Quick Overview
- 1#1: AgencyAnalytics - All-in-one marketing reporting platform that aggregates data from SEO, PPC, social, and email into customizable white-label dashboards for agencies.
- 2#2: Databox - Real-time marketing dashboards with drag-and-drop builder and 100+ integrations for tracking KPIs across multiple channels.
- 3#3: Whatagraph - Automated visual reporting tool that creates stunning, client-ready marketing reports from various data sources.
- 4#4: Google Looker Studio - Free, powerful data visualization tool for building interactive marketing reports and dashboards from Google and third-party sources.
- 5#5: Swydo - Automated reporting solution for digital agencies focusing on PPC, SEO, social media, and web analytics performance.
- 6#6: ReportGarden - Marketing reporting platform with pre-built white-label templates for quick creation of performance reports across channels.
- 7#7: DashThis - Customizable marketing dashboards and reports that connect to over 40 data sources without technical expertise.
- 8#8: Supermetrics - Data connector that pulls marketing metrics from multiple platforms into Google Sheets, Looker Studio, or Excel for analysis.
- 9#9: Klipfolio - Real-time KPI dashboards for marketing teams with extensive integrations and automated data refresh.
- 10#10: TapClicks - Enterprise marketing operations platform offering advanced reporting, AI insights, and multi-client management.
Tools were ranked based on robust feature sets (including cross-channel integration and automation), high-quality output (visually stunning, customizable dashboards), user-friendly design (intuitive interfaces, minimal technical barriers), and strong value for users, ensuring they address the diverse needs of modern marketing teams.
Comparison Table
This comparison table examines top online marketing reporting software tools, including AgencyAnalytics, Databox, Whatagraph, Google Looker Studio, Swydo, and more. It explores key details like features, pricing, and integrations, equipping readers to identify the best fit for their reporting needs. Whether for small businesses or agencies, the table simplifies selecting software that aligns with goals and workflow.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics All-in-one marketing reporting platform that aggregates data from SEO, PPC, social, and email into customizable white-label dashboards for agencies. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 9.0/10 |
| 2 | Databox Real-time marketing dashboards with drag-and-drop builder and 100+ integrations for tracking KPIs across multiple channels. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.7/10 |
| 3 | Whatagraph Automated visual reporting tool that creates stunning, client-ready marketing reports from various data sources. | specialized | 8.8/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | Google Looker Studio Free, powerful data visualization tool for building interactive marketing reports and dashboards from Google and third-party sources. | other | 8.7/10 | 9.2/10 | 7.8/10 | 10/10 |
| 5 | Swydo Automated reporting solution for digital agencies focusing on PPC, SEO, social media, and web analytics performance. | specialized | 8.2/10 | 8.7/10 | 8.1/10 | 7.8/10 |
| 6 | ReportGarden Marketing reporting platform with pre-built white-label templates for quick creation of performance reports across channels. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 7 | DashThis Customizable marketing dashboards and reports that connect to over 40 data sources without technical expertise. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
| 8 | Supermetrics Data connector that pulls marketing metrics from multiple platforms into Google Sheets, Looker Studio, or Excel for analysis. | specialized | 8.7/10 | 9.4/10 | 8.1/10 | 7.6/10 |
| 9 | Klipfolio Real-time KPI dashboards for marketing teams with extensive integrations and automated data refresh. | specialized | 8.2/10 | 8.8/10 | 7.6/10 | 7.9/10 |
| 10 | TapClicks Enterprise marketing operations platform offering advanced reporting, AI insights, and multi-client management. | enterprise | 8.1/10 | 9.0/10 | 7.5/10 | 7.0/10 |
All-in-one marketing reporting platform that aggregates data from SEO, PPC, social, and email into customizable white-label dashboards for agencies.
Real-time marketing dashboards with drag-and-drop builder and 100+ integrations for tracking KPIs across multiple channels.
Automated visual reporting tool that creates stunning, client-ready marketing reports from various data sources.
Free, powerful data visualization tool for building interactive marketing reports and dashboards from Google and third-party sources.
Automated reporting solution for digital agencies focusing on PPC, SEO, social media, and web analytics performance.
Marketing reporting platform with pre-built white-label templates for quick creation of performance reports across channels.
Customizable marketing dashboards and reports that connect to over 40 data sources without technical expertise.
Data connector that pulls marketing metrics from multiple platforms into Google Sheets, Looker Studio, or Excel for analysis.
Real-time KPI dashboards for marketing teams with extensive integrations and automated data refresh.
Enterprise marketing operations platform offering advanced reporting, AI insights, and multi-client management.
AgencyAnalytics
specializedAll-in-one marketing reporting platform that aggregates data from SEO, PPC, social, and email into customizable white-label dashboards for agencies.
White-label client portals that allow agencies to share interactive, branded reports with clients without revealing the underlying tool.
AgencyAnalytics is a leading white-label reporting platform tailored for digital marketing agencies, automating the creation of professional client reports and dashboards. It seamlessly integrates data from over 80 sources, including Google Analytics, Google Ads, Facebook Ads, SEO tools like Ahrefs and SEMrush, and email marketing platforms. The tool enables agencies to build customizable, branded client portals with real-time insights, eliminating manual reporting and enhancing client retention.
Pros
- Extensive integrations with 80+ marketing tools for comprehensive data aggregation
- Fully white-label client portals and automated reports for branded delivery
- Highly customizable dashboards and widgets with real-time data updates
Cons
- Pricing scales quickly with the number of clients/dashboards, which can get expensive for large agencies
- Steeper learning curve for advanced customizations and widget building
- Limited built-in data analysis tools compared to full analytics suites
Best For
Digital marketing agencies seeking to automate client reporting, deliver branded dashboards, and scale their reporting processes efficiently.
Pricing
Plans start at $59/month (Lead: up to 5 dashboards), $119/month (Pro: up to 25), $199/month (Agency: up to 50), with Enterprise custom pricing; billed annually for discounts.
Databox
specializedReal-time marketing dashboards with drag-and-drop builder and 100+ integrations for tracking KPIs across multiple channels.
Drag-and-drop Scorecards that pull live data from multiple sources into reusable, mobile-optimized KPI visualizations
Databox is a comprehensive online marketing reporting platform that consolidates data from over 100 integrations, including Google Analytics, Facebook Ads, Google Ads, HubSpot, and more, into customizable real-time dashboards. It enables marketers to visualize KPIs, track performance metrics, and automate report distribution via email, Slack, or mobile apps. With features like drag-and-drop builders and AI-powered insights, it streamlines reporting workflows for teams managing multiple campaigns.
Pros
- Extensive integrations with 100+ marketing tools for seamless data unification
- Real-time customizable dashboards and automated alerts
- Mobile app and easy sharing options for on-the-go access
Cons
- Steep learning curve for advanced customizations
- Advanced features and extra users require higher-tier plans
- Data retention limits on lower plans
Best For
Marketing agencies and teams needing to aggregate and visualize multi-channel campaign data into shareable, real-time reports.
Pricing
Free plan available; paid plans start at $72/month (Starter, billed annually) up to custom Premier pricing.
Whatagraph
specializedAutomated visual reporting tool that creates stunning, client-ready marketing reports from various data sources.
One-click automated report generation that blends data from multiple sources into beautiful, branded PDFs and interactive dashboards.
Whatagraph is a powerful online marketing reporting software that automates the creation of visually stunning dashboards and reports by integrating data from over 50 marketing platforms including Google Analytics, Facebook Ads, and Google Ads. It enables users to build customizable, white-labeled reports that update automatically and can be scheduled for delivery via email or client portals. Ideal for agencies and marketers focused on client reporting, it transforms raw data into compelling stories without coding.
Pros
- Exceptional visual data storytelling with drag-and-drop widgets
- Seamless integrations with 50+ marketing tools for automated data pulling
- White-label client portals and scheduled report delivery
Cons
- Premium pricing may be steep for small teams or solopreneurs
- Steeper learning curve for complex customizations
- Occasional sync delays or limitations with certain data sources
Best For
Marketing agencies and in-house teams delivering client-facing reports that need to impress with professional visuals.
Pricing
Plans start at €199/month (Pro, billed annually at €179) for unlimited reports, up to €399/month (Advanced) and custom Agency/Enterprise pricing; free 14-day trial available.
Google Looker Studio
otherFree, powerful data visualization tool for building interactive marketing reports and dashboards from Google and third-party sources.
Seamless, native real-time connections to Google Analytics and Ads for instant marketing data visualization
Google Looker Studio is a free, cloud-based data visualization tool that enables users to create interactive dashboards and custom reports from multiple data sources. It excels in online marketing reporting by seamlessly integrating with Google Analytics, Google Ads, Search Console, and other platforms to visualize key metrics like traffic, conversions, and ROI. With real-time collaboration and sharing features, it's designed for teams needing dynamic, shareable insights without licensing costs.
Pros
- Completely free with unlimited reports and users
- Deep integrations with Google marketing tools like Analytics and Ads
- Highly customizable visualizations and real-time data blending
Cons
- Steep learning curve for advanced customizations and formulas
- Performance lags with very large datasets or complex blends
- Limited native connectors outside Google ecosystem; relies on community add-ons
Best For
Marketing teams reliant on Google Analytics and Ads who need cost-free, customizable dashboards for performance reporting.
Pricing
Entirely free with no paid plans or usage limits.
Swydo
specializedAutomated reporting solution for digital agencies focusing on PPC, SEO, social media, and web analytics performance.
White-label, multi-client report automation with one-click client portals
Swydo is a specialized reporting platform for digital marketing agencies and teams, automating the creation of customizable dashboards and reports by integrating data from sources like Google Analytics, Google Ads, Facebook Ads, and over 40 other platforms. It streamlines multi-client reporting with white-label options, scheduled deliveries, and real-time data visualization to save time on manual reporting tasks. Ideal for agencies handling diverse campaigns, it focuses on professional client-facing outputs rather than deep analytics.
Pros
- Seamless integrations with 40+ marketing platforms
- Automated scheduling and white-label client reports
- Intuitive drag-and-drop report builder
Cons
- Pricing scales quickly for larger teams or clients
- Limited advanced data analysis tools
- Steeper learning curve for complex customizations
Best For
Digital marketing agencies managing multiple clients who need branded, automated reports without building from scratch.
Pricing
Starts at $59/month (Basic, 3 clients), $119/month (Pro, 10 clients), custom Agency plans for larger needs; 14-day free trial.
ReportGarden
specializedMarketing reporting platform with pre-built white-label templates for quick creation of performance reports across channels.
Seamless white-label PDF report automation with full client branding and multi-client management
ReportGarden is a cloud-based marketing reporting platform designed for agencies and marketers to automate the creation of white-label reports and dashboards. It connects to over 30 data sources like Google Analytics, Google Ads, Facebook Ads, SEO tools, and email platforms to consolidate performance data into customizable visualizations. Users can schedule automated PDF reports and share interactive client portals, streamlining reporting workflows significantly.
Pros
- Extensive integrations with major marketing platforms
- White-label reporting and client portals for agencies
- Automated scheduling and customizable templates
Cons
- Pricing scales quickly with number of clients/users
- Limited advanced data analytics or forecasting tools
- Steeper learning curve for complex customizations
Best For
Marketing agencies and teams needing automated, branded client reports without building from scratch.
Pricing
Starts at $49/month (Starter, up to 5 clients), $99/month (Pro, up to 20 clients), with Enterprise custom pricing; 15-day free trial available.
DashThis
specializedCustomizable marketing dashboards and reports that connect to over 40 data sources without technical expertise.
One-click automated report generation and multi-channel delivery from 50+ integrated data sources
DashThis is a powerful online marketing reporting software that aggregates data from over 50 platforms including Google Analytics, Facebook Ads, and SEO tools into customizable, visually appealing dashboards. It automates the creation and scheduled delivery of PDF, Excel, or email reports, eliminating manual data pulling for marketers and agencies. With pre-built templates and white-label options, it streamlines client reporting workflows efficiently.
Pros
- Seamless integrations with 50+ marketing sources
- Intuitive drag-and-drop dashboard builder with beautiful templates
- Automated report scheduling and white-label delivery
Cons
- Limited advanced data manipulation or custom metrics
- Pricing increases significantly with more dashboards/clients
- No real-time data updates in lower tiers
Best For
Marketing agencies and teams needing automated, client-ready reports without technical expertise.
Pricing
Starts at $39/month (Starter: 1 dashboard), $159/month (Pro: 10 dashboards), Enterprise custom pricing.
Supermetrics
specializedData connector that pulls marketing metrics from multiple platforms into Google Sheets, Looker Studio, or Excel for analysis.
Comprehensive pre-built connectors for seamless data pulls from virtually every major marketing and analytics platform.
Supermetrics is a data integration platform designed for marketers to extract, transform, and load data from over 90 sources including Google Analytics, Facebook Ads, Google Ads, and LinkedIn into destinations like Google Sheets, Looker Studio, Excel, and Power BI. It automates reporting workflows, enabling custom dashboards and metrics without coding. This makes it a go-to tool for consolidating multi-channel marketing data into unified reports.
Pros
- Vast library of 90+ connectors for major marketing platforms
- Powerful data transformation and scheduling capabilities
- Native integrations with Google Sheets and Looker Studio
Cons
- Pricing increases significantly with data volume and queries
- Steeper learning curve for complex field editing and queries
- Limited built-in visualization; relies on destination tools
Best For
Marketing agencies and teams using Google Workspace who need to aggregate data from multiple ad platforms for custom reporting.
Pricing
Starts at $99/month per team (up to 5 users, limited queries); scales to $349+/month for higher volumes, with enterprise custom pricing.
Klipfolio
specializedReal-time KPI dashboards for marketing teams with extensive integrations and automated data refresh.
Data blending from multiple sources into a single, real-time customizable dashboard
Klipfolio is a cloud-based dashboard and KPI visualization platform that connects to over 100 data sources, including key online marketing tools like Google Analytics, Google Ads, Facebook Ads, and HubSpot. It allows users to build interactive, real-time dashboards for tracking campaign performance, website traffic, conversions, and ROI without needing coding skills. Marketers can share these dashboards via public links, embeds, or mobile apps, making it ideal for data-driven reporting across teams.
Pros
- Extensive integrations with 100+ marketing and analytics platforms
- Real-time data visualization and customizable dashboards
- Pre-built dashboard library for quick marketing setups
Cons
- Steep learning curve for complex dashboard builds
- Pricing scales quickly for larger teams or advanced features
- Limited native collaboration tools compared to marketing-specific alternatives
Best For
Mid-sized marketing teams needing flexible, real-time dashboards from multiple data sources.
Pricing
Starts at $99/month (Starter plan for up to 3 users), $199/month (Growth for more users), with custom Enterprise pricing; 14-day free trial available.
TapClicks
enterpriseEnterprise marketing operations platform offering advanced reporting, AI insights, and multi-client management.
Visual Composer for drag-and-drop creation of fully customizable, interactive dashboards from hundreds of pre-built widgets and connectors
TapClicks is a robust marketing reporting and automation platform designed to aggregate data from over 100 marketing channels, analytics tools, and ad platforms into unified, customizable dashboards. It streamlines reporting for agencies and enterprises by automating data pulls, visualizations, and client deliverables through white-label portals. The software excels in multi-client management, performance tracking, and operational efficiency for digital marketing teams.
Pros
- Extensive integrations with 100+ data sources for comprehensive reporting
- Highly customizable dashboards and white-label client portals
- Automated reporting and scheduling to save time for agencies
Cons
- Steep learning curve for new users due to complex interface
- High pricing that may not suit small teams or startups
- Occasional data sync delays or inaccuracies reported by users
Best For
Marketing agencies and enterprise teams managing multiple clients who require scalable, white-label reporting across diverse channels.
Pricing
Custom enterprise pricing, typically starting at $500-$850/month for basic plans, scaling up to $1,650+/month based on connectors, users, and data volume.
Conclusion
With a spectrum of reporting tools tailored to diverse needs, the top contenders shine in their respective strengths. AgencyAnalytics leads as the top choice, offering an all-in-one platform that aggregates data from SEO, PPC, social, and email into customizable, white-label dashboards—perfect for agencies aiming for comprehensive, client-ready reports. Databox follows closely, excelling with real-time KPI tracking, a drag-and-drop builder, and 100+ integrations, making it ideal for teams needing flexible, multi-channel insights. Rounding out the top three, Whatagraph impresses with its automated, visually striking reports, streamlining the creation of stunning client materials. While each tool has its merits, AgencyAnalytics stands out as the best overall, combining versatility and agency focus.
Don’t miss out—try AgencyAnalytics today to experience effortless data aggregation, customizable dashboards, and the power to transform insights into actionable results for your clients and business.
Tools Reviewed
All tools were independently evaluated for this comparison