Quick Overview
- 1#1: KnowBe4 - Provides comprehensive phishing simulations, security awareness training, and automated campaigns to test and educate employees.
- 2#2: Cofense - Delivers targeted phishing simulations and reporter training to improve threat detection and response.
- 3#3: Proofpoint - Offers security awareness training with realistic phishing simulations integrated into a broader email security platform.
- 4#4: Mimecast - Simulates phishing attacks through interactive training modules to build employee resilience against social engineering.
- 5#5: Barracuda Sentinel - Uses AI-driven phishing simulations and ongoing training to strengthen organizational phishing defenses.
- 6#6: Hoxhunt - Gamifies phishing simulations with adaptive learning to engage users and measure security awareness.
- 7#7: Keepnet Labs - Platforms phishing simulations, incident response testing, and multi-layered security awareness training.
- 8#8: Sophos Phish Threat - Simulates sophisticated phishing campaigns with reporting and training to reduce click rates effectively.
- 9#9: Cybsafe - Applies behavioral science to phishing simulations and personalized training for lasting security habits.
- 10#10: GoPhish - Open-source framework for creating and managing phishing simulation campaigns with tracking and reporting.
Tools were ranked based on features like realism, training integration, and AI-driven capabilities, alongside usability, platform reliability, and overall value for organizations seeking to enhance their security awareness efforts.
Comparison Table
Phishing simulations are vital for boosting organizational cybersecurity readiness, as realistic tests uncover gaps in employee awareness and response. Tools like KnowBe4, Cofense, Proofpoint, Mimecast, and Barracuda Sentinel dominate the market, making this comparison table essential to analyze features, usability, and effectiveness, helping readers select the optimal solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | KnowBe4 Provides comprehensive phishing simulations, security awareness training, and automated campaigns to test and educate employees. | enterprise | 9.8/10 | 9.9/10 | 9.2/10 | 8.7/10 |
| 2 | Cofense Delivers targeted phishing simulations and reporter training to improve threat detection and response. | enterprise | 9.2/10 | 9.6/10 | 8.8/10 | 8.5/10 |
| 3 | Proofpoint Offers security awareness training with realistic phishing simulations integrated into a broader email security platform. | enterprise | 8.9/10 | 9.5/10 | 8.0/10 | 8.2/10 |
| 4 | Mimecast Simulates phishing attacks through interactive training modules to build employee resilience against social engineering. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 5 | Barracuda Sentinel Uses AI-driven phishing simulations and ongoing training to strengthen organizational phishing defenses. | enterprise | 8.3/10 | 8.7/10 | 8.1/10 | 7.9/10 |
| 6 | Hoxhunt Gamifies phishing simulations with adaptive learning to engage users and measure security awareness. | enterprise | 8.7/10 | 9.2/10 | 8.9/10 | 8.1/10 |
| 7 | Keepnet Labs Platforms phishing simulations, incident response testing, and multi-layered security awareness training. | enterprise | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 8 | Sophos Phish Threat Simulates sophisticated phishing campaigns with reporting and training to reduce click rates effectively. | enterprise | 7.9/10 | 8.2/10 | 7.6/10 | 7.4/10 |
| 9 | Cybsafe Applies behavioral science to phishing simulations and personalized training for lasting security habits. | enterprise | 8.1/10 | 7.9/10 | 8.5/10 | 7.6/10 |
| 10 | GoPhish Open-source framework for creating and managing phishing simulation campaigns with tracking and reporting. | other | 7.8/10 | 7.5/10 | 6.8/10 | 9.8/10 |
Provides comprehensive phishing simulations, security awareness training, and automated campaigns to test and educate employees.
Delivers targeted phishing simulations and reporter training to improve threat detection and response.
Offers security awareness training with realistic phishing simulations integrated into a broader email security platform.
Simulates phishing attacks through interactive training modules to build employee resilience against social engineering.
Uses AI-driven phishing simulations and ongoing training to strengthen organizational phishing defenses.
Gamifies phishing simulations with adaptive learning to engage users and measure security awareness.
Platforms phishing simulations, incident response testing, and multi-layered security awareness training.
Simulates sophisticated phishing campaigns with reporting and training to reduce click rates effectively.
Applies behavioral science to phishing simulations and personalized training for lasting security habits.
Open-source framework for creating and managing phishing simulation campaigns with tracking and reporting.
KnowBe4
enterpriseProvides comprehensive phishing simulations, security awareness training, and automated campaigns to test and educate employees.
The world's largest library of 7,000+ phishing templates, including AI-generated variants mimicking the latest real-world attacks.
KnowBe4 is a comprehensive security awareness training platform renowned for its phishing simulation capabilities, allowing organizations to launch realistic phishing campaigns to test employee vigilance. It features a massive library of over 7,000 customizable phishing templates, AI-driven adaptive simulations, and automated training reinforcement for those who fall for simulations. The platform integrates robust reporting, analytics, and risk scoring to measure program effectiveness and track improvements over time.
Pros
- Vast library of 7,000+ hyper-realistic phishing templates updated weekly
- Seamless integration of simulations with interactive training and risk scoring
- Advanced AI and automation for personalized, adaptive campaigns and detailed analytics
Cons
- Premium pricing may be steep for small businesses
- Feature-rich interface has a learning curve for new users
- Customization requires initial setup time for optimal use
Best For
Mid-to-large enterprises seeking a turnkey, scalable phishing simulation platform with integrated training.
Pricing
Custom quote-based pricing starting at ~$24/user/year for basic plans, scaling with users and advanced features (enterprise-level).
Cofense
enterpriseDelivers targeted phishing simulations and reporter training to improve threat detection and response.
Real-phish template library sourced directly from Cofense's global threat intelligence for hyper-realistic simulations
Cofense (formerly PhishMe) is a comprehensive phishing simulation platform designed to train employees on recognizing and responding to phishing threats through realistic simulations. It leverages a massive library of real-world phishing templates derived from Cofense's threat intelligence, enabling organizations to run targeted campaigns that mirror actual attacks. The solution includes automated training modules, a phishing reporter button for employee submissions, and advanced analytics to measure program effectiveness and track user behavior over time.
Pros
- Vast library of over 8,000 real-world phishing templates updated with current threats
- Powerful analytics and reporting for ROI measurement and behavior tracking
- Seamless phishing reporter integration that turns employees into a human firewall
Cons
- Enterprise-level pricing may be prohibitive for small to mid-sized organizations
- Initial setup and customization can require IT/security team involvement
- Limited self-service options compared to some lighter-weight competitors
Best For
Mid-to-large enterprises with mature security teams needing threat-informed phishing simulations and deep analytics.
Pricing
Custom enterprise pricing; typically $15-30 per user per year based on volume and features—contact sales for demo and quote.
Proofpoint
enterpriseOffers security awareness training with realistic phishing simulations integrated into a broader email security platform.
Live email stream simulation via PhishAlarm for indistinguishable phishing tests
Proofpoint is an enterprise-grade cybersecurity platform that includes robust phishing simulation capabilities through its Security Awareness Training and PhishAlarm solutions. It enables organizations to deploy hyper-realistic phishing campaigns via live email integration, track user interactions, and deliver contextual training to improve employee resilience. The tool leverages AI for personalized simulations and provides comprehensive analytics to measure program effectiveness and risk reduction.
Pros
- Extensive library of customizable, AI-enhanced phishing templates
- Seamless integration with Proofpoint's email security for realistic simulations
- Advanced reporting and behavioral analytics for ROI measurement
Cons
- High cost suitable mainly for large enterprises
- Steep learning curve for setup and customization
- Full value requires broader Proofpoint ecosystem
Best For
Large enterprises with existing Proofpoint deployments needing integrated, scalable phishing training.
Pricing
Quote-based enterprise pricing, typically $6-12 per user/month depending on scale and features.
Mimecast
enterpriseSimulates phishing attacks through interactive training modules to build employee resilience against social engineering.
AI-driven adaptive simulations that personalize phishing attacks based on real Mimecast threat intelligence
Mimecast is a robust cybersecurity platform specializing in email security, with its Awareness Training module offering sophisticated phishing simulation capabilities to educate and test employees. It enables admins to launch customized campaigns using a vast library of templates, track click and reporting rates, and deliver targeted training based on user behavior. Integrated with Mimecast's core email protection services, it provides a unified approach to reducing phishing risks through simulation, reporting, and ongoing awareness reinforcement.
Pros
- Extensive library of realistic phishing templates updated with current threats
- Advanced reporting and analytics for measuring campaign effectiveness and user progress
- Seamless integration with Mimecast's email security for automated remediation
Cons
- Steep learning curve for non-enterprise users due to comprehensive feature set
- Pricing is premium and often bundled, less ideal for small organizations
- Limited standalone customization compared to dedicated phishing sim tools
Best For
Mid-to-large enterprises needing integrated email security and phishing training in one platform.
Pricing
Subscription-based, typically $6-12 per user/month when bundled with Mimecast services; custom quotes required for full Awareness Training module.
Barracuda Sentinel
enterpriseUses AI-driven phishing simulations and ongoing training to strengthen organizational phishing defenses.
SentinelAthena AI for dynamic, behavior-adaptive phishing simulations
Barracuda Sentinel is an AI-powered email security platform that includes robust phishing simulation tools to test and train employees on recognizing phishing attacks. It features a library of realistic templates, automated campaign scheduling, and adaptive simulations that personalize training based on user behavior. The solution integrates seamlessly with Barracuda's broader email security suite, providing detailed analytics and reporting to measure awareness improvement.
Pros
- Extensive library of realistic, customizable phishing templates
- AI-driven adaptive simulations and automated training paths
- Comprehensive reporting and integration with email security tools
Cons
- Pricing often requires bundling with full Barracuda suite
- Steeper learning curve for advanced customization
- Limited transparency on standalone phishing simulation pricing
Best For
Mid-to-large enterprises needing integrated email security and phishing training in a single platform.
Pricing
Subscription-based starting at ~$4/user/month when bundled; custom enterprise quotes required.
Hoxhunt
enterpriseGamifies phishing simulations with adaptive learning to engage users and measure security awareness.
Behavioral science-driven microlearning hunts integrated seamlessly with phishing simulations for sustained employee engagement.
Hoxhunt is a phishing simulation and security awareness training platform that delivers realistic phishing attacks via email, SMS, and voice to train employees in threat detection. It combines simulations with gamified microlearning modules based on behavioral science to foster long-term secure habits. The platform offers detailed analytics, automated campaigns, and customizable content to measure and improve organizational phishing resilience.
Pros
- Highly engaging gamified interface with microlearning for better retention
- Multi-channel simulations including SMS and voice phishing
- Robust reporting and behavioral insights for targeted improvements
Cons
- Pricing can be premium for smaller organizations
- Initial setup and content customization require some admin effort
- Less focus on advanced API integrations compared to enterprise competitors
Best For
Mid-sized to large organizations prioritizing engaging, behavior-focused phishing training over basic simulation tools.
Pricing
Quote-based pricing starting at approximately $3-6 per user/month, with tiers for Basic, Pro, and Enterprise plans.
Keepnet Labs
enterprisePlatforms phishing simulations, incident response testing, and multi-layered security awareness training.
Adaptive learning engine that personalizes training based on individual user responses and risk profiles
Keepnet Labs provides a comprehensive phishing simulation platform designed to test and train employees on recognizing phishing threats through realistic simulated attacks. It offers customizable email templates, landing pages, and reporting tools to track user interactions and measure awareness levels over time. The solution integrates gamification and adaptive training paths to improve engagement and retention of security best practices.
Pros
- Extensive library of customizable phishing templates and scenarios
- Advanced analytics and real-time dashboards for campaign insights
- Multi-language support and gamification for global teams
Cons
- Pricing is quote-based and can be high for small businesses
- Initial setup and campaign customization may require a learning curve
- Fewer native integrations compared to top competitors
Best For
Mid-sized enterprises seeking robust phishing simulation with strong reporting and training integration.
Pricing
Custom enterprise pricing starting around $5-10 per user/month; contact sales for quotes.
Sophos Phish Threat
enterpriseSimulates sophisticated phishing campaigns with reporting and training to reduce click rates effectively.
Phishing templates powered by real-time SophosLabs threat intelligence for unmatched realism
Sophos Phish Threat is a phishing simulation platform that enables organizations to conduct realistic phishing awareness training campaigns. It provides a library of templates derived from real-world threats detected by SophosLabs, automated email delivery, and detailed tracking of user interactions like opens, clicks, and credential submissions. The tool offers reporting dashboards, automated remedial training, and seamless integration with other Sophos security products for a unified defense strategy.
Pros
- Hyper-realistic phishing templates based on SophosLabs threat intelligence
- Strong integration with Sophos ecosystem for endpoint and email security
- Comprehensive analytics and automated training remediation
Cons
- Limited customization options compared to dedicated phishing leaders
- Interface can feel enterprise-heavy with a learning curve for small teams
- Pricing lacks transparency and requires custom quotes
Best For
Mid-sized enterprises already using Sophos products that want integrated phishing simulation without standalone tools.
Pricing
Custom enterprise pricing via quote; typically $2-5 per user/month on annual subscriptions, bundled with Sophos suites.
Cybsafe
enterpriseApplies behavioral science to phishing simulations and personalized training for lasting security habits.
Behavioral science-powered 'nudges' and micro-learning delivered post-simulation for sustained behavior change
Cybsafe is a human-centric cybersecurity platform that specializes in phishing simulations integrated with behavioral science-based awareness training to reduce employee risk. It allows organizations to launch realistic phishing campaigns, track user interactions, and deliver personalized micro-learning modules triggered by simulation failures. The tool emphasizes long-term behavior change over repetitive drills, providing analytics on human risk factors across the workforce.
Pros
- Strong integration of phishing sims with behavioral science-driven training for better retention
- Intuitive dashboard and automated campaign setup
- Comprehensive reporting on individual and group risk behaviors
Cons
- Limited template library compared to dedicated phishing specialists
- Pricing lacks transparency and can be premium for smaller teams
- Fewer native integrations with enterprise tools like SIEMs
Best For
Mid-sized organizations seeking an all-in-one human risk management solution with phishing simulations and ongoing behavioral training.
Pricing
Custom enterprise pricing starting around $5-10 per user/month; contact sales for quotes.
GoPhish
otherOpen-source framework for creating and managing phishing simulation campaigns with tracking and reporting.
Modular template system for rapid creation of realistic, customizable phishing campaigns
GoPhish is an open-source phishing simulation toolkit that enables security teams to create and launch phishing campaigns for employee awareness training. It supports customizable email templates, landing pages, and credential harvesting pages, with real-time tracking of opens, clicks, submissions, and user interactions. The self-hosted platform includes campaign management, user segmentation, and basic reporting to assess training effectiveness.
Pros
- Completely free and open-source with no licensing costs
- Highly customizable templates and phishing pages
- Real-time dashboard for tracking campaign metrics
Cons
- Requires technical setup for self-hosting and SMTP configuration
- Dated user interface lacking modern polish
- Limited advanced features like email obfuscation or enterprise integrations
Best For
Technical security teams or small organizations seeking a budget-friendly, customizable open-source phishing simulator.
Pricing
Free (open-source, self-hosted; no paid tiers)
Conclusion
In evaluating top phishing simulation tools, KnowBe4 emerges as the top choice, offering comprehensive simulations, training, and automation that address diverse organizational needs. Close competitors Cofense and Proofpoint also excel—Cofense through targeted attacks and reporter training, and Proofpoint by integrating simulations with broader email security—each providing strong alternatives based on specific priorities. Together, these tools highlight the critical role of proactive awareness in mitigating evolving threats.
Begin strengthening your organization's defenses by exploring KnowBe4, the leading tool to test and educate employees, and take a proactive step toward preventing phishing breaches.
Tools Reviewed
All tools were independently evaluated for this comparison