Quick Overview
- 1#1: Badger Maps - Optimizes routes, schedules, and leads for outside sales reps to visit more customers efficiently.
- 2#2: Spotio - All-in-one field sales platform for canvassing, territory management, and mobile CRM.
- 3#3: Map My Customers - Provides route planning, territory mapping, and follow-up tools for field sales teams.
- 4#4: Repsly - Field sales management software with mobile tasking, reporting, and retail execution features.
- 5#5: Salesforce - Enterprise CRM with mobile app, maps integration, and field service capabilities for outside sales.
- 6#6: Geopointe - Location intelligence and mapping add-on for Salesforce to enhance outside sales routing.
- 7#7: Pipedrive - Visual sales CRM with strong mobile app support for managing outside sales pipelines.
- 8#8: Zoho CRM - Affordable CRM with offline mobile access, territory management, and field sales tools.
- 9#9: HubSpot Sales Hub - Sales platform with mobile CRM, email tracking, and deal management for field reps.
- 10#10: Outreach - Sales engagement tool with sequences, dialer, and analytics for high-velocity outside sales.
Tools were selected based on their ability to deliver practical value, with a focus on intuitive usability, robust features (including route planning, mobile accessibility, and pipeline management), and consistent performance across real-world sales scenarios.
Comparison Table
Outside sales software plays a pivotal role in equipping teams to optimize routes, track customer interactions, and boost productivity. This comparison table explores top tools like Badger Maps, Spotio, Map My Customers, Repsly, Salesforce, and more, outlining key features, pricing models, and usability to help users find the ideal solution for their specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes routes, schedules, and leads for outside sales reps to visit more customers efficiently. | specialized | 9.6/10 | 9.8/10 | 9.3/10 | 9.2/10 |
| 2 | Spotio All-in-one field sales platform for canvassing, territory management, and mobile CRM. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.8/10 |
| 3 | Map My Customers Provides route planning, territory mapping, and follow-up tools for field sales teams. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Repsly Field sales management software with mobile tasking, reporting, and retail execution features. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 5 | Salesforce Enterprise CRM with mobile app, maps integration, and field service capabilities for outside sales. | enterprise | 8.5/10 | 9.5/10 | 7.0/10 | 7.5/10 |
| 6 | Geopointe Location intelligence and mapping add-on for Salesforce to enhance outside sales routing. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 7 | Pipedrive Visual sales CRM with strong mobile app support for managing outside sales pipelines. | enterprise | 8.1/10 | 7.8/10 | 9.2/10 | 8.3/10 |
| 8 | Zoho CRM Affordable CRM with offline mobile access, territory management, and field sales tools. | enterprise | 8.4/10 | 8.8/10 | 7.9/10 | 9.2/10 |
| 9 | HubSpot Sales Hub Sales platform with mobile CRM, email tracking, and deal management for field reps. | enterprise | 8.5/10 | 8.7/10 | 9.1/10 | 8.0/10 |
| 10 | Outreach Sales engagement tool with sequences, dialer, and analytics for high-velocity outside sales. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.6/10 |
Optimizes routes, schedules, and leads for outside sales reps to visit more customers efficiently.
All-in-one field sales platform for canvassing, territory management, and mobile CRM.
Provides route planning, territory mapping, and follow-up tools for field sales teams.
Field sales management software with mobile tasking, reporting, and retail execution features.
Enterprise CRM with mobile app, maps integration, and field service capabilities for outside sales.
Location intelligence and mapping add-on for Salesforce to enhance outside sales routing.
Visual sales CRM with strong mobile app support for managing outside sales pipelines.
Affordable CRM with offline mobile access, territory management, and field sales tools.
Sales platform with mobile CRM, email tracking, and deal management for field reps.
Sales engagement tool with sequences, dialer, and analytics for high-velocity outside sales.
Badger Maps
specializedOptimizes routes, schedules, and leads for outside sales reps to visit more customers efficiently.
Patented AI-powered route planner that dynamically optimizes multi-stop routes with CRM data, traffic, and rep skills for unmatched efficiency.
Badger Maps is a mobile-first outside sales software platform that optimizes routes, manages territories, and integrates with CRMs to help field sales reps visit more customers efficiently. It provides interactive maps, daily scheduling, check-ins with photos/notes, and real-time navigation tailored for outside sales. The tool pulls customer data from CRMs like Salesforce or HubSpot, visualizes territories, and generates time-saving routes considering traffic, skills, and priorities.
Pros
- Industry-leading route optimization for up to 500 stops/day, saving 20-30% time/fuel
- Seamless integrations with 10+ CRMs and easy data import/sync
- Intuitive mobile app with real-time check-ins, notes, and team collaboration
Cons
- Higher pricing may deter very small teams or solos
- Limited advanced reporting/analytics compared to enterprise suites
- Relies heavily on mobile GPS, which can falter in low-signal areas
Best For
Field sales teams in route-heavy industries like roofing, pest control, or medical devices needing maximum daily visits.
Pricing
Starts at $59/user/month (Basic), $69/user/month (Pro with advanced routing), Enterprise custom; annual discounts available.
Spotio
specializedAll-in-one field sales platform for canvassing, territory management, and mobile CRM.
Live heat maps and AI-powered route optimization for dynamic canvassing efficiency
Spotio is a field sales management platform tailored for outside sales teams, especially those in door-to-door canvassing, solar, telecom, and home services. It offers route optimization, territory mapping, real-time GPS tracking, lead management, and e-signature capabilities to streamline fieldwork. Managers benefit from performance analytics, forecasting, and heat maps to boost efficiency and sales results.
Pros
- Superior route planning and optimization for maximizing daily canvassing
- Real-time tracking and heat maps for precise territory management
- Robust mobile app with e-signatures and instant lead capture
Cons
- Higher pricing tiers can be expensive for small teams
- Steeper learning curve for advanced analytics features
- Fewer native integrations than some enterprise competitors
Best For
Door-to-door sales teams in industries like solar, pest control, and home services needing optimized routing and real-time field insights.
Pricing
Starts at $39/user/month (Starter), $59 (Professional), $79 (Elite), billed annually; enterprise custom pricing with setup fees.
Map My Customers
specializedProvides route planning, territory mapping, and follow-up tools for field sales teams.
Territory heat maps that overlay sales data to pinpoint high-potential areas
Map My Customers is a specialized outside sales software platform that provides interactive mapping tools for territory planning, route optimization, and field sales activity tracking. It enables sales teams to visualize customer locations, plan multi-stop routes with traffic considerations, and monitor rep performance via live maps and check-ins. The tool integrates with CRMs like Salesforce and helps identify growth opportunities through data overlays such as heat maps.
Pros
- Powerful interactive maps and heat mapping for territory insights
- Efficient route planner that accounts for traffic and priorities
- Strong mobile app with real-time check-ins and GPS tracking
Cons
- Reporting and analytics are somewhat basic compared to enterprise tools
- Pricing scales quickly for larger teams
- Limited customization in some dashboard views
Best For
Mid-sized outside sales teams focused on territory management and daily route optimization.
Pricing
Starts at $50/user/month (billed annually) for Pro plan; Enterprise custom pricing.
Repsly
specializedField sales management software with mobile tasking, reporting, and retail execution features.
Retail execution surveys and planogram compliance tools with photo verification for precise store audits
Repsly is a comprehensive field sales management platform tailored for outside sales teams in consumer goods and retail sectors, enabling route planning, visit execution, and real-time data capture through mobile surveys, photos, and GPS tracking. It streamlines retail execution tasks like planogram checks, merchandising audits, and order capture, while providing dashboards for performance analytics and team management. The software integrates with CRMs like Salesforce to centralize sales data and boost field productivity.
Pros
- Powerful mobile app for real-time data capture including surveys, photos, and GPS tracking
- Advanced route optimization and scheduling to maximize field rep efficiency
- Robust analytics and reporting for retail execution insights
Cons
- Pricing is on the higher end, especially for smaller teams
- Some advanced features locked behind enterprise tiers
- Initial setup and integrations can require technical support
Best For
Consumer goods companies with distributed field sales teams focused on retail visits, merchandising, and execution.
Pricing
Custom quote-based pricing; entry-level plans start around $35/user/month, scaling to enterprise levels with add-ons.
Salesforce
enterpriseEnterprise CRM with mobile app, maps integration, and field service capabilities for outside sales.
Einstein AI for intelligent forecasting, automated insights, and personalized sales recommendations
Salesforce Sales Cloud is a comprehensive CRM platform designed to empower outside sales teams with tools for lead management, opportunity tracking, and customer relationship building. It offers a robust mobile app for on-the-go access, real-time data synchronization, and AI-driven insights via Einstein to optimize field sales activities. Highly customizable, it integrates with thousands of apps through AppExchange, making it suitable for complex sales processes.
Pros
- Powerful AI with Einstein for predictive analytics and lead scoring
- Excellent mobile app with offline capabilities for field reps
- Vast ecosystem of integrations and customizations via AppExchange
Cons
- Steep learning curve and complex initial setup
- High cost, especially for advanced features
- Overkill for small teams focused solely on outside sales
Best For
Mid-to-large enterprises with complex outside sales processes needing scalable, customizable CRM capabilities.
Pricing
Sales Cloud starts at $25/user/month (Essentials), $80/user/month (Professional), up to $165+/user/month (Enterprise/Unlimited), billed annually.
Geopointe
specializedLocation intelligence and mapping add-on for Salesforce to enhance outside sales routing.
Proprietary planar routing engine for accurate, real-time route optimization directly within Salesforce
Geopointe is a Salesforce-native location intelligence platform that overlays CRM data on interactive maps for outside sales teams. It provides tools for territory visualization, route optimization, proximity search, and visit planning to help reps maximize field efficiency. The software enables data-driven decisions like lead assignment based on location and heat map analysis of sales performance.
Pros
- Seamless native integration with Salesforce, no data syncing required
- Advanced route optimization and territory planning tools
- Powerful visualization features like heat maps and clustering
Cons
- Limited to Salesforce users, not standalone
- Learning curve for advanced customization
- Pricing can add up for smaller teams
Best For
Salesforce-dependent field sales teams needing robust mapping and location-based CRM enhancements.
Pricing
Starts at $50/user/month (Basic), $75/user/month (Pro), custom Enterprise; billed annually.
Pipedrive
enterpriseVisual sales CRM with strong mobile app support for managing outside sales pipelines.
Drag-and-drop visual sales pipeline that simplifies deal progression for sales reps
Pipedrive is a user-friendly CRM platform designed primarily for sales pipeline management, allowing teams to visualize and drag deals through customizable stages. It includes activity scheduling, email tracking, and automation tools to streamline sales processes. For outside sales, its robust mobile app enables field reps to update deals, log activities, and access customer data on the go, though it lacks specialized field service features like route optimization.
Pros
- Highly intuitive visual pipeline for quick deal tracking
- Strong mobile app for outside reps to manage activities remotely
- Extensive integrations with email, calendars, and telephony tools
Cons
- No built-in GPS routing or territory management for field sales
- Advanced reporting requires higher tiers or add-ons
- Limited offline functionality in mobile app
Best For
Small to mid-sized outside sales teams seeking a simple, visual CRM for pipeline management without complex field-specific tools.
Pricing
Starts at $14.90/user/month (Essential plan, billed annually); scales to $99/user/month (Enterprise) with more features.
Zoho CRM
enterpriseAffordable CRM with offline mobile access, territory management, and field sales tools.
Zia AI assistant for predictive insights, lead scoring, and automated sales recommendations
Zoho CRM is a comprehensive cloud-based platform designed to manage customer relationships, automate sales processes, and track leads, deals, and activities. For outside sales teams, it offers a feature-rich mobile app with offline access, GPS-enabled check-ins, and location-based lead mapping to support field reps on the go. It integrates with tools like Google Maps for basic routing and provides analytics for sales forecasting and performance tracking.
Pros
- Affordable pricing with a free tier for small teams
- Robust mobile app with offline sync and location tracking for field sales
- Highly customizable workflows and extensive integrations
Cons
- Steep learning curve due to extensive features
- Limited native advanced route optimization compared to specialized tools
- Customer support can be slower on lower-tier plans
Best For
Small to mid-sized businesses with field sales teams seeking a cost-effective, scalable CRM with solid mobile capabilities.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (Standard), up to $52/user/month (Ultimate), billed annually.
HubSpot Sales Hub
enterpriseSales platform with mobile CRM, email tracking, and deal management for field reps.
Prospecting Workspace that centralizes lead sourcing, enrichment, and outreach in one dashboard
HubSpot Sales Hub is a robust CRM platform tailored for sales teams, offering tools for prospecting, pipeline management, email tracking, automated sequences, and deal forecasting. It supports outside sales through mobile accessibility, calling integration, playbooks for guided selling, and AI-powered insights to coach reps in the field. While excelling in inbound methodologies, it provides solid outbound capabilities via unified customer data and automation.
Pros
- Intuitive interface with quick onboarding
- Strong automation for email sequences and tasks
- Excellent mobile app for field access and integrations
Cons
- Advanced features locked behind higher tiers
- Pricing scales quickly for larger teams
- Limited native territory management or route optimization
Best For
Growing outside sales teams seeking an user-friendly, scalable CRM with automation and inbound-outbound synergy.
Pricing
Free CRM core; Sales Hub Starter $20/user/mo, Professional $90/user/mo, Enterprise $150/user/mo (billed annually).
Outreach
enterpriseSales engagement tool with sequences, dialer, and analytics for high-velocity outside sales.
Kaia AI for real-time conversation intelligence and coaching during calls
Outreach is a robust sales engagement platform tailored for outside sales teams, enabling automated multi-channel outreach via email, calls, SMS, and LinkedIn. It features intelligent sequencing, A/B testing, and real-time analytics to optimize prospect engagement and pipeline velocity. The tool integrates deeply with CRMs like Salesforce, helping reps prioritize high-potential leads while automating repetitive tasks.
Pros
- Powerful automation for personalized sequences across channels
- Advanced analytics and AI insights for performance optimization
- Seamless CRM integrations and scalable for enterprise teams
Cons
- Steep learning curve for new users
- High pricing limits accessibility for SMBs
- Occasional performance lags with large datasets
Best For
Enterprise sales teams focused on high-volume outbound prospecting and needing advanced automation.
Pricing
Custom enterprise pricing, typically starting at $100/user/month for basic plans, scaling up to $150+ for advanced features.
Conclusion
The reviewed tools present powerful options for outside sales teams, with Badger Maps leading as the top choice, leveraging superior route optimization and lead management. Spotio and Map My Customers follow closely, offering strong alternatives—Spotio for all-in-one canvassing and Map My Customers for effective follow-up tools—each tailored to distinct needs.
Don’t miss out on streamlining your sales process; try Badger Maps today to see how it can transform how your team connects with customers.
Tools Reviewed
All tools were independently evaluated for this comparison