Quick Overview
- 1#1: EZLynx - Provides a comprehensive comparative quoting engine for personal and commercial insurance lines with real-time multi-carrier ratings.
- 2#2: Bold Penguin - Offers an API-driven instant quoting platform that connects consumers to quotes from multiple insurance carriers in seconds.
- 3#3: Applied Epic - Delivers integrated agency management with advanced online quoting capabilities for efficient policy comparisons and submissions.
- 4#4: Tarmika - Specializes in commercial lines quoting software with algorithmic rating for property, casualty, and specialty risks.
- 5#5: HawkSoft - Agency management system featuring robust integrated quoting engines for personal and commercial insurance products.
- 6#6: Semsee - Multi-carrier comparative rater that enables quick online insurance quotes and agency workflow automation.
- 7#7: Appulate - Cloud-based platform for commercial insurance quoting, binding, and policy issuance with carrier integrations.
- 8#8: Vertafore PL Rating - Personal lines rating engine providing accurate online quotes for auto, home, and other consumer insurance products.
- 9#9: NowCerts - All-in-one agency platform with online quoting tools for streamlined insurance shopping and policy management.
- 10#10: Insly - Full-cycle insurance software offering customizable online quoting portals for brokers and carriers worldwide.
Tools were chosen based on multi-carrier integration depth, real-time rating accuracy, user-friendliness, and adaptability to personal or commercial workflows, ensuring a focus on both functionality and practical value.
Comparison Table
Online insurance quoting software simplifies quote generation across policy types, and tools like EZLynx, Bold Penguin, Applied Epic, Tarmika, HawkSoft, and more offer varied features to meet agency needs. This comparison table breaks down key attributes—including ease of use, integration capabilities, and quote accuracy—to help readers identify the right fit for their workflow. By analyzing these platforms side by side, users can weigh strengths like speed, customization, and compatibility to enhance efficiency and customer service.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | EZLynx Provides a comprehensive comparative quoting engine for personal and commercial insurance lines with real-time multi-carrier ratings. | enterprise | 9.7/10 | 9.8/10 | 9.3/10 | 9.4/10 |
| 2 | Bold Penguin Offers an API-driven instant quoting platform that connects consumers to quotes from multiple insurance carriers in seconds. | specialized | 9.2/10 | 9.4/10 | 9.0/10 | 8.8/10 |
| 3 | Applied Epic Delivers integrated agency management with advanced online quoting capabilities for efficient policy comparisons and submissions. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 4 | Tarmika Specializes in commercial lines quoting software with algorithmic rating for property, casualty, and specialty risks. | specialized | 8.2/10 | 8.5/10 | 8.4/10 | 7.9/10 |
| 5 | HawkSoft Agency management system featuring robust integrated quoting engines for personal and commercial insurance products. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 6 | Semsee Multi-carrier comparative rater that enables quick online insurance quotes and agency workflow automation. | specialized | 8.1/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 7 | Appulate Cloud-based platform for commercial insurance quoting, binding, and policy issuance with carrier integrations. | enterprise | 8.1/10 | 8.5/10 | 7.7/10 | 7.9/10 |
| 8 | Vertafore PL Rating Personal lines rating engine providing accurate online quotes for auto, home, and other consumer insurance products. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 9 | NowCerts All-in-one agency platform with online quoting tools for streamlined insurance shopping and policy management. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 10 | Insly Full-cycle insurance software offering customizable online quoting portals for brokers and carriers worldwide. | enterprise | 8.1/10 | 8.5/10 | 7.9/10 | 7.7/10 |
Provides a comprehensive comparative quoting engine for personal and commercial insurance lines with real-time multi-carrier ratings.
Offers an API-driven instant quoting platform that connects consumers to quotes from multiple insurance carriers in seconds.
Delivers integrated agency management with advanced online quoting capabilities for efficient policy comparisons and submissions.
Specializes in commercial lines quoting software with algorithmic rating for property, casualty, and specialty risks.
Agency management system featuring robust integrated quoting engines for personal and commercial insurance products.
Multi-carrier comparative rater that enables quick online insurance quotes and agency workflow automation.
Cloud-based platform for commercial insurance quoting, binding, and policy issuance with carrier integrations.
Personal lines rating engine providing accurate online quotes for auto, home, and other consumer insurance products.
All-in-one agency platform with online quoting tools for streamlined insurance shopping and policy management.
Full-cycle insurance software offering customizable online quoting portals for brokers and carriers worldwide.
EZLynx
enterpriseProvides a comprehensive comparative quoting engine for personal and commercial insurance lines with real-time multi-carrier ratings.
RapidQuote engine providing side-by-side comparisons from hundreds of carriers in seconds
EZLynx is a leading all-in-one insurance agency management platform specializing in online quoting software for personal, commercial, life, and health lines. It delivers real-time comparative quotes from over 300 carriers through its powerful rating engine, enabling agents to shop multiple policies instantly. The system integrates quoting with CRM, workflows, client portals, and analytics to streamline agency operations end-to-end.
Pros
- Extensive integrations with 300+ carriers for fast, accurate multi-line quoting
- Comprehensive agency management tools including CRM and automated workflows
- Robust mobile app and client portal for anytime access and self-service quoting
Cons
- Steep initial learning curve for new users
- Pricing can be premium for small agencies
- Limited customization options in some modules
Best For
Mid-sized to large independent insurance agencies seeking a scalable, carrier-agnostic quoting powerhouse.
Pricing
Custom subscription pricing starting at ~$150/user/month, scaled by users, modules, and carrier access; free demo available.
Bold Penguin
specializedOffers an API-driven instant quoting platform that connects consumers to quotes from multiple insurance carriers in seconds.
Real-time comparative rater pulling live quotes from 20+ carriers in under 60 seconds
Bold Penguin is a leading online insurance quoting platform that enables independent agencies to deliver instant, comparative quotes for personal and commercial lines directly on their websites. It aggregates real-time rates from multiple carriers, streamlining the quoting process and improving lead conversion. The software integrates with agency management systems like EZLynx and Applied Epic, offering a seamless experience for agents and customers.
Pros
- Instant multi-carrier comparative quoting reduces time from days to minutes
- Robust integrations with AMS and carrier APIs for data accuracy
- Mobile-optimized widgets enhance customer self-service experience
Cons
- Pricing can be steep for very small agencies with low volume
- Initial setup and carrier onboarding requires time and configuration
- Limited advanced customization options compared to enterprise solutions
Best For
Independent insurance agencies aiming to digitize quoting and compete with direct-to-consumer insurers by capturing online leads.
Pricing
Custom subscription pricing based on agency size, quote volume, and features; typically starts at $500-$1,000 per month with per-quote fees.
Applied Epic
enterpriseDelivers integrated agency management with advanced online quoting capabilities for efficient policy comparisons and submissions.
Real-time comparative rater integrating 500+ carriers for instant side-by-side quotes across lines of business
Applied Epic is a comprehensive cloud-based agency management system from Applied Systems, offering robust online insurance quoting for personal, commercial, and specialty lines. It enables agencies to generate real-time comparative quotes from hundreds of carrier integrations, streamlining the sales process with automated workflows and data synchronization. Beyond quoting, it provides end-to-end policy management, client portals, and analytics to support full agency operations.
Pros
- Extensive integrations with over 500 carriers for fast, accurate multi-line quoting
- Advanced automation and workflow tools that reduce manual data entry
- Scalable platform with strong reporting and compliance features
Cons
- Steep learning curve due to its comprehensive feature set
- High implementation and ongoing costs for smaller agencies
- Customization can require IT support or consulting
Best For
Mid-sized to large insurance agencies needing an all-in-one platform for high-volume quoting and agency management.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually for small agencies, scaling with users, modules, and integrations.
Tarmika
specializedSpecializes in commercial lines quoting software with algorithmic rating for property, casualty, and specialty risks.
Panel Acquirer technology that dynamically manages and optimizes quotes from the largest UK panel of commercial motor insurers
Tarmika is a specialized online insurance quoting platform primarily focused on the UK commercial motor insurance market. It connects brokers and MGAs with a large panel of over 40 insurers to deliver real-time, comparative quotes for non-standard and complex risks. The software emphasizes speed, accuracy, and panel management tools to streamline the quoting process for businesses handling fleet and commercial vehicle policies.
Pros
- Extensive panel of 40+ specialist commercial insurers for broad coverage options
- Real-time quoting engine optimized for complex, non-standard risks
- Robust API integrations for seamless workflow with agency management systems
Cons
- Primarily limited to UK commercial motor insurance, lacking broader product support
- Custom pricing can be opaque and higher for smaller brokers
- Occasional delays during peak times due to high volume processing
Best For
UK-based insurance brokers and MGAs specializing in commercial vehicle and fleet insurance who need fast access to a wide insurer panel.
Pricing
Custom subscription pricing based on usage and panel access; typically starts around £500/month for mid-sized brokers, with enterprise plans on request.
HawkSoft
enterpriseAgency management system featuring robust integrated quoting engines for personal and commercial insurance products.
Hawk Comparative Rater for simultaneous quoting from dozens of carriers in seconds
HawkSoft is a comprehensive agency management system designed for independent insurance agencies, offering robust online quoting capabilities through its integrated Comparative Rater that pulls real-time quotes from multiple carriers. It streamlines the entire insurance workflow, from client intake and policy comparison to issuance, renewals, and servicing. The platform supports personal, commercial, and specialty lines with strong emphasis on data accuracy and compliance. While primarily desktop-based with web enhancements, it enables efficient online quoting for agents serving clients digitally.
Pros
- Extensive carrier integrations for fast comparative quoting across 200+ partners
- Powerful reporting and automation tools for agency efficiency
- Reliable customer support and frequent updates
Cons
- Interface feels dated compared to fully modern web apps
- Steeper learning curve for new users
- Higher cost for smaller agencies
Best For
Mid-sized independent insurance agencies needing a full-suite management system with advanced multi-carrier online quoting.
Pricing
Subscription-based starting at around $125 per user/month, with custom enterprise pricing based on agency size and modules.
Semsee
specializedMulti-carrier comparative rater that enables quick online insurance quotes and agency workflow automation.
Embeddable website quote engine that generates qualified leads instantly without redirecting users off-site
Semsee is a comparative insurance quoting software tailored for independent agencies, enabling real-time quotes for auto, home, business, and life insurance from over 40 carriers directly on agency websites. It features an embeddable quote engine that captures leads 24/7 without requiring agent involvement, alongside integrated CRM tools for nurturing and conversion. The platform emphasizes ease of deployment and carrier connectivity to streamline the quoting process.
Pros
- Multi-carrier comparative quoting for fast, accurate rates
- Seamless website embedding for self-service leads
- Integrated CRM and automation for lead follow-up
Cons
- Limited advanced analytics compared to top competitors
- Customization options can feel restrictive for larger agencies
- Pricing scales quickly with additional users or lines
Best For
Small to mid-sized independent insurance agencies seeking straightforward online quoting and lead capture without complex setup.
Pricing
Starts at $149/month for basic plan (1 user, core quoting); scales to $499+/month for enterprise with unlimited users and full features; custom quotes available.
Appulate
enterpriseCloud-based platform for commercial insurance quoting, binding, and policy issuance with carrier integrations.
Lightning-fast comparative rater delivering quotes from 100+ carriers in seconds
Appulate is a web-based comparative quoting platform tailored for insurance agencies, enabling quick access to real-time quotes from multiple carriers for personal and commercial lines. It streamlines the quoting process by aggregating rates, coverages, and underwriting data in one interface, reducing manual effort. The software integrates with leading agency management systems to enhance workflow efficiency for brokers.
Pros
- Multi-carrier comparative quoting for speed and accuracy
- Support for both personal (auto, home) and commercial lines
- Seamless integrations with agency management systems like AMS360
Cons
- Steep initial learning curve for new users
- Pricing can be high for smaller agencies
- Limited advanced customization options compared to top competitors
Best For
Mid-sized independent insurance agencies seeking efficient multi-carrier quoting to win more business.
Pricing
Custom subscription pricing based on agency size, users, and lines of business; typically $100-$300 per user/month with volume discounts.
Vertafore PL Rating
specializedPersonal lines rating engine providing accurate online quotes for auto, home, and other consumer insurance products.
Advanced rules-based rating engine supporting complex, multi-state scenarios with real-time carrier data feeds
Vertafore PL Rating is a robust rating engine tailored for personal lines insurance quoting, including auto, homeowners, and renters policies. It integrates seamlessly with Vertafore's agency management systems like AMS360 and PL Rating Manager to deliver accurate, real-time quotes compliant with state regulations. Designed primarily for insurers and agencies, it supports multi-carrier comparisons and automates complex rating calculations to streamline the quoting process.
Pros
- Highly accurate multi-line rating engine with extensive carrier support
- Strong integration with Vertafore ecosystem and third-party tools
- Built-in compliance tools for state-specific regulations
Cons
- Steep learning curve for non-expert users
- Enterprise pricing lacks transparency and can be costly
- Primarily backend-focused, less optimized for direct consumer online quoting
Best For
Mid-sized insurance agencies and carriers needing reliable, integrated backend rating for personal lines quoting.
Pricing
Custom enterprise pricing upon request; typically subscription-based with per-user or per-policy fees starting in the thousands annually.
NowCerts
enterpriseAll-in-one agency platform with online quoting tools for streamlined insurance shopping and policy management.
One-click quote-to-issue workflow with automated carrier downloads
NowCerts is a cloud-based insurance agency management system with robust online quoting capabilities, allowing agents to generate real-time quotes from over 200 carriers directly within the platform. It integrates quoting with policy management, billing, endorsements, and client communications for a streamlined workflow. Ideal for property & casualty agencies, it supports automation and compliance features to enhance efficiency.
Pros
- Real-time quoting from 200+ carriers
- Seamless policy issuance and management integration
- Strong mobile app and API connectivity
Cons
- Pricing can be high for smaller agencies
- Initial setup and learning curve for advanced features
- Reporting tools lack deep customization
Best For
Mid-sized property & casualty insurance agencies needing integrated quoting and full agency management.
Pricing
Starts at $99/user/month for core quoting; scales to $250+/user/month with full modules and add-ons.
Insly
enterpriseFull-cycle insurance software offering customizable online quoting portals for brokers and carriers worldwide.
No-code quoting configurator that enables rapid creation and deployment of bespoke insurance products
Insly is a cloud-based insurance management platform tailored for insurers, brokers, and MGAs, offering a robust online quoting engine for instant customer quotes across multiple products. It streamlines the policy lifecycle from quoting and binding to renewals and claims with no-code configuration tools. The platform supports embedded widgets, APIs, and white-label solutions for seamless digital distribution.
Pros
- Highly customizable no-code product builder for complex quoting flows
- Strong API ecosystem for integrations with third-party services
- Scalable cloud infrastructure with fast deployment times
Cons
- Pricing lacks transparency and requires custom quotes
- Initial setup can be complex for non-technical users
- Limited out-of-the-box templates for niche insurance lines
Best For
Mid-sized insurers and MGAs seeking a flexible, digital-first quoting solution without extensive coding.
Pricing
Custom enterprise pricing starting around €500-€2000/month based on users, products, and volume; contact sales for quotes.
Conclusion
The reviewed online insurance quoting software varies in focus—from multi-carrier flexibility to seamless integration—yet all excel in streamlining processes. EZLynx leads as the top choice, with a robust comparative engine that delivers real-time ratings across personal and commercial lines, while Bold Penguin impresses with its API-driven instant quotes, and Applied Epic stands out for its integrated agency management tools, offering strong alternatives for different needs.
Explore EZLynx to unlock its comprehensive quoting capabilities and optimize your insurance operations, or consider Bold Penguin or Applied Epic based on your specific workflow requirements to enhance efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison