Quick Overview
- 1#1: FareHarbor - All-in-one booking, payment, and marketing platform designed specifically for tour operators and activity providers.
- 2#2: Rezdy - Cloud-based reservation system that streamlines online bookings, inventory management, and channel distribution for tours and experiences.
- 3#3: Peek Pro - End-to-end tour operator software offering booking, CRM, and revenue management tools for experiences businesses.
- 4#4: Checkfront - Flexible online booking engine with real-time availability, payments, and integrations for tours and rentals.
- 5#5: Xola - Booking and distribution platform focused on marketing, sales, and operations for tours and attractions.
- 6#6: Bokun - TripAdvisor-backed booking software enabling tour operators to sell directly and through marketplaces worldwide.
- 7#7: Regiondo - User-friendly booking system with website builder, POS, and multi-channel distribution for tour providers.
- 8#8: Zaui - Enterprise-grade tour reservation software with advanced inventory, CRM, and reporting features.
- 9#9: Ventrata - Dynamic pricing and booking platform tailored for attractions, tours, and leisure activities.
- 10#10: TourCMS - Web-based tour operator system for managing bookings, availability, and wholesale distribution.
These tools were rigorously evaluated based on core features, user experience, reliability, and value, ensuring they meet the diverse needs of modern tour operators, from small businesses to enterprise-level providers.
Comparison Table
Navigating online tour booking software requires evaluating tools that align with specific workflows and business goals; this comparison table explores top options like FareHarbor, Rezdy, Peek Pro, Checkfront, and Xola, detailing key features, usability, and target industries to help readers identify the best fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | FareHarbor All-in-one booking, payment, and marketing platform designed specifically for tour operators and activity providers. | specialized | 9.7/10 | 9.8/10 | 9.3/10 | 9.5/10 |
| 2 | Rezdy Cloud-based reservation system that streamlines online bookings, inventory management, and channel distribution for tours and experiences. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 3 | Peek Pro End-to-end tour operator software offering booking, CRM, and revenue management tools for experiences businesses. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | Checkfront Flexible online booking engine with real-time availability, payments, and integrations for tours and rentals. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | Xola Booking and distribution platform focused on marketing, sales, and operations for tours and attractions. | specialized | 8.4/10 | 8.8/10 | 8.2/10 | 7.9/10 |
| 6 | Bokun TripAdvisor-backed booking software enabling tour operators to sell directly and through marketplaces worldwide. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.8/10 |
| 7 | Regiondo User-friendly booking system with website builder, POS, and multi-channel distribution for tour providers. | specialized | 8.3/10 | 8.9/10 | 8.1/10 | 7.7/10 |
| 8 | Zaui Enterprise-grade tour reservation software with advanced inventory, CRM, and reporting features. | enterprise | 8.3/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 9 | Ventrata Dynamic pricing and booking platform tailored for attractions, tours, and leisure activities. | specialized | 8.3/10 | 9.2/10 | 7.5/10 | 7.9/10 |
| 10 | TourCMS Web-based tour operator system for managing bookings, availability, and wholesale distribution. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 7.5/10 |
All-in-one booking, payment, and marketing platform designed specifically for tour operators and activity providers.
Cloud-based reservation system that streamlines online bookings, inventory management, and channel distribution for tours and experiences.
End-to-end tour operator software offering booking, CRM, and revenue management tools for experiences businesses.
Flexible online booking engine with real-time availability, payments, and integrations for tours and rentals.
Booking and distribution platform focused on marketing, sales, and operations for tours and attractions.
TripAdvisor-backed booking software enabling tour operators to sell directly and through marketplaces worldwide.
User-friendly booking system with website builder, POS, and multi-channel distribution for tour providers.
Enterprise-grade tour reservation software with advanced inventory, CRM, and reporting features.
Dynamic pricing and booking platform tailored for attractions, tours, and leisure activities.
Web-based tour operator system for managing bookings, availability, and wholesale distribution.
FareHarbor
specializedAll-in-one booking, payment, and marketing platform designed specifically for tour operators and activity providers.
Advanced Channel Manager for real-time, two-way inventory synchronization across all OTAs and direct channels, preventing overselling.
FareHarbor is a leading online booking platform tailored for tour operators, activity providers, and attractions, enabling seamless management of reservations, payments, and customer relationships. It offers real-time inventory control, automated communications, and integration with major online travel agencies (OTAs) like Viator and TripAdvisor. Designed to eliminate double bookings and maximize revenue, it includes tools for waivers, manifests, and mobile point-of-sale for on-site efficiency.
Pros
- Comprehensive integrations with OTAs for broad distribution without commissions on direct bookings
- Robust tools like real-time inventory sync, waivers, and customer CRM tailored for tours
- Exceptional 24/7 customer support and free onboarding/migration services
Cons
- Pricing model is per-booking (not subscription), which scales with volume
- Initial setup and learning curve for advanced features can take time
- Limited customization for highly unique branding or workflows
Best For
Mid-sized to large tour and activity operators seeking scalable, multi-channel booking management to grow revenue efficiently.
Pricing
No monthly fees or commissions on direct bookings; pay ~$1-2 per booking (exact rates custom-quoted based on volume).
Rezdy
specializedCloud-based reservation system that streamlines online bookings, inventory management, and channel distribution for tours and experiences.
Advanced Channel Manager with real-time two-way inventory sync across global OTAs and partners
Rezdy is a robust cloud-based booking and management platform tailored for tour operators, activity providers, and attractions. It streamlines online reservations, real-time inventory control, secure payments, and multi-channel distribution to platforms like Viator and GetYourGuide. The software also offers reporting, marketing automation, and a mobile app for on-the-go management.
Pros
- Powerful channel manager for seamless distribution across 100+ OTAs
- Real-time inventory and availability syncing across all channels
- Extensive integrations with payment gateways, accounting tools, and websites
Cons
- Pricing can escalate quickly for high-volume operators with per-booking fees
- Steeper learning curve for advanced features
- Customer support response times can vary during peak seasons
Best For
Mid-sized tour and activity operators seeking scalable multi-channel booking and revenue management.
Pricing
Starts at $49/month for Starter (up to 4 products), up to custom Enterprise plans; plus 1.5-2.5% per booking fee.
Peek Pro
specializedEnd-to-end tour operator software offering booking, CRM, and revenue management tools for experiences businesses.
Pro Marketplace integration for seamless distribution across major OTAs and channels without double bookings.
Peek Pro is a comprehensive online booking and management platform tailored for tour operators, attractions, and activity providers. It enables real-time reservations, inventory management, secure payments, and customer relationship tools to streamline operations. With features like dynamic pricing, multi-channel distribution, and detailed reporting, it helps businesses maximize bookings and revenue.
Pros
- Robust real-time booking engine with dynamic pricing capabilities
- Excellent mobile app for on-the-go management and Waived fees on bookings
- Strong integrations with OTAs, payment gateways, and marketing tools
Cons
- Pricing can be steep for smaller operators with transaction fees
- Advanced features have a learning curve for new users
- Limited customization in reporting compared to enterprise competitors
Best For
Mid-sized tour and activity businesses seeking scalable booking solutions with multi-channel distribution.
Pricing
Custom plans starting at around $99/month for basic tiers, scaling to enterprise levels with 1-2.9% transaction fees plus per-booking costs.
Checkfront
specializedFlexible online booking engine with real-time availability, payments, and integrations for tours and rentals.
Advanced multi-channel manager for automatic syncing and distribution to major OTAs without double-bookings
Checkfront is a robust online booking platform designed specifically for tour operators, activity providers, rentals, and event businesses. It offers a customizable booking engine that handles reservations, real-time availability, dynamic pricing, and secure payments through integrations like Stripe and PayPal. The software excels in multi-channel distribution, syncing with OTAs such as Viator and TripAdvisor, while providing tools for waivers, vouchers, and customer management to streamline operations.
Pros
- Powerful channel manager for OTAs like Viator, GetYourGuide, and TripAdvisor
- Flexible capacity and pricing rules with waivers and vouchers
- Strong mobile app and real-time inventory sync across multiple locations
Cons
- Pricing scales quickly with booking volume, potentially expensive for high-traffic sites
- Steeper learning curve for advanced customizations and integrations
- Limited native marketing automation compared to some competitors
Best For
Mid-sized tour and activity operators managing multiple locations and needing seamless OTA distribution.
Pricing
Starts at $49/month (Standard, up to 100 bookings), $99/month (Pro, up to 500), $199+/month (Premium/Enterprise); 2% + $0.99 per booking fee, with annual discounts and 14-day free trial.
Xola
specializedBooking and distribution platform focused on marketing, sales, and operations for tours and attractions.
Intelligent channel manager that syncs inventory in real-time across 100+ marketplaces to prevent overbooking and maximize occupancy.
Xola is a robust online booking platform designed specifically for tour, activity, and attraction operators, offering tools for managing reservations, inventory, payments, and customer relationships. It excels in multi-channel distribution, allowing seamless integration with major OTAs like Viator, TripAdvisor, and GetYourGuide to maximize bookings without overbooking risks. The platform also includes marketing automation, reporting dashboards, and a customizable booking widget to streamline operations and boost revenue for experience providers.
Pros
- Strong multi-channel distribution integrations to reach more customers
- User-friendly booking widget and mobile app for operators
- Advanced inventory management and dynamic pricing tools
Cons
- Pricing can be steep for very small operators
- Some advanced customizations require higher tiers
- Customer support response times can vary
Best For
Mid-sized tour and activity operators focused on expanding through OTAs and optimizing bookings across multiple channels.
Pricing
Starts at $199/month for the Starter plan (up to 500 bookings), with Pro at $599/month and Enterprise custom; plus ~2.9% + $0.30 transaction fees.
Bokun
specializedTripAdvisor-backed booking software enabling tour operators to sell directly and through marketplaces worldwide.
Advanced channel manager connecting to over 100 partners including TripAdvisor, Viator, and Expedia for automated distribution.
Bokun (bokun.io) is a comprehensive booking and distribution platform tailored for tour operators, activity providers, and experience businesses. It enables seamless online reservations, inventory management, payment processing, and multi-channel distribution to platforms like Viator, GetYourGuide, and Booking.com. Acquired by TripAdvisor, Bokun helps operators scale their reach globally while streamlining operations with features like vouchers, reporting, and a customizable booking widget.
Pros
- Extensive channel manager with 100+ integrations for broad distribution
- Free starter plan with no upfront costs
- Robust tools for vouchers, multi-currency, and real-time inventory
Cons
- Commissions on marketplace bookings (up to 15%) reduce margins
- Advanced customization requires higher tiers or development
- Customer support can be slower for non-premium users
Best For
Mid-sized tour operators seeking multi-channel distribution and global marketplace exposure without initial investment.
Pricing
Free plan available (with 15% commission on Bokun marketplace sales); paid plans from €49/month (Essential) to custom Enterprise, plus variable commissions.
Regiondo
specializedUser-friendly booking system with website builder, POS, and multi-channel distribution for tour providers.
Powerful Channel Manager that automatically syncs inventory, pricing, and availability across major OTAs like Viator, GetYourGuide, and TripAdvisor
Regiondo is a specialized online booking platform tailored for tour operators, activity providers, and attractions, enabling seamless reservation management, payment processing, and customer engagement. It features a customizable booking widget for websites, a powerful channel manager for distribution across OTAs like Viator and GetYourGuide, and built-in CRM tools for marketing automation. Ideal for businesses focused on experiences, it supports multi-language operations and mobile apps for on-the-go management.
Pros
- Advanced channel manager for real-time OTA synchronization
- Comprehensive CRM and marketing automation tools
- Multi-language and multi-currency support for global reach
Cons
- Higher pricing tiers may not suit very small operators
- Steeper learning curve for advanced customization
- Some features locked behind premium plans
Best For
Mid-sized tour and activity operators aiming to scale distribution through multiple online channels while managing bookings efficiently.
Pricing
Tiered subscription starting at €99/month (Starter) up to €399/month (Pro), with additional transaction fees of 1-2% and custom enterprise options.
Zaui
enterpriseEnterprise-grade tour reservation software with advanced inventory, CRM, and reporting features.
Advanced channel manager supporting over 100 OTAs with automatic inventory reconciliation and overbooking prevention
Zaui is a robust reservation and booking management platform tailored for tour operators, activity providers, and attractions worldwide. It provides a centralized system for real-time inventory control, online booking engine, and multi-channel distribution to OTAs like Viator and GetYourGuide. Additional tools include CRM, dynamic pricing, reporting dashboards, and payment processing to optimize operations and revenue.
Pros
- Powerful channel manager for seamless OTA integrations and real-time syncing
- Comprehensive reporting and analytics for revenue optimization
- Strong multi-currency and multi-language support for global operators
Cons
- Steep learning curve for advanced features
- Pricing can escalate quickly for high-volume users
- User interface feels dated compared to newer competitors
Best For
Mid-sized tour and activity operators seeking robust multi-channel distribution and inventory management without building custom systems.
Pricing
Subscription starts at $199/month (billed annually) for entry-level plans, scaling to $999+/month based on bookings; plus 1-2% transaction fees.
Ventrata
specializedDynamic pricing and booking platform tailored for attractions, tours, and leisure activities.
Advanced Yield Management system for real-time dynamic pricing and revenue optimization across inventory.
Ventrata is a comprehensive cloud-based platform designed for tour operators, attractions, and experience providers, offering an integrated online booking engine, CRM, and reservation management system. It enables seamless handling of bookings, payments, inventory, and customer communications across multiple channels. The software includes advanced tools for dynamic pricing, reporting, and revenue optimization to help businesses maximize occupancy and profits.
Pros
- All-in-one platform combining booking, CRM, POS, and analytics
- Strong dynamic pricing and yield management tools
- Excellent multi-channel distribution and integrations
Cons
- Steep learning curve for new users
- Pricing can be expensive for small operators
- Limited customization without developer support
Best For
Mid-sized to large tour operators and attractions needing scalable revenue management and integrated operations.
Pricing
Custom quote-based pricing starting around $500/month for basic plans, scaling with features, volume, and support needs.
TourCMS
specializedWeb-based tour operator system for managing bookings, availability, and wholesale distribution.
Advanced channel manager with direct API connections to major OTAs for real-time inventory syncing and reservations.
TourCMS is a robust online booking and channel management platform designed specifically for tour operators, activity providers, and accommodation businesses. It offers real-time inventory control, a customizable booking engine, and seamless distribution to major OTAs like Viator, GetYourGuide, and TripAdvisor. The software also includes CRM functionality, automated reporting, payment processing, and multi-language/multi-currency support to handle complex operations efficiently.
Pros
- Powerful channel manager for easy OTA integrations and distribution
- Comprehensive inventory and availability management across multiple products
- Strong reporting and CRM tools for customer insights and operations
Cons
- Steep learning curve for new users due to extensive features
- Outdated user interface that could be more modern and intuitive
- Pricing is quote-based and lacks full transparency upfront
Best For
Small to medium-sized tour operators seeking advanced OTA distribution and multi-channel booking management.
Pricing
Custom quote-based pricing starting around $150/month for basic plans, scaling with features, users, and bookings.
Conclusion
The reviewed online tour booking software options each offer distinct strengths, with FareHarbor leading as the top choice for its comprehensive all-in-one platform, integrating booking, payments, and marketing for tour operators. Rezdy and Peek Pro follow closely, providing strong alternatives—Rezdy with streamlined inventory and distribution, and Peek Pro with robust CRM and revenue management tools to meet varied business needs.
To maximize efficiency and grow your operations, start with FareHarbor’s all-encompassing tools, or explore Rezdy or Peek Pro based on your specific priorities—each platform delivers the features to elevate your business.
Tools Reviewed
All tools were independently evaluated for this comparison