Quick Overview
- 1#1: ShipStation - Automates shipping, order fulfillment, and tracking for e-commerce businesses across multiple sales channels.
- 2#2: ShipHero - Provides cloud-based warehouse management and multi-channel order fulfillment software.
- 3#3: Ordoro - Manages inventory, automates order routing, and handles fulfillment for online retailers.
- 4#4: Cin7 - Integrates inventory management, order processing, and fulfillment across sales channels.
- 5#5: DEAR - Offers inventory control and order fulfillment with real-time tracking and automation.
- 6#6: Fishbowl - Delivers warehouse inventory management and order fulfillment for QuickBooks users.
- 7#7: Linnworks - Centralizes multi-channel order management and fulfillment operations.
- 8#8: SellerCloud - Supports multichannel e-commerce with advanced order fulfillment and inventory tools.
- 9#9: Zoho Inventory - Handles order fulfillment, shipping, and inventory syncing for small to medium businesses.
- 10#10: Brightpearl - Unifies retail operations with order management, fulfillment, and inventory control.
Tools were evaluated based on feature depth (automation, multi-channel sync, real-time tracking), operational reliability, ease of use, and value, ensuring rankings reflect the most adaptable, effective, and practical solutions for modern fulfillment challenges.
Comparison Table
Order fulfillment software is essential for managing orders, inventory, and shipping efficiently; this comparison table details top tools like ShipStation, ShipHero, and Cin7, exploring how they handle workflows, integrate with platforms, and scale. Readers will learn key features, strengths, and suitability for different business sizes and needs to make informed software choices.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ShipStation Automates shipping, order fulfillment, and tracking for e-commerce businesses across multiple sales channels. | enterprise | 9.5/10 | 9.8/10 | 9.2/10 | 9.3/10 |
| 2 | ShipHero Provides cloud-based warehouse management and multi-channel order fulfillment software. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | Ordoro Manages inventory, automates order routing, and handles fulfillment for online retailers. | specialized | 8.5/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 4 | Cin7 Integrates inventory management, order processing, and fulfillment across sales channels. | enterprise | 8.5/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 5 | DEAR Offers inventory control and order fulfillment with real-time tracking and automation. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 6 | Fishbowl Delivers warehouse inventory management and order fulfillment for QuickBooks users. | specialized | 8.1/10 | 8.5/10 | 7.5/10 | 8.0/10 |
| 7 | Linnworks Centralizes multi-channel order management and fulfillment operations. | enterprise | 8.3/10 | 9.1/10 | 7.4/10 | 7.9/10 |
| 8 | SellerCloud Supports multichannel e-commerce with advanced order fulfillment and inventory tools. | enterprise | 7.8/10 | 8.5/10 | 6.5/10 | 7.2/10 |
| 9 | Zoho Inventory Handles order fulfillment, shipping, and inventory syncing for small to medium businesses. | specialized | 8.2/10 | 8.4/10 | 8.0/10 | 8.7/10 |
| 10 | Brightpearl Unifies retail operations with order management, fulfillment, and inventory control. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.9/10 |
Automates shipping, order fulfillment, and tracking for e-commerce businesses across multiple sales channels.
Provides cloud-based warehouse management and multi-channel order fulfillment software.
Manages inventory, automates order routing, and handles fulfillment for online retailers.
Integrates inventory management, order processing, and fulfillment across sales channels.
Offers inventory control and order fulfillment with real-time tracking and automation.
Delivers warehouse inventory management and order fulfillment for QuickBooks users.
Centralizes multi-channel order management and fulfillment operations.
Supports multichannel e-commerce with advanced order fulfillment and inventory tools.
Handles order fulfillment, shipping, and inventory syncing for small to medium businesses.
Unifies retail operations with order management, fulfillment, and inventory control.
ShipStation
enterpriseAutomates shipping, order fulfillment, and tracking for e-commerce businesses across multiple sales channels.
Advanced automation engine that triggers custom workflows based on order criteria, saving hours on repetitive fulfillment tasks
ShipStation is a leading order fulfillment software that centralizes shipping and order management for e-commerce businesses across multiple sales channels like Shopify, Amazon, and eBay. It enables users to import orders, automate label generation, compare carrier rates in real-time, and track shipments efficiently. The platform also includes tools for returns management, branded tracking pages, and detailed analytics to optimize fulfillment workflows.
Pros
- Extensive integrations with 100+ e-commerce platforms and marketplaces
- Powerful automation rules for streamlining high-volume shipping
- Real-time multi-carrier rate shopping with discounted postage rates
Cons
- Higher-tier plans required for advanced features like custom store pickup
- Customer support can have longer wait times during peak seasons
- Pricing scales quickly with shipment volume and additional users
Best For
Mid-to-large e-commerce businesses handling high order volumes that need robust multi-channel integration and automation for scalable fulfillment.
Pricing
Starts at $9/user/month (Bronze plan, 50 shipments) up to $229/user/month (Enterprise), with volume-based discounts and a 30-day free trial; billed annually.
ShipHero
enterpriseProvides cloud-based warehouse management and multi-channel order fulfillment software.
Branded 3PL client portals allowing real-time order tracking and inventory access for end-clients
ShipHero is a robust warehouse management system (WMS) and order fulfillment platform designed for e-commerce businesses, enabling efficient inventory control, picking, packing, and shipping across multiple channels. It supports both self-fulfillment and 3PL operations with real-time tracking, automation workflows, and deep integrations with platforms like Shopify, Amazon, and BigCommerce. Ideal for scaling operations, it handles high-volume orders with accuracy and provides tools for multi-warehouse management.
Pros
- Extensive integrations with 100+ e-commerce platforms and carriers
- Advanced automation for picking, packing, and shipping reducing errors
- Real-time inventory visibility and multi-warehouse support
Cons
- Steep learning curve for initial setup and customization
- Custom pricing can be expensive for small businesses
- Limited reporting flexibility without add-ons
Best For
Mid-to-large e-commerce brands and 3PL providers handling high order volumes that need scalable, automated fulfillment.
Pricing
Custom quote-based pricing starting around $2,000/month for mid-tier plans, plus per-order fees; scales with volume—no public tiers.
Ordoro
specializedManages inventory, automates order routing, and handles fulfillment for online retailers.
Intelligent order splitting and routing rules that automatically distribute orders across warehouses or 3PLs based on custom criteria
Ordoro is a robust order fulfillment software tailored for e-commerce businesses handling multi-channel sales. It automates inventory synchronization across platforms like Amazon, eBay, Shopify, and Walmart, while streamlining shipping with integrations to USPS, UPS, FedEx, and more. Additionally, it manages purchase orders, supplier tracking, and 3PL partnerships to optimize the entire fulfillment workflow from order receipt to delivery.
Pros
- Seamless multi-channel inventory sync prevents overselling
- Advanced shipping rules and label generation save time
- Integrated purchasing module automates restocking
Cons
- Steep learning curve for complex setups
- Higher pricing tiers required for scaling businesses
- Reporting features lack depth in basic plans
Best For
Mid-sized e-commerce sellers with multiple sales channels needing automated fulfillment and inventory management.
Pricing
Starts at $59/month (Starter, up to 100 orders) up to $599/month (Unlimited), billed annually with a free trial.
Cin7
enterpriseIntegrates inventory management, order processing, and fulfillment across sales channels.
Perfect Order Rate automation that guarantees accurate fulfillment across channels with built-in quality checks
Cin7 is a cloud-based inventory management and order fulfillment platform that unifies multi-channel sales, stock levels, and fulfillment processes for retailers and wholesalers. It automates picking, packing, shipping, and integrates with e-commerce platforms like Shopify, Amazon, and POS systems for real-time synchronization. The software also supports B2B portals, manufacturing, and advanced reporting to streamline operations across locations.
Pros
- Extensive multi-channel integrations for seamless order syncing
- Robust automation for picking, packing, and shipping workflows
- Real-time inventory visibility across multiple warehouses
Cons
- Steep learning curve for complex setups
- Pricing scales quickly with order volume
- Limited native support for some niche shipping carriers
Best For
Mid-sized retailers and wholesalers managing high-volume, multi-channel orders who need integrated inventory and fulfillment.
Pricing
Starts at $349/month for up to 250 orders, with tiers up to $999+/month based on volume and advanced features; custom enterprise pricing available.
DEAR
enterpriseOffers inventory control and order fulfillment with real-time tracking and automation.
Landed cost tracking and automated purchase order generation tied directly to fulfillment workflows
DEAR (now part of Cin7) is a robust inventory management and order fulfillment platform designed for multi-channel retailers and wholesalers. It automates picking, packing, shipping, and inventory tracking across multiple locations, with strong integrations to e-commerce platforms like Shopify, Amazon, and accounting tools like Xero or QuickBooks. The software excels in handling complex fulfillment workflows, including lot/serial number tracking and B2B order portals.
Pros
- Comprehensive multi-channel order integration and sync
- Advanced inventory tools like lot/serial tracking and multi-warehouse support
- Customizable picking/packing workflows with barcode scanning
Cons
- Steep learning curve for non-technical users
- Pricing scales quickly with order volume
- Limited native reporting compared to specialized fulfillment tools
Best For
Mid-sized e-commerce and wholesale businesses managing high-volume, multi-channel orders with complex inventory needs.
Pricing
Starts at $225/month (Essentials plan billed annually) + per-order fees; scales to Enterprise at custom pricing based on order volume.
Fishbowl
specializedDelivers warehouse inventory management and order fulfillment for QuickBooks users.
Deep, bidirectional QuickBooks integration that syncs inventory, orders, and financials in real-time
Fishbowl is a robust inventory management and order fulfillment software tailored for small to medium-sized businesses, particularly those using QuickBooks. It streamlines warehouse operations including picking, packing, shipping, and multi-location inventory tracking with barcode support. The platform integrates with e-commerce channels like Shopify and Amazon, enabling efficient order processing from receipt to delivery.
Pros
- Seamless native integration with QuickBooks for accounting
- Advanced multi-location inventory tracking and barcode scanning
- Comprehensive order fulfillment workflows including picking lists and shipping labels
Cons
- Steep learning curve due to complex interface
- Primarily on-premise deployment requiring server setup
- Fewer native e-commerce integrations than dedicated fulfillment tools
Best For
QuickBooks-using SMBs with warehouse needs seeking integrated inventory and fulfillment without switching accounting software.
Pricing
One-time licenses start at $4,395 for single-user (Warehouse edition), with higher tiers up to $13,995+ and annual maintenance around 20% of license cost.
Linnworks
enterpriseCentralizes multi-channel order management and fulfillment operations.
Advanced rules engine for hyper-customizable automation of inventory, orders, and fulfillment across channels
Linnworks is a robust multichannel order management and fulfillment platform that integrates with over 100 sales channels including Amazon, eBay, Shopify, and Walmart. It centralizes inventory syncing, automates order routing to warehouses or 3PLs, and streamlines picking, packing, and shipping processes. Designed for scaling e-commerce businesses, it offers tools for returns management, reporting, and custom automation rules to optimize fulfillment workflows.
Pros
- Deep integrations with 100+ marketplaces and e-commerce platforms
- Powerful automation engine for custom order routing and workflows
- Scalable for high-volume multichannel sellers with strong reporting
Cons
- Steep learning curve due to complex interface
- Pricing can be expensive for small businesses
- Customer support response times vary
Best For
Mid-sized to enterprise multichannel e-commerce retailers with moderate-to-high order volumes needing advanced automation.
Pricing
Tiered pricing based on order volume and users, starting around $250/month for essentials up to custom enterprise plans over $1,000/month.
SellerCloud
enterpriseSupports multichannel e-commerce with advanced order fulfillment and inventory tools.
Infinity multichannel order aggregation and automation engine for seamless fulfillment across unlimited sales channels
SellerCloud is a comprehensive multichannel e-commerce platform specializing in inventory management, order processing, and fulfillment automation. It aggregates orders from over 100 sales channels like Amazon, eBay, Walmart, and Shopify, enabling centralized fulfillment workflows including picking, packing, shipping, and returns. The software also offers robust warehouse management tools (WMS) and EDI capabilities for B2B operations, making it suitable for scaling businesses.
Pros
- Extensive integrations with 100+ marketplaces and carriers
- Powerful automation for order routing and inventory sync
- Scalable WMS for high-volume fulfillment and 3PL management
Cons
- Steep learning curve and outdated user interface
- Complex setup requiring technical expertise
- High cost with custom pricing that may not suit small businesses
Best For
Mid-to-large multichannel e-commerce sellers or 3PLs handling high order volumes across diverse platforms.
Pricing
Custom pricing starting around $2,000/month based on order volume, SKUs, and features; annual contracts common with quotes required.
Zoho Inventory
specializedHandles order fulfillment, shipping, and inventory syncing for small to medium businesses.
Smart order routing that automatically assigns orders to the nearest warehouse based on inventory and location for faster fulfillment.
Zoho Inventory is a cloud-based solution designed for inventory management and order fulfillment, automating the picking, packing, and shipping processes for businesses handling multi-channel sales. It supports integrations with e-commerce platforms like Shopify, Amazon, and eBay, as well as shipping carriers such as UPS, FedEx, and DHL. The software provides real-time stock tracking, barcode scanning, and customizable workflows to optimize fulfillment operations for small to medium-sized enterprises.
Pros
- Seamless multi-channel order syncing and fulfillment automation
- Affordable pricing with a free tier for small volumes
- Strong mobile app for warehouse scanning and management
Cons
- Advanced reporting and analytics are somewhat limited
- Customer support response times can be slow for non-enterprise users
- Some features require integration with other Zoho apps for full potential
Best For
Small to medium businesses with multi-channel e-commerce sales seeking an integrated, cost-effective order fulfillment tool.
Pricing
Free plan for up to 20 online orders/month; paid plans start at $29/month (Basic, up to 500 orders) up to $199/month (Elite, unlimited).
Brightpearl
enterpriseUnifies retail operations with order management, fulfillment, and inventory control.
Unified Retail Operating System that embeds order fulfillment within full ERP, CRM, and financials for end-to-end retail automation
Brightpearl is a cloud-based retail operating system designed for multi-channel retailers, providing robust order fulfillment capabilities including inventory management, picking, packing, shipping, and returns processing. It integrates seamlessly with e-commerce platforms, marketplaces, POS systems, and carriers to automate the entire fulfillment workflow. The platform offers real-time visibility and scalability for growing businesses handling complex order volumes.
Pros
- Seamless multi-channel order integration and automation
- Advanced warehouse management with picking/packing optimization
- Strong reporting and real-time inventory visibility
Cons
- Steep learning curve and complex initial setup
- Higher pricing suitable for mid-market, not startups
- Some advanced features locked behind add-ons
Best For
Mid-sized multi-channel retailers with high order volumes needing integrated fulfillment, inventory, and ERP functionalities.
Pricing
Custom quote-based pricing; typically starts at $400-$600/month for core plans, scaling with users, orders, and modules.
Conclusion
After reviewing all 10 tools, ShipStation stands out as the top choice, leading with seamless automation of shipping, tracking, and fulfillment across multiple sales channels for e-commerce needs. ShipHero and Ordoro follow as strong alternatives: ShipHero offers cloud-based warehouse management, while Ordoro excels in inventory routing and multi-channel order automation, each fitting distinct operational priorities.
Ready to streamline your fulfillment? Start with ShipStation to unlock effortless order processing and scalability that grows with your business.
Tools Reviewed
All tools were independently evaluated for this comparison