Quick Overview
- 1#1: Sift - Sift delivers real-time, machine learning-driven fraud prevention for online transactions and accounts.
- 2#2: Riskified - Riskified provides AI-powered fraud protection with chargeback guarantees for e-commerce merchants.
- 3#3: Signifyd - Signifyd offers guaranteed commerce protection using machine learning to approve more orders securely.
- 4#4: Forter - Forter enables instant fraud decisions through identity resolution and behavioral analysis.
- 5#5: Kount - Kount uses predictive analytics and device fingerprinting for real-time online fraud prevention.
- 6#6: SEON - SEON combines machine learning, digital footprints, and email/IP intel to fight online fraud.
- 7#7: Feedzai - Feedzai's adaptive AI platform detects and prevents fraud across payments and accounts in real-time.
- 8#8: Arkose Labs - Arkose Labs prevents account takeover and credential stuffing with adaptive challenges and ML.
- 9#9: Fingerprint - Fingerprint provides robust device intelligence and browser fingerprinting to block fraudsters.
- 10#10: ClearSale - ClearSale combines automated screening and expert review for e-commerce fraud prevention.
Tools were ranked based on factors like real-time detection accuracy, adaptive learning capabilities, ease of integration, and overall value, ensuring a focus on both technical strength and practical utility.
Comparison Table
Protecting online transactions from fraud demands robust tools, and comparing solutions like Sift, Riskified, Signifyd, Forter, Kount, and more helps businesses find the right fit. This table breaks down key features, performance, and capabilities to guide informed decisions for effective fraud prevention strategies.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Sift Sift delivers real-time, machine learning-driven fraud prevention for online transactions and accounts. | enterprise | 9.7/10 | 9.8/10 | 9.3/10 | 9.1/10 |
| 2 | Riskified Riskified provides AI-powered fraud protection with chargeback guarantees for e-commerce merchants. | enterprise | 9.3/10 | 9.6/10 | 8.7/10 | 9.1/10 |
| 3 | Signifyd Signifyd offers guaranteed commerce protection using machine learning to approve more orders securely. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 4 | Forter Forter enables instant fraud decisions through identity resolution and behavioral analysis. | specialized | 9.1/10 | 9.5/10 | 8.8/10 | 8.5/10 |
| 5 | Kount Kount uses predictive analytics and device fingerprinting for real-time online fraud prevention. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 6 | SEON SEON combines machine learning, digital footprints, and email/IP intel to fight online fraud. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 7 | Feedzai Feedzai's adaptive AI platform detects and prevents fraud across payments and accounts in real-time. | enterprise | 8.7/10 | 9.3/10 | 7.5/10 | 8.2/10 |
| 8 | Arkose Labs Arkose Labs prevents account takeover and credential stuffing with adaptive challenges and ML. | specialized | 8.7/10 | 9.2/10 | 7.9/10 | 8.1/10 |
| 9 | Fingerprint Fingerprint provides robust device intelligence and browser fingerprinting to block fraudsters. | specialized | 8.8/10 | 9.4/10 | 8.3/10 | 8.1/10 |
| 10 | ClearSale ClearSale combines automated screening and expert review for e-commerce fraud prevention. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.8/10 |
Sift delivers real-time, machine learning-driven fraud prevention for online transactions and accounts.
Riskified provides AI-powered fraud protection with chargeback guarantees for e-commerce merchants.
Signifyd offers guaranteed commerce protection using machine learning to approve more orders securely.
Forter enables instant fraud decisions through identity resolution and behavioral analysis.
Kount uses predictive analytics and device fingerprinting for real-time online fraud prevention.
SEON combines machine learning, digital footprints, and email/IP intel to fight online fraud.
Feedzai's adaptive AI platform detects and prevents fraud across payments and accounts in real-time.
Arkose Labs prevents account takeover and credential stuffing with adaptive challenges and ML.
Fingerprint provides robust device intelligence and browser fingerprinting to block fraudsters.
ClearSale combines automated screening and expert review for e-commerce fraud prevention.
Sift
enterpriseSift delivers real-time, machine learning-driven fraud prevention for online transactions and accounts.
Global Fraud Network with over 1 trillion annual events, enabling predictive intelligence that outperforms siloed solutions
Sift is an AI-powered fraud prevention platform that protects online businesses from payment fraud, account takeovers, and other digital threats using machine learning and a massive global data network processing trillions of events annually. It delivers real-time risk scoring, automated decisions, and adaptive models that learn from a merchant's unique data while leveraging industry-wide insights. With seamless integrations across e-commerce, fintech, and marketplaces, Sift minimizes fraud losses while optimizing customer conversions and experience.
Pros
- Unmatched accuracy from ML models and the world's largest fraud data network
- Real-time, scalable protection across all fraud vectors with minimal false positives
- Rapid deployment via APIs and pre-built integrations with major platforms
Cons
- Enterprise pricing may be prohibitive for small businesses or startups
- Advanced configuration requires fraud expertise for optimal tuning
- Relies heavily on high-quality transaction data for peak performance
Best For
Mid-to-large e-commerce, fintech, and marketplace businesses handling high transaction volumes that need robust, scalable fraud prevention.
Pricing
Custom enterprise pricing based on transaction volume; typically starts at $10K+ monthly for mid-sized operations with volume-based tiers.
Riskified
enterpriseRiskified provides AI-powered fraud protection with chargeback guarantees for e-commerce merchants.
Chargeback Guarantee: Riskified reimburses 100% of approved fraudulent chargebacks, unique risk transfer model.
Riskified is an AI-powered fraud prevention platform tailored for e-commerce merchants, leveraging machine learning and a global risk intelligence network to detect fraudulent transactions in real-time. It automates order approval decisions, minimizes manual reviews, and integrates seamlessly with major platforms like Shopify, Magento, and BigCommerce. The standout Chargeback Guarantee reimburses merchants for approved fraudulent chargebacks, effectively transferring fraud risk away from the business.
Pros
- Chargeback Guarantee shifts fraud liability to Riskified
- Advanced ML models with high accuracy and low false positives
- Robust integrations and 24/7 global support team
Cons
- Premium pricing may be prohibitive for small businesses
- Setup requires technical integration expertise
- Limited transparency in custom pricing structure
Best For
High-volume e-commerce merchants with international sales seeking guaranteed fraud protection.
Pricing
Custom enterprise pricing based on GMV, typically 0.02%-0.1% of processed volume with minimum commitments.
Signifyd
enterpriseSignifyd offers guaranteed commerce protection using machine learning to approve more orders securely.
Commerce Guarantee: Signifyd assumes full liability for fraud on any approved order, protecting merchants' revenue completely.
Signifyd is a commerce protection platform designed for e-commerce businesses, leveraging machine learning and AI for real-time fraud detection, chargeback management, and account protection. It analyzes transactions across over 500 data points to deliver automated decisions, ensuring merchants can approve more orders confidently. By guaranteeing against fraud losses on approved orders, Signifyd shifts liability away from merchants, allowing focus on growth rather than fraud risks.
Pros
- Full Commerce Guarantee covers fraud losses on approved orders
- Advanced ML engine with high accuracy and low false positives
- Seamless integrations with major e-commerce platforms like Shopify and BigCommerce
Cons
- Enterprise pricing lacks transparency and can be costly for smaller merchants
- Setup may require technical expertise for custom integrations
- Best suited for high-volume stores, overkill for low GMV businesses
Best For
Mid-to-large e-commerce merchants with significant transaction volumes seeking guaranteed fraud protection and scalability.
Pricing
Custom enterprise pricing based on Gross Merchandise Value (GMV); typically starts for businesses with $500K+ annual GMV, quote-based with no public tiers.
Forter
specializedForter enables instant fraud decisions through identity resolution and behavioral analysis.
Instant Identity Resolution engine that verifies users in milliseconds using global trust data for seamless, CAPTCHA-free experiences
Forter is an AI-powered fraud prevention platform designed for e-commerce businesses, providing real-time detection and prevention of online fraud including payment fraud, account takeovers, and chargebacks. It uses machine learning models trained on billions of transactions to deliver accurate risk decisions without disrupting legitimate customer experiences. The platform's Trust Center allows merchants to customize policies and workflows for optimal security and conversion rates.
Pros
- Advanced ML-driven accuracy with low false positives
- Frictionless approvals for 99%+ of legitimate transactions
- Comprehensive coverage for payment fraud, ATO, and policy abuse
Cons
- High cost tailored to enterprise-scale volumes
- Steep learning curve for advanced policy customization
- Limited options for small businesses or low-volume sites
Best For
Enterprise e-commerce brands with high transaction volumes seeking scalable, real-time fraud prevention without user friction.
Pricing
Custom enterprise pricing based on transaction volume; typically starts at $10K+/month for mid-tier plans—contact sales for quote.
Kount
enterpriseKount uses predictive analytics and device fingerprinting for real-time online fraud prevention.
Customer Data Platform (CDP) that creates a persistent identity graph for omnichannel fraud detection and prevention
Kount is an AI-powered fraud prevention platform tailored for e-commerce businesses, leveraging machine learning to detect fraudulent transactions in real-time. It provides risk scoring, automated decisioning, and a unified customer view through its Customer Data Platform. The solution integrates with major payment gateways and e-commerce platforms to minimize chargebacks and protect revenue.
Pros
- Advanced AI/ML models with high detection accuracy (over 99% claimed)
- Real-time decision engine for scalable fraud management
- Seamless integrations with 200+ platforms including Shopify and BigCommerce
Cons
- Enterprise-focused pricing can be prohibitive for small businesses
- Initial setup and customization require technical expertise
- Limited reporting customization without add-ons
Best For
Mid-to-large e-commerce merchants with high transaction volumes needing robust, AI-driven fraud prevention.
Pricing
Custom quote-based pricing, typically transaction-volume dependent starting at $10,000+/year for mid-tier plans; no public self-service tiers.
SEON
specializedSEON combines machine learning, digital footprints, and email/IP intel to fight online fraud.
Psychographic profiling via email intelligence, revealing user interests, politics, and intent for unprecedented fraud insights.
SEON (seon.io) is a robust online fraud prevention platform that uses machine learning, device fingerprinting, IP geolocation, and unique psychographic data from emails to detect fraud in real-time. It provides no-code rule engines, customizable workflows, and over 200 data points for comprehensive risk scoring across industries like e-commerce, fintech, and iGaming. With seamless integrations via API, SDK, and plugins, SEON helps businesses reduce chargebacks, prevent account takeovers, and block bots effectively.
Pros
- Extensive data signals including psychographics and a massive fraud database for high accuracy
- Flexible integrations and no-code tools for quick deployment
- Proven scalability for high-volume transactions with low false positives
Cons
- Custom quote-based pricing can be costly for small businesses
- Steep learning curve for advanced machine learning configurations
- Limited transparency on exact pricing tiers without sales contact
Best For
Mid-to-large online businesses in high-risk sectors like fintech, iGaming, and e-commerce needing precise, data-rich fraud detection.
Pricing
Custom enterprise pricing based on monthly transaction volume; starts around $500-$1,000/month for mid-tier plans, with volume discounts.
Feedzai
enterpriseFeedzai's adaptive AI platform detects and prevents fraud across payments and accounts in real-time.
Adaptive AI models powered by RiskOps that autonomously learn and evolve against emerging fraud patterns in real-time
Feedzai is an AI-powered fraud prevention platform specializing in real-time detection and mitigation of online fraud for payments, banking, and e-commerce. It leverages machine learning, behavioral analytics, and graph-based intelligence to analyze transactions, user networks, and anomalies with high accuracy. The platform's adaptive models continuously evolve to combat sophisticated threats like account takeovers, synthetic identities, and payment fraud while minimizing false positives.
Pros
- Advanced AI/ML with graph analytics for superior fraud detection accuracy
- Scalable real-time processing for millions of transactions per second
- Comprehensive coverage of modern fraud types including ATO and merchant fraud
Cons
- Complex implementation requiring technical expertise and integration effort
- High enterprise-level pricing not suitable for SMBs
- Steep learning curve for customization and optimization
Best For
Large financial institutions, payment processors, and high-volume e-commerce platforms needing robust, scalable fraud prevention.
Pricing
Custom enterprise pricing based on transaction volume and features; typically starts at tens of thousands annually—contact sales for quotes.
Arkose Labs
specializedArkose Labs prevents account takeover and credential stuffing with adaptive challenges and ML.
Arkose MatchKey: A unique behavioral biometrics system that creates a persistent 'fingerprint' of legitimate users to enable frictionless future sessions.
Arkose Labs is an AI-driven online fraud prevention platform specializing in bot detection and mitigation for high-risk industries like gaming, fintech, and e-commerce. It deploys adaptive 'Enforcement Challenges'—interactive puzzles that are simple for humans but nearly impossible for bots—while analyzing user behavior to block credential stuffing, account takeovers, and synthetic fraud. The solution integrates seamlessly across web, mobile, and APIs, providing real-time threat intelligence and customizable risk scoring.
Pros
- Exceptionally effective against advanced bots and automated attacks with high detection accuracy
- Low user friction through adaptive, gamified challenges that preserve conversion rates
- Comprehensive analytics and threat intelligence for proactive fraud management
Cons
- Enterprise-only pricing model lacks transparency and public tiers
- Integration requires developer resources and may involve a learning curve
- Occasional false positives in high-challenge modes can impact legitimate users
Best For
High-volume online businesses in gaming, banking, or marketplaces battling sophisticated botnets and account abuse.
Pricing
Custom enterprise pricing based on volume and features; contact sales for tailored quotes (typically starts in the high five to six figures annually).
Fingerprint
specializedFingerprint provides robust device intelligence and browser fingerprinting to block fraudsters.
99.5% stable global fingerprinting powered by a massive proprietary dataset of billions of signals
Fingerprint (fingerprint.com) is a device intelligence platform specializing in browser and mobile fingerprinting to generate stable, unique identifiers for online fraud prevention. It collects over 100 signals including hardware, software, and behavioral data to detect bots, account takeovers, and synthetic identities without relying on cookies or IPs. The solution integrates via lightweight SDKs and APIs, providing real-time risk scores for e-commerce, fintech, and gaming applications.
Pros
- Exceptional fingerprint stability (99.5%+) and accuracy for reliable device tracking
- Privacy-focused server-side processing compliant with GDPR/CCPA
- Seamless SDKs for web, mobile, and server-side integrations
Cons
- Usage-based pricing can become costly at high volumes
- Less comprehensive for non-browser fraud (e.g., native apps require additional setup)
- Limited native decisioning engine; best paired with other fraud tools
Best For
Mid-to-large enterprises in e-commerce, fintech, or gaming needing precise device identification to combat sophisticated fraud.
Pricing
Usage-based starting at ~$0.01 per identification; free developer tier, with custom enterprise plans from $1,000+/month.
ClearSale
enterpriseClearSale combines automated screening and expert review for e-commerce fraud prevention.
Human-in-the-loop fraud analysis for complex cases, backed by chargeback protection guarantees
ClearSale is a leading e-commerce fraud prevention platform that combines AI-driven machine learning, customizable rules, and expert human analysts to detect and prevent online fraud in real-time. It focuses on approving legitimate orders while blocking fraudulent ones, minimizing chargebacks and revenue loss for merchants. The solution supports high-volume retailers across industries like retail, electronics, and digital goods with global transaction monitoring.
Pros
- Hybrid AI and human analysis for high approval rates (often 98%+)
- 24/7 global fraud expert support and chargeback guarantees
- Seamless integrations with major platforms like Shopify, Magento, and BigCommerce
Cons
- Pricing is volume-based and can become expensive for very high-volume merchants
- Human review can introduce slight delays in decisioning for some orders
- Dashboard and reporting customization requires some learning curve
Best For
Mid-to-large e-commerce businesses with high transaction volumes seeking a balance of automation and human oversight to reduce false declines.
Pricing
Custom, usage-based pricing per transaction reviewed (typically $0.25–$0.50 per order); enterprise plans with guarantees available via quote.
Conclusion
The reviewed tools showcase the latest in online fraud prevention, with Sift emerging as the top choice for its real-time, machine learning-driven protection that adapts to evolving threats. Riskified and Signifyd stand out as strong alternatives, offering chargeback guarantees and secure order approval respectively, each tailored to specific business needs. Together, these solutions redefine security, proving that robust protection can balance prevention and user experience seamlessly.
Start strengthening your defenses today—Sift's real-time, adaptive protection is the ideal starting point. For those with unique needs, Riskified or Signifyd offer exceptional value, so prioritize what matters most to your business and take action.
Tools Reviewed
All tools were independently evaluated for this comparison