Quick Overview
- 1#1: Amadeus - Provides a global distribution system for seamless booking of flights, hotels, rail, cars, and ancillaries for travel agencies.
- 2#2: Sabre - Delivers comprehensive travel technology for reservations, retailing, distribution, and hospitality solutions.
- 3#3: Travelport - Offers a universal commerce platform connecting travel buyers and sellers for flights, hotels, and more.
- 4#4: Rezdy - Streamlines online bookings, inventory management, and channel distribution for tours and activities.
- 5#5: FareHarbor - Powers tour operators with robust booking, payment, and marketing tools integrated across channels.
- 6#6: Bókun - Enables direct bookings and reseller distribution for tours, activities, and accommodations via TripAdvisor integration.
- 7#7: Peek - Provides an all-in-one platform for booking, CRM, and revenue management for experiences.
- 8#8: Checkfront - Manages multi-channel reservations, payments, and waivers for rentals, tours, and activities.
- 9#9: Xola - Optimizes direct online bookings and marketing for tour and activity operators.
- 10#10: Regiondo - Offers booking software with website builder and channel manager for leisure activities.
Tools were ranked based on features, user-friendliness, reliability, and value, ensuring they address diverse needs such as booking management, inventory control, and channel expansion for travel professionals.
Comparison Table
Comparing essential online travel agency software tools—including Amadeus, Sabre, Travelport, Rezdy, FareHarbor, and more—this table simplifies key features, pricing, and use cases to help readers identify the right fit for their business needs. Whether evaluating scalability, integration capabilities, or user experience, the guide equips travelers and industry professionals with actionable insights to make informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Amadeus Provides a global distribution system for seamless booking of flights, hotels, rail, cars, and ancillaries for travel agencies. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Sabre Delivers comprehensive travel technology for reservations, retailing, distribution, and hospitality solutions. | enterprise | 9.1/10 | 9.6/10 | 8.2/10 | 8.7/10 |
| 3 | Travelport Offers a universal commerce platform connecting travel buyers and sellers for flights, hotels, and more. | enterprise | 8.7/10 | 9.2/10 | 7.4/10 | 8.1/10 |
| 4 | Rezdy Streamlines online bookings, inventory management, and channel distribution for tours and activities. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | FareHarbor Powers tour operators with robust booking, payment, and marketing tools integrated across channels. | specialized | 8.4/10 | 9.1/10 | 8.2/10 | 7.8/10 |
| 6 | Bókun Enables direct bookings and reseller distribution for tours, activities, and accommodations via TripAdvisor integration. | specialized | 8.4/10 | 8.9/10 | 7.8/10 | 8.1/10 |
| 7 | Peek Provides an all-in-one platform for booking, CRM, and revenue management for experiences. | specialized | 8.3/10 | 8.7/10 | 8.1/10 | 7.8/10 |
| 8 | Checkfront Manages multi-channel reservations, payments, and waivers for rentals, tours, and activities. | specialized | 8.4/10 | 8.7/10 | 8.9/10 | 7.9/10 |
| 9 | Xola Optimizes direct online bookings and marketing for tour and activity operators. | specialized | 8.3/10 | 8.6/10 | 8.8/10 | 7.9/10 |
| 10 | Regiondo Offers booking software with website builder and channel manager for leisure activities. | specialized | 8.2/10 | 8.4/10 | 9.1/10 | 7.7/10 |
Provides a global distribution system for seamless booking of flights, hotels, rail, cars, and ancillaries for travel agencies.
Delivers comprehensive travel technology for reservations, retailing, distribution, and hospitality solutions.
Offers a universal commerce platform connecting travel buyers and sellers for flights, hotels, and more.
Streamlines online bookings, inventory management, and channel distribution for tours and activities.
Powers tour operators with robust booking, payment, and marketing tools integrated across channels.
Enables direct bookings and reseller distribution for tours, activities, and accommodations via TripAdvisor integration.
Provides an all-in-one platform for booking, CRM, and revenue management for experiences.
Manages multi-channel reservations, payments, and waivers for rentals, tours, and activities.
Optimizes direct online bookings and marketing for tour and activity operators.
Offers booking software with website builder and channel manager for leisure activities.
Amadeus
enterpriseProvides a global distribution system for seamless booking of flights, hotels, rail, cars, and ancillaries for travel agencies.
Its massive, real-time global travel content marketplace powered by NDC and AI for hyper-personalized offers.
Amadeus is a leading global distribution system (GDS) and technology platform that powers online travel agencies (OTAs) with access to vast inventories of flights, hotels, cars, rail, and ancillary services from over 700 airlines and 300,000 hotels worldwide. It provides robust APIs, white-label solutions, and tools for dynamic pricing, personalization, and revenue management to streamline booking processes and enhance customer experiences. As a comprehensive OTA software solution, it enables seamless integration, real-time inventory management, and advanced analytics for scalable travel businesses.
Pros
- Unparalleled global inventory covering 95% of airlines and millions of hotels
- Advanced AI-driven personalization and dynamic pricing capabilities
- Robust API ecosystem for seamless integrations and scalability
Cons
- Enterprise-level pricing can be prohibitive for small agencies
- Steep learning curve for full customization and advanced features
- Occasional dependency on third-party content updates
Best For
Large-scale OTAs and enterprise travel agencies seeking global reach and sophisticated booking technology.
Pricing
Custom enterprise pricing with subscription tiers, transaction-based fees (e.g., per booking or API call), and volume discounts; typically starts at $10,000+/month for mid-sized implementations.
Sabre
enterpriseDelivers comprehensive travel technology for reservations, retailing, distribution, and hospitality solutions.
Sabre's GDS with NDC support for direct airline inventory and dynamic offers
Sabre is a premier travel technology platform providing end-to-end solutions for online travel agencies (OTAs), including access to its global distribution system (GDS) for flights, hotels, cars, rail, and ancillaries. It offers robust APIs, booking engines, and revenue management tools to power scalable OTA operations. With integrations supporting NDC and modern retailing, Sabre helps agencies deliver personalized travel experiences and optimize yields.
Pros
- Unparalleled global inventory access via GDS covering 400+ airlines and 1.8M+ hotels
- Advanced APIs and developer tools for seamless integrations and custom OTA builds
- Sophisticated revenue management and personalization capabilities
Cons
- High implementation complexity and long onboarding times
- Premium pricing suitable mainly for enterprise-scale users
- Steep learning curve for full utilization of advanced features
Best For
Large OTAs and enterprise travel agencies requiring comprehensive global distribution and advanced retailing tools.
Pricing
Custom enterprise pricing; typically transaction-based fees (e.g., $2-5 per segment) plus subscription for APIs and tools.
Travelport
enterpriseOffers a universal commerce platform connecting travel buyers and sellers for flights, hotels, and more.
Travelport+ single API providing aggregated access to all content types, retailing, and merchandising in one modern platform
Travelport is a leading global distribution system (GDS) and travel commerce platform that powers online travel agencies with access to extensive inventories of flights, hotels, cars, rail, and ancillary services from thousands of suppliers worldwide. It offers modern APIs through the Travelport+ platform, enabling seamless integration for booking, retailing, and payment processing. Designed for scalability, it supports both traditional agents and digital OTAs in creating efficient, content-rich travel marketplaces.
Pros
- Vast global content inventory with strong airline partnerships and NDC support
- Travelport+ unified API for quick integration and retailing capabilities
- Robust tools for dynamic pricing, personalization, and payment processing
Cons
- Steep learning curve for legacy GDS interfaces
- High costs unsuitable for small agencies
- Occasional delays in adopting cutting-edge UI/UX innovations
Best For
Enterprise-level online travel agencies and travel management companies requiring comprehensive global distribution and advanced retailing features.
Pricing
Enterprise-level pricing with subscription fees plus per-transaction costs (e.g., $1-5 per booking); custom quotes required based on volume.
Rezdy
specializedStreamlines online bookings, inventory management, and channel distribution for tours and activities.
Advanced Channel Manager that automatically syncs availability, pricing, and bookings across 100+ global OTAs and resellers
Rezdy is a robust cloud-based reservation and booking platform tailored for tour, activity, and experience operators, enabling real-time inventory management, online bookings, and distribution to major OTAs like Viator and GetYourGuide. It offers tools for creating branded booking websites, processing payments, and generating reports to optimize operations. While primarily designed for suppliers rather than full OTA aggregation, its channel manager bridges direct sales and marketplace distribution effectively.
Pros
- Comprehensive channel manager for distributing inventory to 100+ OTAs and marketplaces
- Real-time availability syncing and automated confirmations reduce no-shows
- Extensive integrations with payment gateways, CRM, and accounting software
Cons
- Per-booking fees can increase costs for high-volume operators
- Advanced features locked behind premium plans
- Steeper learning curve for customization and reporting
Best For
Mid-sized tour and activity operators seeking a balance of direct bookings and OTA distribution without building custom systems.
Pricing
Starts at $49/month for Starter plan (1 user, basic features) up to custom Enterprise; plus 1-2% per booking fees and add-ons.
FareHarbor
specializedPowers tour operators with robust booking, payment, and marketing tools integrated across channels.
Channel Manager that automatically syncs inventory and rates across dozens of OTAs in real-time
FareHarbor is a robust online booking platform tailored for tour operators, activity providers, and experience-based businesses within the travel industry. It provides a customizable booking engine, real-time inventory management, secure payment processing, and automated customer communications. The software excels in multichannel distribution, integrating seamlessly with major OTAs like Viator, TripAdvisor, and Booking.com to maximize visibility and bookings.
Pros
- Extensive integrations with 100+ OTAs and channels for broad distribution
- Highly reliable booking engine with real-time availability and mobile optimization
- Responsive customer support and no upfront setup fees
Cons
- Commission-based pricing can accumulate for high-volume operators
- Less suited for non-experience travel like hotels or flights
- Advanced customization requires developer assistance
Best For
Tour and activity operators seeking scalable booking management and OTA distribution without monthly subscriptions.
Pricing
Pay-per-booking model (typically 0.5-2.5% + $0.50-$2 per transaction); no setup or monthly fees, with volume-based discounts and enterprise plans.
Bókun
specializedEnables direct bookings and reseller distribution for tours, activities, and accommodations via TripAdvisor integration.
TripAdvisor-powered channel manager with direct access to massive OTA networks
Bókun (bokun.io) is a robust booking and distribution platform designed for tour operators, activity providers, and online travel agencies (OTAs) to manage inventory, reservations, and multi-channel sales for tours, experiences, and accommodations. Owned by TripAdvisor, it features a powerful channel manager connecting to over 100 partners like Viator and GetYourGuide, alongside a customizable booking engine, website builder, and integrated payment processing. It streamlines operations from direct bookings to wholesale distribution, making it ideal for scaling tourism businesses.
Pros
- Extensive channel manager with 100+ integrations for broad distribution
- All-in-one tools including booking engine, website builder, and payments
- Strong reporting and analytics for inventory and performance insights
Cons
- Steep learning curve for advanced features and setup
- Pricing can escalate quickly with add-ons and commissions
- User interface feels somewhat dated in places
Best For
Mid-sized tour operators and OTAs specializing in activities and experiences that need seamless multi-channel distribution.
Pricing
Starts at €49/month for Starter plan; Professional €99/month, Business €199/month, plus transaction fees (1-2%) and custom enterprise options.
Peek
specializedProvides an all-in-one platform for booking, CRM, and revenue management for experiences.
Peek Connect API for effortless synchronization across 100+ sales channels
Peek is a robust booking and distribution platform tailored for tour, activity, and experience operators in the travel industry. It enables real-time inventory management, direct bookings via customizable widgets, and seamless integration with major OTAs like Viator, TripAdvisor, and GetYourGuide. The software also offers marketing tools, analytics, and payment processing to help operators optimize revenue and guest experiences.
Pros
- Extensive multi-channel distribution integrations with OTAs and Google
- Intuitive dashboard for managing bookings, inventory, and payments
- Advanced analytics and reporting for revenue optimization
Cons
- Pricing can be steep for small operators with transaction fees
- Primarily focused on experiences, less suited for hotels or flights
- Customer support response times can vary
Best For
Mid-sized tour and activity operators seeking scalable online booking and distribution tools.
Pricing
Custom plans starting at ~$99/month plus 1-3% transaction fees per booking.
Checkfront
specializedManages multi-channel reservations, payments, and waivers for rentals, tours, and activities.
Channel Manager for real-time, two-way inventory syncing with multiple online travel agencies
Checkfront is a powerful online booking platform designed for tour operators, activity providers, rentals, and event organizers in the travel industry. It handles reservations, payments, inventory management, and customer communications through customizable booking widgets and calendars. The software excels in channel management, allowing seamless distribution to major OTAs while providing detailed reporting for business insights.
Pros
- Robust Channel Manager for syncing with Viator, GetYourGuide, and other OTAs
- Intuitive drag-and-drop customization for booking forms and websites
- Strong analytics and reporting for revenue optimization
Cons
- Pricing scales quickly for high-volume users
- Additional transaction fees from payment gateways
- Advanced features require a steeper learning curve
Best For
Mid-sized tour and activity operators needing direct sales plus OTA distribution without complex setup.
Pricing
Starts at $49/month (Essentials, 100 bookings) up to $199+/month (Advanced); plus 2-3% payment processing fees.
Xola
specializedOptimizes direct online bookings and marketing for tour and activity operators.
Embeddable booking widget optimized for experiences, delivering 2-3x higher conversion rates than standard forms
Xola is a specialized booking and management platform tailored for tour operators, attractions, and activity providers in the travel and leisure industry. It provides an embeddable booking widget, inventory management, CRM tools, and marketing automation to streamline reservations and drive direct sales. With integrations to channels like Google, TripAdvisor, and Viator, Xola helps businesses optimize availability, pricing, and customer engagement across multiple platforms.
Pros
- Highly intuitive booking engine with high conversion rates
- Strong channel management and integrations with major OTAs
- Comprehensive marketing tools including email automation and upsell features
Cons
- Transaction fees can accumulate for high-volume operators
- Limited advanced customization without enterprise plans
- Customer support response times vary based on plan level
Best For
Small to mid-sized tour and activity operators seeking an easy-to-use platform to boost direct bookings and manage multi-channel distribution.
Pricing
Plans start at $49/month (Core) plus 2.9% + $0.30 per transaction; Pro at $199/month, Premium at $599/month, and custom Enterprise; additional fees for payment processing.
Regiondo
specializedOffers booking software with website builder and channel manager for leisure activities.
Advanced channel manager with direct API integrations to Viator, GetYourGuide, and TripAdvisor for effortless multi-channel distribution
Regiondo is a robust booking and management platform tailored for tour, activity, and experience providers in the online travel agency space. It offers an intuitive online booking engine, channel management for distribution to OTAs like Viator and GetYourGuide, and tools for payments, CRM, marketing automation, and reporting. Ideal for leisure operators, it streamlines reservations, inventory control, and customer engagement to boost bookings and revenue.
Pros
- Highly intuitive interface with minimal learning curve
- Seamless integrations with major OTAs and payment gateways
- Excellent multilingual support and mobile apps for on-site management
Cons
- Pricing can escalate quickly for high-volume operators
- Limited advanced analytics compared to top competitors
- Customization options are somewhat restricted
Best For
Small to medium-sized tour and activity operators seeking an user-friendly, all-in-one solution for bookings and channel distribution.
Pricing
Subscription plans start at €49/month for basic features, scaling to €299+/month for enterprise, plus 1-2% per-booking fees and setup costs.
Conclusion
The reviewed tools offer diverse capabilities, with Amadeus emerging as the top choice due to its seamless global distribution system, while Sabre and Travelport stand out as strong alternatives, each suited to different operational needs. Collectively, they highlight the breadth of innovation in travel tech, bridging booking, inventory, and distribution for varied agencies.
Begin your journey with Amadeus to unlock seamless, global travel management—an investment in efficiency and growth.
Tools Reviewed
All tools were independently evaluated for this comparison