Quick Overview
- 1#1: AppsFlyer - Leading mobile attribution platform for measuring, optimizing, and preventing ad fraud in performance marketing campaigns.
- 2#2: Adjust - Mobile measurement partner providing attribution, analytics, and automation to scale performance marketing efficiently.
- 3#3: Skai - Enterprise performance marketing platform for managing and optimizing cross-channel ad campaigns with AI-driven insights.
- 4#4: Singular - Unified marketing analytics and attribution platform unifying data from all ad networks for ROI optimization.
- 5#5: Branch - Deep linking and attribution platform enabling personalized user experiences and accurate campaign measurement.
- 6#6: Marin Software - Cross-channel advertising platform automating bid management and optimization for search, social, and e-commerce.
- 7#7: Everflow - Performance marketing platform for partnership management, tracking, and attribution across affiliates and influencers.
- 8#8: Affise - Enterprise affiliate marketing software offering real-time tracking, automation, and fraud prevention for performance campaigns.
- 9#9: Voluum - Ad tracker and campaign optimizer designed for affiliate marketers with fast performance and automation features.
- 10#10: AdRoll - Retargeting and performance advertising platform helping businesses reach audiences across web, email, and social.
We selected and ranked these tools based on depth of features (including attribution, automation, and analytics), user experience, reliability, and overall value, ensuring they deliver the most impact for performance marketing challenges
Comparison Table
Performance marketing software is essential for optimizing campaigns and driving results, with tools like AppsFlyer, Adjust, Skai, Singular, Branch, and more leading the market. This comparison table outlines key features, capabilities, and use cases, helping readers identify the best fit for their specific marketing goals. By analyzing factors such as attribution models, user engagement, and cross-channel tracking, it equips users to make data-driven decisions for more effective campaigns.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AppsFlyer Leading mobile attribution platform for measuring, optimizing, and preventing ad fraud in performance marketing campaigns. | enterprise | 9.5/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 2 | Adjust Mobile measurement partner providing attribution, analytics, and automation to scale performance marketing efficiently. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | Skai Enterprise performance marketing platform for managing and optimizing cross-channel ad campaigns with AI-driven insights. | enterprise | 9.0/10 | 9.5/10 | 7.5/10 | 8.2/10 |
| 4 | Singular Unified marketing analytics and attribution platform unifying data from all ad networks for ROI optimization. | enterprise | 8.7/10 | 9.2/10 | 7.9/10 | 8.1/10 |
| 5 | Branch Deep linking and attribution platform enabling personalized user experiences and accurate campaign measurement. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 6 | Marin Software Cross-channel advertising platform automating bid management and optimization for search, social, and e-commerce. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 7 | Everflow Performance marketing platform for partnership management, tracking, and attribution across affiliates and influencers. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 8 | Affise Enterprise affiliate marketing software offering real-time tracking, automation, and fraud prevention for performance campaigns. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 9 | Voluum Ad tracker and campaign optimizer designed for affiliate marketers with fast performance and automation features. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 10 | AdRoll Retargeting and performance advertising platform helping businesses reach audiences across web, email, and social. | other | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
Leading mobile attribution platform for measuring, optimizing, and preventing ad fraud in performance marketing campaigns.
Mobile measurement partner providing attribution, analytics, and automation to scale performance marketing efficiently.
Enterprise performance marketing platform for managing and optimizing cross-channel ad campaigns with AI-driven insights.
Unified marketing analytics and attribution platform unifying data from all ad networks for ROI optimization.
Deep linking and attribution platform enabling personalized user experiences and accurate campaign measurement.
Cross-channel advertising platform automating bid management and optimization for search, social, and e-commerce.
Performance marketing platform for partnership management, tracking, and attribution across affiliates and influencers.
Enterprise affiliate marketing software offering real-time tracking, automation, and fraud prevention for performance campaigns.
Ad tracker and campaign optimizer designed for affiliate marketers with fast performance and automation features.
Retargeting and performance advertising platform helping businesses reach audiences across web, email, and social.
AppsFlyer
enterpriseLeading mobile attribution platform for measuring, optimizing, and preventing ad fraud in performance marketing campaigns.
Protect360, an AI-powered fraud prevention suite that blocks invalid traffic in real-time while ensuring privacy-safe, accurate attribution.
AppsFlyer is a premier mobile attribution and analytics platform designed for performance marketers to track, measure, and optimize user acquisition campaigns across all channels. It excels in multi-touch attribution, in-app event tracking, fraud prevention, and audience segmentation to drive ROI-focused decisions. With seamless integrations to over 6,000 partners and privacy-safe measurement tools like SKAdNetwork support, it empowers scaling mobile marketing strategies.
Pros
- Industry-leading multi-touch attribution and deep cross-channel analytics
- Robust fraud protection with Protect360 detecting billions in fraud annually
- Privacy-compliant tools for iOS and Android including SKAdNetwork and contextual attribution
Cons
- Steep learning curve for non-technical users due to advanced customization
- Enterprise-level pricing can be prohibitive for startups or small teams
- Occasional integration delays with newer ad networks
Best For
Enterprise mobile app marketers and agencies prioritizing scalable performance optimization, fraud prevention, and privacy compliance.
Pricing
Custom enterprise pricing based on monthly tracked users (MTUs); starts around $1,000/month for small volumes, scales to $10K+ for high-volume apps—contact sales for demo and quote.
Adjust
enterpriseMobile measurement partner providing attribution, analytics, and automation to scale performance marketing efficiently.
Protect360 fraud prevention suite, using machine learning to detect and block sophisticated ad fraud in real-time
Adjust is a premier mobile attribution and analytics platform designed for performance marketers to measure, optimize, and scale user acquisition campaigns. It excels in accurate install attribution, in-app event tracking, revenue measurement, and fraud detection across iOS and Android apps. With real-time dashboards, cohort analysis, and over 1,000 integrations, Adjust enables data-driven decisions to maximize ROI while adapting to privacy changes like SKAdNetwork.
Pros
- Industry-leading attribution accuracy with support for SKAdNetwork and privacy-safe modeling
- Robust fraud prevention via Protect360, blocking billions in fraudulent installs annually
- Extensive ecosystem of 1,000+ integrations with ad networks, publishers, and analytics tools
Cons
- Pricing scales steeply with monthly tracked users (MTU), challenging for small apps
- Primarily mobile-focused with limited web/desktop capabilities
- Advanced features and custom configurations require a learning curve and developer support
Best For
Mid-to-enterprise-scale mobile app marketers prioritizing precise attribution, fraud protection, and campaign optimization.
Pricing
Custom enterprise pricing based on monthly tracked users (MTU); typically starts at $5,000+/month for mid-scale apps, scaling with volume.
Skai
enterpriseEnterprise performance marketing platform for managing and optimizing cross-channel ad campaigns with AI-driven insights.
Infinity AI for hyper-granular, cross-channel bidding and real-time performance optimization
Skai (formerly Kenshoo) is an enterprise-grade performance marketing platform designed for managing and optimizing ad campaigns across search, social, video, and commerce channels like Google Ads, Meta, TikTok, and Amazon. It uses AI-driven automation for bidding, audience segmentation, creative optimization, and cross-channel attribution to maximize ROI. The platform provides unified reporting, predictive analytics, and scalable tools tailored for high-volume advertisers.
Pros
- Advanced AI/ML for automated bidding and optimization across channels
- Comprehensive cross-platform integrations and unified reporting
- Robust attribution modeling and predictive insights for enterprise-scale campaigns
Cons
- Steep learning curve and complex interface for new users
- High enterprise pricing not suitable for SMBs
- Customization can require dedicated support or implementation time
Best For
Large enterprises and agencies handling multimillion-dollar ad spends across multiple channels who need sophisticated AI optimization.
Pricing
Custom enterprise pricing based on ad spend; typically starts at $10,000+/month with annual contracts and requires a demo for quotes.
Singular
enterpriseUnified marketing analytics and attribution platform unifying data from all ad networks for ROI optimization.
Holistic ROAS calculator that unifies mediated and contextual data for precise performance optimization
Singular is a comprehensive mobile measurement and analytics platform designed for performance marketers, providing unified attribution across 50+ ad networks, DSPs, and organic channels. It offers real-time insights, fraud prevention, and optimization tools to maximize ROAS and scale user acquisition for mobile apps. With features like incrementality testing and audience management, it empowers data-driven decisions in a privacy-focused era.
Pros
- Multi-touch attribution with high accuracy across channels
- Built-in fraud detection saving up to 20-30% of ad spend
- Privacy-compliant tools like SKAdNetwork and incrementality testing
Cons
- Steep learning curve for non-enterprise users
- Custom pricing can be prohibitive for startups and SMBs
- Primarily optimized for mobile apps, limited web support
Best For
Mid-to-large mobile app marketers and enterprises focused on UA optimization and fraud mitigation.
Pricing
Custom enterprise pricing based on monthly tracked users (MTUs); typically starts at $5,000+/month for mid-sized apps, contact sales for quotes.
Branch
specializedDeep linking and attribution platform enabling personalized user experiences and accurate campaign measurement.
Deferred Deep Linking, which preserves user context and intent from web/ad clicks through app install and first open
Branch (branch.io) is a mobile-first deep linking and attribution platform designed for performance marketers to track and optimize user journeys across apps. It provides accurate attribution for installs and events from various ad networks, enables seamless deep linking for personalized experiences, and offers tools like Journeys for creating dynamic onboarding flows. Ideal for scaling mobile campaigns with data-driven insights into ROI and engagement.
Pros
- Highly accurate cross-platform attribution across 100+ ad networks
- Powerful deep linking and deferred deep linking for optimal user journeys
- Comprehensive analytics and A/B testing via Journeys canvas
Cons
- Setup requires developer integration via SDKs, not fully no-code
- Pricing is custom and scales with MAU, expensive for small teams
- Primarily mobile-focused with limited native web support
Best For
Mobile app marketers and growth teams at mid-to-large companies seeking precise attribution and campaign optimization.
Pricing
Free tier up to 10K MAU; paid plans are custom quote-based, starting around $100/month and scaling with monthly active users (typically $0.02-$0.10 per MAU).
Marin Software
enterpriseCross-channel advertising platform automating bid management and optimization for search, social, and e-commerce.
MarinOne unified dashboard for real-time cross-channel visibility and AI-driven revenue optimization
Marin Software is a comprehensive cross-channel advertising platform designed for managing and optimizing paid search, social media, and e-commerce campaigns across networks like Google Ads, Facebook, Amazon, and more. It provides AI-driven bid management, automated rules, real-time reporting, and revenue attribution to help advertisers scale performance and maximize ROI. The unified MarinOne dashboard offers deep insights and cross-platform visibility, making it suitable for enterprise-level operations.
Pros
- Advanced AI-powered bidding and optimization across multiple channels
- Robust reporting and revenue attribution tools
- Scalable for large ad volumes with enterprise-grade security
Cons
- Steep learning curve and complex interface for beginners
- High pricing limits accessibility for SMBs
- Customization options can feel overwhelming without support
Best For
Enterprise marketers managing high-volume, multi-channel PPC and performance campaigns across search, social, and e-commerce.
Pricing
Custom enterprise pricing based on ad spend; typically starts at $5,000+ per month with annual contracts.
Everflow
enterprisePerformance marketing platform for partnership management, tracking, and attribution across affiliates and influencers.
FraudShield with AI-powered detection for real-time prevention of invalid traffic and commissions
Everflow is a comprehensive partner marketing platform tailored for performance marketers, enabling seamless management of affiliate, referral, influencer, and B2B partnership programs. It offers advanced real-time tracking, multi-touch attribution, automated payouts, and fraud prevention to optimize revenue attribution across channels. With deep integrations and customizable reporting, it supports scaling complex marketing operations while ensuring compliance and data accuracy.
Pros
- Exceptional multi-touch attribution and real-time tracking accuracy
- Robust fraud detection and automated payout processing
- Extensive integrations with ad networks, e-commerce platforms, and CRMs
Cons
- Steep learning curve for setup and advanced customization
- Enterprise-focused pricing lacks transparency for smaller teams
- Limited out-of-the-box templates for quick-start campaigns
Best For
Mid-to-large enterprises running high-volume affiliate and partnership programs that require precise attribution and scalability.
Pricing
Custom enterprise pricing based on volume and features; typically starts at $1,000+/month with contact sales required for quotes.
Affise
enterpriseEnterprise affiliate marketing software offering real-time tracking, automation, and fraud prevention for performance campaigns.
Smart Anti-Fraud module using machine learning to detect and prevent sophisticated fraud in real-time
Affise is a full-cycle performance marketing platform tailored for affiliate networks, advertisers, and agencies, offering advanced tracking, automation, and analytics to optimize campaigns and revenue. It provides real-time conversion tracking across multiple channels, partner management tools, and customizable reporting dashboards. The software excels in scalability, supporting high-volume operations with robust integrations and white-label options.
Pros
- Advanced machine learning-based fraud prevention (Smart Anti-Fraud)
- Comprehensive automation rules and real-time tracking
- Scalable for enterprise-level volumes with strong API integrations
Cons
- Steep learning curve and complex initial setup
- Higher pricing not ideal for small teams or startups
- UI customization requires technical expertise
Best For
Mid-to-large affiliate networks, agencies, and advertisers handling high-volume performance marketing campaigns that require sophisticated fraud detection and automation.
Pricing
Custom quote-based pricing starting from around €499/month for basic cloud plans, with self-hosted options and enterprise tiers scaling by traffic volume and features.
Voluum
specializedAd tracker and campaign optimizer designed for affiliate marketers with fast performance and automation features.
Lightning-fast tracking engine with sub-second load times and unlimited sub-accounts for team management
Voluum is a high-performance tracking and optimization platform tailored for affiliate marketers and performance advertising professionals. It provides real-time click and conversion tracking, automated rules for campaign optimization, and seamless integrations with major traffic sources like Facebook, Google Ads, and TikTok. With anti-fraud features, white-label reporting, and a focus on scalability, Voluum helps users manage and scale large-scale campaigns efficiently.
Pros
- Extensive direct integrations with 20+ traffic sources and ad platforms
- Ultra-fast tracking engine handling millions of events daily
- Advanced automation rules and anti-fraud protection
Cons
- Steep learning curve for beginners
- Pricing can be expensive for low-volume users
- Customer support response times vary
Best For
Experienced affiliate marketers and agencies managing high-volume, multi-channel campaigns.
Pricing
Starts at $99/month for Starter plan (up to 50K events), scales to $499+/month for higher tiers; custom enterprise pricing available.
AdRoll
otherRetargeting and performance advertising platform helping businesses reach audiences across web, email, and social.
Dynamic Product Ads that automatically generate personalized product recommendations for retargeting based on user browsing behavior
AdRoll is a comprehensive performance marketing platform focused on retargeting and cross-channel advertising, helping businesses recover lost sales by serving personalized ads to website visitors across display networks, social media, email, and connected TV. It provides robust tools for audience segmentation, dynamic creative optimization, and revenue tracking to maximize ROI on ad spend. With integrations for major e-commerce platforms like Shopify and Magento, AdRoll streamlines campaign management for performance-driven marketers.
Pros
- Powerful retargeting and dynamic ad personalization across multiple channels
- Strong analytics with revenue optimization and A/B testing tools
- Seamless integrations with e-commerce platforms and CRMs
Cons
- Steeper learning curve for non-expert users
- Pricing lacks full transparency with custom quotes and minimum spends
- Limited advanced features compared to native platforms like Google Ads
Best For
E-commerce businesses and mid-sized marketers focused on retargeting abandoned carts and boosting conversions through multichannel ads.
Pricing
Custom pricing based on ad spend (typically 15-25% platform fee) with minimum monthly commitments starting at $1,000-$5,000; free trial available.
Conclusion
The reviewed tools cover diverse needs in performance marketing, from mobile attribution to cross-channel optimization, retargeting, and affiliate management. AppsFlyer leads as the top choice, excelling in measurement, anti-fraud capabilities, and scaling campaigns, with Adjust and Skai as strong alternatives—Adjust for efficient automation and Skai for AI-driven insights, catering to distinct business requirements. Each tool offers unique value, ensuring there’s a fit for nearly every performance marketing goal.
Don’t miss the opportunity to enhance your campaigns—start with AppsFlyer, the top-performing platform, to drive measurable outcomes and elevate your marketing efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison