Quick Overview
- 1#1: Threekit - Provides interactive 3D product configurators with AR, AI-guided selling, and real-time pricing for e-commerce customization.
- 2#2: Zakeke - Enables 3D product customization, virtual try-on, and visual commerce integration for online stores.
- 3#3: KBMax - Delivers visual CPQ product configurators with 3D modeling, rules-based logic, and CRM/ERP integrations.
- 4#4: Configura - Powers space planning and product configuration software like CET Designer for furniture and interiors.
- 5#5: Tacton - Offers advanced CPQ solutions with 3D visualization and automation for complex product configurations.
- 6#6: Customily - Supports product personalization and packaging configuration with live previews for print-on-demand e-commerce.
- 7#7: VividWorks - Creates cloud-based 3D product configurators and virtual showrooms for web and AR experiences.
- 8#8: Roomvo - Facilitates 3D room visualization and product configuration for furniture retailers online.
- 9#9: ShapeDiver - Provides parametric 3D product configurators using Grasshopper for custom manufacturing and design.
- 10#10: Chocoda - Offers no-code product configurators for Shopify and e-commerce with 3D previews and dynamic pricing.
We ranked these tools based on key factors like feature versatility, user-friendliness, integration capabilities, and overall value, ensuring they meet the diverse needs of businesses across industries.
Comparison Table
Online product configurator software enables businesses to let customers customize offerings visually, enhancing engagement and sales. This comparison table reviews tools like Threekit, Zakeke, KBMax, Configura, and Tacton, exploring features, integration needs, and user experience to help readers find the right fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Threekit Provides interactive 3D product configurators with AR, AI-guided selling, and real-time pricing for e-commerce customization. | specialized | 9.6/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Zakeke Enables 3D product customization, virtual try-on, and visual commerce integration for online stores. | specialized | 9.2/10 | 9.6/10 | 8.7/10 | 8.9/10 |
| 3 | KBMax Delivers visual CPQ product configurators with 3D modeling, rules-based logic, and CRM/ERP integrations. | enterprise | 8.6/10 | 9.2/10 | 8.3/10 | 8.0/10 |
| 4 | Configura Powers space planning and product configuration software like CET Designer for furniture and interiors. | enterprise | 8.9/10 | 9.6/10 | 7.4/10 | 8.2/10 |
| 5 | Tacton Offers advanced CPQ solutions with 3D visualization and automation for complex product configurations. | enterprise | 8.6/10 | 9.3/10 | 7.8/10 | 8.1/10 |
| 6 | Customily Supports product personalization and packaging configuration with live previews for print-on-demand e-commerce. | specialized | 8.4/10 | 9.1/10 | 8.2/10 | 7.8/10 |
| 7 | VividWorks Creates cloud-based 3D product configurators and virtual showrooms for web and AR experiences. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 8 | Roomvo Facilitates 3D room visualization and product configuration for furniture retailers online. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 9 | ShapeDiver Provides parametric 3D product configurators using Grasshopper for custom manufacturing and design. | specialized | 8.4/10 | 9.3/10 | 7.1/10 | 8.0/10 |
| 10 | Chocoda Offers no-code product configurators for Shopify and e-commerce with 3D previews and dynamic pricing. | other | 7.6/10 | 7.8/10 | 8.2/10 | 7.1/10 |
Provides interactive 3D product configurators with AR, AI-guided selling, and real-time pricing for e-commerce customization.
Enables 3D product customization, virtual try-on, and visual commerce integration for online stores.
Delivers visual CPQ product configurators with 3D modeling, rules-based logic, and CRM/ERP integrations.
Powers space planning and product configuration software like CET Designer for furniture and interiors.
Offers advanced CPQ solutions with 3D visualization and automation for complex product configurations.
Supports product personalization and packaging configuration with live previews for print-on-demand e-commerce.
Creates cloud-based 3D product configurators and virtual showrooms for web and AR experiences.
Facilitates 3D room visualization and product configuration for furniture retailers online.
Provides parametric 3D product configurators using Grasshopper for custom manufacturing and design.
Offers no-code product configurators for Shopify and e-commerce with 3D previews and dynamic pricing.
Threekit
specializedProvides interactive 3D product configurators with AR, AI-guided selling, and real-time pricing for e-commerce customization.
Real-time photorealistic 3D visualization with physics-based materials and infinite scalability for complex assemblies
Threekit is a premier online product configurator platform specializing in immersive 3D and AR experiences for e-commerce. It empowers businesses to build no-code, interactive product configurators that allow customers to customize complex products in real-time, visualize them photorealistically, and access instant pricing and quotes. Ideal for industries like manufacturing, furniture, and automotive, it integrates deeply with CRM, ERP, and e-commerce systems to streamline sales and reduce returns.
Pros
- Exceptional photorealistic 3D rendering and AR/VR support for engaging customer experiences
- No-code Studio interface with drag-and-drop logic for rapid configurator deployment
- Robust integrations with Shopify, Salesforce, SAP, and more, plus real-time pricing automation
Cons
- Steep learning curve for highly complex configurations requiring advanced rules
- Enterprise-level pricing may be prohibitive for small businesses
- Limited out-of-the-box templates for niche industries without customization
Best For
Mid-to-large enterprises in manufacturing, consumer goods, or B2B sales needing scalable, high-fidelity 3D product configurators to boost conversions.
Pricing
Custom enterprise pricing starting at around $20,000 annually, based on usage, features, and integrations; contact sales for quotes.
Zakeke
specializedEnables 3D product customization, virtual try-on, and visual commerce integration for online stores.
Native 3D Product Designer with real-time AR previews and multi-angle views, eliminating the need for external 3D modeling tools.
Zakeke is a comprehensive visual commerce platform specializing in online product configuration, enabling e-commerce businesses to offer real-time 3D customization, AR visualization, and personalized product experiences. It features a no-code 3D design studio for creating interactive configurators, AI-powered tools like color matching, and seamless integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce. The software enhances customer engagement by allowing instant previews, print-on-demand fulfillment, and multi-view sharing, ultimately driving conversions and reducing returns.
Pros
- Advanced 3D modeling and AR/VR visualization for immersive experiences
- Broad e-commerce platform integrations and no-code editor
- AI-driven features like color matching and automation workflows
Cons
- Pricing can be steep for small businesses or basic needs
- Initial setup and complex configurations have a learning curve
- Analytics and reporting could be more robust
Best For
Mid-sized to enterprise e-commerce brands offering customizable products like apparel, furniture, or jewelry that benefit from 3D/AR personalization.
Pricing
Starts at €99/month (Starter plan), €299/month (Pro), €599/month (Advanced), with custom Enterprise pricing; 14-day free trial available.
KBMax
enterpriseDelivers visual CPQ product configurators with 3D modeling, rules-based logic, and CRM/ERP integrations.
Real-time interactive 3D product rendering with drag-and-drop customization
KBMax is a robust online product configurator software tailored for manufacturers and B2B companies dealing with complex assemblies. It provides interactive 2D/3D visualization, rules-based configuration to ensure valid builds, and real-time pricing and quoting capabilities. The platform integrates deeply with CRM (like Salesforce) and ERP systems, enabling seamless guided selling across web, mobile, and sales channels.
Pros
- Exceptional 3D photorealistic rendering for immersive product visualization
- Powerful no-code rules engine for complex configurations without IT dependency
- Strong integrations with Salesforce, ERP, and e-commerce platforms
Cons
- Enterprise pricing can be steep for small to mid-sized businesses
- Initial setup requires expertise for highly customized rules
- Limited public resources for self-service onboarding
Best For
Manufacturers and B2B sellers with complex, customizable products needing visual configuration and CRM integration.
Pricing
Custom enterprise pricing via quote; typically starts at $10,000+ annually based on users, complexity, and integrations.
Configura
enterprisePowers space planning and product configuration software like CET Designer for furniture and interiors.
CET Extension Technology for building fully branded, rule-driven 3D configuration apps tailored to specific product catalogs
Configura provides advanced 3D product configuration software, primarily through its CET Designer platform, enabling businesses to create rule-based, interactive configurators for complex products like furniture, doors, and windows. It excels in generating photorealistic 3D visualizations, automated quotes, and multi-channel outputs for web, print, and AR/VR. Widely used by manufacturers such as IKEA and Steelcase, it bridges design, sales, and production workflows with deep ERP/CRM integrations.
Pros
- Unmatched photorealistic 3D rendering and real-time visualization
- Powerful rule engine for handling highly complex product rules
- Extensive integrations with ERP, CRM, and e-commerce systems
Cons
- Steep learning curve requiring training for full utilization
- Core development in desktop app (CET Designer), with web as secondary
- Enterprise pricing inaccessible for small businesses
Best For
Large manufacturers and retailers in furniture, building products, or heavy industry needing precise, scalable 3D configurators for sales and design teams.
Pricing
Custom enterprise licensing starting at $20,000+ annually, based on users, modules, and custom development; no public tiered plans.
Tacton
enterpriseOffers advanced CPQ solutions with 3D visualization and automation for complex product configurations.
Tacton Modeler: A visual, drag-and-drop interface for defining sophisticated product rules without coding expertise
Tacton is a robust CPQ platform specializing in online product configurators for complex, engineer-to-order manufactured goods. It empowers sales teams to guide customers through intricate configuration processes with rule-based logic, real-time pricing, and interactive 3D visualizations. The software excels in integrating with CAD, ERP, and CRM systems like Salesforce to streamline quoting and order fulfillment.
Pros
- Exceptional handling of complex rules and constraints for highly customizable products
- Seamless integrations with CAD, ERP, and CRM systems
- Interactive 3D visualization for enhanced customer experience
Cons
- Steep learning curve for setup and model building
- Enterprise-level pricing not suited for small businesses
- Overkill and resource-intensive for simple product catalogs
Best For
Large B2B manufacturers selling complex, configurable products requiring precise engineering rules and deep system integrations.
Pricing
Custom quote-based pricing, typically starting at $50,000+ annually for enterprise deployments with modules and user scaling.
Customily
specializedSupports product personalization and packaging configuration with live previews for print-on-demand e-commerce.
Real-time 3D product previews with photorealistic rendering
Customily is a robust online product configurator designed for e-commerce platforms, enabling customers to personalize products with real-time 3D previews and interactive design tools. It supports complex rules-based customization, drag-and-drop editors, and seamless integrations with Shopify, WooCommerce, BigCommerce, and print-on-demand services. Businesses can quickly set up customizable templates for items like apparel, mugs, and packaging without coding expertise.
Pros
- High-quality real-time 3D rendering and live previews enhance customer engagement
- Strong integrations with major e-commerce platforms and POD providers
- No-code rule engine for complex product configurations
Cons
- Higher pricing tiers required for advanced features and higher volume
- Steeper learning curve for intricate custom rules and templates
- Limited built-in analytics compared to enterprise competitors
Best For
Mid-sized e-commerce stores focused on print-on-demand personalization seeking visual customization without development resources.
Pricing
Starts at $99/month (Starter) for basic features, $199/month (Pro) for advanced 3D and rules, Enterprise custom; 14-day free trial available.
VividWorks
specializedCreates cloud-based 3D product configurators and virtual showrooms for web and AR experiences.
Advanced rule-based configuration engine that supports intricate product logic and dependencies without extensive coding
VividWorks is a cloud-based 3D product visualization and configuration platform designed for e-commerce businesses handling complex products. It allows customers to interact with photorealistic 3D models, customize options in real-time, and visualize products from multiple angles with AR support. The software integrates seamlessly with platforms like Shopify and Magento, enabling dynamic product pages that boost engagement and conversions.
Pros
- Exceptional photorealistic 3D rendering and real-time customization
- Robust rule-based configuration for complex products
- Strong integrations with major e-commerce platforms and AR/VR capabilities
Cons
- Steep learning curve for setup and model creation
- Enterprise-level pricing inaccessible for small businesses
- Limited built-in analytics and reporting tools
Best For
Mid-to-large e-commerce businesses selling customizable, high-value products like furniture, automotive parts, or machinery.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on product catalog size and usage volume; contact sales for quotes.
Roomvo
specializedFacilitates 3D room visualization and product configuration for furniture retailers online.
Mobile AR visualization that lets customers instantly place configured products in their real-world space using phone cameras.
Roomvo is a specialized online product configurator platform focused on 3D visualization for furniture, lighting, and home decor products. It allows users to create customizable 3D models with real-time rendering, AR previews, and 360-degree spins that integrate directly into e-commerce websites. The tool enhances customer engagement by enabling interactive product customization and virtual placement in real-world settings via mobile AR.
Pros
- Photorealistic 3D rendering and customization options
- Seamless AR/VR integration for mobile users
- Strong e-commerce platform compatibility (Shopify, BigCommerce)
Cons
- Primarily tailored to furniture/home goods, less versatile for other categories
- Setup requires 3D asset preparation and technical integration
- Premium pricing may not suit small businesses
Best For
Mid-to-large furniture and home decor e-commerce retailers aiming to boost conversions through immersive 3D experiences.
Pricing
Custom enterprise plans starting around $500/month, plus usage-based fees for renders and AR sessions; quotes required.
ShapeDiver
specializedProvides parametric 3D product configurators using Grasshopper for custom manufacturing and design.
Grasshopper-based parametric engine for unlimited rule-driven customizations without coding
ShapeDiver is a cloud-based platform that transforms parametric 3D models created in Grasshopper (Rhino) into interactive online product configurators. It enables real-time customization, high-quality 3D visualization, and exports in formats like STEP or STL for manufacturing. Users can embed these configurators seamlessly into websites, ideal for industries like furniture, architecture, and custom manufacturing.
Pros
- Exceptional parametric capabilities powered by Grasshopper for complex configurations
- Real-time 3D rendering and multi-format exports (STEP, STL, etc.)
- Seamless website embedding with robust viewer controls
Cons
- Steep learning curve requiring Grasshopper/Rhino proficiency
- Higher pricing for advanced features and higher usage volumes
- Limited built-in e-commerce integrations compared to generalist tools
Best For
Parametric designers and manufacturers needing advanced 3D interactive configurators for custom products.
Pricing
Freemium with free tier for testing; paid plans start at $49/month (Pro) up to custom Enterprise pricing based on views and users.
Chocoda
otherOffers no-code product configurators for Shopify and e-commerce with 3D previews and dynamic pricing.
Physics-based 3D simulations that show realistic chocolate melting and stacking for immersive customization
Chocoda is a no-code online product configurator platform specializing in interactive 3D customizers for e-commerce, particularly suited for confectionery and food products like chocolates. It enables businesses to let customers mix flavors, shapes, toppings, and packaging with real-time 3D previews and physics-based simulations. The tool integrates with Shopify, WooCommerce, and other platforms to streamline sales of personalized products.
Pros
- Intuitive drag-and-drop builder for quick setup
- High-quality 3D visualizations with realistic rendering
- Strong integrations with popular e-commerce platforms
Cons
- Limited advanced logic rules compared to enterprise tools
- Niche focus on food products limits broader applicability
- Pricing can escalate quickly for high-volume users
Best For
Small to medium confectionery brands seeking engaging, visual product customizers without coding expertise.
Pricing
Starts at €49/month for basic plan (up to 500 configs/month), scales to €199+/month for pro features and unlimited usage; custom enterprise pricing available.
Conclusion
The top tools highlight the versatility of online product configuration, with Threekit leading as the standout choice—offering interactive 3D, AR, AI-guided selling, and real-time pricing to elevate e-commerce customization. Zakeke follows with strong virtual try-on and visual commerce integration, ideal for seamless customer experiences, while KBMax excels in CPQ and CRM/ERP synergy, perfect for complex sales workflows. Each tool caters to unique needs, making the selection dependent on specific business goals.
Don’t miss out on transforming how customers engage with your products—try Threekit first to unlock its interactive 3D, AR, and dynamic pricing capabilities, or explore Zakeke or KBMax based on your priorities. Take the step to enhance customization and conversions today.
Tools Reviewed
All tools were independently evaluated for this comparison