness training.
Pricing
Subscription-based, starting at approximately $5-10 per user/month (custom quotes required; scales with features and users).
Hook Security
specializedPhishing simulation service focused on behavioral training and micro-learning for quick awareness gains.
Hook Guarantee: Promises measurable improvement in phishing metrics or additional support at no extra cost
Hook Security is a phishing simulation and training platform designed to help organizations assess and improve employee resilience against phishing attacks. It offers a library of realistic email templates, automated campaign scheduling, and interactive training modules triggered by user interactions. The tool provides comprehensive reporting on metrics like click rates, reporting rates, and overall risk reduction, making it suitable for security awareness programs.
Pros
- Extensive template library with regular updates
- Detailed analytics and customizable reporting
- Automated training remediation for failed simulations
Cons
- Fewer integrations with enterprise tools compared to top competitors
- Pricing scales quickly for larger teams
- Limited advanced customization for templates
Best For
Mid-sized businesses seeking straightforward phishing simulations and training without complex setup.
Pricing
Starts at $2.50/user/month (billed annually) for basic plans; enterprise custom pricing available.
Microsoft Attack Simulator
enterpriseIntegrated phishing simulation tool within Microsoft Defender for automated attack training and reporting.
Powered by Microsoft's global threat intelligence for hyper-realistic phishing lures and payloads
Microsoft Attack Simulator, part of Microsoft Defender for Office 365, allows organizations to create and launch simulated phishing campaigns to test employee susceptibility to attacks. It offers pre-built templates for common phishing scenarios, tracks user interactions like clicks and credential submissions, and provides detailed analytics and automated training recommendations. The tool leverages Microsoft's threat intelligence for realistic simulations but is tightly integrated with the Microsoft 365 ecosystem.
Pros
- Seamless integration with Microsoft 365 and Defender suite
- Realistic templates based on Microsoft threat intelligence
- Comprehensive reporting and automated training follow-ups
Cons
- Requires expensive Microsoft Defender for Office 365 Plan 2 license
- Limited customization compared to dedicated third-party tools
- Not available as a standalone product; Microsoft ecosystem only
Best For
Microsoft 365 organizations seeking integrated phishing simulation without additional vendors.
Pricing
Included in Microsoft Defender for Office 365 Plan 2 (~$5/user/month add-on to E3/E5 plans).
Conclusion
The reviewed phishing test software highlights solutions that prioritize resilience, adaptability, and actionable training; KnowBe4 leads as the top choice, excelling in comprehensive simulations and sustained awareness. Proofpoint stands out with advanced threat intelligence integration, while Cofense offers realistic, community-driven scenarios, each addressing unique organizational needs.
Explore KnowBe4 today to enhance your team's ability to combat phishing threats effectively—your security program will benefit from its intuitive, impactful approach.
Tools Reviewed
All tools were independently evaluated for this comparison
